San Marcos, Texas

Area Profile

70,897 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for San Marcos, in Hays County.

57out of 100
Area Score
Bottom 38% of 2,944 published profiles

How we calculate this

How this area ranks
OpportunityTop 41% of 3,904 published cities61
Schools2255th of 2,668 published cities24
GrowthTop 23% of 2,973 published cities66
Housing affordability3992nd of 4,223 published cities42
ClimateTop 45% of 4,223 published cities71
Physical resilienceTop 41% of 4,182 published cities67
Access2915th of 4,226 published cities86
Economic stability3153rd of 4,226 published cities46
The quick read

Unemployment is 4.4% and median household income $51,281, putting employment conditions in the middle range of published city profiles.

Residential permitting has slowed: 663 units authorized over the past twelve months, 38% below the prior year.

Housing costs more relative to local incomes than in most published city profiles: rent takes 31% of median household income and the median home is 6.1 times it.

At a glance

Population
70,897
2024 ACS 5-Year
Median household income
$51,281
Bottom 25% nationally
Density
1,776/sq mi
39.9 sq mi of land
Median age
25.5
2024 ACS 5-Year
County
Hays County
Texas
Metro area
Austin-Round Rock-San Marcos, TX
Nearest major airport
AUS
27 mi · Austin-Bergstrom Intl
Median home value
$310,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.4% is lower than 48% of the 3,904 measured US cities.

Employment grew 0.2% over the past year, to 44,826 employed residents.

38% of adults hold a four-year degree, higher than 80% of measured US cities.

Median household income of $51,281 is below 75% of measured US cities.

MetricValueCompared with peersSource period
Median household income ±$2,567$51,281Bottom 25%2024 ACS 5-Year
Per capita income ±$1,643$27,545Bottom 28%2024 ACS 5-Year
Poverty rate26.9%Top 13%2024 ACS 5-Year
Average commute26.1 minBottom 47%2024 ACS 5-Year
Bachelor's degree or higher38.3%Top 20%2024 ACS 5-Year
Employment44,826Bottom 48%June 2026
Employment change (3 years)6.9%Top 3%June 2026
Employment change (year over year)0.2%Top 26%June 2026
Labor force46,885Bottom 48%June 2026
Labor force participation67.2%Top 26%2024 ACS 5-Year
Mean annual wage$74,580Top 30%2025 OEWS
Median annual wage$56,950Top 29%2025 OEWS
Unemployment change (year over year)0.8%Top 9%June 2026
Unemployment rate4.4%Top 48%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/065.33.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 4.4% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Median household income, successive ACS releases
202120222023202451k43k
Each point is a separate five-year estimate, most recently $51,281 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Austin-Round Rock-San Marcos, TX
OccupationPeople employedMedian annual wage
General and Operations Managers42,190$117,850
Fast Food and Counter Workers35,000$29,310
Customer Service Representatives32,690$43,720
Software Developers31,960$134,120
Retail Salespersons29,660$33,860
Stockers and Order Fillers27,430$37,720

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

20% of students met the state standard in mathematics and 33% in reading, across the schools here that reported results.

There are 14.1 students for every full-time teacher, fewer than in most measured places.

Public schools
14
2024-25 school year
Students per teacher
14.1
across all schools here
Math proficiency
19.8%
Bottom 8% in Texas
Reading proficiency
32.7%
Bottom 19% in Texas
SchoolDistrictStudentsPer teacherMathReading
SAN MARCOS H SSAN MARCOS CISD2,37114.9
MILLER MIDDLESAN MARCOS CISD89614.721%42%
GOODNIGHT MIDDLESAN MARCOS CISD88415.59%29%
BLANCO VISTA ELHAYS CISD78714.834%42%
DEZAVALA ELSAN MARCOS CISD58413.314%24%
BOWIE ELSAN MARCOS CISD58014.517%29%
HERNANDEZ ELSAN MARCOS CISD57714.131%45%
MENDEZ ELSAN MARCOS CISD53312.16%17%
CROCKETT ELSAN MARCOS CISD47712.925%42%
RODRIGUEZ ELSAN MARCOS CISD44513.120%31%
TRAVIS ELSAN MARCOS CISD44013.328%25%
BONHAM PRE-K SCHOOLSAN MARCOS CISD38017.3

75.2% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Texas’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,322 takes 31% of median household income, above the 30% threshold at which a household is considered cost-burdened.

