54449 — Marshfield, Wisconsin

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 54449. Its median home value runs 19% above Marshfield as a whole, which is why this ZIP carries a profile of its own.

66out of 100
Area Score
Top 23% of 3,113 profiles measured

How we calculate this

How this area ranks

Data updated · 12 sources
OpportunityTop 30% of 3,116 ZIP areas measured64
SchoolsTop 20% of 3,047 ZIP areas measured74
Growth2,074th of 3,124 ZIP areas measured42
Housing affordabilityTop 5% of 3,112 ZIP areas measured86
Climate3,053rd of 3,127 ZIP areas measured54
Physical resilienceTop 24% of 3,127 ZIP areas measured78
Access2,889th of 3,127 ZIP areas measured63
Economic stabilityTop 42% of 3,127 ZIP areas measured59
The quick read

Unemployment is 3.6% and median household income $67,551, putting employment conditions in the middle range of ZIP areas measured. The unemployment rate is published for Marshfield, WI, which contains 54449, rather than for 54449 alone.

In the public schools here, 47% of students met the state standard in mathematics, with 14.6 students for every teacher.

26 housing units were authorized over the past twelve months, within 10% of the prior year — steady rather than turning. The permit count and 1 other measure here are published for Marshfield, WI, which contains 54449, rather than for 54449 alone.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
26,183
2024 ACS 5-Year
Median household income
$67,551
Bottom 43% nationally
Density
152/sq mi
172.4 sq mi of land
Median age
43.7
2024 ACS 5-Year
City
Marshfield
Wisconsin
Nearest major airport
EAU
65 mi · Chippewa Valley Rgnl
Median home value
$211,600
2024 ACS 5-Year

Jobs & opportunity

Unemployment across Marshfield, WI, which contains 54449, is 3.6%, lower than in 78% of the 3,127 measured US ZIP areas.

Employment across Marshfield, WI, which contains 54449, grew 2.0% over the past year, to 34,726 employed residents.

MetricValueCompared nationallySource period
Income of new arrivalsWood County, WI’s figurefiling years 2022–2023$52,50014th percentileof 2,996filing years 2022–2023
Income of those who leftWood County, WI’s figurefiling years 2022–2023$56,43322nd percentileof 2,996filing years 2022–2023
Median household income ±$4,3922024 ACS 5-Year$67,551Bottom 43%of 31,0492024 ACS 5-Year
Per capita income ±$2,2102024 ACS 5-Year$43,038Top 31%of 32,8222024 ACS 5-Year
Poverty rate ±2%2024 ACS 5-Year9.4%Top 45%of 32,8462024 ACS 5-Year
Average commute ±1.1 min2024 ACS 5-Year17.0 minTop 7%of 32,8872024 ACS 5-Year
Bachelor's degree or higher ±2%2024 ACS 5-Year26.9%Top 41%of 33,1932024 ACS 5-Year
Drove alone to work ±2%2024 ACS 5-Year75.2%47th percentileof 32,7982024 ACS 5-Year
EmploymentMarshfield, WI’s figureJuly 202634,726Bottom 38%of 3,127July 2026
Employment change (3 years)Marshfield, WI’s figureJuly 2026−1.5%Bottom 32%of 3,127July 2026
Employment change (year over year)Marshfield, WI’s figureJuly 2026+2.0%Top 9%of 3,127July 2026
Labor forceMarshfield, WI’s figureJuly 202636,04037th percentileof 3,127July 2026
Labor force participation ±2%2024 ACS 5-Year81.8%Top 35%of 32,8832024 ACS 5-Year
Public transit to work ±0.2%2024 ACS 5-Year0.2%65th percentileof 32,7982024 ACS 5-Year
Unemployment change (year over year)Marshfield, WI’s figureJuly 2026+0.2%Bottom 34%of 3,127July 2026
Unemployment rateMarshfield, WI’s figureJuly 20263.6%Top 22%of 3,127July 2026
Worked from home ±2%2024 ACS 5-Year10.6%55th percentileof 32,7982024 ACS 5-Year

Median household income, successive ACS releases

202120222023202468k60k
Each point is a separate five-year estimate, most recently $67,551 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Marshfield, WI, the city containing this ZIP code.

47% of students met the state standard in mathematics and 52% in reading, across the schools here that reported results.

There are 14.6 students for every full-time teacher across 7 public schools, fewer than in most measured places.

