Hilton Head Island-Bluffton-Port Royal, SC

Metro Area Profile

227,455 residents. Jobs, income, development, climate and physical risk across the Hilton Head Island-Bluffton-Port Royal, SC metropolitan area.

61out of 100
Area Score
Top 34% of 834 profiles measured

How we calculate this

How this area ranks

Data updated · 12 sources
OpportunityTop 4% of 835 metro and micro areas measured82
GrowthTop 10% of 834 metro and micro areas measured76
Housing affordability761st of 835 metro and micro areas measured52
ClimateTop 28% of 835 metro and micro areas measured73
Physical resilience783rd of 835 metro and micro areas measured15
AccessTop 32% of 835 metro and micro areas measured87
Economic stabilityTop 43% of 835 metro and micro areas measured58
The quick read

Hilton Head Island-Bluffton-Port Royal ranks in the top 4% of metro and micro areas measured for employment opportunity, with unemployment at 3.8% and median household income of $83,304.

Residential permitting has slowed: 2,626 units authorized over the past twelve months, 24% below the prior year.

Rent takes 31% of renter income here, at or above the threshold conventionally called cost-burdened, while buying strains owner incomes less — the median home is 4.6 times what its owners earn, against a historic benchmark near three.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
227,455
2024 ACS 5-Year
Median household income
$83,304
Top 14% nationally
Density
185/sq mi
1,231.2 sq mi of land
Median age
47.7
2024 ACS 5-Year
Area type
Metropolitan area
South Carolina
Nearest major airport
SAV
28 mi · Savannah/Hilton Head Intl
Median home value
$439,500
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.8%, lower than in 64% of the 835 measured US metro and micro areas.

Employment grew 2.3% over the past year, to 101,196 employed residents.

43% of adults hold a four-year degree, higher than 94% of measured US metro and micro areas.

Median household income of $83,304 is higher than in 86% of measured US metro and micro areas.

MetricValueCompared nationallySource period
Median household income ±$2,7522024 ACS 5-Year$83,304Top 14%of 9352024 ACS 5-Year
Per capita income ±$1,6112024 ACS 5-Year$51,125Top 6%of 9352024 ACS 5-Year
Poverty rate ±1%2024 ACS 5-Year10.6%Top 28%of 9352024 ACS 5-Year
Average commute ±0.7 min2024 ACS 5-Year26.1 minBottom 29%of 9352024 ACS 5-Year
Bachelor's degree or higher ±1%2024 ACS 5-Year43.1%Top 6%of 9352024 ACS 5-Year
Drove alone to work ±1%2024 ACS 5-Year72.3%20th percentileof 9352024 ACS 5-Year
EmploymentJuly 2026101,196Top 26%of 835July 2026
Employment change (3 years)July 2026+3.5%Top 12%of 835July 2026
Employment change (year over year)July 2026+2.3%Top 7%of 835July 2026
Labor forceJuly 2026105,17374th percentileof 835July 2026
Labor force participation ±1.0%2024 ACS 5-Year75.6%Bottom 45%of 9352024 ACS 5-Year
Mean annual wage2025 OEWS$54,860Bottom 18%of 3922025 OEWS
Median annual wage2025 OEWS$43,850Bottom 15%of 3922025 OEWS
Metro employment2025 OEWS81,92041st percentileof 3922025 OEWS
Public transit to work ±0.3%2024 ACS 5-Year0.5%60th percentileof 9352024 ACS 5-Year
Unemployment change (year over year)July 2026−0.7%Top 20%of 835July 2026
Unemployment rateJuly 20263.8%Top 36%of 835July 2026
Worked from home ±0.9%2024 ACS 5-Year12.6%79th percentileof 9352024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/075.31.9
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.8% in July 2026. It has been falling, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Largest occupations — Hilton Head Island-Bluffton-Port Royal, SC

OccupationPeople employedMedian annual wage
Retail Salespersons3,700$33,880
Waiters and Waitresses3,390$19,830
Fast Food and Counter Workers2,440$29,550
Cashiers2,280$30,350
Home Health and Personal Care Aides2,220$30,900
Cooks, Restaurant1,730$36,820

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

53% of students met the state standard in mathematics and 53% in reading, across the schools here that reported results.

There are 12.0 students for every full-time teacher across 41 public schools, fewer than in most measured places.

Public schools
43
2024-25 school year
Students per teacher
12.0
across 41 of them
Math proficiency
53.3%
2018-19 school year
Reading proficiency
53.5%
2018-19 school year
The 12 largest of 43 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
May River HighBeaufort 011,73115.677%79%
Bridges Preparatory School · charterSC Public Charter School District1,47215.051%57%
Bluffton HighBeaufort 011,37514.984%82%
Hilton Head Island HighBeaufort 011,26513.282%82%
River Ridge AcademyBeaufort 011,13413.557%59%
Beaufort HighBeaufort 011,10413.557%70%
Bluffton MiddleBeaufort 0192114.243%43%
Pritchardville ElementaryBeaufort 0188711.468%59%
H. E. McCracken MiddleBeaufort 0184612.445%47%
Battery Creek HighBeaufort 0180911.667%67%
Robert Smalls Leadership AcademyBeaufort 0178511.126%29%
Hilton Head Island MiddleBeaufort 0177811.343%46%

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against South Carolina’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 4% below the national average — the Bureau of Economic Analysis index reads 96.0, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for this area is up 64% over five years, and up 2.7% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $2,142 a year in real estate taxes, about 0.49% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,777, some 13% above the $1,573 tenants already here pay.

At HUD’s Fair Market Rent of $1,777 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $71,100 a year, about 85% of the median household income here of $83,304.

The typical renter household here spends 31% of its income on rent, above the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,573 a month.

