Green Bay, WI

Metro Area Profile

331,145 residents. Jobs, income, development, climate and physical risk across the Green Bay, WI metropolitan area.

83out of 100
Area Score
Top 1% of 379 published profiles

How we calculate this

How this area ranks
OpportunityTop 3% of 379 published metros85
GrowthTop 19% of 821 published metros70
Housing affordabilityTop 40% of 822 published metros97
Climate685th of 822 published metros57
Physical resilienceTop 2% of 822 published metros94
AccessTop 12% of 822 published metros97
Economic stabilityTop 8% of 822 published metros86
The quick read

Green Bay ranks in the top 3% of published metro profiles for employment opportunity, with unemployment at 3.1% and median household income of $79,267.

Natural-hazard exposure is lower than in most comparable published metro profiles, placing Green Bay in the top 2% for physical resilience.

A major airport is 7 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
331,145
2024 ACS 5-Year
Median household income
$79,267
Top 19% nationally
Density
177/sq mi
1870.0 sq mi of land
Median age
39.5
2024 ACS 5-Year
County
Metro area
Green Bay, WI
Nearest major airport
GRB
7 mi · Green Bay/Austin Straubel Intl
Median home value
$257,300
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.1% is lower than 94% of the 379 measured US metros.

Employment grew 2.2% over the past year, to 177,432 employed residents.

MetricValueCompared with peersSource period
Median household income ±$1,292$79,267Top 19%2024 ACS 5-Year
Per capita income ±$851$42,043Top 21%2024 ACS 5-Year
Poverty rate8.9%Bottom 9%2024 ACS 5-Year
Average commute22.2 minBottom 30%2024 ACS 5-Year
Bachelor's degree or higher30.9%Top 31%2024 ACS 5-Year
Employment177,432Top 37%June 2026
Employment change (3 years)2.3%Top 23%June 2026
Employment change (year over year)2.2%Top 6%June 2026
Labor force183,187Top 38%June 2026
Labor force participation66.8%Top 10%2024 ACS 5-Year
Mean annual wage$62,790Top 37%2025 OEWS
Median annual wage$49,940Top 28%2025 OEWS
Metro employment174,550Top 34%2025 OEWS
Unemployment change (year over year)0.1%Top 44%June 2026
Unemployment rate3.1%Bottom 6%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/064.02.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.1% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Largest occupations — Green Bay, WI
OccupationPeople employedMedian annual wage
Heavy and Tractor-Trailer Truck Drivers4,860$59,810
Registered Nurses4,680$84,700
Retail Salespersons4,120$34,090
Fast Food and Counter Workers3,930$28,640
Customer Service Representatives3,670$46,880
Laborers and Freight, Stock, and Material Movers, Hand3,650$44,010

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

Housing & affordability

How it’s calculated →

Median rent of $1,010 takes 15% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.2 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
15.3%
Below the 30% cost-burdened threshold
Home price to income
3.2×
median home value ÷ median income
Median gross rent
$1,010
2024 ACS 5-Year
Median home value
$257,300
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.25Top 49%2024 ACS 5-Year
Homeownership rate69.6%Bottom 48%2024 ACS 5-Year
Housing units ±139148,932Top 17%2024 ACS 5-Year
Median gross rent ±$18$1,010Top 44%2024 ACS 5-Year
Median home value ±$4,712$257,300Top 34%2024 ACS 5-Year
Rent as a share of income15.3%Bottom 12%2024 ACS 5-Year
Vacancy rate8.6%Bottom 29%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
70/ 100
Top 19% of 821 published city profiles
Permitting is decreasing, measured from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 2% since 2020, reaching 334,697 in 2024.

At 5.9 permitted units per 1,000 residents, building activity is above the median for measured US metros.

Units permitted
1,964
12 months ending July 2026
Per 1,000 residents
5.9
Top 20% nationally
Year over year
+8%
vs the prior twelve months
Multifamily share
48.8%
units in 5+ unit buildings
Population, annual estimates
20202021202220232024335k329k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 5.9 miles from this location.
Precipitation
JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation31.6"1991-2020 Normals
Annual snowfall55.6"1991-2020 Normals
Average January low11°F1991-2020 Normals
Average July high81°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing52°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

94 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are cold wave, tornado and hail.

Cold waveModerate
HailModerate
TornadoModerate
Heat waveModerate
Strong windModerate

Low or minimal exposure: lightning, inland flooding, winter weather, landslide, coastal flooding, ice storm, wildfire, earthquake, hurricane, drought.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

3 major airports lie within 100 miles, the nearest 7 miles away.

AirportCodeDistanceLongest runway
Green Bay/Austin Straubel IntlGRB7 mi8,700 ft
Appleton IntlATW30 mi8,003 ft
Wittman RgnlOSH44 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
83
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.