Portage, Wisconsin

Area Profile

10,236 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Portage, in Columbia County.

61out of 100
Area Score
Top 42% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
OpportunityTop 25% of 4,199 cities measured69
SchoolsTop 46% of 4,162 cities measured52
GrowthTop 22% of 4,224 cities measured65
Housing affordabilityTop 5% of 4,218 cities measured86
Climate3,938th of 4,225 cities measured56
Physical resilience2,981st of 4,226 cities measured37
Access2,875th of 4,226 cities measured87
Economic stability3,455th of 4,226 cities measured38
The quick read

Portage ranks in the top 25% of cities measured for employment opportunity, with unemployment at 3.1% and median household income of $64,722. The unemployment rate is published for Columbia County, WI, which contains Portage, rather than for Portage alone.

In the public schools here, 41% of students met the state standard in mathematics, with 13.1 students for every teacher.

Development activity is both elevated and accelerating — 60 housing units permitted over the past twelve months, up 186% on the prior year. That follows a longer stretch moving the other way, through 2025.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
10,236
2024 ACS 5-Year
Median household income
$64,722
Bottom 47% nationally
Density
1,147/sq mi
8.9 sq mi of land
Median age
37.8
2024 ACS 5-Year
County
Wisconsin
Metro area
Nearest major airport
MSN
29 mi · Dane County Rgnl/Truax Fld
Median home value
$204,900
2024 ACS 5-Year

Jobs & opportunity

Unemployment across Columbia County, WI, which contains Portage, is 3.1%, lower than in 91% of the 4,226 measured US cities.

Employment across Columbia County, WI, which contains Portage, grew 1.0% over the past year, to 31,041 employed residents.

MetricValueCompared nationallySource period
Income of new arrivalsColumbia County, WI’s figurefiling years 2022–2023$60,59229th percentileof 4,101filing years 2022–2023
Income of those who leftColumbia County, WI’s figurefiling years 2022–2023$59,92124th percentileof 4,101filing years 2022–2023
Median household income ±$6,8552024 ACS 5-Year$64,722Bottom 47%of 29,2232024 ACS 5-Year
Per capita income ±$2,6382024 ACS 5-Year$31,118Bottom 41%of 31,4202024 ACS 5-Year
Poverty rate ±4%2024 ACS 5-Year12.8%Bottom 42%of 31,7732024 ACS 5-Year
Average commute ±2.0 min2024 ACS 5-Year23.8 minTop 34%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±3%2024 ACS 5-Year19.9%Bottom 48%of 31,9192024 ACS 5-Year
Drove alone to work ±2%2024 ACS 5-Year79.6%58th percentileof 31,4332024 ACS 5-Year
EmploymentColumbia County, WI’s figureJuly 202631,041Bottom 36%of 4,226July 2026
Employment change (3 years)Columbia County, WI’s figureJuly 2026+0.4%Top 39%of 4,226July 2026
Employment change (year over year)Columbia County, WI’s figureJuly 2026+1.0%Top 19%of 4,226July 2026
Labor forceColumbia County, WI’s figureJuly 202632,03536th percentileof 4,226July 2026
Labor force participation ±5%2024 ACS 5-Year68.7%Bottom 24%of 31,5132024 ACS 5-Year
Mean annual wageMadison, WI Metro Area’s figure2025 OEWS$70,990Top 42%of 3,7292025 OEWS
Median annual wageMadison, WI Metro Area’s figure2025 OEWS$58,080Top 27%of 3,7292025 OEWS
Public transit to work ±0.6%2024 ACS 5-Year0.6%81st percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)Columbia County, WI’s figureJuly 2026+0.2%Bottom 31%of 4,226July 2026
Unemployment rateColumbia County, WI’s figureJuly 20263.1%Top 9%of 4,226July 2026
Worked from home ±3%2024 ACS 5-Year6.4%44th percentileof 31,4332024 ACS 5-Year

Median household income, successive ACS releases

202120222023202465k56k
Each point is a separate five-year estimate, most recently $64,722 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Madison, WI

OccupationPeople employedMedian annual wage
Registered Nurses10,650$101,190
Fast Food and Counter Workers9,180$29,820
Home Health and Personal Care Aides8,360$37,220
Retail Salespersons8,330$35,830
Cashiers7,960$34,550
Laborers and Freight, Stock, and Material Movers, Hand7,130$44,190

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics publishes city-level labor data only for places of 25,000 or more. This is the figure for Columbia County, WI, which contains this city.

