Kentwood, Michigan

Area Profile

54,296 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Kentwood, in Kent County.

61out of 100
Area Score
Top 42% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
Opportunity3,880th of 4,199 cities measured32
SchoolsTop 48% of 4,162 cities measured51
Growth2,533rd of 4,224 cities measured46
Housing affordabilityTop 22% of 4,218 cities measured76
Climate3,281st of 4,225 cities measured62
Physical resilienceTop 6% of 4,226 cities measured94
AccessTop 16% of 4,226 cities measured99
Economic stabilityTop 39% of 4,226 cities measured63
The quick read

Employment conditions sit below most comparable cities measured: unemployment is 5.0% and the Opportunity signal places Kentwood in the bottom 8%.

In the public schools here, 40% of students met the state standard in mathematics, with 17.3 students for every teacher.

Rent takes 28% of renter income here, below the 30% threshold conventionally called cost-burdened, and the median home is 3.0 times what its owners earn.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
54,296
2024 ACS 5-Year
Median household income
$74,373
Top 40% nationally
Density
2,596/sq mi
20.9 sq mi of land
Median age
35.1
2024 ACS 5-Year
County
Michigan
Nearest major airport
GRR
4 mi · Gerald R Ford Intl
Median home value
$268,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 5.0% — higher than in all but 25% of the 4,226 measured US cities.

Employment fell 5.9% over the past year, to 26,488 employed residents.

37% of adults hold a four-year degree, higher than 78% of measured US cities.

MetricValueCompared nationallySource period
Income of new arrivalsKent County, MI’s figurefiling years 2022–2023$61,71830th percentileof 4,101filing years 2022–2023
Income of those who leftKent County, MI’s figurefiling years 2022–2023$68,45841st percentileof 4,101filing years 2022–2023
Median household income ±$5,0452024 ACS 5-Year$74,373Top 40%of 29,2232024 ACS 5-Year
Per capita income ±$1,8572024 ACS 5-Year$36,116Top 43%of 31,4202024 ACS 5-Year
Poverty rate ±3%2024 ACS 5-Year10.2%Top 48%of 31,7732024 ACS 5-Year
Average commute ±0.8 min2024 ACS 5-Year21.2 minTop 22%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±2%2024 ACS 5-Year36.7%Top 22%of 31,9192024 ACS 5-Year
Drove alone to work ±2%2024 ACS 5-Year74.1%39th percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202626,488Bottom 31%of 4,226July 2026
Employment change (3 years)July 2026−7.4%Bottom 1%of 4,226July 2026
Employment change (year over year)July 2026−5.9%Bottom 1%of 4,226July 2026
Labor forceJuly 202627,88932nd percentileof 4,226July 2026
Labor force participation ±2%2024 ACS 5-Year84.6%Top 26%of 31,5132024 ACS 5-Year
Mean annual wageGrand Rapids-Wyoming-Kentwood, MI Metro Area’s figure2025 OEWS$60,660Bottom 17%of 3,7292025 OEWS
Median annual wageGrand Rapids-Wyoming-Kentwood, MI Metro Area’s figure2025 OEWS$47,570Bottom 21%of 3,7292025 OEWS
Public transit to work ±0.6%2024 ACS 5-Year1.6%88th percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026−0.8%Top 17%of 4,226July 2026
Unemployment rateJuly 20265.0%Bottom 25%of 4,226July 2026
Worked from home ±2%2024 ACS 5-Year12.0%67th percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/076.23.1
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 5.0% in July 2026. It has been rising, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

202120222023202474k61k
Each point is a separate five-year estimate, most recently $74,373 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Grand Rapids-Wyoming-Kentwood, MI

OccupationPeople employedMedian annual wage
Miscellaneous Assemblers and Fabricators19,540$39,120
Laborers and Freight, Stock, and Material Movers, Hand18,840$36,130
Registered Nurses13,740$83,920
Fast Food and Counter Workers13,190$28,240
Retail Salespersons12,600$34,800
Janitors and Cleaners, Except Maids and Housekeeping Cleaners11,490$35,890

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

40% of students met the state standard in mathematics and 49% in reading, across the schools here that reported results.

There are 17.3 students for every full-time teacher across 18 public schools, more than in most measured places.

