AreaProfile

Madison, WI

Metro Area Profile

691,830 residents. Jobs, income, development, climate and physical risk across the Madison, WI metropolitan area.

83
Area Score
Top 1% of 99 published profiles

How we calculate this

How this area ranks
OpportunityTop 7% of 99 published metros85
GrowthTop 6% of 99 published metros78
Housing affordabilityTop 50% of 99 published metros86
Climate93rd of 99 published metros57
Physical resilienceTop 5% of 99 published metros91
AccessTop 37% of 99 published metros96
Economic stabilityTop 11% of 99 published metros92
The quick read

Madison ranks in the top 7% of published metro profiles for employment opportunity, with unemployment at 3.0% and median household income of $88,804.

Development activity is both elevated and accelerating — 6,711 housing units permitted over the past twelve months, up 19% on the prior year.

Natural-hazard exposure is lower than in most comparable published metro profiles, placing Madison in the top 5% for physical resilience.

At a glance

Population
691,830
2024 ACS 5-Year
Median household income
$88,804
Top 9% nationally
Density
209/sq mi
3308.8 sq mi of land
Median age
37.0
2024 ACS 5-Year
County
Metro area
Madison, WI
Nearest major airport
MSN
14 mi · Dane County Rgnl/Truax Fld
Median home value
$372,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.0% is lower than 98% of the 99 measured US metros.

Employment fell 0.1% over the past year, to 396,867 employed residents.

50% of adults hold a four-year degree, higher than 97% of measured US metros.

Household income is higher than at least 91% of measured US metros.

MetricValueCompared with peersSource period
Median household income ±$1,156$88,804Top 9%2024 ACS 5-Year
Per capita income ±$888$51,478Top 6%2024 ACS 5-Year
Poverty rate10.1%Bottom 17%2024 ACS 5-Year
Average commute23.2 minBottom 40%2024 ACS 5-Year
Bachelor's degree or higher50.1%Top 3%2024 ACS 5-Year
Employment396,867Bottom 35%June 2026
Employment change (3 years)0.7%Top 45%June 2026
Employment change (year over year)-0.1%Top 27%June 2026
Labor force409,082Bottom 35%June 2026
Labor force participation69.7%Top 3%2024 ACS 5-Year
Mean annual wage$70,990Top 24%2025 OEWS
Median annual wage$58,080Top 14%2025 OEWS
Metro employment408,070Bottom 42%2025 OEWS
Unemployment change (year over year)0.2%Top 38%June 2026
Unemployment rate3.0%Bottom 2%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032026/012026/063.61.6
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.0% in June 2026.
Largest occupations — Madison, WI
OccupationPeople employedMedian annual wage
Registered Nurses10,650$101,190
Fast Food and Counter Workers9,180$29,820
Home Health and Personal Care Aides8,360$37,220
Retail Salespersons8,330$35,830
Cashiers7,960$34,550
Laborers and Freight, Stock, and Material Movers, Hand7,130$44,190

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

Housing & affordability

How it’s calculated →

Median rent of $1,354 takes 18% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 4.2 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
18.3%
Below the 30% cost-burdened threshold
Home price to income
4.2×
median home value ÷ median income
Median gross rent
$1,354
2024 ACS 5-Year
Median home value
$372,400
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income4.19Top 23%2024 ACS 5-Year
Homeownership rate60.3%Bottom 8%2024 ACS 5-Year
Housing units ±260315,529Top 8%2024 ACS 5-Year
Median gross rent ±$16$1,354Top 15%2024 ACS 5-Year
Median home value ±$3,222$372,400Top 15%2024 ACS 5-Year
Rent as a share of income18.3%Top 49%2024 ACS 5-Year
Vacancy rate4.4%Bottom 1%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
78/ 100
Top 6% of 99 published city profiles
Permitting is increasing, measured from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 4% since 2020, reaching 707,606 in 2024.

73% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

At 9.8 permitted units per 1,000 residents, building activity is above the median for measured US metros.

Units permitted
6,711
12 months ending July 2026
Per 1,000 residents
9.8
Top 6% nationally
Year over year
+19%
vs the prior twelve months
Multifamily share
73.0%
units in 5+ unit buildings
Population, annual estimates
20202021202220232024708k681k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 12°F.

Normal annual precipitation is 37.1 inches, including 51.8 inches of snow.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station MADISON DANE RGNL AP, 13.3 miles from this location.
Precipitation
JFMAMJJASOND5.3"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation37.1"1991-2020 Normals
Annual snowfall51.8"1991-2020 Normals
Average January low12°F1991-2020 Normals
Average July high82°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing52°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

91 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hail and tornado.

HailElevated
TornadoModerate

Low or minimal exposure: cold wave, heat wave, inland flooding, landslide, strong wind, winter weather, lightning, ice storm, earthquake, wildfire, drought, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

4 major airports lie within 100 miles, the nearest 14 miles away.

AirportCodeDistanceLongest runway
Dane County Rgnl/Truax FldMSN14 mi9,006 ft
Wittman RgnlOSH81 mi8,002 ft
Appleton IntlATW97 mi8,003 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

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