Green Bay, Wisconsin

Area Profile

106,253 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Green Bay, in Brown County.

68out of 100
Area Score
Top 19% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
OpportunityTop 17% of 4,199 cities measured74
Schools3,445th of 4,162 cities measured24
GrowthTop 27% of 4,224 cities measured61
Housing affordabilityTop 16% of 4,218 cities measured79
Climate3,870th of 4,225 cities measured57
Physical resilienceTop 5% of 4,226 cities measured95
AccessTop 31% of 4,226 cities measured97
Economic stability2,431st of 4,226 cities measured54
The quick read

Green Bay ranks in the top 17% of cities measured for employment opportunity, with unemployment at 3.3% and median household income of $66,206.

In the public schools here, 29% of students met the state standard in mathematics, with 13.2 students for every teacher.

437 housing units were authorized over the past twelve months, within 3% of the prior year — steady rather than turning.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
106,253
2024 ACS 5-Year
Median household income
$66,206
Bottom 49% nationally
Density
2,336/sq mi
45.5 sq mi of land
Median age
36.0
2024 ACS 5-Year
County
Wisconsin
Metro area
Nearest major airport
GRB
8 mi · Green Bay/Austin Straubel Intl
Median home value
$207,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.3%, lower than in 87% of the 4,226 measured US cities.

Employment grew 1.7% over the past year, to 54,888 employed residents.

MetricValueCompared nationallySource period
Income of new arrivalsBrown County, WI’s figurefiling years 2022–2023$70,36846th percentileof 4,101filing years 2022–2023
Income of those who leftBrown County, WI’s figurefiling years 2022–2023$65,04935th percentileof 4,101filing years 2022–2023
Median household income ±$2,0832024 ACS 5-Year$66,206Bottom 49%of 29,2232024 ACS 5-Year
Per capita income ±$1,3902024 ACS 5-Year$35,940Top 43%of 31,4202024 ACS 5-Year
Poverty rate ±2%2024 ACS 5-Year14.3%Bottom 37%of 31,7732024 ACS 5-Year
Average commute ±0.6 min2024 ACS 5-Year20.6 minTop 20%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±2%2024 ACS 5-Year26.7%Top 36%of 31,9192024 ACS 5-Year
Drove alone to work ±2%2024 ACS 5-Year74.8%42nd percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202654,888Bottom 48%of 4,226July 2026
Employment change (3 years)July 2026+1.4%Top 26%of 4,226July 2026
Employment change (year over year)July 2026+1.7%Top 11%of 4,226July 2026
Labor forceJuly 202656,74448th percentileof 4,226July 2026
Labor force participation ±1%2024 ACS 5-Year81.4%Top 38%of 31,5132024 ACS 5-Year
Mean annual wageGreen Bay, WI Metro Area’s figure2025 OEWS$62,790Bottom 25%of 3,7292025 OEWS
Median annual wageGreen Bay, WI Metro Area’s figure2025 OEWS$49,940Bottom 39%of 3,7292025 OEWS
Public transit to work ±0.4%2024 ACS 5-Year0.9%84th percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026+0.2%Bottom 32%of 4,226July 2026
Unemployment rateJuly 20263.3%Top 13%of 4,226July 2026
Worked from home ±1%2024 ACS 5-Year10.7%63rd percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/074.12.2
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.3% in July 2026. It has been holding roughly steady, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

202120222023202466k55k
Each point is a separate five-year estimate, most recently $66,206 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Green Bay, WI

OccupationPeople employedMedian annual wage
Heavy and Tractor-Trailer Truck Drivers4,860$59,810
Registered Nurses4,680$84,700
Retail Salespersons4,120$34,090
Fast Food and Counter Workers3,930$28,640
Customer Service Representatives3,670$46,880
Laborers and Freight, Stock, and Material Movers, Hand3,650$44,010

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

29% of students met the state standard in mathematics and 25% in reading, across the schools here that reported results.

There are 13.2 students for every full-time teacher across 21 public schools, fewer than in most measured places.

