54304Ashwaubenon, Wisconsin

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 54304.

73out of 100
Area Score
Top 11% of 5,298 profiles measured

How we calculate this

How this area ranks
OpportunityTop 12% of 6,210 ZIP areas measured76
Schools3132nd of 4,422 ZIP areas measured35
GrowthTop 26% of 5,428 ZIP areas measured64
Housing affordabilityTop 21% of 6,685 ZIP areas measured95
Climate6243rd of 6,789 ZIP areas measured57
Physical resilienceTop 4% of 6,709 ZIP areas measured94
AccessTop 32% of 6,791 ZIP areas measured97
Economic stabilityTop 44% of 6,742 ZIP areas measured63
The quick read

54304 ranks in the top 12% of published ZIP profiles for employment opportunity, with unemployment at 3.1% and median household income of $63,865.

Natural-hazard exposure is lower than in most comparable published ZIP profiles, placing 54304 in the top 4% for physical resilience.

A major airport is 3 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
28,502
2024 ACS 5-Year
Median household income
$63,865
Bottom 37% nationally
Density
2,444/sq mi
11.7 sq mi of land
Median age
37.6
2024 ACS 5-Year
City
Ashwaubenon
Wisconsin
Metro area
Green Bay, WI
Nearest major airport
GRB
3 mi · Green Bay/Austin Straubel Intl
Median home value
$220,600
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.1% is lower than 95% of the 6,544 measured US ZIP areas.

Employment grew 2.1% over the past year, to 145,677 employed residents.

MetricValueCompared nationallySource period
Median household income ±$3,366$63,865Bottom 37%of 31,2952024 ACS 5-Year
Per capita income ±$3,261$38,684Top 43%of 32,8222024 ACS 5-Year
Poverty rate14.5%Top 33%of 32,9702024 ACS 5-Year
Average commute19.7 minBottom 12%of 32,8872024 ACS 5-Year
Bachelor's degree or higher29.8%Top 35%of 33,1932024 ACS 5-Year
Employment145,677Top 28%of 6,544June 2026
Employment change (3 years)2.1%Top 24%of 6,542June 2026
Employment change (year over year)2.1%Top 5%of 6,544June 2026
Labor force150,395Top 28%of 6,544June 2026
Labor force participation69.4%Top 16%of 33,2522024 ACS 5-Year
Mean annual wage$62,790Bottom 30%of 6,0722025 OEWS
Median annual wage$49,940Bottom 45%of 6,0722025 OEWS
Unemployment change (year over year)0.1%Top 47%of 6,544June 2026
Unemployment rate3.1%Bottom 5%of 6,544June 2026
Median household income, successive ACS releases
202120222023202464k53k
Each point is a separate five-year estimate, most recently $63,865 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Green Bay, WI
OccupationPeople employedMedian annual wage
Heavy and Tractor-Trailer Truck Drivers4,860$59,810
Registered Nurses4,680$84,700
Retail Salespersons4,120$34,090
Fast Food and Counter Workers3,930$28,640
Customer Service Representatives3,670$46,880
Laborers and Freight, Stock, and Material Movers, Hand3,650$44,010

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Ashwaubenon, WI, the city containing this ZIP code.

28% of students met the state standard in mathematics and 27% in reading, across the schools here that reported results.

There are 13.9 students for every full-time teacher, fewer than in most measured places.

Public schools
9
2024-25 school year
Students per teacher
13.9
across all schools here
Math proficiency
27.7%
Bottom 29% in Wisconsin
Reading proficiency
27.3%
Bottom 22% in Wisconsin
SchoolDistrictStudentsPer teacherMathReading
Southwest HighGreen Bay Area Public School District1,02515.1
Ashwaubenon HighAshwaubenon School District1,02416.0
Parkview MiddleAshwaubenon School District74714.422%32%
Valley View ElementaryAshwaubenon School District66013.243%37%
Kennedy ElementaryGreen Bay Area Public School District40210.618%8%
Jackson ElementaryGreen Bay Area Public School District38212.721%24%
Cormier School and Early Learning CenterAshwaubenon School District27519.6
MacArthur ElementaryGreen Bay Area Public School District22311.240%33%
Beaumont ElementaryGreen Bay Area Public School District22010.517%17%

45.6% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Wisconsin’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Prices for everything a household buys run about 8% below the national average, on the Bureau of Economic Analysis index. Housing drives most of that difference.

Median rent of $933 takes 18% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.5 times median household income here, above the historic benchmark of about three times income.

