Bluffton, South Carolina

Area Profile

33,157 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Bluffton, in Beaufort County.

67out of 100
Area Score
Top 27% of 2,944 profiles measured

How we calculate this

How this area ranks
OpportunityTop 1% of 3,904 cities measured90
SchoolsTop 32% of 2,668 cities measured66
GrowthTop 5% of 2,973 cities measured79
Housing affordability2823rd of 4,223 cities measured70
ClimateTop 39% of 4,223 cities measured72
Physical resilience3724th of 4,182 cities measured17
AccessTop 48% of 4,226 cities measured92
Economic stabilityTop 39% of 4,226 cities measured65
The quick read

Bluffton ranks in the top 1% of published city profiles for employment opportunity, with unemployment at 3.4% and median household income of $111,281.

Residential permitting has slowed: 366 units authorized over the past twelve months, 30% below the prior year.

Physical-risk exposure is above the national median, driven mainly by hurricane, earthquake and coastal flooding.

At a glance

Population
33,157
2024 ACS 5-Year
Median household income
$111,281
Top 13% nationally
Density
636/sq mi
52.1 sq mi of land
Median age
42.7
2024 ACS 5-Year
County
Beaufort County
South Carolina
Metro area
Hilton Head Island-Bluffton-Port Royal, SC
Nearest major airport
SAV
17 mi · Savannah/Hilton Head Intl
Median home value
$492,100
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.4% is lower than 87% of the 3,904 measured US cities.

Employment grew 2.0% over the past year, to 17,208 employed residents.

52% of adults hold a four-year degree, higher than 90% of measured US cities.

Household income is higher than at least 87% of measured US cities.

MetricValueCompared nationallySource period
Median household income ±$6,844$111,281Top 13%of 29,5732024 ACS 5-Year
Per capita income ±$8,012$63,413Top 9%of 31,4202024 ACS 5-Year
Poverty rate4.3%Bottom 21%of 31,9002024 ACS 5-Year
Average commute29.7 minTop 35%of 31,5432024 ACS 5-Year
Bachelor's degree or higher51.9%Top 10%of 31,9192024 ACS 5-Year
Employment17,208Bottom 20%of 3,904June 2026
Employment change (3 years)4.3%Top 8%of 3,903June 2026
Employment change (year over year)2.0%Top 5%of 3,904June 2026
Labor force17,808Bottom 19%of 3,904June 2026
Labor force participation60.6%Top 50%of 31,9332024 ACS 5-Year
Mean annual wage$54,860Bottom 4%of 3,6582025 OEWS
Median annual wage$43,850Bottom 4%of 3,6582025 OEWS
Unemployment change (year over year)-0.1%Bottom 41%of 3,904June 2026
Unemployment rate3.4%Bottom 13%of 3,904June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/063.82.1
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.4% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Median household income, successive ACS releases
2021202220232024111k89k
Each point is a separate five-year estimate, most recently $111,281 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Hilton Head Island-Bluffton-Port Royal, SC
OccupationPeople employedMedian annual wage
Retail Salespersons3,700$33,880
Waiters and Waitresses3,390$19,830
Fast Food and Counter Workers2,440$29,550
Cashiers2,280$30,350
Home Health and Personal Care Aides2,220$30,900
Cooks, Restaurant1,730$36,820

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

46% of students met the state standard in mathematics and 50% in reading, across the schools here that reported results.

There are 12.8 students for every full-time teacher, fewer than in most measured places.

Public schools
9
2024-25 school year
Students per teacher
12.8
across all schools here
Math proficiency
46.4%
Top 36% in South Carolina
Reading proficiency
50.1%
Top 41% in South Carolina
SchoolDistrictStudentsPer teacherMathReading
May River HighBeaufort 011,73115.6
Bluffton HighBeaufort 011,37514.9
River Ridge AcademyBeaufort 011,13413.549%53%
Bluffton MiddleBeaufort 0192114.237%47%
Pritchardville ElementaryBeaufort 0188711.454%57%
H. E. McCracken MiddleBeaufort 0184612.437%47%
Bluffton ElementaryBeaufort 0170910.450%47%
Michael C. Riley ElementaryBeaufort 017049.644%45%
Red Cedar ElementaryBeaufort 0163610.857%52%

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against South Carolina’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Prices for everything a household buys run about 4% below the national average, on the Bureau of Economic Analysis index. Housing drives most of that difference.