Public schools
22
2024-25 school year
Students per teacher
13.2
across 21 of them
Math proficiency
29.4%
Bottom 14% in Wisconsin
Reading proficiency
25.1%
Bottom 5% in Wisconsin
The 12 largest of 22 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Preble HighGreen Bay Area Public School District2,14916.426%26%
Edison MiddleGreen Bay Area Public School District1,12113.722%22%
Red Smith K-8Green Bay Area Public School District92413.843%35%
West HighGreen Bay Area Public School District77713.412%17%
Sullivan ElementaryGreen Bay Area Public School District66211.623%19%
Franklin MiddleGreen Bay Area Public School District56012.216%19%
Danz ElementaryGreen Bay Area Public School District54211.815%14%
Baird ElementaryGreen Bay Area Public School District51313.540%23%
Eisenhower ElementaryGreen Bay Area Public School District46812.012%10%
Wilder ElementaryGreen Bay Area Public School District41314.238%28%
McAuliffe ElementaryGreen Bay Area Public School District40715.768%45%
Chappell ElementaryGreen Bay Area Public School District38412.447%37%

59.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Wisconsin’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 8% below the national average — the Bureau of Economic Analysis index reads 92.2, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Green Bay, WI Metro Area is up 60% over five years, and up 5.0% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,125 a year in real estate taxes, about 1.51% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,164, some 25% above the $932 tenants already here pay.

At HUD’s Fair Market Rent of $1,164 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $46,600 a year, about 70% of the median household income here of $66,206.

The typical renter household here spends 27% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $932 a month.

A median home at $207,200 costs 2.4 times the median income of its owner-occupied households, $85,142, close to the historic benchmark for an affordable market.

Cost of living
92.2

Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Green Bay, WI Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
27.3%
Below the 30% cost-burdened threshold
Home price to income
2.4×
median home value ÷ owner household income
Market rent, two bedroom
$1,164
what a new lease costs · FY2026
Median gross rent
$932
what tenants now pay · 2024 ACS 5-Year
Median home value
$207,200
2024 ACS 5-Year

The figures above are measured against Green Bay’s median household income of $66,206, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Green Bay, WI Metro Area’s figure202392.2Top 14%of 3,7002023
Home price change (1 year)the Green Bay, WI Metro Area’s figure2026 Q2+5.0%78th percentileof 4,1542026 Q2
Home price change (5 years)the Green Bay, WI Metro Area’s figure2026 Q2+59.7%96th percentileof 4,1542026 Q2
Home price change (10 years)the Green Bay, WI Metro Area’s figure2026 Q2+116.0%83rd percentileof 4,1542026 Q2
Home price to income ±0.12024 ACS 5-Year2.4Top 48%of 26,8152024 ACS 5-Year
Homeownership rate ±2%2024 ACS 5-Year57.9%17th percentileof 31,7172024 ACS 5-Year
Housing units ±7222024 ACS 5-Year45,70199th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$931Top 17%of 4,072FY2026
Market rent, three bedroomFY2026$1,545Top 20%of 4,072FY2026
Market rent, two bedroomFY2026$1,164Top 18%of 4,072FY2026
Median gross rent ±$372024 ACS 5-Year$932Top 46%of 23,1202024 ACS 5-Year
Median home value ±$5,6492024 ACS 5-Year$207,20055th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$1052024 ACS 5-Year$3,12574th percentileof 26,4402024 ACS 5-Year
Owner household income ±$3,7512024 ACS 5-Year$85,142Top 42%of 27,5482024 ACS 5-Year
Property tax rate ±0.07%2024 ACS 5-Year1.51%78th percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±2%2024 ACS 5-Year27.3%Top 44%of 22,9502024 ACS 5-Year
Seasonal and second homes ±1552024 ACS 5-Year24495th percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year0.5%57th percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year3.6%31st percentileof 31,7692024 ACS 5-Year
Vacant housing units ±3772024 ACS 5-Year1,91197th percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

61/ 100
Top 27% of 4,224 published city profiles
The most recent move in permitting was downward, in a series running from 2020 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has fallen 1% since 2020, to 106,311 in 2024.

Permitting has turned downward after moving the other way the year before: 283 units authorized in 2025, 41% below the prior year.

83% of the 437 units permitted over the past twelve months are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

Federal tax returns show that people moving in from elsewhere in the US and people moving out roughly balanced across Brown County, which contains Green Bay, in the most recent year. Households that moved in reported an average income of $70,368, above the $65,049 of households that moved out.

At 4.1 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
437
12 months ending July 2026
Per 1,000 residents
4.1
Top 35% nationally
Year over year
+3%
vs the prior twelve months
Multifamily share
83.3%
units in 5+ unit buildings

Population, annual estimates

20202021202220232024107k106k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been holding roughly steady, over a series running from 2020 to 2024.

