AreaProfile

Green Bay, Wisconsin

Area Profile

106,253 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Green Bay, in Brown County.

71
Area Score
Top 16% of 2,944 published profiles

How we calculate this

How this area ranks
OpportunityTop 12% of 3,904 published cities76
Schools2315th of 2,668 published cities22
GrowthTop 31% of 2,973 published cities61
Housing affordabilityTop 12% of 4,223 published cities99
Climate3869th of 4,223 published cities57
Physical resilienceTop 5% of 4,182 published cities95
AccessTop 29% of 4,226 published cities97
Economic stability2160th of 4,226 published cities60
The quick read

Green Bay ranks in the top 12% of published city profiles for employment opportunity, with unemployment at 3.3% and median household income of $66,206.

Housing is more affordable relative to local incomes than in most published city profiles: rent takes 17% of median household income and the median home is 3.1 times it.

Natural-hazard exposure is lower than in most comparable published city profiles, placing Green Bay in the top 5% for physical resilience.

At a glance

Population
106,253
2024 ACS 5-Year
Median household income
$66,206
Bottom 49% nationally
Density
2,336/sq mi
45.5 sq mi of land
Median age
36.0
2024 ACS 5-Year
County
Brown County
Wisconsin
Metro area
Green Bay, WI
Nearest major airport
GRB
8 mi · Green Bay/Austin Straubel Intl
Median home value
$207,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.3% is lower than 89% of the 3,904 measured US cities.

Employment grew 2.1% over the past year, to 54,817 employed residents.

MetricValueCompared with peersSource period
Median household income ±$2,083$66,206Bottom 49%2024 ACS 5-Year
Per capita income ±$1,390$35,940Top 43%2024 ACS 5-Year
Poverty rate14.7%Top 37%2024 ACS 5-Year
Average commute20.6 minBottom 20%2024 ACS 5-Year
Bachelor's degree or higher26.7%Top 36%2024 ACS 5-Year
Employment54,817Top 48%June 2026
Employment change (3 years)1.5%Top 27%June 2026
Employment change (year over year)2.1%Top 5%June 2026
Labor force56,717Top 48%June 2026
Labor force participation67.8%Top 24%2024 ACS 5-Year
Mean annual wage$62,790Bottom 25%2025 OEWS
Median annual wage$49,940Bottom 39%2025 OEWS
Unemployment change (year over year)0.1%Top 49%June 2026
Unemployment rate3.3%Bottom 11%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/064.72.1
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.3% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Median household income, successive ACS releases
202120222023202466k55k
Each point is a separate five-year estimate, most recently $66,206 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Green Bay, WI
OccupationPeople employedMedian annual wage
Heavy and Tractor-Trailer Truck Drivers4,860$59,810
Registered Nurses4,680$84,700
Retail Salespersons4,120$34,090
Fast Food and Counter Workers3,930$28,640
Customer Service Representatives3,670$46,880
Laborers and Freight, Stock, and Material Movers, Hand3,650$44,010

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

20% of students met the state standard in mathematics and 19% in reading, across the schools here that reported results.

There are 13.2 students for every full-time teacher, fewer than in most measured places.

Public schools
22
2024-25 school year
Students per teacher
13.2
across all schools here
Math proficiency
20.1%
Bottom 9% in Wisconsin
Reading proficiency
18.6%
Bottom 5% in Wisconsin
SchoolDistrictStudentsPer teacherMathReading
Preble HighGreen Bay Area Public School District2,14916.4
Edison MiddleGreen Bay Area Public School District1,12113.712%17%
Red Smith K-8Green Bay Area Public School District92413.827%27%
West HighGreen Bay Area Public School District77713.4
Sullivan ElementaryGreen Bay Area Public School District66211.617%12%
Franklin MiddleGreen Bay Area Public School District56012.23%17%
Danz ElementaryGreen Bay Area Public School District54211.89%7%
Baird ElementaryGreen Bay Area Public School District51313.526%19%
Eisenhower ElementaryGreen Bay Area Public School District46812.010%7%
Wilder ElementaryGreen Bay Area Public School District41314.220%22%
McAuliffe ElementaryGreen Bay Area Public School District40715.749%32%
Chappell ElementaryGreen Bay Area Public School District38412.426%22%

59.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Wisconsin’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $932 takes 17% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.1 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
16.9%
Below the 30% cost-burdened threshold
Home price to income
3.1×
median home value ÷ median income
Median gross rent
$932
2024 ACS 5-Year
Median home value
$207,200
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.13Top 45%2024 ACS 5-Year
Homeownership rate57.9%Bottom 17%2024 ACS 5-Year
Housing units ±72245,701Top 1%2024 ACS 5-Year
Median gross rent ±$37$932Bottom 45%2024 ACS 5-Year
Median home value ±$5,649$207,200Top 45%2024 ACS 5-Year
Rent as a share of income16.9%Bottom 38%2024 ACS 5-Year
Vacancy rate4.2%Bottom 25%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
61/ 100
Top 31% of 2,973 published city profiles
Permitting is decreasing, measured from 2020 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has fallen 1% since 2020, reaching 106,311 in 2024.

Permitting has turned downward after moving the other way the year before.

83% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

At 4.1 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
437
12 months ending July 2026
Per 1,000 residents
4.1
Top 35% nationally
Year over year
+3%
vs the prior twelve months
Multifamily share
83.3%
units in 5+ unit buildings
Population, annual estimates
20202021202220232024107k106k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
20202021202220232024202547637
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2020 (+268%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 6.3 miles from this location.
Precipitation
JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation31.6"1991-2020 Normals
Annual snowfall55.6"1991-2020 Normals
Average January low11°F1991-2020 Normals
Average July high81°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing52°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

95 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, hail and heat wave.

HailModerate
TornadoModerate
Heat waveModerate

Low or minimal exposure: cold wave, lightning, inland flooding, winter weather, landslide, ice storm, coastal flooding, earthquake, wildfire, strong wind, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Crime
The FBI’s Crime Data Explorer is the only source with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. Reported crime is also easy to misread: agency participation varies year to year, and a city that draws a large daytime workforce carries incidents its residents did not generate.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

3 major airports lie within 100 miles, the nearest 8 miles away.

AirportCodeDistanceLongest runway
Green Bay/Austin Straubel IntlGRB8 mi8,700 ft
Appleton IntlATW32 mi8,003 ft
Wittman RgnlOSH47 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

Customize your score

What matters to you?

Choose what you weight most heavily. Nothing is saved to an account — your preferences stay in this browser, and the Area Score never changes.

Area Score
71
Your Score

Select one or more priorities to see how this location scores against them.

Other cities in Green Bay, WI

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
De PereBrown County25,30182vs Green Bay
HowardBrown County21,08782vs Green Bay
AshwaubenonBrown County17,31473vs Green Bay
BellevueBrown County16,44282vs Green Bay
AllouezBrown County13,97569vs Green Bay
SuamicoBrown County12,98579vs Green Bay
HobartBrown County10,61082vs Green Bay

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Green Bay

4 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
5431137,879$84,91473
5430230,333$58,50669
5430328,153$60,78170
542294,329$97,13581