Public schools
18
2024-25 school year
Students per teacher
17.3
across all schools here
Math proficiency
40.4%
Top 41% in Michigan
Reading proficiency
49.3%
Top 49% in Michigan
The 12 largest of 18 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
East Kentwood High SchoolKentwood Public Schools2,06819.535%46%
Pinewood Middle SchoolKentwood Public Schools84218.739%56%
Excel Charter Academy · charterExcel Charter Academy79119.359%67%
East Kentwood Freshman CampusKentwood Public Schools74219.0——
Crestwood Middle SchoolKentwood Public Schools70017.127%43%
Discovery ElementaryKentwood Public Schools67418.766%71%
West Michigan Aviation Academy · charterWest Michigan Aviation Academy60017.162%77%
Endeavor ElementaryKentwood Public Schools55317.343%51%
Glenwood ElementaryKentwood Public Schools54318.147%47%
Valleywood Middle SchoolKentwood Public Schools54114.218%39%
Challenger ElementaryKentwood Public Schools41317.247%42%
Brookwood ElementaryKentwood Public Schools37014.242%42%

69.6% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Michigan’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 5% below the national average — the Bureau of Economic Analysis index reads 95.0, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Grand Rapids-Wyoming-Kentwood, MI Metro Area is up 50% over five years, and up 4.5% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,246 a year in real estate taxes, about 1.21% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,531, some 22% above the $1,260 tenants already here pay.

At HUD’s Fair Market Rent of $1,531 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $61,200 a year, about 82% of the median household income here of $74,373.

The typical renter household here spends 28% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,260 a month.

A median home at $268,200 costs 3.0 times the median income of its owner-occupied households, $89,967, close to the historic benchmark for an affordable market.

Cost of living
95.0

Prices here run about 5% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Grand Rapids-Wyoming-Kentwood, MI Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
28.4%
Below the 30% cost-burdened threshold
Home price to income
3.0×
median home value ÷ owner household income
Market rent, two bedroom
$1,531
what a new lease costs · FY2026
Median gross rent
$1,260
what tenants now pay · 2024 ACS 5-Year
Median home value
$268,200
2024 ACS 5-Year

The figures above are measured against Kentwood’s median household income of $74,373, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Grand Rapids-Wyoming-Kentwood, MI Metro Area’s figure202395.0Top 28%of 3,7002023
Home price change (1 year)the Grand Rapids-Wyoming-Kentwood, MI Metro Area’s figure2026 Q2+4.5%74th percentileof 4,1542026 Q2
Home price change (5 years)the Grand Rapids-Wyoming-Kentwood, MI Metro Area’s figure2026 Q2+49.8%77th percentileof 4,1542026 Q2
Home price change (10 years)the Grand Rapids-Wyoming-Kentwood, MI Metro Area’s figure2026 Q2+125.7%93rd percentileof 4,1542026 Q2
Home price to income ±0.22024 ACS 5-Year3.0Bottom 35%of 26,8152024 ACS 5-Year
Homeownership rate ±2%2024 ACS 5-Year61.3%22nd percentileof 31,7172024 ACS 5-Year
Housing units ±6452024 ACS 5-Year22,32297th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$1,278Top 43%of 4,072FY2026
Market rent, three bedroomFY2026$1,980Top 41%of 4,072FY2026
Market rent, two bedroomFY2026$1,531Top 42%of 4,072FY2026
Median gross rent ±$612024 ACS 5-Year$1,260Bottom 29%of 23,1202024 ACS 5-Year
Median home value ±$7,9832024 ACS 5-Year$268,20068th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$1422024 ACS 5-Year$3,24676th percentileof 26,4402024 ACS 5-Year
Owner household income ±$5,6142024 ACS 5-Year$89,967Top 37%of 27,5482024 ACS 5-Year
Property tax rate ±0.06%2024 ACS 5-Year1.21%64th percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±2%2024 ACS 5-Year28.4%Top 50%of 22,9502024 ACS 5-Year
Seasonal and second homes ±892024 ACS 5-Year11790th percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year0.5%57th percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year4.3%34th percentileof 31,7692024 ACS 5-Year
Vacant housing units ±2842024 ACS 5-Year1,07795th percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

46/ 100
Ranks 2,533 of 4,224 published city profiles
Permitting has been falling for the last 2 years of a series running from 2020 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 1% since 2020, reaching 54,768 in 2024.

New construction is predominantly single-family: of 119 units permitted over the past twelve months, none were in buildings of five or more homes.

Federal tax returns show Kent County, which contains Kentwood, lost about 0.3% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $61,718, below the $68,458 of households that moved out.

At 2.2 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
119
12 months ending July 2026
Per 1,000 residents
2.2
Bottom 44% nationally
Year over year
+55%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202455k54k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising for the last 2 years, over a series running from 2020 to 2024.

