Wisconsin Area Profiles
2 published city profiles across Wisconsin, each built from the same authoritative sources and compared on the same terms.
Statewide signals
OpportunityTop 14% of 51 states68
GrowthTop 30% of 51 states61
Housing affordabilityTop 30% of 51 states95
Climate40th of 51 states54
Physical resilienceTop 2% of 51 states91
Access34th of 51 states65
Economic stabilityTop 32% of 51 states63
Statewide physical risk
HailModerate
TornadoModerate
LightningModerate
Low or minimal exposure: cold wave, inland flooding, heat wave, strong wind, winter weather, ice storm, landslide, earthquake, wildfire, drought, hurricane, coastal flooding.
Population-weighted across every county in Wisconsin, derived from the FEMA National Risk Index. Exposure varies substantially within a state — check the individual city and ZIP profiles.
Statewide data
| Metric | Value | Compared with peers | Source period |
|---|---|---|---|
| Average household size ±0.01 | 2.33 | Bottom 8% | 2024 ACS 5-Year |
| Households ±5,787 | 2,479,480 | Top 35% | 2024 ACS 5-Year |
| Median age ±0.1 | 40.2 | Top 29% | 2024 ACS 5-Year |
| Population | 5,914,872 | Top 37% | 2024 ACS 5-Year |
| Population density | 109/sq mi | Bottom 49% | 2024 ACS 5-Year |
| Home price to income | 3.44 | Bottom 33% | 2024 ACS 5-Year |
| Homeownership rate | 67.8% | Top 43% | 2024 ACS 5-Year |
| Housing units ±1,533 | 2,778,572 | Top 35% | 2024 ACS 5-Year |
| Median gross rent ±$4 | $1,087 | Bottom 37% | 2024 ACS 5-Year |
| Median home value ±$1,051 | $266,500 | Bottom 41% | 2024 ACS 5-Year |
| Rent as a share of income | 16.8% | Bottom 10% | 2024 ACS 5-Year |
| Vacancy rate | 10.8% | Top 43% | 2024 ACS 5-Year |
| Median household income ±$455 | $77,485 | Top 49% | 2024 ACS 5-Year |
| Per capita income ±$237 | $43,373 | Top 43% | 2024 ACS 5-Year |
| Poverty rate | 10.6% | Bottom 29% | 2024 ACS 5-Year |
| Average commute | 23.7 min | Bottom 18% | 2024 ACS 5-Year |
| Bachelor's degree or higher | 33.4% | Bottom 45% | 2024 ACS 5-Year |
| Employment | 3,083,633 | Top 36% | July 2026 |
| Employment change (3 years) | 0.3% | Top 42% | July 2026 |
| Employment change (year over year) | 1.3% | Top 10% | July 2026 |
| Labor force | 3,191,895 | Top 40% | July 2026 |
| Labor force participation | 65.3% | Top 31% | 2024 ACS 5-Year |
| Unemployment change (year over year) | 0.1% | Top 22% | July 2026 |
| Unemployment rate | 3.4% | Bottom 20% | July 2026 |