Wichita Falls, Texas
Area Profile
102,581 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Wichita Falls, in Wichita County.
How this area ranks
Data updated · 15 sourcesEmployment conditions sit below most comparable cities measured: unemployment is 4.7% and the Opportunity signal places Wichita Falls in the bottom 15%.
In the public schools here, 41% of students met the state standard in mathematics, with 14.9 students for every teacher.
Residential permitting has slowed: 56 units authorized over the past twelve months, 24% below the prior year.
These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.
At a glance
Jobs & opportunity
Unemployment of 4.7% — higher than in all but 36% of the 4,226 measured US cities.
Employment fell 1.8% over the past year, to 42,443 employed residents.
| Metric | Value | Compared nationally | Source period |
|---|---|---|---|
| Income of new arrivalsWichita County, TX’s figurefiling years 2022–2023 | $56,210 | 18th percentileof 4,101 | filing years 2022–2023 |
| Income of those who leftWichita County, TX’s figurefiling years 2022–2023 | $58,484 | 21st percentileof 4,101 | filing years 2022–2023 |
| Median household income ±$2,6782024 ACS 5-Year | $60,177 | Bottom 39%of 29,223 | 2024 ACS 5-Year |
| Per capita income ±$1,3312024 ACS 5-Year | $33,078 | Bottom 48%of 31,420 | 2024 ACS 5-Year |
| Poverty rate ±2%2024 ACS 5-Year | 16.5% | Bottom 31%of 31,773 | 2024 ACS 5-Year |
| Average commute ±0.6 min2024 ACS 5-Year | 15.7 min | Top 7%of 31,543 | 2024 ACS 5-Year |
| Bachelor's degree or higher ±1%2024 ACS 5-Year | 25.4% | Top 39%of 31,919 | 2024 ACS 5-Year |
| Drove alone to work ±1%2024 ACS 5-Year | 70.3% | 29th percentileof 31,433 | 2024 ACS 5-Year |
| EmploymentJuly 2026 | 42,443 | Bottom 43%of 4,226 | July 2026 |
| Employment change (3 years)July 2026 | −1.6% | Bottom 29%of 4,226 | July 2026 |
| Employment change (year over year)July 2026 | −1.8% | Bottom 29%of 4,226 | July 2026 |
| Labor forceJuly 2026 | 44,550 | 43rd percentileof 4,226 | July 2026 |
| Labor force participation ±1%2024 ACS 5-Year | 73.9% | Bottom 36%of 31,513 | 2024 ACS 5-Year |
| Mean annual wageWichita Falls, TX Metro Area’s figure2025 OEWS | $52,740 | Bottom 3%of 3,729 | 2025 OEWS |
| Median annual wageWichita Falls, TX Metro Area’s figure2025 OEWS | $43,210 | Bottom 4%of 3,729 | 2025 OEWS |
| Public transit to work ±0.1%2024 ACS 5-Year | 0.2% | 76th percentileof 31,433 | 2024 ACS 5-Year |
| Unemployment change (year over year)July 2026 | +0.5% | Bottom 19%of 4,226 | July 2026 |
| Unemployment rateJuly 2026 | 4.7% | Bottom 36%of 4,226 | July 2026 |
| Worked from home ±1%2024 ACS 5-Year | 7.1% | 47th percentileof 31,433 | 2024 ACS 5-Year |
Unemployment rate
Median household income, successive ACS releases
Largest occupations — Wichita Falls, TX
| Occupation | People employed | Median annual wage |
|---|---|---|
| Fast Food and Counter Workers | 2,240 | $25,540 |
| General and Operations Managers | 1,640 | $76,320 |
| Retail Salespersons | 1,490 | $28,610 |
| Registered Nurses | 1,470 | $83,280 |
| Home Health and Personal Care Aides | 1,330 | $22,950 |
| Cashiers | 1,270 | $27,650 |
Searches the 40 largest occupations here that have a published wage.
Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.
41% of students met the state standard in mathematics and 39% in reading, across the schools here that reported results.