Median rent of $2,256 takes 24% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 4.4 times median household income here, above the historic benchmark of about three times income.

Cost of living
96.0

Prices here run about 4% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Rent as a share of income
24.3%
Below the 30% cost-burdened threshold
Home price to income
4.4×
median home value ÷ median income
Median gross rent
$2,256
2024 ACS 5-Year
Median home value
$492,100
2024 ACS 5-Year
MetricValueCompared nationallySource period
Cost of living index96.0Bottom 32%of 3,6582023
Home price to income4.42Top 21%of 28,4732024 ACS 5-Year
Homeownership rate83.4%Top 34%of 31,8432024 ACS 5-Year
Housing units ±52313,882Top 4%of 32,3302024 ACS 5-Year
Median gross rent ±$121$2,256Top 5%of 23,4322024 ACS 5-Year
Median home value ±$27,672$492,100Top 12%of 29,3422024 ACS 5-Year
Rent as a share of income24.3%Top 20%of 23,2012024 ACS 5-Year
Vacancy rate6.4%Bottom 35%of 32,0012024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
79/ 100
Top 5% of 2,973 published city profiles
Permitting is increasing, measured from 2022 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 28% since 2020, reaching 36,146 in 2024.

Permitting has turned upward after moving the other way the year before.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 11.0 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
366
12 months ending July 2026
Per 1,000 residents
11.0
Top 11% nationally
Year over year
−30%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings
Population, annual estimates
2020202120222023202436k28k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
2022202320242025506331
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2022 (+21%).

Weather & climate

6 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 92°F and January a low of 40°F.

Normal annual precipitation is 48.1 inches.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station SAVANNAH INTL AP, 17.4 miles from this location.
Precipitation
JFMAMJJASOND6.7"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation48.1"1991-2020 Normals
Annual snowfall0.0"1991-2020 Normals
Average January low40°F1991-2020 Normals
Average July high92°F1991-2020 Normals
Comfortable months61991-2020 Normals
Seasonal temperature swing32°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

17 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, earthquake and coastal flooding.

HurricaneHigh
LightningModerate
Coastal floodingElevated
EarthquakeElevated
Ice stormModerate

Low or minimal exposure: wildfire, heat wave, strong wind, tornado, inland flooding, cold wave, winter weather, hail, drought, landslide.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
62
per 100,000 residents · 2025 calendar year
Property crime
707
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offences, published for the county. The two measure different things and are not comparable with each other.

Bluffton's police department reported 62 violent offences per 100,000 residents, lower than most places with a department reporting. Property crime runs at 707.

Beaufort County records 7.0 homicide deaths per 100,000 residents a year, higher than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 14.6 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 13.1 per 100,000 residents in Beaufort County.

Homicide
7.0
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
14.6
per 100,000 residents · under 10 deaths
Drug overdose
13.1
per 100,000 residents · under 10 deaths
Suicide
13.6
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Offences are reported to the FBI by Bluffton’s own police department, for the population it serves, and are shown only where it reported every month of the year — a partial year is withheld rather than scaled up. Reported crime counts what was reported to and recorded by police, which is not the same as what happened, and a place that draws a large daytime workforce carries incidents its residents did not generate. Age-adjusted rates from provisional death certificate records, published by the CDC for Beaufort County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around Bluffton rather than Bluffton itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Taxes
Taxes are not published: no source covers them nationally with a method open enough to check. Cost of living now is — the index above is the Bureau of Economic Analysis price parity for this area — but it is a price level for all consumption rather than a budget for a household, its spread is driven mostly by housing, and it excludes taxes. Housing affordability is computed separately from rent, price and income, because that answers a narrower and more actionable question. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

3 major airports lie within 100 miles, the nearest 17 miles away.

AirportCodeDistanceLongest runway
Savannah/Hilton Head IntlSAV17 mi9,351 ft
Brunswick Golden IslesBQK73 mi8,001 ft
Augusta Rgnl At Bush FldAGS100 mi8,001 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
67
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Other cities in Hilton Head Island-Bluffton-Port Royal, SC

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
Hilton Head IslandBeaufort County37,91160vs Bluffton
Port RoyalBeaufort County15,57957vs Bluffton
BeaufortBeaufort County13,74755vs Bluffton
HardeevilleJasper County10,87153vs Bluffton

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
safetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar yearAnnually, with monthly revisions
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023Annually, each December
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Bluffton

1 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
2991053,019$98,91266