Watsonville, California

Area Profile

51,712 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Watsonville, in Santa Cruz County.

40out of 100
Area Score
Bottom 3% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
Opportunity4,023rd of 4,199 cities measured27
Schools2,749th of 4,162 cities measured37
Growth3,534th of 4,224 cities measured32
Housing affordability4,037th of 4,218 cities measured32
ClimateTop 15% of 4,225 cities measured81
Physical resilience3,458th of 4,226 cities measured24
Access3,073rd of 4,226 cities measured84
Economic stability2,885th of 4,226 cities measured48
The quick read

Employment conditions sit below most comparable cities measured: unemployment is 6.5% and the Opportunity signal places Watsonville in the bottom 4%.

In the public schools here, 38% of students met the state standard in mathematics, with 21.5 students for every teacher. Math proficiency and 1 other measure here are published for Santa Cruz County, CA, which contains Watsonville, rather than for Watsonville alone.

75 housing units were authorized over the past twelve months, within 5% of the prior year — steady rather than turning.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
51,712
2024 ACS 5-Year
Median household income
$78,393
Top 35% nationally
Density
7,620/sq mi
6.8 sq mi of land
Median age
33.8
2024 ACS 5-Year
County
California
Nearest major airport
SJC
32 mi · Mineta San Jose Intl
Median home value
$686,000
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 6.5% — higher than in all but 5% of the 4,226 measured US cities.

Unemployment has been falling for 5 consecutive months, most recently 6.5%.

Employment fell 2.6% over the past year, to 21,689 employed residents.

MetricValueCompared nationallySource period
Income of new arrivalsSanta Cruz County, CA’s figurefiling years 2022–2023$113,64789th percentileof 4,101filing years 2022–2023
Income of those who leftSanta Cruz County, CA’s figurefiling years 2022–2023$93,11177th percentileof 4,101filing years 2022–2023
Median household income ±$5,6822024 ACS 5-Year$78,393Top 35%of 29,2232024 ACS 5-Year
Per capita income ±$1,3732024 ACS 5-Year$28,021Bottom 30%of 31,4202024 ACS 5-Year
Poverty rate ±2%2024 ACS 5-Year14.9%Bottom 35%of 31,7732024 ACS 5-Year
Average commute ±1.4 min2024 ACS 5-Year28.7 minBottom 40%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±1%2024 ACS 5-Year12.4%Bottom 27%of 31,9192024 ACS 5-Year
Drove alone to work ±2%2024 ACS 5-Year70.8%30th percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202621,689Bottom 26%of 4,226July 2026
Employment change (3 years)July 2026−1.1%Bottom 39%of 4,226July 2026
Employment change (year over year)July 2026−2.6%Bottom 12%of 4,226July 2026
Labor forceJuly 202623,18726th percentileof 4,226July 2026
Labor force participation ±2%2024 ACS 5-Year77.7%Bottom 48%of 31,5132024 ACS 5-Year
Mean annual wageSanta Cruz-Watsonville, CA Metro Area’s figure2025 OEWS$73,140Top 36%of 3,7292025 OEWS
Median annual wageSanta Cruz-Watsonville, CA Metro Area’s figure2025 OEWS$54,730Top 35%of 3,7292025 OEWS
Public transit to work ±0.7%2024 ACS 5-Year1.4%87th percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026−1.2%Top 7%of 4,226July 2026
Unemployment rateJuly 20266.5%Bottom 5%of 4,226July 2026
Worked from home ±2%2024 ACS 5-Year6.4%44th percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/07165.7
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 6.5% in July 2026. It has been falling for the last 5 months, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

202120222023202478k67k
Each point is a separate five-year estimate, most recently $78,393 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Santa Cruz-Watsonville, CA

OccupationPeople employedMedian annual wage
Home Health and Personal Care Aides4,470$34,320
Office Clerks, General3,360$41,040
Fast Food and Counter Workers3,220$43,400
Cashiers2,530$37,390
Retail Salespersons2,430$38,620
General and Operations Managers1,770$105,360

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

38% of students met the state standard in mathematics and 51% in reading, across the schools here that reported results. Math proficiency and 1 other measure here are published for Santa Cruz County, CA, which contains Watsonville, rather than for Watsonville alone.