There are 14.9 students for every full-time teacher across 25 public schools, fewer than in most measured places.
| School | District | Students | Per teacher | Math | Reading |
|---|---|---|---|---|---|
| Barwise Middle | WICHITA FALLS ISD | 1,164 | 17.6 | 42% | 34% |
| McNiel Middle | WICHITA FALLS ISD | 996 | 16.1 | 56% | 50% |
| City View Junior/senior High | CITY VIEW ISD | 646 | 10.9 | 38% | 45% |
| Scotland Park El | WICHITA FALLS ISD | 542 | 18.1 | 22% | 27% |
| Southern Hills El | WICHITA FALLS ISD | 521 | 17.4 | 41% | 32% |
| Zundelowitz El | WICHITA FALLS ISD | 514 | 16.1 | 27% | 19% |
| City View El | CITY VIEW ISD | 504 | 12.6 | 36% | 35% |
| Fowler El | WICHITA FALLS ISD | 490 | 14.8 | 54% | 53% |
| Crockett El | WICHITA FALLS ISD | 477 | 17.0 | 33% | 38% |
| Hirschi Middle | WICHITA FALLS ISD | 464 | 15.0 | 23% | 28% |
| John G Tower El | BURKBURNETT ISD | 448 | 12.4 | 47% | 42% |
| Franklin El | WICHITA FALLS ISD | 442 | 15.2 | 40% | 44% |
69.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.
Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Texas’s own standard, so it is ranked within state. How to read school figures.
Housing & affordability
How it’s calculated — housing affordability →Prices for everything a household buys run about 11% below the national average — the Bureau of Economic Analysis index reads 89.5, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.
The Federal Housing Finance Agency’s house price index for the Wichita Falls, TX Metro Area is up 34% over five years, and up 0.8% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.
Homeowners here who pay a tax bill pay a median of $2,633 a year in real estate taxes, about 1.68% of the median home value.
HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,136, some 11% above the $1,022 tenants already here pay.
At HUD’s Fair Market Rent of $1,136 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $45,400 a year, about 75% of the median household income here of $60,177.
The typical renter household here spends 28% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,022 a month.
A median home at $156,800 costs 1.9 times the median income of its owner-occupied households, $81,112, close to the historic benchmark for an affordable market.
Prices here run about 11% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.
Published for the Wichita Falls, TX Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.
The figures above are measured against Wichita Falls’s median household income of $60,177, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.
| Metric | Value | Compared nationally | Source period |
|---|---|---|---|
| Cost of living indexthe Wichita Falls, TX Metro Area’s figure2023 | 89.5 | Top 6%of 3,700 | 2023 |
| Home price change (1 year)the Wichita Falls, TX Metro Area’s figure2026 Q2 | +0.8% | 15th percentileof 4,154 | 2026 Q2 |
| Home price change (5 years)the Wichita Falls, TX Metro Area’s figure2026 Q2 | +34.2% | 26th percentileof 4,154 | 2026 Q2 |
| Home price change (10 years)the Wichita Falls, TX Metro Area’s figure2026 Q2 | +83.3% | 36th percentileof 4,154 | 2026 Q2 |
| Home price to income ±0.12024 ACS 5-Year | 1.9 | Top 30%of 26,815 | 2024 ACS 5-Year |
| Homeownership rate ±2%2024 ACS 5-Year | 56.4% | 15th percentileof 31,717 | 2024 ACS 5-Year |
| Housing units ±4832024 ACS 5-Year | 43,371 | 99th percentileof 32,177 | 2024 ACS 5-Year |
| Market rent, one bedroomFY2026 | $925 | Top 16%of 4,072 | FY2026 |
| Market rent, three bedroomFY2026 | $1,553 | Top 20%of 4,072 | FY2026 |
| Market rent, two bedroomFY2026 | $1,136 | Top 16%of 4,072 | FY2026 |
| Median gross rent ±$362024 ACS 5-Year | $1,022 | Bottom 45%of 23,120 | 2024 ACS 5-Year |
| Median home value ±$6,0362024 ACS 5-Year | $156,800 | 40th percentileof 29,111 | 2024 ACS 5-Year |
| Median property taxes ±$1262024 ACS 5-Year | $2,633 | 68th percentileof 26,440 | 2024 ACS 5-Year |
| Owner household income ±$4,1252024 ACS 5-Year | $81,112 | Top 47%of 27,548 | 2024 ACS 5-Year |
| Property tax rate ±0.10%2024 ACS 5-Year | 1.68% | 85th percentileof 20,543 | 2024 ACS 5-Year |
| Rent as a share of income ±1%2024 ACS 5-Year | 27.9% | Top 48%of 22,950 | 2024 ACS 5-Year |
| Seasonal and second homes ±1282024 ACS 5-Year | 259 | 95th percentileof 32,330 | 2024 ACS 5-Year |
| Second homes2024 ACS 5-Year | 0.6% | 58th percentileof 31,895 | 2024 ACS 5-Year |
| Vacancy rate2024 ACS 5-Year | 11.4% | 69th percentileof 31,769 | 2024 ACS 5-Year |
| Vacant housing units ±4922024 ACS 5-Year | 5,202 | 99th percentileof 32,330 | 2024 ACS 5-Year |
These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.
