Howard, Wisconsin

Area Profile

21,087 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Howard, in Brown County.

82out of 100
Area Score
Top 1% of 2,944 profiles measured

How we calculate this

How this area ranks
OpportunityTop 3% of 3,904 cities measured85
GrowthTop 11% of 2,973 cities measured74
Housing affordabilityTop 26% of 4,223 cities measured92
Climate3869th of 4,223 cities measured57
Physical resilienceTop 4% of 4,182 cities measured95
AccessTop 29% of 4,226 cities measured97
Economic stabilityTop 9% of 4,226 cities measured79
The quick read

Howard ranks in the top 3% of published city profiles for employment opportunity, with unemployment at 3.1% and median household income of $85,477.

Natural-hazard exposure is lower than in most comparable published city profiles, placing Howard in the top 4% for physical resilience.

A major airport is 6 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
21,087
2024 ACS 5-Year
Median household income
$85,477
Top 29% nationally
Density
1,139/sq mi
18.5 sq mi of land
Median age
41.2
2024 ACS 5-Year
County
Brown County
Wisconsin
Metro area
Green Bay, WI
Nearest major airport
GRB
6 mi · Green Bay/Austin Straubel Intl
Median home value
$315,700
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.1% is lower than 94% of the 3,904 measured US cities.

Employment grew 2.1% over the past year, to 145,677 employed residents.

36% of adults hold a four-year degree, higher than 77% of measured US cities.

MetricValueCompared nationallySource period
Median household income ±$7,206$85,477Top 29%of 29,5732024 ACS 5-Year
Per capita income ±$3,964$48,608Top 19%of 31,4202024 ACS 5-Year
Poverty rate5.1%Bottom 24%of 31,9002024 ACS 5-Year
Average commute21.3 minBottom 23%of 31,5432024 ACS 5-Year
Bachelor's degree or higher35.8%Top 23%of 31,9192024 ACS 5-Year
Employment145,677Top 34%of 3,904June 2026
Employment change (3 years)2.1%Top 21%of 3,903June 2026
Employment change (year over year)2.1%Top 5%of 3,904June 2026
Labor force150,395Top 34%of 3,904June 2026
Labor force participation70.2%Top 18%of 31,9332024 ACS 5-Year
Mean annual wage$62,790Bottom 25%of 3,6582025 OEWS
Median annual wage$49,940Bottom 39%of 3,6582025 OEWS
Unemployment change (year over year)0.1%Top 47%of 3,904June 2026
Unemployment rate3.1%Bottom 6%of 3,904June 2026
Median household income, successive ACS releases
202120222023202485k72k
Each point is a separate five-year estimate, most recently $85,477 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Green Bay, WI
OccupationPeople employedMedian annual wage
Heavy and Tractor-Trailer Truck Drivers4,860$59,810
Registered Nurses4,680$84,700
Retail Salespersons4,120$34,090
Fast Food and Counter Workers3,930$28,640
Customer Service Representatives3,670$46,880
Laborers and Freight, Stock, and Material Movers, Hand3,650$44,010

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics publishes city-level labor data only for places of 25,000 or more. This is the figure for Brown County, WI, which contains this city.

Housing & affordability

How it’s calculated →

Median rent of $1,102 takes 15% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.7 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
15.5%
Below the 30% cost-burdened threshold
Home price to income
3.7×
median home value ÷ median income
Median gross rent
$1,102
2024 ACS 5-Year
Median home value
$315,700
2024 ACS 5-Year
MetricValueCompared nationallySource period
Home price to income3.69Top 32%of 28,4732024 ACS 5-Year
Homeownership rate63.9%Bottom 27%of 31,8432024 ACS 5-Year
Housing units ±4159,139Top 7%of 32,3302024 ACS 5-Year
Median gross rent ±$47$1,102Top 39%of 23,4322024 ACS 5-Year
Median home value ±$15,762$315,700Top 27%of 29,3422024 ACS 5-Year
Rent as a share of income15.5%Bottom 28%of 23,2012024 ACS 5-Year
Vacancy rate3.3%Bottom 20%of 32,0012024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
74/ 100
Top 11% of 2,973 published city profiles
Permitting is increasing — 2 consecutive years, measured from 2020 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 10% since 2020, reaching 21,961 in 2024.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 9.0 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
189
12 months ending July 2026
Per 1,000 residents
9.0
Top 16% nationally
Year over year
+2%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings
Population, annual estimates
2020202120222023202422k20k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
202020212022202320242025194146
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2020 (+33%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

Air quality measures a median index of 37, in the Good band, and no day in the year passed 100.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 5.2 miles from this location.
Precipitation
JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index58.02024 calendar year
Annual precipitation31.6"1991-2020 Normals
Annual snowfall55.6"1991-2020 Normals
Average January low11°F1991-2020 Normals
Average July high81°F1991-2020 Normals
Comfortable months51991-2020 Normals
Days above AQI 10002024 calendar year
Median air quality index37.02024 calendar year
Seasonal temperature swing52°F1991-2020 Normals
Air quality
Median air quality index
37
Good on a typical day
Worst tenth of days
58
90th percentile index
Days above 100
0
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today. Air quality is measured rather than modelled, by EPA monitors, and published by county only where a monitor sits — roughly half the counties AreaProfile publishes have one, and the rest show nothing rather than an estimate. Air masses are regional, so a county reading describes the air over a place reasonably well, but it is still the county reading.

Physical risk

95 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, hail and heat wave.

HailModerate
TornadoModerate
Heat waveModerate

Low or minimal exposure: cold wave, lightning, inland flooding, winter weather, landslide, ice storm, coastal flooding, earthquake, wildfire, strong wind, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Brown County records 1.1 homicide deaths per 100,000 residents a year, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 9.9 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 10.3 per 100,000 residents in Brown County.

Homicide
1.1
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
9.9
per 100,000 residents · under 10 deaths
Drug overdose
10.3
per 100,000 residents · under 10 deaths
Suicide
16.6
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Brown County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around Howard rather than Howard itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

3 major airports lie within 100 miles, the nearest 6 miles away.

AirportCodeDistanceLongest runway
Green Bay/Austin Straubel IntlGRB6 mi8,700 ft
Appleton IntlATW31 mi8,003 ft
Wittman RgnlOSH47 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
82
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Other cities in Green Bay, WI

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
Green BayBrown County106,25371vs Howard
De PereBrown County25,30182vs Howard
AshwaubenonBrown County17,31473vs Howard
BellevueBrown County16,44282vs Howard
AllouezBrown County13,97569vs Howard
SuamicoBrown County12,98579vs Howard
HobartBrown County10,61082vs Howard

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Howard side by side with a similar place.

Howard vs BellevueHoward vs HolmenHoward vs Pleasant HillHoward vs Altoona

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar yearAnnually, once a calendar year is complete

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.