Wichita Falls, TX

Metro Area Profile

149,358 residents. Jobs, income, development, climate and physical risk across the Wichita Falls, TX metropolitan area.

54out of 100
Area Score
Bottom 36% of 834 profiles measured

How we calculate this

How this area ranks

Data updated · 12 sources
Opportunity615th of 835 metro and micro areas measured39
Schools366th of 695 metro and micro areas measured49
Growth633rd of 834 metro and micro areas measured34
Housing affordabilityTop 31% of 835 metro and micro areas measured77
Climate729th of 835 metro and micro areas measured55
Physical resilienceTop 37% of 835 metro and micro areas measured65
AccessTop 15% of 835 metro and micro areas measured95
Economic stability596th of 835 metro and micro areas measured33
The quick read

Employment conditions sit below most comparable metro and micro areas measured: unemployment is 4.5% and the Opportunity signal places Wichita Falls in the bottom 26%.

In the public schools here, 46% of students met the state standard in mathematics, with 13.8 students for every teacher.

187 housing units were authorized over the past twelve months, within 9% of the prior year — steady rather than turning.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
149,358
2024 ACS 5-Year
Median household income
$65,379
Bottom 44% nationally
Density
57/sq mi
2,619.6 sq mi of land
Median age
36.6
2024 ACS 5-Year
Area type
Metropolitan area
Texas
Nearest major airport
SPS
15 mi · Sheppard AFB/Wichita Falls Muni
Median home value
$157,600
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.5% — higher than in all but 38% of the 835 measured US metro and micro areas.

Employment fell 1.6% over the past year, to 63,035 employed residents.

MetricValueCompared nationallySource period
Median household income ±$2,0402024 ACS 5-Year$65,379Bottom 44%of 9352024 ACS 5-Year
Per capita income ±$9652024 ACS 5-Year$34,590Bottom 43%of 9352024 ACS 5-Year
Poverty rate ±2%2024 ACS 5-Year14.5%Bottom 36%of 9352024 ACS 5-Year
Average commute ±0.5 min2024 ACS 5-Year17.7 minTop 4%of 9352024 ACS 5-Year
Bachelor's degree or higher ±1%2024 ACS 5-Year24.9%Top 50%of 9352024 ACS 5-Year
Drove alone to work ±1%2024 ACS 5-Year73.5%25th percentileof 9352024 ACS 5-Year
EmploymentJuly 202663,035Top 37%of 835July 2026
Employment change (3 years)July 2026−1.3%Bottom 36%of 835July 2026
Employment change (year over year)July 2026−1.6%Bottom 30%of 835July 2026
Labor forceJuly 202666,01963rd percentileof 835July 2026
Labor force participation ±1.0%2024 ACS 5-Year74.9%Bottom 39%of 9352024 ACS 5-Year
Mean annual wage2025 OEWS$52,740Bottom 9%of 3922025 OEWS
Median annual wage2025 OEWS$43,210Bottom 12%of 3922025 OEWS
Metro employment2025 OEWS55,55022nd percentileof 3922025 OEWS
Public transit to work ±0.1%2024 ACS 5-Year0.2%36th percentileof 9352024 ACS 5-Year
Unemployment change (year over year)July 2026+0.4%Bottom 18%of 835July 2026
Unemployment rateJuly 20264.5%Bottom 38%of 835July 2026
Worked from home ±0.8%2024 ACS 5-Year6.5%26th percentileof 9352024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/075.23.2
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 4.5% in July 2026. It has been falling, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Largest occupations — Wichita Falls, TX

OccupationPeople employedMedian annual wage
Fast Food and Counter Workers2,240$25,540
General and Operations Managers1,640$76,320
Retail Salespersons1,490$28,610
Registered Nurses1,470$83,280
Home Health and Personal Care Aides1,330$22,950
Cashiers1,270$27,650

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

46% of students met the state standard in mathematics and 44% in reading, across the schools here that reported results.

There are 13.8 students for every full-time teacher across 51 public schools, fewer than in most measured places.

Public schools
57
2024-25 school year
Students per teacher
13.8
across 51 of them
Math proficiency
46.2%
Bottom 41% in Texas
Reading proficiency
43.9%
Bottom 48% in Texas
The 12 largest of 57 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Barwise MiddleWICHITA FALLS ISD1,16417.642%34%
McNiel MiddleWICHITA FALLS ISD99616.156%50%
Burkburnett H SBURKBURNETT ISD90112.942%37%
Burkburnett MiddleBURKBURNETT ISD74313.537%38%
City View Junior/senior HighCITY VIEW ISD64610.938%45%
I C Evans ElBURKBURNETT ISD56815.4——
Iowa Park H SIOWA PARK CISD54510.957%62%
Scotland Park ElWICHITA FALLS ISD54218.122%27%
Overton Ray ElBURKBURNETT ISD52615.544%39%
Southern Hills ElWICHITA FALLS ISD52117.441%32%
Zundelowitz ElWICHITA FALLS ISD51416.127%19%
City View ElCITY VIEW ISD50412.636%35%

58.3% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Texas’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 11% below the national average — the Bureau of Economic Analysis index reads 89.5, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for this area is up 34% over five years, and up 0.8% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $2,475 a year in real estate taxes, about 1.57% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,136, some 14% above the $995 tenants already here pay.

At HUD’s Fair Market Rent of $1,136 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $45,400 a year, about 69% of the median household income here of $65,379.

The typical renter household here spends 28% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $995 a month.

A median home at $157,600 costs 1.9 times the median income of its owner-occupied households, $83,169, close to the historic benchmark for an affordable market.

