72758Rogers, Arkansas

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 72758.

79out of 100
Area Score
Top 3% of 5,298 published profiles

How we calculate this

How this area ranks
OpportunityTop 1% of 6,210 published ZIP areas91
GrowthTop 6% of 5,428 published ZIP areas78
Housing affordabilityTop 37% of 6,685 published ZIP areas88
ClimateTop 39% of 6,789 published ZIP areas73
Physical resilience3375th of 6,709 published ZIP areas58
AccessTop 21% of 6,791 published ZIP areas98
Economic stabilityTop 40% of 6,742 published ZIP areas65
The quick read

72758 ranks in the top 1% of published ZIP profiles for employment opportunity, with unemployment at 3.2% and median household income of $99,147.

Development activity is both elevated and accelerating — 721 housing units permitted over the past twelve months, up 20% on the prior year.

A major airport is 9 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
48,233
2024 ACS 5-Year
Median household income
$99,147
Top 20% nationally
Density
1,540/sq mi
31.3 sq mi of land
Median age
33.7
2024 ACS 5-Year
City
Rogers
Arkansas
Metro area
Fayetteville-Springdale-Rogers, AR
Nearest major airport
XNA
9 mi · Northwest Arkansas Ntl
Median home value
$407,600
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.2% is lower than 93% of the 6,544 measured US ZIP areas.

Employment grew 4.2% over the past year, to 41,585 employed residents.

42% of adults hold a four-year degree, higher than 82% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$6,669$99,147Top 20%2024 ACS 5-Year
Per capita income ±$2,762$49,776Top 20%2024 ACS 5-Year
Poverty rate9.8%Bottom 46%2024 ACS 5-Year
Average commute19.7 minBottom 12%2024 ACS 5-Year
Bachelor's degree or higher42.3%Top 18%2024 ACS 5-Year
Employment41,585Bottom 41%June 2026
Employment change (3 years)9.6%Top 1%June 2026
Employment change (year over year)4.2%Top 1%June 2026
Labor force42,981Bottom 41%June 2026
Labor force participation69.8%Top 15%2024 ACS 5-Year
Mean annual wage$61,240Bottom 25%2025 OEWS
Median annual wage$46,610Bottom 15%2025 OEWS
Unemployment change (year over year)0.0%Bottom 47%June 2026
Unemployment rate3.2%Bottom 7%June 2026
Median household income, successive ACS releases
202120222023202499k81k
Each point is a separate five-year estimate, most recently $99,147 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Fayetteville-Springdale-Rogers, AR
OccupationPeople employedMedian annual wage
Fast Food and Counter Workers8,370$27,170
Retail Salespersons7,940$30,300
Heavy and Tractor-Trailer Truck Drivers7,500$60,480
General and Operations Managers7,010$81,800
Office Clerks, General6,110$39,660
Stockers and Order Fillers5,890$35,040

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Rogers, AR, the city containing this ZIP code.

There are 14.1 students for every full-time teacher, fewer than in most measured places.

Public schools
20
2024-25 school year
Students per teacher
14.1
across all schools here
Math proficiency
Reading proficiency
SchoolDistrictStudentsPer teacherMathReading
ROGERS HIGH SCHOOLROGERS SCHOOL DISTRICT2,49213.7
ELMWOOD MIDDLE SCHOOLROGERS SCHOOL DISTRICT1,06616.7
KIRKSEY MIDDLE SCHOOLROGERS SCHOOL DISTRICT89014.4
FOUNDERS CLASSICAL ACADEMIES OF ARKANSAS BENTONVILLE · charterFOUNDERS CLASSICAL ACADEMIES OF ARKANSAS78717.5
ROGERS NEW TECHNOLOGY HIGH SCHOOL · charterROGERS SCHOOL DISTRICT6406.3
FAIRVIEW ELEMENTARY SCHOOLROGERS SCHOOL DISTRICT58018.7
ARKANSAS ARTS ACADEMY ELEMENTARY · charterARKANSAS ARTS ACADEMY52314.1
FOUNDERS CLASSICAL ACADEMIES OF ARKANSAS ROGERS · charterFOUNDERS CLASSICAL ACADEMIES OF ARKANSAS52118.6
EASTSIDE ELEMENTARY SCHOOLROGERS SCHOOL DISTRICT50517.4
OLD WIRE ELEMENTARY SCHOOLROGERS SCHOOL DISTRICT48115.5
JONES ELEMENTARY SCHOOLROGERS SCHOOL DISTRICT46315.4
BONNIE GRIMES ELEM. SCHOOLROGERS SCHOOL DISTRICT45817.0

41.1% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Arkansas’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,378 takes 17% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 4.1 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
16.7%
Below the 30% cost-burdened threshold
Home price to income
4.1×
median home value ÷ median income
Median gross rent
$1,378
2024 ACS 5-Year
Median home value
$407,600
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income4.11Top 27%2024 ACS 5-Year
Homeownership rate58.6%Bottom 15%2024 ACS 5-Year
Housing units ±67818,730Top 4%2024 ACS 5-Year
Median gross rent ±$42$1,378Top 26%2024 ACS 5-Year
Median home value ±$24,827$407,600Top 20%2024 ACS 5-Year
Rent as a share of income16.7%Bottom 43%2024 ACS 5-Year
Vacancy rate9.5%Bottom 44%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
78/ 100
Top 6% of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

At 9.9 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
721
12 months ending July 2026
Per 1,000 residents
9.9
Top 12% nationally
Year over year
+20%
vs the prior twelve months
Multifamily share
35.4%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Rogers, AR, the city containing this ZIP code.

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 90°F and January a low of 27°F.

Normal annual precipitation is 45.4 inches.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station FAYETTEVILLE NW AR AP, 8.9 miles from this location.
Precipitation
JFMAMJJASOND5.9"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation45.4"1991-2020 Normals
Average January low27°F1991-2020 Normals
Average July high90°F1991-2020 Normals
Comfortable months71991-2020 Normals
Seasonal temperature swing42°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

58 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are ice storm, cold wave and earthquake.

Ice stormHigh
Winter weatherModerate
WildfireModerate
LandslideModerate
EarthquakeModerate
HailModerate
Cold waveElevated

Low or minimal exposure: heat wave, lightning, strong wind, inland flooding, tornado, hurricane, drought.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Benton County records 2.8 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 9.0 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 4.8 per 100,000 residents in Benton County.

Homicide
2.8
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
9.0
per 100,000 residents · under 10 deaths
Drug overdose
4.8
per 100,000 residents · under 10 deaths
Suicide
11.9
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Benton County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around 72758 rather than 72758 itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

4 major airports lie within 100 miles, the nearest 9 miles away.

AirportCodeDistanceLongest runway
Northwest Arkansas NtlXNA9 mi8,801 ft
Fort Smith RgnlFSM68 mi9,318 ft
Springfield-Branson NtlSGF78 mi8,000 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
79
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

72758 vs Rogers

How this ZIP area compares with Rogers as a whole. Both figures come from the same ACS release, so the comparison is like for like.

72758
Rogers
Median household income
$99,147
vs
$86,728
Per capita income
$49,776
vs
$44,802
Population density
1,540/sq mi
vs
1,876/sq mi
Median home value
$407,600
vs
$308,200
Median gross rent
$1,378
vs
$1,270
Homeownership rate
58.6%
vs
57.2%
Bachelor's degree or higher
42.3%
vs
34.4%
Poverty rate
9.8%
vs
10.5%
Median age
33.7
vs
34.3

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.