A median home at $439,500 costs 4.6 times the median income of its owner-occupied households, $95,157, above the historic benchmark of about 3 times income.

Cost of living
96.0

Prices here run about 4% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Price level for all consumption in this metropolitan area against a national average of 100. Housing dominates the spread between places; goods vary far less.

Rent as a share of income
31.4%
Above the 30% cost-burdened threshold
Home price to income
4.6×
median home value ÷ owner household income
Market rent, two bedroom
$1,777
what a new lease costs · FY2026
Median gross rent
$1,573
what tenants now pay · 2024 ACS 5-Year
Median home value
$439,500
2024 ACS 5-Year

The figures above are measured against Hilton Head Island-Bluffton-Port Royal’s median household income of $83,304, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living index202396.0Bottom 33%of 3862023
Home price change (1 year)2026 Q2+2.7%40th percentileof 3722026 Q2
Home price change (5 years)2026 Q2+63.8%99th percentileof 3722026 Q2
Home price change (10 years)2026 Q2+130.7%96th percentileof 3722026 Q2
Home price to income ±0.22024 ACS 5-Year4.6Bottom 8%of 9352024 ACS 5-Year
Homeownership rate ±0.9%2024 ACS 5-Year76.1%85th percentileof 9352024 ACS 5-Year
Housing units ±1132024 ACS 5-Year117,93579th percentileof 9352024 ACS 5-Year
Market rent, one bedroomFY2026$1,622Bottom 5%of 818FY2026
Market rent, three bedroomFY2026$2,131Bottom 14%of 818FY2026
Market rent, two bedroomFY2026$1,777Bottom 8%of 818FY2026
Median gross rent ±$682024 ACS 5-Year$1,573Bottom 7%of 9352024 ACS 5-Year
Median home value ±$9,5052024 ACS 5-Year$439,50091st percentileof 9352024 ACS 5-Year
Median property taxes ±$782024 ACS 5-Year$2,14255th percentileof 9332024 ACS 5-Year
Owner household income ±$3,6172024 ACS 5-Year$95,157Top 22%of 9352024 ACS 5-Year
Property tax rate ±0.02%2024 ACS 5-Year0.49%13th percentileof 9322024 ACS 5-Year
Rent as a share of income ±2%2024 ACS 5-Year31.4%Bottom 20%of 9352024 ACS 5-Year
Seasonal and second homes ±9502024 ACS 5-Year13,74794th percentileof 9352024 ACS 5-Year
Second homes2024 ACS 5-Year11.7%89th percentileof 9352024 ACS 5-Year
Vacancy rate2024 ACS 5-Year7.4%46th percentileof 9352024 ACS 5-Year
Vacant housing units ±1,0562024 ACS 5-Year22,48488th percentileof 9352024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

76/ 100
Top 10% of 834 published metro profiles
The most recent move in permitting was downward, in a series running from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 9% since 2020, reaching 237,393 in 2024.

New construction is predominantly single-family: of 2,626 units permitted over the past twelve months, only 9% are in buildings of five or more homes.

At 11.5 permitted units per 1,000 residents, building activity is above the median for measured US metro and micro areas.

Units permitted
2,626
12 months ending July 2026
Per 1,000 residents
11.5
Top 4% nationally
Year over year
−24%
vs the prior twelve months
Multifamily share
8.7%
units in 5+ unit buildings

Population, annual estimates

20202021202220232024237k217k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising for the last 4 years, over a series running from 2020 to 2024.

Weather & climate

6 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 92°F and January a low of 40°F.

Normal annual precipitation is 45.0 inches.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station BEAUFORT MCAS, 9.4 miles from this location.

Precipitation

JFMAMJJASOND6.5"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation1991-2020 Normals45.0"1991-2020 Normals
Annual snowfall1991-2020 Normals0.0"1991-2020 Normals
Average January low1991-2020 Normals40°F1991-2020 Normals
Average July high1991-2020 Normals92°F1991-2020 Normals
Comfortable months1991-2020 Normals61991-2020 Normals
Seasonal temperature swing1991-2020 Normals33°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.

Physical risk

15 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, inland flooding and earthquake, with hurricane alone responsible for 78% of it. Inland flooding is independently rated low or minimal nationally, so this describes how the loss is composed, not how large that hazard is.

HurricaneHigh
EarthquakeElevated
LightningModerate
Coastal floodingElevated

Low or minimal exposure: wildfire, heat wave, ice storm, strong wind, tornado, inland flooding, cold wave, hail, winter weather, drought, landslide, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Reported crime
Offenses reported to police are published by department rather than by town, so AreaProfile shows a rate only on city profiles, and only where that city’s department submitted every month of a year. City profiles inside this area carry their own figure where their department reported a full year. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Death-certificate rates
The CDC publishes these rates by county, so a metropolitan area carries none of its own. The county profiles inside it do.
Air quality
The EPA publishes an air-quality index by county, and only where a monitor sits, so a metropolitan area carries none of its own. The county profiles inside it show it where one exists.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

4 major airports lie within 100 miles, the nearest Savannah/Hilton Head Intl at 28 miles.

MetricValueCompared nationallySource period
Broadband access ±0.9%2024 ACS 5-Year93.0%Top 7%of 9352024 ACS 5-Year
Distance to major airportNASR current cycle28 miTop 32%of 835NASR current cycle
Major airports within 100 milesNASR current cycle4Top 43%of 835NASR current cycle
No internet access ±0.8%2024 ACS 5-Year5.0%Top 12%of 9352024 ACS 5-Year
AirportCodeDistanceLongest runway
Savannah/Hilton Head IntlSAV28 mi9,351 ft
Charleston AFB/IntlCHS58 mi9,001 ft
Brunswick Golden IslesBQK86 mi8,001 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
61
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.