72104Malvern, Arkansas

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 72104.

50out of 100
Area Score
Bottom 16% of 5,298 published profiles

How we calculate this

How this area ranks
Opportunity4862nd of 6,210 published ZIP areas41
Growth4935th of 5,428 published ZIP areas23
Housing affordabilityTop 9% of 6,685 published ZIP areas100
Climate4196th of 6,789 published ZIP areas66
Physical resilience5044th of 6,709 published ZIP areas32
Access6010th of 6,791 published ZIP areas70
Economic stability6364th of 6,742 published ZIP areas26
The quick read

Employment conditions sit below most comparable published ZIP profiles: unemployment is 4.7% and the Opportunity signal places 72104 in the bottom 22%.

Residential permitting has slowed: 2 units authorized over the past twelve months, 71% below the prior year.

Physical-risk exposure is above the national median, driven mainly by inland flooding, strong wind and ice storm.

At a glance

Population
23,624
2024 ACS 5-Year
Median household income
$54,774
Bottom 21% nationally
Density
72/sq mi
326.5 sq mi of land
Median age
42.3
2024 ACS 5-Year
City
Malvern
Arkansas
Metro area
Malvern, AR
Nearest major airport
LIT
43 mi · Bill and Hillary Clinton Ntl/Adams Fld
Median home value
$127,700
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.7% is lower than 40% of the 6,544 measured US ZIP areas.

Employment grew 0.1% over the past year, to 12,929 employed residents.

Median household income of $54,774 is below 79% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$3,575$54,774Bottom 21%2024 ACS 5-Year
Per capita income ±$1,565$24,638Bottom 12%2024 ACS 5-Year
Poverty rate16.6%Top 27%2024 ACS 5-Year
Average commute30.7 minTop 34%2024 ACS 5-Year
Bachelor's degree or higher16.1%Bottom 28%2024 ACS 5-Year
Employment12,929Bottom 6%June 2026
Employment change (3 years)-0.6%Bottom 39%June 2026
Employment change (year over year)0.1%Top 28%June 2026
Labor force13,562Bottom 6%June 2026
Labor force participation48.6%Bottom 17%2024 ACS 5-Year
Unemployment change (year over year)0.1%Top 45%June 2026
Unemployment rate4.7%Top 40%June 2026
Median household income, successive ACS releases
202120222023202455k47k
Each point is a separate five-year estimate, most recently $54,774 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Malvern, AR, the city containing this ZIP code.

There are 10.7 students for every full-time teacher, fewer than in most measured places.

Public schools
9
2024-25 school year
Students per teacher
10.7
across all schools here
Math proficiency
Reading proficiency
SchoolDistrictStudentsPer teacherMathReading
MALVERN ELEMENTARY SCHOOLMALVERN SCHOOL DISTRICT78117.0
MALVERN HIGH SCHOOLMALVERN SCHOOL DISTRICT5598.7
GLEN ROSE ELEMENTARY SCHOOLGLEN ROSE SCHOOL DISTRICT50718.8
GLEN ROSE HIGH SCHOOLGLEN ROSE SCHOOL DISTRICT4686.2
MAGNET COVE ELEMENTARY SCHOOLMAGNET COVE SCHOOL DISTRICT36817.5
MAGNET COVE HIGH SCHOOLMAGNET COVE SCHOOL DISTRICT3075.8
WILSON INTERMEDIATE SCHOOLMALVERN SCHOOL DISTRICT27218.1
MALVERN MIDDLE SCHOOLMALVERN SCHOOL DISTRICT2649.4
ASU THREE RIVERS CAREER CENTERASU THREE RIVERS CAREER CENTER0

65.5% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Arkansas’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $767 takes 17% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 2.3 times median household income here, close to the historic benchmark for an affordable market.

Rent as a share of income
16.8%
Below the 30% cost-burdened threshold
Home price to income
2.3×
median home value ÷ median income
Median gross rent
$767
2024 ACS 5-Year
Median home value
$127,700
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income2.33Bottom 25%2024 ACS 5-Year
Homeownership rate71.1%Bottom 31%2024 ACS 5-Year
Housing units ±3559,918Top 16%2024 ACS 5-Year
Median gross rent ±$26$767Bottom 19%2024 ACS 5-Year
Median home value ±$19,999$127,700Bottom 20%2024 ACS 5-Year
Rent as a share of income16.8%Bottom 44%2024 ACS 5-Year
Vacancy rate14.5%Top 39%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
23/ 100
Ranks 4935 of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 0.2 permitted units per 1,000 residents, building activity is below the median for measured US ZIP areas.

Units permitted
2
12 months ending July 2026
Per 1,000 residents
0.2
Bottom 9% nationally
Year over year
−71%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Malvern, AR, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 93°F and January a low of 33°F.

Normal annual precipitation is 52.9 inches.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station HOT SPRINGS ASOS, 14.5 miles from this location.
Precipitation
JFMAMJJASOND5.9"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation52.9"1991-2020 Normals
Average January low33°F1991-2020 Normals
Average July high93°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing40°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

32 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, strong wind and ice storm.

Ice stormHigh
LightningHigh
Strong windModerate
HailElevated
EarthquakeElevated
LandslideModerate
Inland floodingModerate
Winter weatherModerate

Low or minimal exposure: heat wave, tornado, wildfire, hurricane, drought, cold wave.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Crime
The FBI’s Crime Data Explorer is the only source with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. Reported crime is also easy to misread: agency participation varies year to year, and a city that draws a large daytime workforce carries incidents its residents did not generate.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

1 major airport lies within 100 miles, the nearest 43 miles away.

AirportCodeDistanceLongest runway
Bill and Hillary Clinton Ntl/Adams FldLIT43 mi8,273 ft
Fort Smith RgnlFSM111 mi9,318 ft
Greenville Mid-DeltaGLH121 mi8,001 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

72104 vs Malvern

How this ZIP area compares with Malvern as a whole. Both figures come from the same ACS release, so the comparison is like for like.

72104
Malvern
Median household income
$54,774
vs
$46,250
Per capita income
$24,638
vs
$17,517
Population density
72/sq mi
vs
1,132/sq mi
Median home value
$127,700
vs
$104,500
Median gross rent
$767
vs
$764
Homeownership rate
71.1%
vs
50.2%
Bachelor's degree or higher
16.1%
vs
12.9%
Poverty rate
16.6%
vs
20.2%
Median age
42.3
vs
39.4

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.