Green Bay, WI

Metro Area Profile

331,145 residents. Jobs, income, development, climate and physical risk across the Green Bay, WI metropolitan area.

78out of 100
Area Score
Top 1% of 834 profiles measured

How we calculate this

How this area ranks

Data updated · 12 sources
OpportunityTop 3% of 835 metro and micro areas measured83
SchoolsTop 40% of 695 metro and micro areas measured58
GrowthTop 18% of 834 metro and micro areas measured71
Housing affordabilityTop 10% of 835 metro and micro areas measured83
Climate694th of 835 metro and micro areas measured57
Physical resilienceTop 2% of 835 metro and micro areas measured94
AccessTop 13% of 835 metro and micro areas measured97
Economic stabilityTop 3% of 835 metro and micro areas measured92
The quick read

Green Bay ranks in the top 3% of metro and micro areas measured for employment opportunity, with unemployment at 3.1% and median household income of $79,267.

In the public schools here, 43% of students met the state standard in mathematics, with 13.7 students for every teacher.

1,964 housing units were authorized over the past twelve months, within 8% of the prior year — steady rather than turning.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
331,145
2024 ACS 5-Year
Median household income
$79,267
Top 19% nationally
Density
177/sq mi
1,870 sq mi of land
Median age
39.5
2024 ACS 5-Year
Area type
Metropolitan area
Wisconsin
Nearest major airport
GRB
7 mi · Green Bay/Austin Straubel Intl
Median home value
$257,300
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.1%, lower than in 89% of the 835 measured US metro and micro areas.

Employment grew 2.0% over the past year, to 177,698 employed residents.

MetricValueCompared nationallySource period
Median household income ±$1,2922024 ACS 5-Year$79,267Top 19%of 9352024 ACS 5-Year
Per capita income ±$8512024 ACS 5-Year$42,043Top 21%of 9352024 ACS 5-Year
Poverty rate ±0.6%2024 ACS 5-Year8.6%Top 10%of 9352024 ACS 5-Year
Average commute ±0.3 min2024 ACS 5-Year22.2 minTop 30%of 9352024 ACS 5-Year
Bachelor's degree or higher ±0.8%2024 ACS 5-Year30.9%Top 31%of 9352024 ACS 5-Year
Drove alone to work ±1%2024 ACS 5-Year76.9%46th percentileof 9352024 ACS 5-Year
EmploymentJuly 2026177,698Top 17%of 835July 2026
Employment change (3 years)July 2026+2.3%Top 20%of 835July 2026
Employment change (year over year)July 2026+2.0%Top 10%of 835July 2026
Labor forceJuly 2026183,38582nd percentileof 835July 2026
Labor force participation ±0.5%2024 ACS 5-Year83.0%Top 9%of 9352024 ACS 5-Year
Mean annual wage2025 OEWS$62,790Top 37%of 3922025 OEWS
Median annual wage2025 OEWS$49,940Top 28%of 3922025 OEWS
Metro employment2025 OEWS174,55066th percentileof 3922025 OEWS
Public transit to work ±0.1%2024 ACS 5-Year0.4%53rd percentileof 9352024 ACS 5-Year
Unemployment change (year over year)July 2026+0.1%Bottom 30%of 835July 2026
Unemployment rateJuly 20263.1%Top 11%of 835July 2026
Worked from home ±0.6%2024 ACS 5-Year12.4%78th percentileof 9352024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/073.52.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.1% in July 2026. It has been holding roughly steady, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Largest occupations — Green Bay, WI

OccupationPeople employedMedian annual wage
Heavy and Tractor-Trailer Truck Drivers4,860$59,810
Registered Nurses4,680$84,700
Retail Salespersons4,120$34,090
Fast Food and Counter Workers3,930$28,640
Customer Service Representatives3,670$46,880
Laborers and Freight, Stock, and Material Movers, Hand3,650$44,010

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

43% of students met the state standard in mathematics and 40% in reading, across the schools here that reported results.

There are 13.7 students for every full-time teacher across 104 public schools, fewer than in most measured places.

Public schools
109
2024-25 school year
Students per teacher
13.7
across 104 of them
Math proficiency
43.2%
Top 27% in Wisconsin
Reading proficiency
39.9%
Bottom 32% in Wisconsin
The 12 largest of 109 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Preble HighGreen Bay Area Public School District2,14916.426%26%
Bay Port HighHoward-Suamico School District1,96617.151%47%
De Pere HighDe Pere School District1,46615.943%60%
Pulaski HighPulaski Community School District1,16515.347%35%
Edison MiddleGreen Bay Area Public School District1,12113.722%22%
East HighGreen Bay Area Public School District1,11915.112%19%
West De Pere HighWest De Pere School District1,05015.954%52%
Southwest HighGreen Bay Area Public School District1,02515.133%30%
Ashwaubenon HighAshwaubenon School District1,02416.044%41%
Red Smith K-8Green Bay Area Public School District92413.843%35%
Pulaski Community MiddlePulaski Community School District84614.147%41%
Hemlock Creek ElementaryWest De Pere School District82215.852%50%

37.8% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Wisconsin’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 8% below the national average — the Bureau of Economic Analysis index reads 92.2, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for this area is up 60% over five years, and up 5.0% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,496 a year in real estate taxes, about 1.36% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,164, some 15% above the $1,010 tenants already here pay.

At HUD’s Fair Market Rent of $1,164 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $46,600 a year, about 59% of the median household income here of $79,267.