People moving in and out

Net migration
+0.1%
of residents, in a year
Arrivals from another state
40%
of people moving in
Income of arrivals
$70,368
average per tax return
Income of those who left
$65,049
average per tax return

Where newcomers came from

  1. Outagamie County, WI 990 people · 11% of arrivals
  2. Oconto County, WI 571 people · 6.3% of arrivals
  3. Winnebago County, WI 357 people · 4.0% of arrivals
  4. Milwaukee County, WI 333 people · 3.7% of arrivals
  5. Kewaunee County, WI 318 people · 3.5% of arrivals

Where people who left went

  1. Outagamie County, WI 1,108 people · 13% of departures
  2. Oconto County, WI 677 people · 7.7% of departures
  3. Milwaukee County, WI 357 people · 4.1% of departures
  4. Winnebago County, WI 315 people · 3.6% of departures
  5. Shawano County, WI 304 people · 3.5% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Brown County, WI. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

20202021202220232024202547637
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2020 (+268%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

Air quality measures a median index of 37, in the Good band, and no day in the year passed 100.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 6.3 miles from this location.

Precipitation

JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year582024 calendar year
Annual precipitation1991-2020 Normals31.6"1991-2020 Normals
Annual snowfall1991-2020 Normals55.6"1991-2020 Normals
Average January low1991-2020 Normals11°F1991-2020 Normals
Average July high1991-2020 Normals81°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Days above AQI 1002024 calendar year02024 calendar year
Median air quality index2024 calendar year372024 calendar year
Seasonal temperature swing1991-2020 Normals52°F1991-2020 Normals

Air quality

Median air quality index
37
Good on a typical day
Worst tenth of days
58
90th percentile index
Days above 100
0
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

95 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, cold wave and tornado, with inland flooding alone responsible for 55% of it. Inland flooding and cold wave are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.

Overall hazard risk is lower than 95% of measured US cities.

HailModerate
TornadoModerate
Heat waveModerate

Low or minimal exposure: cold wave, lightning, inland flooding, winter weather, landslide, ice storm, coastal flooding, earthquake, wildfire, strong wind, hurricane, drought, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
450
per 100,000 residents · 2025 calendar year
Property crime
1,193
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Green Bay's police department reported 450 violent offenses per 100,000 residents, higher than most places with a department reporting. Property crime runs at 1,193.

Brown County has a modeled homicide rate of about 1.0 per 100,000 residents a year, because the CDC suppresses counts this small, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 9.6 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at 10.3 per 100,000 residents in Brown County.

Homicide
1.0
per 100,000 residents · modeled, not measured
Firearm deaths, all intents
9.6
per 100,000 residents
Drug overdose
10.3
per 100,000 residents
Suicide
16.2
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Green Bay’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Green Bay (Brown County) rather than Green Bay itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

3 major airports lie within 100 miles, the nearest Green Bay/Austin Straubel Intl at 8 miles.

MetricValueCompared nationallySource period
Broadband access ±0.7%2024 ACS 5-Year90.4%Top 47%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle8 miTop 17%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle3Bottom 20%of 4,226NASR current cycle
No internet access ±1%2024 ACS 5-Year7.2%Top 49%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Green Bay/Austin Straubel IntlGRB8 mi8,700 ft
Appleton IntlATW32 mi8,003 ft
Wittman RgnlOSH47 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
68
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—

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Where Green Bay ranks

Top-ten placements in AreaProfile’s standing rankings

Every ranking is a standing calculation over all published profiles, not an editorial selection. Each one states its cohort, its inputs and what it excludes.

Other cities in Green Bay, WI

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
De PereBrown County25,30178De Pere vs Green Bay
HowardBrown County21,08777Howard vs Green Bay
AshwaubenonBrown County17,31472Ashwaubenon vs Green Bay
BellevueBrown County16,44277
AllouezBrown County13,97565
SuamicoBrown County12,98580
HobartBrown County10,61081

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Green Bay side by side with a similar place.

Green Bay vs Des MoinesGreen Bay vs Billings

Moving to Green Bay from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Green Bay

4 ZIP areas

Every ZIP area in Green Bay with census figures of its own, largest first. The ones linked below diverge enough from the city as a whole to carry a full profile; the rest track Green Bay closely, so their figures are here rather than on a page that would repeat this one. An Area Score is calculated for published profiles only, which is why it is blank on those rows.

ZIPPopulationMedian household incomeMedian home valueArea Score
5431137,879$84,914$300,60074
5430230,333$58,506$175,30066
5430328,153$60,781$178,60067
542294,329$97,135$300,100—