Cost of living
92.2

Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Rent as a share of income
17.5%
Below the 30% cost-burdened threshold
Home price to income
3.5×
median home value ÷ median income
Median gross rent
$933
2024 ACS 5-Year
Median home value
$220,600
2024 ACS 5-Year
MetricValueCompared nationallySource period
Cost of living index92.2Bottom 18%of 6,0712023
Home price to income3.45Top 40%of 30,4042024 ACS 5-Year
Homeownership rate57.4%Bottom 14%of 32,9102024 ACS 5-Year
Housing units ±60213,328Top 10%of 33,7722024 ACS 5-Year
Median gross rent ±$58$933Bottom 41%of 26,6182024 ACS 5-Year
Median home value ±$7,243$220,600Top 50%of 30,9412024 ACS 5-Year
Rent as a share of income17.5%Bottom 49%of 26,4702024 ACS 5-Year
Vacancy rate4.3%Bottom 19%of 33,0282024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
64/ 100
Top 26% of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 2.9 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
50
12 months ending July 2026
Per 1,000 residents
2.9
Top 50% nationally
Year over year
+22%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Ashwaubenon, WI, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 81°F and January a low of 11°F.

Normal annual precipitation is 31.6 inches, including 55.6 inches of snow.

Air quality measures a median index of 37, in the Good band, and no day in the year passed 100.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station GREEN BAY, 2.2 miles from this location.
Precipitation
JFMAMJJASOND4.1"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index58.02024 calendar year
Annual precipitation31.6"1991-2020 Normals
Annual snowfall55.6"1991-2020 Normals
Average January low11°F1991-2020 Normals
Average July high81°F1991-2020 Normals
Comfortable months51991-2020 Normals
Days above AQI 10002024 calendar year
Median air quality index37.02024 calendar year
Seasonal temperature swing52°F1991-2020 Normals
Air quality
Median air quality index
37
Good on a typical day
Worst tenth of days
58
90th percentile index
Days above 100
0
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today. Air quality is measured rather than modelled, by EPA monitors, and published by county only where a monitor sits — roughly half the counties AreaProfile publishes have one, and the rest show nothing rather than an estimate. Air masses are regional, so a county reading describes the air over a place reasonably well, but it is still the county reading.

Physical risk

94 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, hail and heat wave.

HailModerate
TornadoModerate
Heat waveModerate

Low or minimal exposure: cold wave, lightning, inland flooding, winter weather, landslide, ice storm, coastal flooding, earthquake, wildfire, strong wind, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences — they say nothing about burglary, theft or assault.

Brown County records 1.1 homicide deaths per 100,000 residents a year, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 9.9 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 10.3 per 100,000 residents in Brown County.

Homicide
1.1
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
9.9
per 100,000 residents · under 10 deaths
Drug overdose
10.3
per 100,000 residents · under 10 deaths
Suicide
16.6
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Brown County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around 54304 rather than 54304 itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
Offences reported to police are published by department rather than by town, and only where a department reported every month of the year. No municipal department reports for this place — many smaller communities are policed by the county — so there is no figure to show. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Taxes
Taxes are not published: no source covers them nationally with a method open enough to check. Cost of living now is — the index above is the Bureau of Economic Analysis price parity for this area — but it is a price level for all consumption rather than a budget for a household, its spread is driven mostly by housing, and it excludes taxes. Housing affordability is computed separately from rent, price and income, because that answers a narrower and more actionable question. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

3 major airports lie within 100 miles, the nearest 3 miles away.

AirportCodeDistanceLongest runway
Green Bay/Austin Straubel IntlGRB3 mi8,700 ft
Appleton IntlATW28 mi8,003 ft
Wittman RgnlOSH43 mi8,002 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
73
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023Annually, each December
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar yearAnnually, once a calendar year is complete

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

54304 vs Ashwaubenon

How this ZIP area compares with Ashwaubenon as a whole. Both figures come from the same ACS release, so the comparison is like for like.

54304
Ashwaubenon
Median household income
$63,865
vs
$69,667
Per capita income
$38,684
vs
$44,680
Population density
2,444/sq mi
vs
1,398/sq mi
Median home value
$220,600
vs
$266,600
Median gross rent
$933
vs
$964
Homeownership rate
57.4%
vs
59.8%
Bachelor's degree or higher
29.8%
vs
36.2%
Poverty rate
14.5%
vs
11.6%
Median age
37.6
vs
43.1

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.