Green Bay, Wisconsin
Area Profile
106,253 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Green Bay, in Brown County.
How this area ranks
Data updated · 16 sourcesGreen Bay ranks in the top 17% of cities measured for employment opportunity, with unemployment at 3.3% and median household income of $66,206.
In the public schools here, 29% of students met the state standard in mathematics, with 13.2 students for every teacher.
437 housing units were authorized over the past twelve months, within 3% of the prior year — steady rather than turning.
These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.
At a glance
Jobs & opportunity
Unemployment of 3.3%, lower than in 87% of the 4,226 measured US cities.
Employment grew 1.7% over the past year, to 54,888 employed residents.
| Metric | Value | Compared nationally | Source period |
|---|---|---|---|
| Income of new arrivalsBrown County, WI’s figurefiling years 2022–2023 | $70,368 | 46th percentileof 4,101 | filing years 2022–2023 |
| Income of those who leftBrown County, WI’s figurefiling years 2022–2023 | $65,049 | 35th percentileof 4,101 | filing years 2022–2023 |
| Median household income ±$2,0832024 ACS 5-Year | $66,206 | Bottom 49%of 29,223 | 2024 ACS 5-Year |
| Per capita income ±$1,3902024 ACS 5-Year | $35,940 | Top 43%of 31,420 | 2024 ACS 5-Year |
| Poverty rate ±2%2024 ACS 5-Year | 14.3% | Bottom 37%of 31,773 | 2024 ACS 5-Year |
| Average commute ±0.6 min2024 ACS 5-Year | 20.6 min | Top 20%of 31,543 | 2024 ACS 5-Year |
| Bachelor's degree or higher ±2%2024 ACS 5-Year | 26.7% | Top 36%of 31,919 | 2024 ACS 5-Year |
| Drove alone to work ±2%2024 ACS 5-Year | 74.8% | 42nd percentileof 31,433 | 2024 ACS 5-Year |
| EmploymentJuly 2026 | 54,888 | Bottom 48%of 4,226 | July 2026 |
| Employment change (3 years)July 2026 | +1.4% | Top 26%of 4,226 | July 2026 |
| Employment change (year over year)July 2026 | +1.7% | Top 11%of 4,226 | July 2026 |
| Labor forceJuly 2026 | 56,744 | 48th percentileof 4,226 | July 2026 |
| Labor force participation ±1%2024 ACS 5-Year | 81.4% | Top 38%of 31,513 | 2024 ACS 5-Year |
| Mean annual wageGreen Bay, WI Metro Area’s figure2025 OEWS | $62,790 | Bottom 25%of 3,729 | 2025 OEWS |
| Median annual wageGreen Bay, WI Metro Area’s figure2025 OEWS | $49,940 | Bottom 39%of 3,729 | 2025 OEWS |
| Public transit to work ±0.4%2024 ACS 5-Year | 0.9% | 84th percentileof 31,433 | 2024 ACS 5-Year |
| Unemployment change (year over year)July 2026 | +0.2% | Bottom 32%of 4,226 | July 2026 |
| Unemployment rateJuly 2026 | 3.3% | Top 13%of 4,226 | July 2026 |
| Worked from home ±1%2024 ACS 5-Year | 10.7% | 63rd percentileof 31,433 | 2024 ACS 5-Year |
Unemployment rate
Median household income, successive ACS releases
Largest occupations — Green Bay, WI
| Occupation | People employed | Median annual wage |
|---|---|---|
| Heavy and Tractor-Trailer Truck Drivers | 4,860 | $59,810 |
| Registered Nurses | 4,680 | $84,700 |
| Retail Salespersons | 4,120 | $34,090 |
| Fast Food and Counter Workers | 3,930 | $28,640 |
| Customer Service Representatives | 3,670 | $46,880 |
| Laborers and Freight, Stock, and Material Movers, Hand | 3,650 | $44,010 |
Searches the 40 largest occupations here that have a published wage.
Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.
29% of students met the state standard in mathematics and 25% in reading, across the schools here that reported results.