There are 21.5 students for every full-time teacher across 1 public school, more than in most measured places. The student-teacher ratio is published for Santa Cruz County, CA, which contains Watsonville, rather than for Watsonville alone.

Public schools
1
2024-25 school year
Students per teacher
21.5
across all schools here
Math proficiency
37.5%
Bottom 45% in California
Reading proficiency
51.2%
Bottom 43% in California

The proficiency and staffing figures above are for Santa Cruz County, CA: too few schools in Watsonville reported a usable figure on their own to weight one honestly. The schools listed below are this place’s own.

The one public school on record, largest first.
SchoolDistrictStudentsPer teacherMathReading
Freedom ElementaryPajaro Valley Unified47925.226%36%

91.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against California’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 13% above the national average — the Bureau of Economic Analysis index reads 112.8, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Santa Cruz-Watsonville, CA Metro Area is up 21% over five years, and up 1.7% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $4,375 a year in real estate taxes, about 0.64% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $4,214, some 123% above the $1,889 tenants already here pay.

At HUD’s Fair Market Rent of $4,214 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $168,600 a year, about 2.2 times the median household income here of $78,393.

The typical renter household here spends 34% of its income on rent, above the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,889 a month.

A median home at $686,000 costs 6.9 times the median income of its owner-occupied households, $99,590, well above the historic benchmark, at a level conventionally described as seriously unaffordable.

Cost of living
112.8

Prices here run about 13% above the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Santa Cruz-Watsonville, CA Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
33.8%
Above the 30% cost-burdened threshold
Home price to income
6.9×
median home value ÷ owner household income
Market rent, two bedroom
$4,214
what a new lease costs · FY2026
Median gross rent
$1,889
what tenants now pay · 2024 ACS 5-Year
Median home value
$686,000
2024 ACS 5-Year

The figures above are measured against Watsonville’s median household income of $78,393, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Santa Cruz-Watsonville, CA Metro Area’s figure2023112.8Bottom 7%of 3,7002023
Home price change (1 year)the Santa Cruz-Watsonville, CA Metro Area’s figure2026 Q2+1.7%32nd percentileof 4,1542026 Q2
Home price change (5 years)the Santa Cruz-Watsonville, CA Metro Area’s figure2026 Q2+20.5%5th percentileof 4,1542026 Q2
Home price change (10 years)the Santa Cruz-Watsonville, CA Metro Area’s figure2026 Q2+54.8%5th percentileof 4,1542026 Q2
Home price to income ±0.72024 ACS 5-Year6.9Bottom 3%of 26,8152024 ACS 5-Year
Homeownership rate ±3%2024 ACS 5-Year44.8%6th percentileof 31,7172024 ACS 5-Year
Housing units ±6222024 ACS 5-Year15,79096th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$3,298Bottom 1%of 4,072FY2026
Market rent, three bedroomFY2026$5,377Bottom 1%of 4,072FY2026
Market rent, two bedroomFY2026$4,214Bottom 1%of 4,072FY2026
Median gross rent ±$1002024 ACS 5-Year$1,889Bottom 10%of 23,1202024 ACS 5-Year
Median home value ±$24,6052024 ACS 5-Year$686,00094th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$4342024 ACS 5-Year$4,37586th percentileof 26,4402024 ACS 5-Year
Owner household income ±$9,1272024 ACS 5-Year$99,590Top 28%of 27,5482024 ACS 5-Year
Property tax rate ±0.07%2024 ACS 5-Year0.64%23rd percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±3%2024 ACS 5-Year33.8%Bottom 24%of 22,9502024 ACS 5-Year
Seasonal and second homes ±322024 ACS 5-Year01st percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year0.0%1st percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year4.0%33rd percentileof 31,7692024 ACS 5-Year
Vacant housing units ±2722024 ACS 5-Year63992nd percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

32/ 100
Ranks 3,534 of 4,224 published city profiles
Permitting has been rising for the last 2 years of a series running from 2022 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has fallen 2% since 2020, to 51,320 in 2024.

Federal tax returns show Santa Cruz County, which contains Watsonville, lost about 0.9% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $113,647, above the $93,111 of households that moved out.

At 1.5 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
75
12 months ending July 2026
Per 1,000 residents
1.5
Bottom 33% nationally
Year over year
−5%
vs the prior twelve months
Multifamily share
33.3%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202452k51k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been holding roughly steady, over a series running from 2020 to 2024.