Cost of living
89.5

Prices here run about 11% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Price level for all consumption in this metropolitan area against a national average of 100. Housing dominates the spread between places; goods vary far less.

Rent as a share of income
27.9%
Below the 30% cost-burdened threshold
Home price to income
1.9×
median home value ÷ owner household income
Market rent, two bedroom
$1,136
what a new lease costs · FY2026
Median gross rent
$995
what tenants now pay · 2024 ACS 5-Year
Median home value
$157,600
2024 ACS 5-Year

The figures above are measured against Wichita Falls’s median household income of $65,379, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living index202389.5Top 22%of 3862023
Home price change (1 year)2026 Q2+0.8%18th percentileof 3722026 Q2
Home price change (5 years)2026 Q2+34.2%22nd percentileof 3722026 Q2
Home price change (10 years)2026 Q2+83.3%31st percentileof 3722026 Q2
Home price to income ±0.12024 ACS 5-Year1.9Top 8%of 9352024 ACS 5-Year
Homeownership rate ±1%2024 ACS 5-Year64.5%21st percentileof 9352024 ACS 5-Year
Housing units ±2052024 ACS 5-Year64,87967th percentileof 9352024 ACS 5-Year
Market rent, one bedroomFY2026$925Bottom 46%of 818FY2026
Market rent, three bedroomFY2026$1,553Bottom 40%of 818FY2026
Market rent, two bedroomFY2026$1,136Bottom 47%of 818FY2026
Median gross rent ±$262024 ACS 5-Year$995Bottom 46%of 9352024 ACS 5-Year
Median home value ±$4,4392024 ACS 5-Year$157,60020th percentileof 9352024 ACS 5-Year
Median property taxes ±$902024 ACS 5-Year$2,47565th percentileof 9332024 ACS 5-Year
Owner household income ±$3,0712024 ACS 5-Year$83,169Top 47%of 9352024 ACS 5-Year
Property tax rate ±0.07%2024 ACS 5-Year1.57%89th percentileof 9322024 ACS 5-Year
Rent as a share of income ±1%2024 ACS 5-Year27.9%Top 35%of 9352024 ACS 5-Year
Seasonal and second homes ±1592024 ACS 5-Year63338th percentileof 9352024 ACS 5-Year
Second homes2024 ACS 5-Year1.0%26th percentileof 9352024 ACS 5-Year
Vacancy rate2024 ACS 5-Year11.5%81st percentileof 9352024 ACS 5-Year
Vacant housing units ±6182024 ACS 5-Year8,10569th percentileof 9352024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

34/ 100
Ranks 633 of 834 published metro profiles
The most recent move in permitting was downward, in a series running from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 1% since 2020, reaching 149,869 in 2024.

New construction is predominantly single-family: of 187 units permitted over the past twelve months, none were in buildings of five or more homes.

At 1.3 permitted units per 1,000 residents, building activity is below the median for measured US metro and micro areas.

Units permitted
187
12 months ending July 2026
Per 1,000 residents
1.3
Bottom 24% nationally
Year over year
−9%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

Population, annual estimates

20202021202220232024150k148k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been holding roughly steady, over a series running from 2020 to 2024.

Weather & climate

4 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 97°F and January a low of 30°F.

Normal annual precipitation is 27.9 inches, including 3.1 inches of snow.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station WICHITA FALLS MUNI AP, 14.0 miles from this location.

Precipitation

JFMAMJJASOND3.8"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation1991-2020 Normals27.9"1991-2020 Normals
Annual snowfall1991-2020 Normals3.1"1991-2020 Normals
Average January low1991-2020 Normals30°F1991-2020 Normals
Average July high1991-2020 Normals97°F1991-2020 Normals
Comfortable months1991-2020 Normals41991-2020 Normals
Seasonal temperature swing1991-2020 Normals42°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.

Physical risk

65 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and heat wave, with inland flooding alone responsible for 41% of it. Inland flooding and heat wave are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.

WildfireElevated
DroughtHigh
HailModerate
TornadoModerate
Ice stormModerate
Cold waveModerate
LightningModerate

Low or minimal exposure: heat wave, winter weather, inland flooding, strong wind, earthquake, hurricane, landslide, tsunami, volcanic activity, avalanche, coastal flooding.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Reported crime
Offenses reported to police are published by department rather than by town, so AreaProfile shows a rate only on city profiles, and only where that city’s department submitted every month of a year. City profiles inside this area carry their own figure where their department reported a full year. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Death-certificate rates
The CDC publishes these rates by county, so a metropolitan area carries none of its own. The county profiles inside it do.
Air quality
The EPA publishes an air-quality index by county, and only where a monitor sits, so a metropolitan area carries none of its own. The county profiles inside it show it where one exists.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

4 major airports lie within 100 miles, the nearest Sheppard AFB/Wichita Falls Muni at 15 miles.

MetricValueCompared nationallySource period
Broadband access ±0.9%2024 ACS 5-Year88.7%Top 49%of 9352024 ACS 5-Year
Distance to major airportNASR current cycle15 miTop 19%of 835NASR current cycle
Major airports within 100 milesNASR current cycle4Top 43%of 835NASR current cycle
No internet access ±0.9%2024 ACS 5-Year8.6%Bottom 49%of 9352024 ACS 5-Year
AirportCodeDistanceLongest runway
Sheppard AFB/Wichita Falls MuniSPS15 mi13,100 ft
Lawton-Fort Sill RgnlLAW55 mi8,599 ft
Perot Fld/Fort Worth AllianceAFW87 mi11,125 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
54
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.