A median home costs 6.1 times median household income here, well above the historic benchmark, at a level conventionally described as seriously unaffordable.

Rent as a share of income
30.9%
Above the 30% cost-burdened threshold
Home price to income
6.1×
median home value ÷ median income
Median gross rent
$1,322
2024 ACS 5-Year
Median home value
$310,400
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income6.05Top 9%2024 ACS 5-Year
Homeownership rate30.8%Bottom 2%2024 ACS 5-Year
Housing units ±81830,349Top 2%2024 ACS 5-Year
Median gross rent ±$39$1,322Top 27%2024 ACS 5-Year
Median home value ±$22,179$310,400Top 27%2024 ACS 5-Year
Rent as a share of income30.9%Top 6%2024 ACS 5-Year
Vacancy rate7.7%Bottom 41%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
66/ 100
Top 23% of 2,973 published city profiles
Permitting is decreasing — 2 consecutive years, measured from 2020 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 9% since 2020, reaching 74,316 in 2024.

At 9.4 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
663
12 months ending July 2026
Per 1,000 residents
9.4
Top 15% nationally
Year over year
−38%
vs the prior twelve months
Multifamily share
units in 5+ unit buildings
Population, annual estimates
2020202120222023202474k68k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
202020222023202420251k625
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2020 (+28%).

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 96°F and January a low of 40°F.

Normal annual precipitation is 31.3 inches.

30°50°70°90°110°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station AUSTIN SAN ANTONIO, 13.0 miles from this location.
Precipitation
JFMAMJJASOND3.6"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation31.3"1991-2020 Normals
Average January low40°F1991-2020 Normals
Average July high96°F1991-2020 Normals
Comfortable months71991-2020 Normals
Seasonal temperature swing33°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

67 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hail, strong wind and drought.

HailModerate
Strong windModerate
DroughtModerate

Low or minimal exposure: inland flooding, tornado, heat wave, winter weather, lightning, wildfire, cold wave, hurricane, ice storm, landslide, earthquake.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Hays County records 2.3 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 11.1 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 9.3 per 100,000 residents in Hays County.

Homicide
2.3
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
11.1
per 100,000 residents · under 10 deaths
Drug overdose
9.3
per 100,000 residents · under 10 deaths
Suicide
12.1
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Hays County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around San Marcos rather than San Marcos itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

3 major airports lie within 100 miles, the nearest 27 miles away.

AirportCodeDistanceLongest runway
Austin-Bergstrom IntlAUS27 mi12,250 ft
San Antonio IntlSAT40 mi8,505 ft
Victoria RgnlVCT93 mi9,111 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
57
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Other cities in Austin-Round Rock-San Marcos, TX

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
AustinTravis County979,53969vs San Marcos
Round RockWilliamson County127,78673vs San Marcos
GeorgetownWilliamson County85,99972vs San Marcos
Cedar ParkWilliamson County78,30175vs San Marcos
LeanderTravis County74,06779vs San Marcos
PflugervilleTravis County65,97175vs San Marcos
KyleHays County56,82370vs San Marcos
HuttoWilliamson County35,48375vs San Marcos
Brushy CreekWilliamson County19,576vs San Marcos
LakewayTravis County19,30773vs San Marcos
Steiner RanchTravis County18,619vs San Marcos
ManorTravis County18,60368vs San Marcos

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in San Marcos

2 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
7866688,583$54,73759
786562,847$81,34671