Growth & development
How it’s calculated — growth →Development Momentum
An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.
Population has been broadly flat since 2020, at 102,372 in 2024.
Permit activity fell in each of the 3 calendar years through 2025.
New construction is predominantly single-family: of 56 units permitted over the past twelve months, none were in buildings of five or more homes.
Federal tax returns show Wichita County, which contains Wichita Falls, lost about 0.6% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $56,210, close to the $58,484 of households that moved out.
At 0.5 permitted units per 1,000 residents, building activity is below the median for measured US cities.
Population, annual estimates
People moving in and out
Where newcomers came from
- Tarrant County, TX 388 people · 6.0% of arrivals
- Clay County, TX 319 people · 4.9% of arrivals
- Dallas County, TX 248 people · 3.8% of arrivals
- Archer County, TX 231 people · 3.6% of arrivals
- Denton County, TX 156 people · 2.4% of arrivals
Where people who left went
- Tarrant County, TX 389 people · 5.5% of departures
- Clay County, TX 341 people · 4.8% of departures
- Archer County, TX 311 people · 4.4% of departures
- Dallas County, TX 224 people · 3.2% of departures
- Denton County, TX 161 people · 2.3% of departures
Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Wichita County, TX. IRS Statistics of Income, filing years 2022–2023.
Housing units permitted per year
Weather & climate
4 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 97°F and January a low of 30°F.
Normal annual precipitation is 27.9 inches, including 3.1 inches of snow.
Precipitation
| Metric | Value | Source period |
|---|---|---|
| Annual precipitation1991-2020 Normals | 27.9" | 1991-2020 Normals |
| Annual snowfall1991-2020 Normals | 3.1" | 1991-2020 Normals |
| Average January low1991-2020 Normals | 30°F | 1991-2020 Normals |
| Average July high1991-2020 Normals | 97°F | 1991-2020 Normals |
| Comfortable months1991-2020 Normals | 4 | 1991-2020 Normals |
| Seasonal temperature swing1991-2020 Normals | 42°F | 1991-2020 Normals |
Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.
Physical risk
The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and heat wave, with inland flooding alone responsible for 44% of it. Inland flooding and heat wave are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.
Low or minimal exposure: heat wave, winter weather, inland flooding, strong wind, earthquake, hurricane, landslide, tsunami, volcanic activity, avalanche, coastal flooding.
Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.
Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.
Wichita Falls's police department reported 358 violent offenses per 100,000 residents, near the middle of places with a department reporting. Property crime runs at 2,190.
Wichita County records 8.4 homicide deaths per 100,000 residents a year, higher than most counties measured. The CDC does not publish this below county level.
Firearm deaths of all intents run at 20.0 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.
Drug overdose deaths run at 13.8 per 100,000 residents in Wichita County.
Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.
Offenses are reported to the FBI by Wichita Falls’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Wichita Falls (Wichita County) rather than Wichita Falls itself. Neither is part of the Area Score. How to read crime rates and death rates.
What this profile does not cover
Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.
- Air quality
- The EPA publishes an air-quality index only where a monitor sits. There is none in this county, and a modeled value would be a different kind of number from the measured ones everywhere else on this page.
