La Crosse, Wisconsin

Area Profile

51,356 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for La Crosse, in La Crosse County.

64out of 100
Area Score
Top 31% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
OpportunityTop 26% of 4,199 cities measured68
Schools2,602nd of 4,162 cities measured40
Growth3,516th of 4,224 cities measured32
Housing affordabilityTop 25% of 4,218 cities measured75
Climate3,911th of 4,225 cities measured56
Physical resilienceTop 10% of 4,226 cities measured92
AccessTop 31% of 4,226 cities measured97
Economic stability2,224th of 4,226 cities measured57
The quick read

Unemployment is 3.5% and median household income $55,866, putting employment conditions in the middle range of cities measured.

In the public schools here, 35% of students met the state standard in mathematics, with 11.0 students for every teacher.

Rent takes 29% of renter income here, below the 30% threshold conventionally called cost-burdened, and the median home is 2.7 times what its owners earn.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
51,356
2024 ACS 5-Year
Median household income
$55,866
Bottom 32% nationally
Density
2,366/sq mi
21.7 sq mi of land
Median age
30.5
2024 ACS 5-Year
County
Wisconsin
Nearest major airport
LSE
4 mi · La Crosse Rgnl
Median home value
$210,100
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.5%, lower than in 81% of the 4,226 measured US cities.

Employment grew 1.8% over the past year, to 27,345 employed residents.

35% of adults hold a four-year degree, higher than 76% of measured US cities.

MetricValueCompared nationallySource period
Income of new arrivalsLa Crosse County, WI’s figurefiling years 2022–2023$54,92815th percentileof 4,101filing years 2022–2023
Income of those who leftLa Crosse County, WI’s figurefiling years 2022–2023$58,62322nd percentileof 4,101filing years 2022–2023
Median household income ±$3,4282024 ACS 5-Year$55,866Bottom 32%of 29,2232024 ACS 5-Year
Per capita income ±$1,9372024 ACS 5-Year$34,439Top 48%of 31,4202024 ACS 5-Year
Poverty rate ±3%2024 ACS 5-Year12.7%Bottom 43%of 31,7732024 ACS 5-Year
Average commute ±0.8 min2024 ACS 5-Year17.3 minTop 10%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±3%2024 ACS 5-Year34.9%Top 24%of 31,9192024 ACS 5-Year
Drove alone to work ±3%2024 ACS 5-Year68.9%25th percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202627,345Bottom 32%of 4,226July 2026
Employment change (3 years)July 20260.0%Top 45%of 4,226July 2026
Employment change (year over year)July 2026+1.8%Top 10%of 4,226July 2026
Labor forceJuly 202628,34932nd percentileof 4,226July 2026
Labor force participation ±2%2024 ACS 5-Year83.4%Top 30%of 31,5132024 ACS 5-Year
Mean annual wageLa Crosse-Onalaska, WI-MN Metro Area’s figure2025 OEWS$62,770Bottom 25%of 3,7292025 OEWS
Median annual wageLa Crosse-Onalaska, WI-MN Metro Area’s figure2025 OEWS$48,260Bottom 24%of 3,7292025 OEWS
Public transit to work ±0.7%2024 ACS 5-Year1.8%89th percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026+0.1%Bottom 39%of 4,226July 2026
Unemployment rateJuly 20263.5%Top 19%of 4,226July 2026
Worked from home ±1%2024 ACS 5-Year11.9%67th percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/073.72.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.5% in July 2026. It has been falling, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

202120222023202456k47k
Each point is a separate five-year estimate, most recently $55,866 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — La Crosse-Onalaska, WI-MN

OccupationPeople employedMedian annual wage
Registered Nurses2,920$98,370
Retail Salespersons2,290$34,090
Home Health and Personal Care Aides2,130$37,140
Heavy and Tractor-Trailer Truck Drivers2,100$60,300
Cashiers2,020$30,900
Fast Food and Counter Workers1,960$28,280

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

35% of students met the state standard in mathematics and 38% in reading, across the schools here that reported results.

There are 11.0 students for every full-time teacher across 16 public schools, fewer than in most measured places.

