Marshall, Texas

Area Profile

23,825 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Marshall, in Harrison County.

60out of 100
Area Score
Bottom 47% of 2,944 published profiles

How we calculate this

How this area ranks
Opportunity3460th of 3,904 published cities35
Schools1574th of 2,668 published cities45
GrowthTop 45% of 2,973 published cities53
Housing affordabilityTop 23% of 4,223 published cities94
ClimateTop 28% of 4,223 published cities75
Physical resilienceTop 39% of 4,182 published cities68
Access2654th of 4,226 published cities88
Economic stability3833rd of 4,226 published cities32
The quick read

Employment conditions sit below most comparable published city profiles: unemployment is 5.4% and the Opportunity signal places Marshall in the bottom 11%.

In the public schools here, 38% of students met the state standard in mathematics, with 15.1 students for every teacher.

Rent takes 21% of median household income here, below the 30% threshold conventionally called cost-burdened, and the median home is 2.6 times that income.

At a glance

Population
23,825
2024 ACS 5-Year
Median household income
$55,089
Bottom 31% nationally
Density
801/sq mi
29.8 sq mi of land
Median age
32.5
2024 ACS 5-Year
County
Harrison County
Texas
Metro area
Longview, TX
Nearest major airport
GGG
23 mi · East Texas Rgnl
Median home value
$141,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 5.4% is lower than 15% of the 3,904 measured US cities.

Employment fell 0.8% over the past year, to 30,391 employed residents.

MetricValueCompared with peersSource period
Median household income ±$9,300$55,089Bottom 31%2024 ACS 5-Year
Per capita income ±$2,977$28,078Bottom 30%2024 ACS 5-Year
Poverty rate22.4%Top 19%2024 ACS 5-Year
Average commute19.1 minBottom 15%2024 ACS 5-Year
Bachelor's degree or higher20.0%Bottom 48%2024 ACS 5-Year
Employment30,391Bottom 38%June 2026
Employment change (3 years)0.1%Top 47%June 2026
Employment change (year over year)-0.8%Bottom 48%June 2026
Labor force32,114Bottom 38%June 2026
Labor force participation58.4%Bottom 43%2024 ACS 5-Year
Mean annual wage$55,480Bottom 5%2025 OEWS
Median annual wage$45,150Bottom 6%2025 OEWS
Unemployment change (year over year)0.6%Top 21%June 2026
Unemployment rate5.4%Top 15%June 2026
Median household income, successive ACS releases
202120222023202455k46k
Each point is a separate five-year estimate, most recently $55,089 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Longview, TX
OccupationPeople employedMedian annual wage
Fast Food and Counter Workers4,220$26,730
General and Operations Managers3,590$89,660
Stockers and Order Fillers3,300$35,770
Retail Salespersons3,110$29,130
Cashiers2,530$27,740
Registered Nurses2,480$80,330

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics publishes city-level labor data only for places of 25,000 or more. This is the figure for Harrison County, TX, which contains this city.

38% of students met the state standard in mathematics and 36% in reading, across the schools here that reported results.

There are 15.1 students for every full-time teacher, fewer than in most measured places.

Public schools
11
2024-25 school year
Students per teacher
15.1
across all schools here
Math proficiency
37.7%
Bottom 47% in Texas
Reading proficiency
36.1%
Bottom 34% in Texas
SchoolDistrictStudentsPer teacherMathReading
MARSHALL H SMARSHALL ISD1,46715.3
MARSHALL J HMARSHALL ISD1,03513.350%34%
PRICE T YOUNG ELMARSHALL ISD55015.713%18%
CROCKETT ELMARSHALL ISD54915.325%25%
SAM HOUSTON ELMARSHALL ISD53617.957%57%
WM B TRAVIS ELMARSHALL ISD47315.828%32%
ELYSIAN FIELDS ELELYSIAN FIELDS ISD36012.945%50%
MARSHALL ECH CTRMARSHALL ISD27618.4
TEXAS EARLY COLLEGE H S · charterPANOLA CHARTER SCHOOL9724.330%70%
MARSHALL EARLY GRADUATION SCHOOLMARSHALL ISD7111.8
TRINITY CHARTER SCHOOLS - MARSHALL CAMPUS · charterTRINITY CHARTER SCHOOL1

78.5% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Texas’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $949 takes 21% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 2.6 times median household income here, close to the historic benchmark for an affordable market.