41% of students met the state standard in mathematics and 42% in reading, across the schools here that reported results.

There are 13.1 students for every full-time teacher across 7 public schools, fewer than in most measured places.

Public schools
8
2024-25 school year
Students per teacher
13.1
across 7 of them
Math proficiency
41.1%
Bottom 41% in Wisconsin
Reading proficiency
42.4%
Top 50% in Wisconsin
All 8 public schools on record, largest first.
SchoolDistrictStudentsPer teacherMathReading
Portage HighPortage Community School District60013.637%47%
Muir ElementaryPortage Community School District43910.748%43%
Wayne Bartels MiddlePortage Community School District42213.633%31%
Woodridge ElementaryPortage Community School District20112.6——
Portage Partnering PreschoolPortage Community School District12921.5——
Lewiston ElementaryPortage Community School District8414.075%65%
Portage Academy of AchievementPortage Community School District2424.0——
DOC: Columbia Correctional InstitutionWisconsin Department of Corrections62.0——

38.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Wisconsin’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 4% below the national average — the Bureau of Economic Analysis index reads 95.9, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Madison, WI Metro Area is up 49% over five years, and up 4.9% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,331 a year in real estate taxes, about 1.63% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,195, some 19% above the $1,008 tenants already here pay.

At HUD’s Fair Market Rent of $1,195 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $47,800 a year, about 74% of the median household income here of $64,722.

The typical renter household here spends 24% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,008 a month.

A median home at $204,900 costs 2.5 times the median income of its owner-occupied households, $81,897, close to the historic benchmark for an affordable market.

Cost of living
95.9

Prices here run about 4% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Madison, WI Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
24.3%
Below the 30% cost-burdened threshold
Home price to income
2.5×
median home value ÷ owner household income
Market rent, two bedroom
$1,195
what a new lease costs · FY2026
Median gross rent
$1,008
what tenants now pay · 2024 ACS 5-Year
Median home value
$204,900
2024 ACS 5-Year

The figures above are measured against Portage’s median household income of $64,722, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Madison, WI Metro Area’s figure202395.9Top 31%of 3,7002023
Home price change (1 year)the Madison, WI Metro Area’s figure2026 Q2+4.9%77th percentileof 4,1542026 Q2
Home price change (5 years)the Madison, WI Metro Area’s figure2026 Q2+49.0%76th percentileof 4,1542026 Q2
Home price change (10 years)the Madison, WI Metro Area’s figure2026 Q2+96.6%56th percentileof 4,1542026 Q2
Home price to income ±0.42024 ACS 5-Year2.5Bottom 49%of 26,8152024 ACS 5-Year
Homeownership rate ±5%2024 ACS 5-Year58.6%18th percentileof 31,7172024 ACS 5-Year
Housing units ±2552024 ACS 5-Year4,44687th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$911Top 15%of 4,072FY2026
Market rent, three bedroomFY2026$1,645Top 26%of 4,072FY2026
Market rent, two bedroomFY2026$1,195Top 21%of 4,072FY2026
Median gross rent ±$782024 ACS 5-Year$1,008Bottom 46%of 23,1202024 ACS 5-Year
Median home value ±$15,4062024 ACS 5-Year$204,90054th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$2402024 ACS 5-Year$3,33177th percentileof 26,4402024 ACS 5-Year
Owner household income ±$11,0742024 ACS 5-Year$81,897Top 46%of 27,5482024 ACS 5-Year
Property tax rate ±0.17%2024 ACS 5-Year1.63%83rd percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±3%2024 ACS 5-Year24.3%Top 30%of 22,9502024 ACS 5-Year
Seasonal and second homes ±162024 ACS 5-Year01st percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year0.0%1st percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year7.1%51st percentileof 31,7692024 ACS 5-Year
Vacant housing units ±1292024 ACS 5-Year31484th percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

65/ 100
Top 22% of 4,224 published city profiles
The most recent move in permitting was downward, in a series running from 2020 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has fallen 6% since 2020, to 9,975 in 2024.

Permitting has turned downward after moving the other way the year before: 11 units authorized in 2025, 48% below the prior year.

83% of the 60 units permitted over the past twelve months are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

Federal tax returns show that people moving in from elsewhere in the US and people moving out roughly balanced across Columbia County, which contains Portage, in the most recent year. Households that moved in reported an average income of $60,592, close to the $59,921 of households that moved out.