Public schools
18
2024-25 school year
Students per teacher
11.0
across 16 of them
Math proficiency
35.2%
Bottom 23% in Wisconsin
Reading proficiency
38.5%
Bottom 31% in Wisconsin
The 12 largest of 18 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Central HighLa Crosse School District96913.120%35%
Logan HighLa Crosse School District72911.632%42%
Longfellow MiddleLa Crosse School District63110.334%37%
Logan MiddleLa Crosse School District4249.029%33%
Southern Bluffs ElementaryLa Crosse School District33312.857%42%
Spence ElementaryLa Crosse School District32911.842%42%
Emerson ElementaryLa Crosse School District31712.747%47%
Summit Environmental SchoolLa Crosse School District29511.347%47%
State Road ElementaryLa Crosse School District28412.347%37%
North Woods International SchoolLa Crosse School District2559.447%52%
Northside ElementaryLa Crosse School District2377.417%17%
Hintgen ElementaryLa Crosse School District2107.827%27%

48.0% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Wisconsin’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 9% below the national average — the Bureau of Economic Analysis index reads 90.6, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the La Crosse-Onalaska, WI-MN Metro Area is up 50% over five years, and up 5.0% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,854 a year in real estate taxes, about 1.83% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,166, some 15% above the $1,010 tenants already here pay.

At HUD’s Fair Market Rent of $1,166 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $46,600 a year, about 83% of the median household income here of $55,866.

The typical renter household here spends 29% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,010 a month.

A median home at $210,100 costs 2.7 times the median income of its owner-occupied households, $77,645, close to the historic benchmark for an affordable market.

Cost of living
90.6

Prices here run about 9% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the La Crosse-Onalaska, WI-MN Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
28.9%
Below the 30% cost-burdened threshold
Home price to income
2.7×
median home value ÷ owner household income
Market rent, two bedroom
$1,166
what a new lease costs · FY2026
Median gross rent
$1,010
what tenants now pay · 2024 ACS 5-Year
Median home value
$210,100
2024 ACS 5-Year

The figures above are measured against La Crosse’s median household income of $55,866, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe La Crosse-Onalaska, WI-MN Metro Area’s figure202390.6Top 8%of 3,7002023
Home price change (1 year)the La Crosse-Onalaska, WI-MN Metro Area’s figure2026 Q2+5.0%78th percentileof 4,1542026 Q2
Home price change (5 years)the La Crosse-Onalaska, WI-MN Metro Area’s figure2026 Q2+50.0%80th percentileof 4,1542026 Q2
Home price change (10 years)the La Crosse-Onalaska, WI-MN Metro Area’s figure2026 Q2+95.7%52nd percentileof 4,1542026 Q2
Home price to income ±0.12024 ACS 5-Year2.7Bottom 43%of 26,8152024 ACS 5-Year
Homeownership rate ±2%2024 ACS 5-Year46.1%7th percentileof 31,7172024 ACS 5-Year
Housing units ±4642024 ACS 5-Year24,40498th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$889Top 13%of 4,072FY2026
Market rent, three bedroomFY2026$1,515Top 18%of 4,072FY2026
Market rent, two bedroomFY2026$1,166Top 18%of 4,072FY2026
Median gross rent ±$392024 ACS 5-Year$1,010Bottom 46%of 23,1202024 ACS 5-Year
Median home value ±$6,6612024 ACS 5-Year$210,10056th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$1102024 ACS 5-Year$3,85482nd percentileof 26,4402024 ACS 5-Year
Owner household income ±$3,3872024 ACS 5-Year$77,645Bottom 48%of 27,5482024 ACS 5-Year
Property tax rate ±0.08%2024 ACS 5-Year1.83%89th percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±2%2024 ACS 5-Year28.9%Bottom 47%of 22,9502024 ACS 5-Year
Seasonal and second homes ±1602024 ACS 5-Year18493rd percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year0.8%59th percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year5.1%40th percentileof 31,7692024 ACS 5-Year
Vacant housing units ±3752024 ACS 5-Year1,43996th percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

32/ 100
Ranks 3,516 of 4,224 published city profiles
Permitting has been falling for the last 3 years of a series running from 2020 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has fallen 3% since 2020, to 51,049 in 2024.

Permit activity fell in each of the 3 calendar years through 2025. Over the twelve months since, it has turned the other way — against 10 the year before.

New construction is predominantly single-family: of 15 units permitted over the past twelve months, none were in buildings of five or more homes.

Federal tax returns show La Crosse County, which contains La Crosse, gained about 0.2% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $54,928, below the $58,623 of households that moved out.