Rent as a share of income
20.7%
Below the 30% cost-burdened threshold
Home price to income
2.6×
median home value ÷ median income
Median gross rent
$949
2024 ACS 5-Year
Median home value
$141,400
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income2.57Bottom 40%2024 ACS 5-Year
Homeownership rate59.8%Bottom 20%2024 ACS 5-Year
Housing units ±38210,007Top 6%2024 ACS 5-Year
Median gross rent ±$54$949Bottom 47%2024 ACS 5-Year
Median home value ±$16,772$141,400Bottom 35%2024 ACS 5-Year
Rent as a share of income20.7%Top 37%2024 ACS 5-Year
Vacancy rate13.1%Top 39%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
53/ 100
Top 45% of 2,973 published city profiles
Permitting is decreasing — 3 consecutive years, measured from 2022 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 4% since 2020, reaching 24,263 in 2024.

Permit activity has fallen for 3 consecutive years.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 1.8 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
43
12 months ending July 2026
Per 1,000 residents
1.8
Bottom 44% nationally
Year over year
+105%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings
Population, annual estimates
2020202120222023202424k23k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
202220232024202523222
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2022 (−91%).

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 93°F and January a low of 36°F.

Normal annual precipitation is 50.3 inches.

Air quality measures a median index of 44, in the Good band, and about 3 days a year pass 100, the threshold at which the air is unhealthy for sensitive groups.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station LONGVIEW WSMO, 21.7 miles from this location.
Precipitation
JFMAMJJASOND5.0"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index61.02024 calendar year
Annual precipitation50.3"1991-2020 Normals
Annual snowfall0.4"1991-2020 Normals
Average January low36°F1991-2020 Normals
Average July high93°F1991-2020 Normals
Comfortable months71991-2020 Normals
Days above AQI 10032024 calendar year
Median air quality index44.02024 calendar year
Seasonal temperature swing36°F1991-2020 Normals
Air quality
Median air quality index
44
Good on a typical day
Worst tenth of days
61
90th percentile index
Days above 100
3
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today. Air quality is measured rather than modelled, by EPA monitors, and published by county only where a monitor sits — roughly half the counties AreaProfile publishes have one, and the rest show nothing rather than an estimate. Air masses are regional, so a county reading describes the air over a place reasonably well, but it is still the county reading.

Physical risk

68 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, ice storm and hail.

Ice stormHigh
TornadoModerate
HailElevated
Winter weatherModerate
HurricaneModerate
DroughtModerate
LightningModerate
LandslideModerate

Low or minimal exposure: heat wave, cold wave, wildfire, strong wind, inland flooding, earthquake.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Harrison County records 3.8 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 14.1 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 11.2 per 100,000 residents in Harrison County.

Homicide
3.8
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
14.1
per 100,000 residents · under 10 deaths
Drug overdose
11.2
per 100,000 residents · under 10 deaths
Suicide
16.0
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Harrison County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around Marshall rather than Marshall itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

3 major airports lie within 100 miles, the nearest 23 miles away.

AirportCodeDistanceLongest runway
East Texas RgnlGGG23 mi10,000 ft
Shreveport RgnlSHV31 mi8,348 ft
Tyler Pounds RgnlTYR63 mi8,334 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
60
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Other cities in Longview, TX

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
LongviewGregg County82,92363vs Marshall
KilgoreGregg County13,47063vs Marshall
HendersonRusk County13,38559vs Marshall

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar yearAnnually, once a calendar year is complete

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Marshall

2 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
7567018,670$42,38658
7567216,509$70,61062