People moving in and out

Net migration
−0.3%
of residents, in a year
Arrivals from another state
37%
of people moving in
Income of arrivals
$61,718
average per tax return
Income of those who left
$68,458
average per tax return

Where newcomers came from

  1. Ottawa County, MI 3,694 people · 16% of arrivals
  2. Allegan County, MI 909 people · 3.9% of arrivals
  3. Montcalm County, MI 810 people · 3.5% of arrivals
  4. Muskegon County, MI 798 people · 3.4% of arrivals
  5. Kalamazoo County, MI 691 people · 3.0% of arrivals

Where people who left went

  1. Ottawa County, MI 4,720 people · 19% of departures
  2. Allegan County, MI 1,226 people · 5.0% of departures
  3. Montcalm County, MI 1,080 people · 4.4% of departures
  4. Barry County, MI 960 people · 3.9% of departures
  5. Muskegon County, MI 920 people · 3.7% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Kent County, MI. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

20202021202220232024202511073
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2020 (+25%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 83°F and January a low of 19°F.

Normal annual precipitation is 39.4 inches, including 77.6 inches of snow.

Air quality measures a median index of 51, in the Moderate band, and one day a year passes 100, the threshold at which the air is unhealthy for sensitive groups.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GRAND RAPIDS, 2.5 miles from this location.

Precipitation

JFMAMJJASOND4.0"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year682024 calendar year
Annual precipitation1991-2020 Normals39.4"1991-2020 Normals
Annual snowfall1991-2020 Normals77.6"1991-2020 Normals
Average January low1991-2020 Normals19°F1991-2020 Normals
Average July high1991-2020 Normals83°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Days above AQI 1002024 calendar year12024 calendar year
Median air quality index2024 calendar year512024 calendar year
Seasonal temperature swing1991-2020 Normals48°F1991-2020 Normals

Air quality

Median air quality index
51
Moderate on a typical day
Worst tenth of days
68
90th percentile index
Days above 100
1
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

94 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and strong wind, with inland flooding alone responsible for 61% of it. Inland flooding is independently rated low or minimal nationally, so this describes how the loss is composed, not how large that hazard is.

Overall hazard risk is lower than 94% of measured US cities.

Strong windModerate
TornadoModerate

Low or minimal exposure: winter weather, heat wave, inland flooding, cold wave, ice storm, landslide, earthquake, hail, lightning, wildfire, hurricane, drought, coastal flooding, tsunami, avalanche, volcanic activity.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
583
per 100,000 residents · 2025 calendar year
Property crime
1,845
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Kentwood's police department reported 583 violent offenses per 100,000 residents, higher than most places with a department reporting. Property crime runs at 1,845.

Kent County records 3.3 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 11.3 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at 9.7 per 100,000 residents in Kent County.

Homicide
3.3
per 100,000 residents
Firearm deaths, all intents
11.3
per 100,000 residents
Drug overdose
9.7
per 100,000 residents
Suicide
12.9
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Kentwood’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Kentwood (Kent County) rather than Kentwood itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

5 major airports lie within 100 miles, the nearest Gerald R Ford Intl at 4 miles.

MetricValueCompared nationallySource period
Broadband access ±2%2024 ACS 5-Year91.1%Top 44%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle4 miTop 4%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle5Top 45%of 4,226NASR current cycle
No internet access ±2%2024 ACS 5-Year6.5%Top 45%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR4 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL44 mi10,004 ft
Capital Region IntlLAN52 mi8,506 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
61
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—

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Other cities in Grand Rapids-Wyoming-Kentwood, MI

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
Grand RapidsKent County198,53559Grand Rapids vs Kentwood
WyomingKent County77,35358Wyoming vs Kentwood
Forest HillsKent County28,69572Forest Hills vs Kentwood
AllendaleOttawa County26,67963
WalkerKent County25,38666
CutlervilleKent County18,78063
JenisonOttawa County17,58264
GrandvilleKent County16,35662
NorthviewKent County15,26867
IoniaIonia County12,75350
East Grand RapidsKent County11,44569
Grand HavenOttawa County10,99664

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Kentwood side by side with a similar place.

Kentwood vs CutlervilleKentwood vs Holt

Moving to Kentwood from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Kentwood

2 ZIP areas

Every ZIP area in Kentwood with census figures of its own, largest first. The ones linked below diverge enough from the city as a whole to carry a full profile; the rest track Kentwood closely, so their figures are here rather than on a page that would repeat this one. An Area Score is calculated for published profiles only, which is why it is blank on those rows.

ZIPPopulationMedian household incomeMedian home valueArea Score
4950842,720$70,120$281,600—
4951218,373$71,329$314,90061