At 0.3 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
15
12 months ending July 2026
Per 1,000 residents
0.3
Bottom 12% nationally
Year over year
+50%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202453k51k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been falling, over a series running from 2020 to 2024.

People moving in and out

Net migration
+0.2%
of residents, in a year
Arrivals from another state
49%
of people moving in
Income of arrivals
$54,928
average per tax return
Income of those who left
$58,623
average per tax return

Where newcomers came from

  1. Monroe County, WI 395 people · 8.8% of arrivals
  2. Houston County, MN 249 people · 5.6% of arrivals
  3. Vernon County, WI 237 people · 5.3% of arrivals
  4. Trempealeau County, WI 233 people · 5.2% of arrivals
  5. Dane County, WI 146 people · 3.3% of arrivals

Where people who left went

  1. Monroe County, WI 325 people · 7.7% of departures
  2. Houston County, MN 253 people · 6.0% of departures
  3. Trempealeau County, WI 230 people · 5.4% of departures
  4. Dane County, WI 210 people · 4.9% of departures
  5. Vernon County, WI 193 people · 4.5% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for La Crosse County, WI. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

2020202120222023202420251049.0
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2020 (−67%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 85°F and January a low of 11°F.

Normal annual precipitation is 35.2 inches, including 46.3 inches of snow.

Air quality measures a median index of 37, in the Good band, and no day in the year passed 100.

0°20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station LA CROSSE MUNI AP, 4.0 miles from this location.

Precipitation

JFMAMJJASOND5.1"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year472024 calendar year
Annual precipitation1991-2020 Normals35.2"1991-2020 Normals
Annual snowfall1991-2020 Normals46.3"1991-2020 Normals
Average January low1991-2020 Normals11°F1991-2020 Normals
Average July high1991-2020 Normals85°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Days above AQI 1002024 calendar year02024 calendar year
Median air quality index2024 calendar year372024 calendar year
Seasonal temperature swing1991-2020 Normals56°F1991-2020 Normals

Air quality

Median air quality index
37
Good on a typical day
Worst tenth of days
47
90th percentile index
Days above 100
0
unhealthy for sensitive groups

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

92 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, cold wave and tornado, with inland flooding alone responsible for 36% of it. Inland flooding and cold wave are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.

Overall hazard risk is lower than 90% of measured US cities.

HailElevated
TornadoModerate
LightningModerate

Low or minimal exposure: cold wave, landslide, heat wave, strong wind, inland flooding, winter weather, ice storm, drought, earthquake, wildfire, hurricane, avalanche, coastal flooding, tsunami, volcanic activity.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
428
per 100,000 residents · 2025 calendar year
Property crime
3,486
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

La Crosse's police department reported 428 violent offenses per 100,000 residents, higher than most places with a department reporting. Property crime runs at 3,486.

La Crosse County has a modeled homicide rate of about 1.5 per 100,000 residents a year, because the CDC suppresses counts this small, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 12.4 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at 15.8 per 100,000 residents in La Crosse County.

Homicide
1.5
per 100,000 residents · modeled, not measured
Firearm deaths, all intents
12.4
per 100,000 residents
Drug overdose
15.8
per 100,000 residents
Suicide
20.7
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by La Crosse’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around La Crosse (La Crosse County) rather than La Crosse itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

3 major airports lie within 100 miles, the nearest La Crosse Rgnl at 4 miles.

MetricValueCompared nationallySource period
Broadband access ±2%2024 ACS 5-Year88.4%Bottom 44%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle4 miTop 6%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle3Bottom 20%of 4,226NASR current cycle
No internet access ±2%2024 ACS 5-Year7.6%Bottom 49%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
La Crosse RgnlLSE4 mi8,742 ft
Rochester IntlRST64 mi9,034 ft
Chippewa Valley RgnlEAU73 mi8,101 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
64
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Other cities in La Crosse-Onalaska, WI-MN

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
OnalaskaLa Crosse County19,34876Onalaska vs La Crosse
HolmenLa Crosse County11,37277Holmen vs La Crosse

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put La Crosse side by side with a similar place.

La Crosse vs Fond du LacLa Crosse vs Reading

Moving to La Crosse from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in La Crosse

2 ZIP areas

Every ZIP area in La Crosse with census figures of its own, largest first.

ZIPPopulationMedian household incomeMedian home valueArea Score
5460150,397$61,639$235,10065
5460313,738$52,012$181,90064