AreaProfile

Grand Rapids-Wyoming-Kentwood, MI

Metro Area Profile

1,162,152 residents. Jobs, income, development, climate and physical risk across the Grand Rapids-Wyoming-Kentwood, MI metropolitan area.

70
Area Score
Top 32% of 99 published profiles

How we calculate this

How this area ranks
Opportunity78th of 99 published metros45
Growth72nd of 99 published metros38
Housing affordabilityTop 22% of 99 published metros95
Climate79th of 99 published metros62
Physical resilienceTop 4% of 99 published metros93
AccessTop 21% of 99 published metros98
Economic stabilityTop 16% of 99 published metros88
The quick read

Employment conditions sit below most comparable published metro profiles: unemployment is 4.2% and the Opportunity signal places Grand Rapids-Wyoming-Kentwood in the bottom 21%.

Natural-hazard exposure is lower than in most comparable published metro profiles, placing Grand Rapids-Wyoming-Kentwood in the top 4% for physical resilience.

A major airport is 12 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
1,162,152
2024 ACS 5-Year
Median household income
$82,874
Top 14% nationally
Density
358/sq mi
3242.2 sq mi of land
Median age
36.8
2024 ACS 5-Year
County
Metro area
Grand Rapids-Wyoming-Kentwood, MI
Nearest major airport
GRR
12 mi · Gerald R Ford Intl
Median home value
$285,300
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.2% is lower than 50% of the 99 measured US metros.

Employment fell 7.4% over the past year, to 555,782 employed residents.

37% of adults hold a four-year degree, higher than 83% of measured US metros.

Household income is higher than at least 86% of measured US metros.

MetricValueCompared with peersSource period
Median household income ±$875$82,874Top 14%2024 ACS 5-Year
Per capita income ±$506$41,561Top 22%2024 ACS 5-Year
Poverty rate9.7%Bottom 14%2024 ACS 5-Year
Average commute23.5 minBottom 43%2024 ACS 5-Year
Bachelor's degree or higher36.5%Top 17%2024 ACS 5-Year
Employment555,782Top 47%June 2026
Employment change (3 years)-8.2%Bottom 1%June 2026
Employment change (year over year)-7.4%Bottom 1%June 2026
Labor force580,315Top 47%June 2026
Labor force participation66.5%Top 12%2024 ACS 5-Year
Mean annual wage$60,660Bottom 27%2025 OEWS
Median annual wage$47,570Bottom 30%2025 OEWS
Metro employment598,260Top 47%2025 OEWS
Unemployment change (year over year)-0.6%Bottom 8%June 2026
Unemployment rate4.2%Top 50%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032026/012026/065.43.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 4.2% in June 2026.
Largest occupations — Grand Rapids-Wyoming-Kentwood, MI
OccupationPeople employedMedian annual wage
Miscellaneous Assemblers and Fabricators19,540$39,120
Laborers and Freight, Stock, and Material Movers, Hand18,840$36,130
Registered Nurses13,740$83,920
Fast Food and Counter Workers13,190$28,240
Retail Salespersons12,600$34,800
Janitors and Cleaners, Except Maids and Housekeeping Cleaners11,490$35,890

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

Housing & affordability

How it’s calculated →

Median rent of $1,202 takes 17% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.4 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
17.4%
Below the 30% cost-burdened threshold
Home price to income
3.4×
median home value ÷ median income
Median gross rent
$1,202
2024 ACS 5-Year
Median home value
$285,300
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.44Top 41%2024 ACS 5-Year
Homeownership rate74.6%Top 21%2024 ACS 5-Year
Housing units ±253467,528Top 6%2024 ACS 5-Year
Median gross rent ±$13$1,202Top 22%2024 ACS 5-Year
Median home value ±$2,130$285,300Top 28%2024 ACS 5-Year
Rent as a share of income17.4%Bottom 40%2024 ACS 5-Year
Vacancy rate5.8%Bottom 7%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
38/ 100
Ranks 72 of 99 published city profiles
Permitting is increasing, measured from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 2% since 2020, reaching 1,178,826 in 2024.

At 3.5 permitted units per 1,000 residents, building activity is below the median for measured US metros.

Units permitted
4,012
12 months ending July 2026
Per 1,000 residents
3.5
Bottom 38% nationally
Year over year
+4%
vs the prior twelve months
Multifamily share
35.1%
units in 5+ unit buildings
Population, annual estimates
202020212022202320241179k1152k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 83°F and January a low of 19°F.

Normal annual precipitation is 39.4 inches, including 77.6 inches of snow.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GRAND RAPIDS, 10.5 miles from this location.
Precipitation
JFMAMJJASOND4.0"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation39.4"1991-2020 Normals
Annual snowfall77.6"1991-2020 Normals
Average January low19°F1991-2020 Normals
Average July high83°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing48°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

93 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado and strong wind.

Strong windModerate
TornadoModerate

Low or minimal exposure: inland flooding, winter weather, cold wave, ice storm, heat wave, hail, landslide, lightning, earthquake, wildfire, hurricane, coastal flooding.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

5 major airports lie within 100 miles, the nearest 12 miles away.

AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR12 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL52 mi10,004 ft
Capital Region IntlLAN59 mi8,506 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

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