AreaProfile

72704Fayetteville, Arkansas

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 72704.

81
Area Score
Top 1% of 3,833 published profiles

How we calculate this

How this area ranks
OpportunityTop 3% of 4,073 published ZIP areas85
GrowthTop 2% of 3,947 published ZIP areas83
Housing affordabilityTop 16% of 4,553 published ZIP areas95
ClimateTop 40% of 4,621 published ZIP areas73
Physical resilienceTop 43% of 4,554 published ZIP areas65
AccessTop 38% of 4,623 published ZIP areas97
Economic stabilityTop 21% of 4,591 published ZIP areas74
The quick read

72704 ranks in the top 3% of published ZIP profiles for employment opportunity, with unemployment at 4.0% and median household income of $96,014.

Housing is more affordable relative to local incomes than in most published city profiles, with rent taking 15% of median household income.

A major airport is 12 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
32,497
2024 ACS 5-Year
Median household income
$96,014
Top 22% nationally
Density
422/sq mi
77.0 sq mi of land
Median age
33.9
2024 ACS 5-Year
City
Fayetteville
Arkansas
Metro area
Fayetteville-Springdale-Rogers, AR
Nearest major airport
XNA
12 mi · Northwest Arkansas Ntl
Median home value
$331,100
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.0% is lower than 72% of the 4,387 measured US ZIP areas.

Employment grew 4.2% over the past year, to 57,357 employed residents.

53% of adults hold a four-year degree, higher than 89% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$8,544$96,014Top 22%2024 ACS 5-Year
Per capita income ±$4,152$52,250Top 17%2024 ACS 5-Year
Poverty rate8.3%Bottom 38%2024 ACS 5-Year
Average commute23.2 minBottom 25%2024 ACS 5-Year
Bachelor's degree or higher52.9%Top 11%2024 ACS 5-Year
Employment57,357Top 42%June 2026
Employment change (3 years)9.5%Top 1%June 2026
Employment change (year over year)4.2%Top 1%June 2026
Labor force59,769Top 42%June 2026
Labor force participation76.7%Top 5%2024 ACS 5-Year
Mean annual wage$61,240Bottom 25%2025 OEWS
Median annual wage$46,610Bottom 15%2025 OEWS
Unemployment change (year over year)0.0%Bottom 48%June 2026
Unemployment rate4.0%Bottom 28%June 2026
Median household income, successive ACS releases
202120222023202496k76k
Each point is a separate five-year estimate, most recently $96,014 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Fayetteville-Springdale-Rogers, AR
OccupationPeople employedMedian annual wage
Fast Food and Counter Workers8,370$27,170
Retail Salespersons7,940$30,300
Heavy and Tractor-Trailer Truck Drivers7,500$60,480
General and Operations Managers7,010$81,800
Office Clerks, General6,110$39,660
Stockers and Order Fillers5,890$35,040

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Fayetteville, AR, the city containing this ZIP code.

Housing & affordability

How it’s calculated →

Median rent of $1,206 takes 15% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.4 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
15.1%
Below the 30% cost-burdened threshold
Home price to income
3.4×
median home value ÷ median income
Median gross rent
$1,206
2024 ACS 5-Year
Median home value
$331,100
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.45Top 40%2024 ACS 5-Year
Homeownership rate65.5%Bottom 22%2024 ACS 5-Year
Housing units ±86414,912Top 8%2024 ACS 5-Year
Median gross rent ±$73$1,206Top 35%2024 ACS 5-Year
Median home value ±$12,106$331,100Top 29%2024 ACS 5-Year
Rent as a share of income15.1%Bottom 31%2024 ACS 5-Year
Vacancy rate7.5%Bottom 35%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
83/ 100
Top 2% of 3,947 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

65% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

At 23.6 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
2,340
12 months ending July 2026
Per 1,000 residents
23.6
Top 1% nationally
Year over year
−5%
vs the prior twelve months
Multifamily share
65.4%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Fayetteville, AR, the city containing this ZIP code.

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 89°F and January a low of 25°F.

Normal annual precipitation is 47.0 inches, including 6.5 inches of snow.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station FAYETTEVILLE DRAKE FLD, 9.7 miles from this location.
Precipitation
JFMAMJJASOND5.9"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation47.0"1991-2020 Normals
Annual snowfall6.5"1991-2020 Normals
Average January low25°F1991-2020 Normals
Average July high89°F1991-2020 Normals
Comfortable months71991-2020 Normals
Seasonal temperature swing41°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

65 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are ice storm, cold wave and wildfire.

Ice stormHigh
Winter weatherModerate
WildfireModerate
HailModerate
EarthquakeModerate
LandslideModerate
Cold waveModerate

Low or minimal exposure: heat wave, tornado, lightning, inland flooding, strong wind, hurricane, drought.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

4 major airports lie within 100 miles, the nearest 12 miles away.

AirportCodeDistanceLongest runway
Northwest Arkansas NtlXNA12 mi8,801 ft
Fort Smith RgnlFSM53 mi9,318 ft
Tulsa IntlTUL89 mi10,000 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
81
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

72704 vs Fayetteville

How this ZIP area compares with Fayetteville as a whole. Both figures come from the same ACS release, so the comparison is like for like.

72704
Fayetteville
Median household income
$96,014
vs
$62,695
Per capita income
$52,250
vs
$39,241
Population density
422/sq mi
vs
1,814/sq mi
Median home value
$331,100
vs
$349,600
Median gross rent
$1,206
vs
$1,065
Homeownership rate
65.5%
vs
41.8%
Bachelor's degree or higher
52.9%
vs
49.0%
Poverty rate
8.3%
vs
20.6%
Median age
33.9
vs
28.8

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.