Santa Cruz, California
Area Profile
61,607 residents. Jobs, income, climate, physical risk, development and airport access for Santa Cruz, in Santa Cruz County.
Development activity is both elevated and accelerating — 417 housing units permitted over the past twelve months, up 391% on the prior year.
Housing costs more relative to local incomes than in most published city profiles, with rent taking 25% of median household income.
Physical-risk exposure is above the national median, driven mainly by earthquake, inland flooding and drought.
At a glance
Jobs & opportunity
Unemployment of 5.1% is lower than 24% of the 1,567 measured US cities.
Employment fell 2.0% over the past year, to 32,086 employed residents.
58% of adults hold a four-year degree, higher than 92% of measured US cities.
Household income is higher than at least 88% of measured US cities.
| Metric | Value | Compared with peers | Source period |
|---|---|---|---|
| Median household income ±$6,419 | $115,475 | Top 12% | 2024 ACS 5-Year |
| Per capita income ±$2,761 | $55,676 | Top 13% | 2024 ACS 5-Year |
| Poverty rate | 17.0% | Top 30% | 2024 ACS 5-Year |
| Average commute | 24.7 min | Bottom 39% | 2024 ACS 5-Year |
| Bachelor's degree or higher | 57.6% | Top 8% | 2024 ACS 5-Year |
| Employment | 32,086 | Top 38% | June 2026 |
| Employment change (3 years) | 0.1% | Top 49% | June 2026 |
| Employment change (year over year) | -2.0% | Bottom 17% | June 2026 |
| Labor force | 33,820 | Top 38% | June 2026 |
| Labor force participation | 62.0% | Top 45% | 2024 ACS 5-Year |
| Mean annual wage | $73,140 | Top 35% | 2025 OEWS |
| Median annual wage | $54,730 | Top 34% | 2025 OEWS |
| Unemployment change (year over year) | -0.2% | Bottom 35% | June 2026 |
| Unemployment rate | 5.1% | Top 24% | June 2026 |
| Occupation | People employed | Median annual wage |
|---|---|---|
| Home Health and Personal Care Aides | 4,470 | $34,320 |
| Office Clerks, General | 3,360 | $41,040 |
| Fast Food and Counter Workers | 3,220 | $43,400 |
| Cashiers | 2,530 | $37,390 |
| Retail Salespersons | 2,430 | $38,620 |
| General and Operations Managers | 1,770 | $105,360 |
Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.
Housing & affordability
How it’s calculated →Median rent of $2,452 takes 25% of median household income, below the 30% threshold at which a household is considered cost-burdened.
A median home costs 10.5 times median household income here, well above the historic benchmark, at a level conventionally described as seriously unaffordable.
| Metric | Value | Compared with peers | Source period |
|---|---|---|---|
| Home price to income | 10.47 | Top 1% | 2024 ACS 5-Year |
| Homeownership rate | 48.4% | Bottom 8% | 2024 ACS 5-Year |
| Housing units ±712 | 23,888 | Top 2% | 2024 ACS 5-Year |
| Median gross rent ±$128 | $2,452 | Top 4% | 2024 ACS 5-Year |
| Median home value ±$34,264 | $1,209,000 | Top 2% | 2024 ACS 5-Year |
| Rent as a share of income | 25.5% | Top 16% | 2024 ACS 5-Year |
| Vacancy rate | 9.1% | Bottom 47% | 2024 ACS 5-Year |
Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.
Growth & development
How it’s calculated →An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.
Population has fallen 3% since 2020, reaching 62,581 in 2024.
Permitting has turned upward after moving the other way the year before.
93% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.
At 6.8 permitted units per 1,000 residents, building activity is above the median for measured US cities.
Weather & climate
7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 72°F and January a low of 40°F.
Normal annual precipitation is 22.4 inches.
| Metric | Value | Source period |
|---|---|---|
| Annual precipitation | 22.4" | 1991-2020 Normals |
| Average January low | 40°F | 1991-2020 Normals |
| Average July high | 72°F | 1991-2020 Normals |
| Comfortable months | 7 | 1991-2020 Normals |
| Seasonal temperature swing | 14°F | 1991-2020 Normals |
Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.
Physical risk
The hazards accounting for most of this area's expected annual loss are earthquake, inland flooding and drought.
Low or minimal exposure: lightning, coastal flooding, hail, winter weather, tornado, strong wind.
Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.
Taxes
AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.
Nothing on AreaProfile is individualized tax advice.
Access
4 major airports lie within 100 miles, the nearest 27 miles away.
| Airport | Code | Distance | Longest runway |
|---|---|---|---|
| Norman Y Mineta San Jose Intl | SJC | 27 mi | 11,000 ft |
| San Francisco Intl | SFO | 48 mi | 11,870 ft |
| Oakland San Francisco Bay | OAK | 53 mi | 10,520 ft |
Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.
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Other cities in Santa Cruz-Watsonville, CA
Same metropolitan area, measured the same way| City | County | Population | Area Score | Compare |
|---|---|---|---|---|
| Watsonville | Santa Cruz County | 51,712 | 44 | vs Santa Cruz |
Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.
Similar places
Matched on AreaProfile signals, not geographyCompare
Put Santa Cruz side by side with a similar place.
Data & methodology
| Used for | Source | Source period | Updated |
|---|---|---|---|
| Access | Federal Aviation Administration Airports (NASR) — Aeronautical Data Delivery Service | NASR current cycle | 28-day NASR cycle |
| Physical risk | Federal Emergency Management Agency National Risk Index | National Risk Index December 2025 (v1.20.0) | Periodic dataset versions (v1.20.0 current) |
| Climate | NOAA National Centers for Environmental Information U.S. Climate Normals 1991–2020 (Monthly) | 1991-2020 Normals | Every ten years (next release follows the 2001–2030 period) |
| Jobs | U.S. Bureau of Labor Statistics Local Area Unemployment Statistics | June 2026 | Monthly |
| Jobs | U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics | 2025 OEWS | Annual (spring release) |
| Demographics | U.S. Census Bureau Population Estimates Program | July 1, 2024 estimate | Annual (vintage released each spring) |
| Development | U.S. Census Bureau Building Permits Survey | 12 months ending July 2026 | Monthly, roughly three weeks after the reference month |
| Demographics, Housing, Income, Jobs | U.S. Census Bureau American Community Survey 5-Year Estimates (Table-Based Summary File) | 2024 ACS 5-Year | Annual (5-year estimates released each December) |
| schools | U.S. Department of Education, National Center for Education Statistics Common Core of Data and EDFacts assessments | 2024-25 school year | Directory annually; assessment results as EDFacts releases them |
Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.