Public schools
8
2024-25 school year
Students per teacher
14.6
across 7 of them
Math proficiency
46.7%
Top 30% in Wisconsin
Reading proficiency
52.2%
Top 16% in Wisconsin
All 8 public schools on record, largest first.
SchoolDistrictStudentsPer teacherMathReading
Marshfield HighMarshfield Unified School District1,18115.538%51%
Grant ElementaryMarshfield Unified School District55415.461%60%
Marshfield MiddleMarshfield Unified School District53714.941%47%
Washington ElementaryMarshfield Unified School District31615.062%62%
Madison ElementaryMarshfield Unified School District29512.842%47%
Lincoln ElementaryMarshfield Unified School District28113.437%42%
Nasonville ElementaryMarshfield Unified School District23112.267%57%
Marshfield K4Marshfield Unified School District15852.7——

36.5% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Wisconsin’s own standard, so it is ranked within state. How to read school figures.

The Federal Housing Finance Agency’s house price index for the non-metropolitan parts of Wisconsin is up 59% over five years, and up 4.9% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,188 a year in real estate taxes, about 1.51% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $973, some 15% above the $849 tenants already here pay.

At HUD’s Fair Market Rent of $973 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $38,900 a year, about 58% of the median household income here of $67,551.

The typical renter household here spends 24% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $849 a month.

A median home at $211,600 costs 2.6 times the median income of its owner-occupied households, $81,075, close to the historic benchmark for an affordable market.

Rent as a share of income
24.3%
Below the 30% cost-burdened threshold
Home price to income
2.6×
median home value ÷ owner household income
Market rent, two bedroom
$973
what a new lease costs · FY2026
Median gross rent
$849
what tenants now pay · 2024 ACS 5-Year
Median home value
$211,600
2024 ACS 5-Year

The figures above are measured against 54449’s median household income of $67,551, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Home price change (1 year)the non-metropolitan parts of Wisconsin’s figure2026 Q2+4.9%79th percentileof 3,0712026 Q2
Home price change (5 years)the non-metropolitan parts of Wisconsin’s figure2026 Q2+59.2%95th percentileof 3,0712026 Q2
Home price change (10 years)the non-metropolitan parts of Wisconsin’s figure2026 Q2+110.3%74th percentileof 3,0712026 Q2
Home price to income ±0.22024 ACS 5-Year2.6Top 46%of 29,2752024 ACS 5-Year
Homeownership rate ±3%2024 ACS 5-Year67.2%24th percentileof 32,7502024 ACS 5-Year
Housing units ±3862024 ACS 5-Year12,56588th percentileof 33,4602024 ACS 5-Year
Market rent, one bedroomFY2026$742Top 4%of 3,031FY2026
Market rent, three bedroomFY2026$1,220Top 4%of 3,031FY2026
Market rent, two bedroomFY2026$973Top 6%of 3,031FY2026
Median gross rent ±$602024 ACS 5-Year$849Top 30%of 26,3962024 ACS 5-Year
Median home value ±$7,8512024 ACS 5-Year$211,60048th percentileof 30,8122024 ACS 5-Year
Median property taxes ±$1392024 ACS 5-Year$3,18872nd percentileof 28,9352024 ACS 5-Year
Owner household income ±$4,7012024 ACS 5-Year$81,075Bottom 47%of 29,8022024 ACS 5-Year
Property tax rate ±0.09%2024 ACS 5-Year1.51%83rd percentileof 24,0992024 ACS 5-Year
Rent as a share of income ±2%2024 ACS 5-Year24.3%Top 29%of 26,2472024 ACS 5-Year
Seasonal and second homes ±262024 ACS 5-Year3556th percentileof 33,7722024 ACS 5-Year
Second homes2024 ACS 5-Year0.3%36th percentileof 32,9612024 ACS 5-Year
Vacancy rate2024 ACS 5-Year5.7%42nd percentileof 32,7882024 ACS 5-Year
Vacant housing units ±2632024 ACS 5-Year74982nd percentileof 33,7722024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures.

Development Momentum

42/ 100
Ranks 2,074 of 3,124 published ZIP profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: of 26 units permitted over the past twelve months, none were in buildings of five or more homes. The multifamily share is published for Marshfield, WI, which contains 54449, rather than for 54449 alone.

At 1.4 permitted units per 1,000 residents, building activity is below the median for measured US ZIP areas. The permit rate is published for Marshfield, WI, which contains 54449, rather than for 54449 alone.