There are 13.2 students for every full-time teacher across 21 public schools, fewer than in most measured places.
| School | District | Students | Per teacher | Math | Reading |
|---|---|---|---|---|---|
| Preble High | Green Bay Area Public School District | 2,149 | 16.4 | 26% | 26% |
| Edison Middle | Green Bay Area Public School District | 1,121 | 13.7 | 22% | 22% |
| Red Smith K-8 | Green Bay Area Public School District | 924 | 13.8 | 43% | 35% |
| West High | Green Bay Area Public School District | 777 | 13.4 | 12% | 17% |
| Sullivan Elementary | Green Bay Area Public School District | 662 | 11.6 | 23% | 19% |
| Franklin Middle | Green Bay Area Public School District | 560 | 12.2 | 16% | 19% |
| Danz Elementary | Green Bay Area Public School District | 542 | 11.8 | 15% | 14% |
| Baird Elementary | Green Bay Area Public School District | 513 | 13.5 | 40% | 23% |
| Eisenhower Elementary | Green Bay Area Public School District | 468 | 12.0 | 12% | 10% |
| Wilder Elementary | Green Bay Area Public School District | 413 | 14.2 | 38% | 28% |
| McAuliffe Elementary | Green Bay Area Public School District | 407 | 15.7 | 68% | 45% |
| Chappell Elementary | Green Bay Area Public School District | 384 | 12.4 | 47% | 37% |
59.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.
Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Wisconsin’s own standard, so it is ranked within state. How to read school figures.
Housing & affordability
How it’s calculated — housing affordability →Prices for everything a household buys run about 8% below the national average — the Bureau of Economic Analysis index reads 92.2, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.
The Federal Housing Finance Agency’s house price index for the Green Bay, WI Metro Area is up 60% over five years, and up 5.0% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.
Homeowners here who pay a tax bill pay a median of $3,125 a year in real estate taxes, about 1.51% of the median home value.
HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,164, some 25% above the $932 tenants already here pay.
At HUD’s Fair Market Rent of $1,164 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $46,600 a year, about 70% of the median household income here of $66,206.
The typical renter household here spends 27% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $932 a month.
A median home at $207,200 costs 2.4 times the median income of its owner-occupied households, $85,142, close to the historic benchmark for an affordable market.
Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.
Published for the Green Bay, WI Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.
The figures above are measured against Green Bay’s median household income of $66,206, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.
| Metric | Value | Compared nationally | Source period |
|---|---|---|---|
| Cost of living indexthe Green Bay, WI Metro Area’s figure2023 | 92.2 | Top 14%of 3,700 | 2023 |
| Home price change (1 year)the Green Bay, WI Metro Area’s figure2026 Q2 | +5.0% | 78th percentileof 4,154 | 2026 Q2 |
| Home price change (5 years)the Green Bay, WI Metro Area’s figure2026 Q2 | +59.7% | 96th percentileof 4,154 | 2026 Q2 |
| Home price change (10 years)the Green Bay, WI Metro Area’s figure2026 Q2 | +116.0% | 83rd percentileof 4,154 | 2026 Q2 |
| Home price to income ±0.12024 ACS 5-Year | 2.4 | Top 48%of 26,815 | 2024 ACS 5-Year |
| Homeownership rate ±2%2024 ACS 5-Year | 57.9% | 17th percentileof 31,717 | 2024 ACS 5-Year |
| Housing units ±7222024 ACS 5-Year | 45,701 | 99th percentileof 32,177 | 2024 ACS 5-Year |
| Market rent, one bedroomFY2026 | $931 | Top 17%of 4,072 | FY2026 |
| Market rent, three bedroomFY2026 | $1,545 | Top 20%of 4,072 | FY2026 |
| Market rent, two bedroomFY2026 | $1,164 | Top 18%of 4,072 | FY2026 |
| Median gross rent ±$372024 ACS 5-Year | $932 | Top 46%of 23,120 | 2024 ACS 5-Year |
| Median home value ±$5,6492024 ACS 5-Year | $207,200 | 55th percentileof 29,111 | 2024 ACS 5-Year |
| Median property taxes ±$1052024 ACS 5-Year | $3,125 | 74th percentileof 26,440 | 2024 ACS 5-Year |
| Owner household income ±$3,7512024 ACS 5-Year | $85,142 | Top 42%of 27,548 | 2024 ACS 5-Year |
| Property tax rate ±0.07%2024 ACS 5-Year | 1.51% | 78th percentileof 20,543 | 2024 ACS 5-Year |
| Rent as a share of income ±2%2024 ACS 5-Year | 27.3% | Top 44%of 22,950 | 2024 ACS 5-Year |
| Seasonal and second homes ±1552024 ACS 5-Year | 244 | 95th percentileof 32,330 | 2024 ACS 5-Year |
| Second homes2024 ACS 5-Year | 0.5% | 57th percentileof 31,895 | 2024 ACS 5-Year |
| Vacancy rate2024 ACS 5-Year | 3.6% | 31st percentileof 31,769 | 2024 ACS 5-Year |
| Vacant housing units ±3772024 ACS 5-Year | 1,911 | 97th percentileof 32,330 | 2024 ACS 5-Year |
These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.