At 5.9 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
60
12 months ending July 2026
Per 1,000 residents
5.9
Top 24% nationally
Year over year
+186%
vs the prior twelve months
Multifamily share
83.3%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202411k10k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising, over a series running from 2020 to 2024.

People moving in and out

Net migration
−0.2%
of residents, in a year
Arrivals from another state
21%
of people moving in
Income of arrivals
$60,592
average per tax return
Income of those who left
$59,921
average per tax return

Where newcomers came from

  1. Dane County, WI 925 people · 33% of arrivals
  2. Sauk County, WI 330 people · 12% of arrivals
  3. Dodge County, WI 165 people · 5.9% of arrivals
  4. Marquette County, WI 151 people · 5.4% of arrivals
  5. Adams County, WI 83 people · 3.0% of arrivals

Where people who left went

  1. Dane County, WI 638 people · 22% of departures
  2. Sauk County, WI 346 people · 12% of departures
  3. Dodge County, WI 233 people · 8.1% of departures
  4. Marquette County, WI 198 people · 6.9% of departures
  5. Adams County, WI 80 people · 2.8% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Columbia County, WI. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

202020212022202320242025215.0
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2020 (+22%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 10°F.

Normal annual precipitation is 38.3 inches, including 39.3 inches of snow.

Air quality measures a median index of 38, in the Good band, and no day in the year passed 100.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station PORTAGE WWTP, 1.9 miles from this location.

Precipitation

JFMAMJJASOND5.6"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year502024 calendar year
Annual precipitation1991-2020 Normals38.3"1991-2020 Normals
Annual snowfall1991-2020 Normals39.3"1991-2020 Normals
Average January low1991-2020 Normals10°F1991-2020 Normals
Average July high1991-2020 Normals82°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Days above AQI 1002024 calendar year02024 calendar year
Median air quality index2024 calendar year382024 calendar year
Seasonal temperature swing1991-2020 Normals54°F1991-2020 Normals

Air quality

Median air quality index
38
Good on a typical day
Worst tenth of days
50
90th percentile index
Days above 100
0
unhealthy for sensitive groups

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

37 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hail, inland flooding and cold wave, with hail alone responsible for 40% of it. Cold wave is independently rated low or minimal nationally, so this describes how the loss is composed, not how large that hazard is.

HailHigh
TornadoModerate
Inland floodingModerate
Strong windModerate
LightningModerate

Low or minimal exposure: cold wave, heat wave, landslide, winter weather, wildfire, drought, ice storm, earthquake, hurricane, avalanche, coastal flooding, tsunami, volcanic activity.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
112
per 100,000 residents · 2025 calendar year
Property crime
1,312
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Portage's police department reported 112 violent offenses per 100,000 residents, near the middle of places with a department reporting. Property crime runs at 1,312.

Columbia County records 0.0 homicide deaths per 100,000 residents a year, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 17.2 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at about 9.4 per 100,000 residents in Columbia County.

Homicide
0.0
per 100,000 residents
Firearm deaths, all intents
17.2
per 100,000 residents
Drug overdose
9.4
per 100,000 residents · modeled, not measured
Suicide
20.7
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Portage’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Portage (Columbia County) rather than Portage itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

5 major airports lie within 100 miles, the nearest Dane County Rgnl/Truax Fld at 29 miles.

MetricValueCompared nationallySource period
Broadband access ±3%2024 ACS 5-Year87.6%Bottom 41%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle29 miBottom 29%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle5Top 45%of 4,226NASR current cycle
No internet access ±3%2024 ACS 5-Year11.8%Bottom 31%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Dane County Rgnl/Truax FldMSN29 mi9,006 ft
Wittman RgnlOSH54 mi8,002 ft
Appleton IntlATW68 mi8,003 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
61
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Other cities in Madison, WI

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
MadisonDane County278,00173Madison vs Portage
Sun PrairieDane County37,57074Sun Prairie vs Portage
FitchburgDane County32,61977Fitchburg vs Portage
MiddletonDane County22,30180
WaunakeeDane County15,68783
VeronaDane County15,23278
StoughtonDane County13,03373
OregonDane County11,54775
DeForestDane County11,50179
MonroeGreen County10,58773

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Portage side by side with a similar place.

Portage vs DefiancePortage vs North Platte

Moving to Portage from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Portage

1 ZIP area

Every ZIP area in Portage with census figures of its own, largest first.

ZIPPopulationMedian household incomeMedian home valueArea Score
5390114,291$74,092$227,70062