AreaProfile

La Crosse-Onalaska, WI-MN

Metro Area Profile

170,190 residents. Jobs, income, development, climate and physical risk across the La Crosse-Onalaska, WI-MN metropolitan area.

76
Area Score
Top 10% of 361 published profiles

How we calculate this

How this area ranks
OpportunityTop 9% of 361 published metros81
Growth276th of 440 published metros42
Housing affordabilityTop 35% of 441 published metros96
Climate384th of 441 published metros56
Physical resilienceTop 15% of 441 published metros82
AccessTop 23% of 441 published metros95
Economic stabilityTop 23% of 441 published metros78
The quick read

La Crosse-Onalaska ranks in the top 9% of published metro profiles for employment opportunity, with unemployment at 3.2% and median household income of $73,340.

Natural-hazard exposure is lower than in most comparable published metro profiles, placing La Crosse-Onalaska in the top 15% for physical resilience.

A major airport is 14 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
170,190
2024 ACS 5-Year
Median household income
$73,340
Top 31% nationally
Density
95/sq mi
1795.5 sq mi of land
Median age
39.3
2024 ACS 5-Year
County
Metro area
La Crosse-Onalaska, WI-MN
Nearest major airport
LSE
14 mi · La Crosse Rgnl
Median home value
$247,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.2% is lower than 91% of the 361 measured US metros.

Employment grew 1.4% over the past year, to 88,253 employed residents.

34% of adults hold a four-year degree, higher than 77% of measured US metros.

MetricValueCompared with peersSource period
Median household income ±$2,043$73,340Top 31%2024 ACS 5-Year
Per capita income ±$1,061$41,247Top 23%2024 ACS 5-Year
Poverty rate11.9%Bottom 33%2024 ACS 5-Year
Average commute21.5 minBottom 23%2024 ACS 5-Year
Bachelor's degree or higher33.6%Top 23%2024 ACS 5-Year
Employment88,253Bottom 37%June 2026
Employment change (3 years)1.6%Top 33%June 2026
Employment change (year over year)1.4%Top 10%June 2026
Labor force91,212Bottom 37%June 2026
Labor force participation65.2%Top 18%2024 ACS 5-Year
Mean annual wage$62,770Top 39%2025 OEWS
Median annual wage$48,260Top 46%2025 OEWS
Metro employment84,380Bottom 39%2025 OEWS
Unemployment change (year over year)0.2%Top 36%June 2026
Unemployment rate3.2%Bottom 9%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032026/012026/063.82.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.2% in June 2026.
Largest occupations — La Crosse-Onalaska, WI-MN
OccupationPeople employedMedian annual wage
Registered Nurses2,920$98,370
Retail Salespersons2,290$34,090
Home Health and Personal Care Aides2,130$37,140
Heavy and Tractor-Trailer Truck Drivers2,100$60,300
Cashiers2,020$30,900
Fast Food and Counter Workers1,960$28,280

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

Housing & affordability

How it’s calculated →

Median rent of $1,027 takes 17% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.4 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
16.8%
Below the 30% cost-burdened threshold
Home price to income
3.4×
median home value ÷ median income
Median gross rent
$1,027
2024 ACS 5-Year
Median home value
$247,400
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.37Top 44%2024 ACS 5-Year
Homeownership rate67.7%Bottom 36%2024 ACS 5-Year
Housing units ±15676,850Top 28%2024 ACS 5-Year
Median gross rent ±$30$1,027Top 42%2024 ACS 5-Year
Median home value ±$4,697$247,400Top 36%2024 ACS 5-Year
Rent as a share of income16.8%Bottom 31%2024 ACS 5-Year
Vacancy rate6.2%Bottom 10%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
42/ 100
Ranks 276 of 440 published city profiles
Permitting is increasing, measured from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has been broadly flat since 2020, at 170,763 in 2024.

New construction is predominantly single-family: only 12% of permitted units are in buildings of five or more homes.

At 2.7 permitted units per 1,000 residents, building activity is below the median for measured US metros.

Units permitted
465
12 months ending July 2026
Per 1,000 residents
2.7
Bottom 39% nationally
Year over year
−4%
vs the prior twelve months
Multifamily share
12.0%
units in 5+ unit buildings
Population, annual estimates
20202021202220232024171k169k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 85°F and January a low of 11°F.

Normal annual precipitation is 35.2 inches, including 46.3 inches of snow.

0°20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station LA CROSSE MUNI AP, 14.4 miles from this location.
Precipitation
JFMAMJJASOND5.1"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation35.2"1991-2020 Normals
Annual snowfall46.3"1991-2020 Normals
Average January low11°F1991-2020 Normals
Average July high85°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing56°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

82 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, hail and lightning.

HailElevated
TornadoModerate
LightningModerate

Low or minimal exposure: landslide, cold wave, heat wave, inland flooding, strong wind, winter weather, ice storm, drought, earthquake, wildfire, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

4 major airports lie within 100 miles, the nearest 14 miles away.

AirportCodeDistanceLongest runway
La Crosse RgnlLSE14 mi8,742 ft
Rochester IntlRST71 mi9,034 ft
Chippewa Valley RgnlEAU83 mi8,101 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

Customize your score

What matters to you?

Choose what you weight most heavily. Nothing is saved to an account — your preferences stay in this browser, and the Area Score never changes.

Area Score
76
Your Score

Select one or more priorities to see how this location scores against them.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

Cities in this metro