Growth & development
How it’s calculated — growth →Development Momentum
An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.
Population has fallen 1% since 2020, to 106,311 in 2024.
Permitting has turned downward after moving the other way the year before: 283 units authorized in 2025, 41% below the prior year.
83% of the 437 units permitted over the past twelve months are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.
Federal tax returns show that people moving in from elsewhere in the US and people moving out roughly balanced across Brown County, which contains Green Bay, in the most recent year. Households that moved in reported an average income of $70,368, above the $65,049 of households that moved out.
At 4.1 permitted units per 1,000 residents, building activity is above the median for measured US cities.
Population, annual estimates
People moving in and out
Where newcomers came from
- Outagamie County, WI 990 people · 11% of arrivals
- Oconto County, WI 571 people · 6.3% of arrivals
- Winnebago County, WI 357 people · 4.0% of arrivals
- Milwaukee County, WI 333 people · 3.7% of arrivals
- Kewaunee County, WI 318 people · 3.5% of arrivals
Where people who left went
- Outagamie County, WI 1,108 people · 13% of departures
- Oconto County, WI 677 people · 7.7% of departures
- Milwaukee County, WI 357 people · 4.1% of departures
- Winnebago County, WI 315 people · 3.6% of departures
- Shawano County, WI 304 people · 3.5% of departures
Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Brown County, WI. IRS Statistics of Income, filing years 2022–2023.
Housing units permitted per year
Weather & climate
5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.
Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.
Air quality measures a median index of 37, in the Good band, and no day in the year passed 100.
Precipitation
| Metric | Value | Source period |
|---|---|---|
| 90th percentile air quality index2024 calendar year | 58 | 2024 calendar year |
| Annual precipitation1991-2020 Normals | 31.6" | 1991-2020 Normals |
| Annual snowfall1991-2020 Normals | 55.6" | 1991-2020 Normals |
| Average January low1991-2020 Normals | 11°F | 1991-2020 Normals |
| Average July high1991-2020 Normals | 81°F | 1991-2020 Normals |
| Comfortable months1991-2020 Normals | 5 | 1991-2020 Normals |
| Days above AQI 1002024 calendar year | 0 | 2024 calendar year |
| Median air quality index2024 calendar year | 37 | 2024 calendar year |
| Seasonal temperature swing1991-2020 Normals | 52°F | 1991-2020 Normals |
Air quality
A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.
Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.
Physical risk
The hazards accounting for most of this area's expected annual loss are inland flooding, cold wave and tornado, with inland flooding alone responsible for 55% of it. Inland flooding and cold wave are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.
Overall hazard risk is lower than 95% of measured US cities.
Low or minimal exposure: cold wave, lightning, inland flooding, winter weather, landslide, ice storm, coastal flooding, earthquake, wildfire, strong wind, hurricane, drought, tsunami, volcanic activity, avalanche.
Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.
Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.
Green Bay's police department reported 450 violent offenses per 100,000 residents, higher than most places with a department reporting. Property crime runs at 1,193.
Brown County has a modeled homicide rate of about 1.0 per 100,000 residents a year, because the CDC suppresses counts this small, lower than most counties measured. The CDC does not publish this below county level.
Firearm deaths of all intents run at 9.6 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.
Drug overdose deaths run at 10.3 per 100,000 residents in Brown County.
Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.
Offenses are reported to the FBI by Green Bay’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Green Bay (Brown County) rather than Green Bay itself. Neither is part of the Area Score. How to read crime rates and death rates.
What this profile does not cover
Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.
- Taxes
- Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
- Anything about a specific address
- Every figure describes an area, not a street or a house.