The typical renter household here spends 26% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,010 a month.

A median home at $257,300 costs 2.7 times the median income of its owner-occupied households, $96,467, close to the historic benchmark for an affordable market.

Cost of living
92.2

Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Price level for all consumption in this metropolitan area against a national average of 100. Housing dominates the spread between places; goods vary far less.

Rent as a share of income
25.5%
Below the 30% cost-burdened threshold
Home price to income
2.7×
median home value ÷ owner household income
Market rent, two bedroom
$1,164
what a new lease costs · FY2026
Median gross rent
$1,010
what tenants now pay · 2024 ACS 5-Year
Median home value
$257,300
2024 ACS 5-Year

The figures above are measured against Green Bay’s median household income of $79,267, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living index202392.2Top 45%of 3862023
Home price change (1 year)2026 Q2+5.0%74th percentileof 3722026 Q2
Home price change (5 years)2026 Q2+59.7%95th percentileof 3722026 Q2
Home price change (10 years)2026 Q2+116.0%82nd percentileof 3722026 Q2
Home price to income ±0.12024 ACS 5-Year2.7Bottom 46%of 9352024 ACS 5-Year
Homeownership rate ±1.0%2024 ACS 5-Year69.6%48th percentileof 9352024 ACS 5-Year
Housing units ±1392024 ACS 5-Year148,93283rd percentileof 9352024 ACS 5-Year
Market rent, one bedroomFY2026$931Bottom 44%of 818FY2026
Market rent, three bedroomFY2026$1,545Bottom 41%of 818FY2026
Market rent, two bedroomFY2026$1,164Bottom 43%of 818FY2026
Median gross rent ±$182024 ACS 5-Year$1,010Bottom 44%of 9352024 ACS 5-Year
Median home value ±$4,7122024 ACS 5-Year$257,30066th percentileof 9352024 ACS 5-Year
Median property taxes ±$472024 ACS 5-Year$3,49685th percentileof 9332024 ACS 5-Year
Owner household income ±$2,3972024 ACS 5-Year$96,467Top 19%of 9352024 ACS 5-Year
Property tax rate ±0.03%2024 ACS 5-Year1.36%81st percentileof 9322024 ACS 5-Year
Rent as a share of income ±1%2024 ACS 5-Year25.5%Top 12%of 9352024 ACS 5-Year
Seasonal and second homes ±3882024 ACS 5-Year7,62588th percentileof 9352024 ACS 5-Year
Second homes2024 ACS 5-Year5.1%76th percentileof 9352024 ACS 5-Year
Vacancy rate2024 ACS 5-Year3.5%2nd percentileof 9352024 ACS 5-Year
Vacant housing units ±7372024 ACS 5-Year12,83179th percentileof 9352024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

71/ 100
Top 18% of 834 published metro profiles
The most recent move in permitting was downward, in a series running from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 2% since 2020, reaching 334,697 in 2024.

At 5.9 permitted units per 1,000 residents, building activity is above the median for measured US metro and micro areas.

Units permitted
1,964
12 months ending July 2026
Per 1,000 residents
5.9
Top 20% nationally
Year over year
+8%
vs the prior twelve months
Multifamily share
48.8%
units in 5+ unit buildings

Population, annual estimates

20202021202220232024335k329k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising for the last 4 years, over a series running from 2020 to 2024.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 5.9 miles from this location.

Precipitation

JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation1991-2020 Normals31.6"1991-2020 Normals
Annual snowfall1991-2020 Normals55.6"1991-2020 Normals
Average January low1991-2020 Normals11°F1991-2020 Normals
Average July high1991-2020 Normals81°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Seasonal temperature swing1991-2020 Normals52°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.

Physical risk

94 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, cold wave and tornado, with inland flooding alone responsible for 55% of it. Inland flooding is independently rated low or minimal nationally, so this describes how the loss is composed, not how large that hazard is.

Overall hazard risk is lower than 98% of measured US metro and micro areas.

Cold waveModerate
HailModerate
TornadoModerate
Heat waveModerate
Strong windModerate

Low or minimal exposure: lightning, inland flooding, winter weather, landslide, coastal flooding, ice storm, wildfire, earthquake, hurricane, drought, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Reported crime
Offenses reported to police are published by department rather than by town, so AreaProfile shows a rate only on city profiles, and only where that city’s department submitted every month of a year. City profiles inside this area carry their own figure where their department reported a full year. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Death-certificate rates
The CDC publishes these rates by county, so a metropolitan area carries none of its own. The county profiles inside it do.
Air quality
The EPA publishes an air-quality index by county, and only where a monitor sits, so a metropolitan area carries none of its own. The county profiles inside it show it where one exists.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

3 major airports lie within 100 miles, the nearest Green Bay/Austin Straubel Intl at 7 miles.

MetricValueCompared nationallySource period
Broadband access ±0.6%2024 ACS 5-Year91.3%Top 21%of 9352024 ACS 5-Year
Distance to major airportNASR current cycle7 miTop 7%of 835NASR current cycle
Major airports within 100 milesNASR current cycle3Bottom 35%of 835NASR current cycle
No internet access ±0.5%2024 ACS 5-Year6.3%Top 24%of 9352024 ACS 5-Year
AirportCodeDistanceLongest runway
Green Bay/Austin Straubel IntlGRB7 mi8,700 ft
Appleton IntlATW30 mi8,003 ft
Wittman RgnlOSH44 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
78
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.