People moving in and out

Net migration
−0.9%
of residents, in a year
Arrivals from another state
25%
of people moving in
Income of arrivals
$113,647
average per tax return
Income of those who left
$93,111
average per tax return

Where newcomers came from

  1. Santa Clara County, CA 1,641 people · 21% of arrivals
  2. Monterey County, CA 966 people · 12% of arrivals
  3. Los Angeles County, CA 362 people · 4.6% of arrivals
  4. Alameda County, CA 337 people · 4.3% of arrivals
  5. San Mateo County, CA 270 people · 3.4% of arrivals

Where people who left went

  1. Monterey County, CA 1,337 people · 14% of departures
  2. Santa Clara County, CA 1,264 people · 13% of departures
  3. Los Angeles County, CA 339 people · 3.4% of departures
  4. Alameda County, CA 302 people · 3.1% of departures
  5. San Diego County, CA 285 people · 2.9% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Santa Cruz County, CA. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

202220232024202513169
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2022 (−28%).

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 72°F and January a low of 40°F.

Normal annual precipitation is 22.4 inches.

Air quality measures a median index of 39, in the Good band, and no day in the year passed 100.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station WATSONVILLE MUNI AP, 1.2 miles from this location.

Precipitation

JFMAMJJASOND4.6"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year542024 calendar year
Annual precipitation1991-2020 Normals22.4"1991-2020 Normals
Average January low1991-2020 Normals40°F1991-2020 Normals
Average July high1991-2020 Normals72°F1991-2020 Normals
Comfortable months1991-2020 Normals71991-2020 Normals
Days above AQI 1002024 calendar year02024 calendar year
Median air quality index2024 calendar year392024 calendar year
Seasonal temperature swing1991-2020 Normals14°F1991-2020 Normals

Air quality

Median air quality index
39
Good on a typical day
Worst tenth of days
54
90th percentile index
Days above 100
0
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

24 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are earthquake, inland flooding and drought, with earthquake alone responsible for 57% of it.

DroughtHigh
LandslideModerate
EarthquakeHigh
WildfireModerate
Inland floodingHigh
Heat waveModerate
TsunamiModerate
AvalancheModerate

Low or minimal exposure: lightning, coastal flooding, hail, winter weather, tornado, strong wind, volcanic activity, cold wave, hurricane, ice storm.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
415
per 100,000 residents · 2025 calendar year
Property crime
991
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Watsonville's police department reported 415 violent offenses per 100,000 residents, higher than most places with a department reporting. Property crime runs at 991.

Santa Cruz County has a modeled homicide rate of about 1.8 per 100,000 residents a year, because the CDC suppresses counts this small, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 5.4 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at 22.9 per 100,000 residents in Santa Cruz County.

Homicide
1.8
per 100,000 residents · modeled, not measured
Firearm deaths, all intents
5.4
per 100,000 residents
Drug overdose
22.9
per 100,000 residents
Suicide
12.6
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Watsonville’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Watsonville (Santa Cruz County) rather than Watsonville itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

4 major airports lie within 100 miles, the nearest Mineta San Jose Intl at 32 miles.

MetricValueCompared nationallySource period
Broadband access ±5%2024 ACS 5-Year89.5%Bottom 49%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle32 miBottom 26%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle4Bottom 38%of 4,226NASR current cycle
No internet access ±2%2024 ACS 5-Year7.5%Top 50%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Mineta San Jose IntlSJC32 mi11,000 ft
San Francisco IntlSFO58 mi11,870 ft
Oakland San Francisco BayOAK60 mi10,520 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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40
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Other cities in Santa Cruz-Watsonville, CA

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
Santa CruzSanta Cruz County61,60748Santa Cruz vs Watsonville
Live OakSanta Cruz County16,91149Live Oak vs Watsonville
Scotts ValleySanta Cruz County12,04455Scotts Valley vs Watsonville
SoquelSanta Cruz County10,67951

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Watsonville side by side with a similar place.

Watsonville vs Bay PointWatsonville vs Grover Beach

Moving to Watsonville from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Watsonville

1 ZIP area

Every ZIP area in Watsonville with census figures of its own, largest first.

ZIPPopulationMedian household incomeMedian home valueArea Score
950195,933$67,474$735,20041