AreaProfile

Appleton, Wisconsin

Area Profile

75,023 residents. Jobs, income, climate, physical risk, development and airport access for Appleton, in Outagamie County.

75
Area Score
Top 11% of 1,482 published profiles

How we calculate this

How this area ranks
OpportunityTop 18% of 1,567 published cities73
Growth1360th of 1,503 published cities24
Housing affordabilityTop 5% of 1,876 published cities100
Climate1724th of 1,876 published cities57
Physical resilienceTop 1% of 1,849 published cities98
AccessTop 25% of 1,876 published cities98
Economic stabilityTop 24% of 1,876 published cities71
The quick read

Appleton ranks in the top 18% of published city profiles for employment opportunity, with unemployment at 3.3% and median household income of $80,483.

Residential permitting has slowed: 54 units authorized over the past twelve months, 47% below the prior year.

Natural-hazard exposure is lower than in most comparable published city profiles, placing Appleton in the top 1% for physical resilience.

At a glance

Population
75,023
2024 ACS 5-Year
Median household income
$80,483
Top 33% nationally
Density
2,951/sq mi
25.4 sq mi of land
Median age
37.5
2024 ACS 5-Year
County
Outagamie County
Wisconsin
Metro area
Appleton, WI
Nearest major airport
ATW
7 mi · Appleton Intl
Median home value
$231,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.3% is lower than 90% of the 1,567 measured US cities.

Employment grew 0.4% over the past year, to 39,899 employed residents.

38% of adults hold a four-year degree, higher than 79% of measured US cities.

MetricValueCompared with peersSource period
Median household income ±$3,317$80,483Top 33%2024 ACS 5-Year
Per capita income ±$8,737$50,397Top 17%2024 ACS 5-Year
Poverty rate8.3%Bottom 39%2024 ACS 5-Year
Average commute20.5 minBottom 19%2024 ACS 5-Year
Bachelor's degree or higher38.2%Top 21%2024 ACS 5-Year
Employment39,899Top 29%June 2026
Employment change (3 years)-1.1%Bottom 30%June 2026
Employment change (year over year)0.4%Top 19%June 2026
Labor force41,277Top 30%June 2026
Labor force participation68.7%Top 22%2024 ACS 5-Year
Mean annual wage$62,240Bottom 23%2025 OEWS
Median annual wage$49,910Bottom 40%2025 OEWS
Unemployment change (year over year)0.0%Bottom 48%June 2026
Unemployment rate3.3%Bottom 10%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032026/012026/063.81.9
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.3% in June 2026.
Median household income, successive ACS releases
202120222023202480k68k
Each point is a separate five-year estimate, most recently $80,483 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Appleton, WI
OccupationPeople employedMedian annual wage
Retail Salespersons3,610$34,540
Fast Food and Counter Workers3,150$29,010
Home Health and Personal Care Aides2,820$37,010
Cashiers2,750$31,610
Laborers and Freight, Stock, and Material Movers, Hand2,610$43,610
Customer Service Representatives2,540$45,760

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

Housing & affordability

How it’s calculated →

Median rent of $1,030 takes 15% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 2.9 times median household income here, close to the historic benchmark for an affordable market.

Rent as a share of income
15.4%
Below the 30% cost-burdened threshold
Home price to income
2.9×
median home value ÷ median income
Median gross rent
$1,030
2024 ACS 5-Year
Median home value
$231,400
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income2.88Bottom 49%2024 ACS 5-Year
Homeownership rate67.1%Bottom 32%2024 ACS 5-Year
Housing units ±59232,221Top 2%2024 ACS 5-Year
Median gross rent ±$38$1,030Top 45%2024 ACS 5-Year
Median home value ±$5,319$231,400Top 39%2024 ACS 5-Year
Rent as a share of income15.4%Bottom 27%2024 ACS 5-Year
Vacancy rate3.7%Bottom 22%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
24/ 100
Ranks 1360 of 1,503 published city profiles
Permitting is decreasing, measured from 2020 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has been broadly flat since 2020, at 75,344 in 2024.

Permitting has turned downward after moving the other way the year before.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 0.7 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
54
12 months ending July 2026
Per 1,000 residents
0.7
Bottom 21% nationally
Year over year
−47%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings
Population, annual estimates
2020202120222023202476k75k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
20202021202220232024202514279
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2020 (−24%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 20.4 miles from this location.
Precipitation
JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation31.6"1991-2020 Normals
Annual snowfall55.6"1991-2020 Normals
Average January low11°F1991-2020 Normals
Average July high81°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing52°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

98 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hail, lightning and strong wind.

HailModerate
LightningModerate
Strong windModerate

Low or minimal exposure: cold wave, tornado, winter weather, inland flooding, heat wave, ice storm, landslide, earthquake, wildfire, hurricane, drought.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

4 major airports lie within 100 miles, the nearest 7 miles away.

AirportCodeDistanceLongest runway
Appleton IntlATW7 mi8,003 ft
Green Bay/Austin Straubel IntlGRB19 mi8,700 ft
Wittman RgnlOSH22 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Appleton

4 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
5491544,367$87,42675
5491431,849$79,87574
5491125,308$67,00172
5491325,147$105,38576