Units permitted
26
12 months ending July 2026
Per 1,000 residents
1.4
Bottom 29% nationally
Year over year
−10%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

People moving in and out

Net migration
+0.4%
of residents, in a year
Arrivals from another state
27%
of people moving in
Income of arrivals
$52,500
average per tax return
Income of those who left
$56,433
average per tax return

Where newcomers came from

  1. Portage County, WI 455 people · 15% of arrivals
  2. Marathon County, WI 442 people · 14% of arrivals
  3. Clark County, WI 205 people · 6.7% of arrivals
  4. Adams County, WI 141 people · 4.6% of arrivals
  5. Dane County, WI 89 people · 2.9% of arrivals

Where people who left went

  1. Portage County, WI 425 people · 15% of departures
  2. Marathon County, WI 405 people · 15% of departures
  3. Adams County, WI 134 people · 4.8% of departures
  4. Clark County, WI 130 people · 4.7% of departures
  5. Dane County, WI 106 people · 3.8% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Wood County, WI. IRS Statistics of Income, filing years 2022–2023.

The Building Permits Survey is not published for ZIP areas. This is the figure for Marshfield, WI, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 80°F and January a low of 7°F.

Normal annual precipitation is 24.9 inches.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station MARSHFIELD MUNI AP, 0.5 miles from this location.

Precipitation

JFMAMJJASOND3.8"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation1991-2020 Normals24.9"1991-2020 Normals
Average January low1991-2020 Normals7°F1991-2020 Normals
Average July high1991-2020 Normals80°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Seasonal temperature swing1991-2020 Normals54°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.

Physical risk

78 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, cold wave and tornado, with inland flooding alone responsible for 50% of it. Cold wave is independently rated low or minimal nationally, so this describes how the loss is composed, not how large that hazard is.

Overall hazard risk is lower than 76% of measured US ZIP areas.

HailElevated
Inland floodingModerate
TornadoModerate
LightningModerate

Low or minimal exposure: cold wave, winter weather, heat wave, ice storm, wildfire, strong wind, landslide, earthquake, drought, hurricane, avalanche, coastal flooding, tsunami, volcanic activity.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offenses — they say nothing about burglary, theft or assault.

Homicide
2.2
per 100,000 residents · modeled, not measured
Firearm deaths, all intents
21.6
per 100,000 residents
Drug overdose
8.7
per 100,000 residents · modeled, not measured
Suicide
25.7
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around 54449 (Wood County) rather than 54449 itself. They are shown and not scored. How to read death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Reported crime
Offenses reported to police are published by department rather than by town, so AreaProfile shows a rate only on city profiles, and only where that city’s department submitted every month of a year. A ZIP area is not a jurisdiction, so no department reports for one. Marshfield carries the figure where its department reported a full year. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Cost of living
Price parities are published for metropolitan areas, and this place lies outside one.
Air quality
The EPA publishes an air-quality index only where a monitor sits. There is none in this county, and a modeled value would be a different kind of number from the measured ones everywhere else on this page.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. Cost of living is published where the Bureau of Economic Analysis measures it, though not for this place. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

4 major airports lie within 100 miles, the nearest Chippewa Valley Rgnl at 65 miles.

MetricValueCompared nationallySource period
Broadband access ±2%2024 ACS 5-Year90.1%Top 46%of 32,6632024 ACS 5-Year
Distance to major airportNASR current cycle65 miBottom 7%of 3,127NASR current cycle
Major airports within 100 milesNASR current cycle4Bottom 40%of 3,127NASR current cycle
No internet access ±2%2024 ACS 5-Year7.8%Top 50%of 32,6632024 ACS 5-Year
AirportCodeDistanceLongest runway
Chippewa Valley RgnlEAU65 mi8,101 ft
La Crosse RgnlLSE74 mi8,742 ft
Appleton IntlATW87 mi8,003 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
66
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

54449 vs Marshfield

How this ZIP area compares with Marshfield as a whole. Both figures come from the same ACS release, so the comparison is like for like — a gap here is a real difference between the two places, not two surveys disagreeing.

54449
Marshfield
Median household income: 54449 is the more favorable of the two.
Median household income
$67,551
vs
$58,407
Per capita income: 54449 is the more favorable of the two.
Per capita income
$43,038
vs
$40,778
Population density
152/sq mi
vs
1,355/sq mi
Median home value
$211,600
vs
$177,800
Median gross rent: Marshfield is the more favorable of the two.
Median gross rent
$849
vs
$842
Homeownership rate
67.2%
vs
60.0%
Bachelor's degree or higher: 54449 is the more favorable of the two.
Bachelor's degree or higher
26.9%
vs
25.6%
Poverty rate: 54449 is the more favorable of the two.
Poverty rate
9.4%
vs
11.5%
Median age
43.7
vs
43.2

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.