- Taxes
- Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
- Anything about a specific address
- Every figure describes an area, not a street or a house.
Access
4 major airports lie within 100 miles, the nearest Sheppard AFB/Wichita Falls Muni at 6 miles.
| Metric | Value | Compared nationally | Source period |
|---|---|---|---|
| Broadband access ±1%2024 ACS 5-Year | 88.2% | Bottom 43%of 31,588 | 2024 ACS 5-Year |
| Distance to major airportNASR current cycle | 6 mi | Top 12%of 4,226 | NASR current cycle |
| Major airports within 100 milesNASR current cycle | 4 | Bottom 38%of 4,226 | NASR current cycle |
| No internet access ±1%2024 ACS 5-Year | 8.7% | Bottom 44%of 31,588 | 2024 ACS 5-Year |
| Airport | Code | Distance | Longest runway |
|---|---|---|---|
| Sheppard AFB/Wichita Falls Muni | SPS | 6 mi | 13,100 ft |
| Lawton-Fort Sill Rgnl | LAW | 46 mi | 8,599 ft |
| Ardmore Muni | ADM | 90 mi | 9,002 ft |
Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.
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Other cities in Wichita Falls, TX
Same metropolitan area, measured the same way| City | County | Population | Area Score | Compare |
|---|---|---|---|---|
| Burkburnett | Wichita County | 11,059 | 52 | Burkburnett vs Wichita Falls |
Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.
Similar places
Matched on AreaProfile signals, not geographyCompare
Put Wichita Falls side by side with a similar place.
Moving to Wichita Falls from somewhere else?
You get the difference in prices, rent and weather, and the income that would keep pace.
Data & methodology
| Used for | Source | Source period |
|---|---|---|
| Access | Federal Aviation Administration Airports (NASR) — Aeronautical Data Delivery Service | NASR current cycle |
| Safety | Federal Bureau of Investigation, Crime Data Explorer Summarized offense counts by law enforcement agency | 2025 calendar year |
| Physical risk | Federal Emergency Management Agency National Risk Index | National Risk Index December 2025 (v1.20.0) |
| Demographics, Income | Internal Revenue Service, Statistics of Income Division U.S. Population Migration Data (county to county) | filing years 2022–2023 |
| Climate | NOAA National Centers for Environmental Information U.S. Climate Normals 1991–2020 (Monthly) | 1991-2020 Normals |
| Housing | U.S. Bureau of Economic Analysis Regional price parities and county personal income | 2023 |
| Jobs | U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics | 2025 OEWS |
| Jobs | U.S. Bureau of Labor Statistics Local Area Unemployment Statistics | July 2026 |
| Development | U.S. Census Bureau Building Permits Survey | 12 months ending July 2026 |
| Demographics | U.S. Census Bureau Population Estimates Program | July 1, 2024 estimate |
| Access, Demographics, Housing, Income, Jobs | U.S. Census Bureau American Community Survey 5-Year Estimates (Table-Based Summary File) | 2024 ACS 5-Year |
| Safety | U.S. Centers for Disease Control and Prevention, National Center for Health Statistics Provisional county-level mortality by intent | March 2025 to February 2026; May 2025 to April 2026 |
| Schools | U.S. Department of Education, National Center for Education Statistics Common Core of Data and EDFacts assessments | 2018-19 school year; 2024-25 school year |
| Housing | U.S. Department of Housing and Urban Development, Office of Policy Development and Research Fair Market Rents | FY2026 |
| Housing | U.S. Federal Housing Finance Agency House Price Index (traditional, all-transactions) | 2026 Q2 |
| Current conditions | NOAA National Weather Service National Weather Service current conditions | Live observation, read when the page opens |
Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.
ZIP codes in Wichita Falls
7 ZIP areasEvery ZIP area in Wichita Falls with census figures of its own, largest first. The ones linked below diverge enough from the city as a whole to carry a full profile; the rest track Wichita Falls closely, so their figures are here rather than on a page that would repeat this one. An Area Score is calculated for published profiles only, which is why it is blank on those rows.