Access
3 major airports lie within 100 miles, the nearest Green Bay/Austin Straubel Intl at 8 miles.
| Metric | Value | Compared nationally | Source period |
|---|---|---|---|
| Broadband access ±0.7%2024 ACS 5-Year | 90.4% | Top 47%of 31,588 | 2024 ACS 5-Year |
| Distance to major airportNASR current cycle | 8 mi | Top 17%of 4,226 | NASR current cycle |
| Major airports within 100 milesNASR current cycle | 3 | Bottom 20%of 4,226 | NASR current cycle |
| No internet access ±1%2024 ACS 5-Year | 7.2% | Top 49%of 31,588 | 2024 ACS 5-Year |
| Airport | Code | Distance | Longest runway |
|---|---|---|---|
| Green Bay/Austin Straubel Intl | GRB | 8 mi | 8,700 ft |
| Appleton Intl | ATW | 32 mi | 8,003 ft |
| Wittman Rgnl | OSH | 47 mi | 8,002 ft |
Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.
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Where Green Bay ranks
Top-ten placements in AreaProfile’s standing rankings- #3Strong Opportunity With Lower Physical Risk of 40
- #10US Cities With the Lowest Natural-Hazard Risk of 50
Every ranking is a standing calculation over all published profiles, not an editorial selection. Each one states its cohort, its inputs and what it excludes.
Other cities in Green Bay, WI
Same metropolitan area, measured the same way| City | County | Population | Area Score | Compare |
|---|---|---|---|---|
| De Pere | Brown County | 25,301 | 78 | De Pere vs Green Bay |
| Howard | Brown County | 21,087 | 77 | Howard vs Green Bay |
| Ashwaubenon | Brown County | 17,314 | 72 | Ashwaubenon vs Green Bay |
| Bellevue | Brown County | 16,442 | 77 | |
| Allouez | Brown County | 13,975 | 65 | |
| Suamico | Brown County | 12,985 | 80 | |
| Hobart | Brown County | 10,610 | 81 |
Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.
Similar places
Matched on AreaProfile signals, not geographyCompare
Put Green Bay side by side with a similar place.
Moving to Green Bay from somewhere else?
You get the difference in prices, rent and weather, and the income that would keep pace.
Data & methodology
| Used for | Source | Source period |
|---|---|---|
| Access | Federal Aviation Administration Airports (NASR) — Aeronautical Data Delivery Service | NASR current cycle |
| Safety | Federal Bureau of Investigation, Crime Data Explorer Summarized offense counts by law enforcement agency | 2025 calendar year |
| Physical risk | Federal Emergency Management Agency National Risk Index | National Risk Index December 2025 (v1.20.0) |
| Demographics, Income | Internal Revenue Service, Statistics of Income Division U.S. Population Migration Data (county to county) | filing years 2022–2023 |
| Climate | NOAA National Centers for Environmental Information U.S. Climate Normals 1991–2020 (Monthly) | 1991-2020 Normals |
| Housing | U.S. Bureau of Economic Analysis Regional price parities and county personal income | 2023 |
| Jobs | U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics | 2025 OEWS |
| Jobs | U.S. Bureau of Labor Statistics Local Area Unemployment Statistics | July 2026 |
| Demographics | U.S. Census Bureau Population Estimates Program | July 1, 2024 estimate |
| Development | U.S. Census Bureau Building Permits Survey | 12 months ending July 2026 |
| Access, Demographics, Housing, Income, Jobs | U.S. Census Bureau American Community Survey 5-Year Estimates (Table-Based Summary File) | 2024 ACS 5-Year |
| Safety | U.S. Centers for Disease Control and Prevention, National Center for Health Statistics Provisional county-level mortality by intent | March 2025 to February 2026; May 2025 to April 2026 |
| Schools | U.S. Department of Education, National Center for Education Statistics Common Core of Data and EDFacts assessments | 2018-19 school year; 2024-25 school year |
| Housing | U.S. Department of Housing and Urban Development, Office of Policy Development and Research Fair Market Rents | FY2026 |
| Climate | U.S. Environmental Protection Agency, Air Quality System Daily Air Quality Index by county | 2024 calendar year |
| Housing | U.S. Federal Housing Finance Agency House Price Index (traditional, all-transactions) | 2026 Q2 |
| Current conditions | NOAA National Weather Service National Weather Service current conditions | Live observation, read when the page opens |
Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.
ZIP codes in Green Bay
4 ZIP areasEvery ZIP area in Green Bay with census figures of its own, largest first. The ones linked below diverge enough from the city as a whole to carry a full profile; the rest track Green Bay closely, so their figures are here rather than on a page that would repeat this one. An Area Score is calculated for published profiles only, which is why it is blank on those rows.