Portales, New Mexico

Area Profile

11,968 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Portales, in Roosevelt County.

Area Score unavailable

Missing required signal: growth. AreaProfile withholds a score rather than inferring the missing dimensions.

How we calculate this

How this area ranks
Opportunity3752nd of 3,904 cities measured26
Housing affordabilityTop 27% of 4,223 cities measured92
Climate2475th of 4,223 cities measured68
Physical resilience4182nd of 4,182 cities measured1
Access4131st of 4,226 cities measured43
Economic stability3689th of 4,226 cities measured36
The quick read

Employment conditions sit below most comparable published city profiles: unemployment is 4.9% and the Opportunity signal places Portales in the bottom 4%.

Physical-risk exposure is above the national median, driven mainly by inland flooding, wildfire and drought.

The nearest major airport is 91 miles away, which is farther than most measured US cities.

At a glance

Population
11,968
2024 ACS 5-Year
Median household income
$50,555
Bottom 23% nationally
Density
1,491/sq mi
8.0 sq mi of land
Median age
27.1
2024 ACS 5-Year
County
Roosevelt County
New Mexico
Metro area
Clovis, NM
Nearest major airport
ROW
91 mi · Roswell Air Center
Median home value
$133,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.9% is lower than 28% of the 3,904 measured US cities.

Employment fell 2.4% over the past year, to 7,460 employed residents.

Median household income of $50,555 is below 77% of measured US cities.

MetricValueCompared nationallySource period
Median household income ±$4,369$50,555Bottom 23%of 29,5732024 ACS 5-Year
Per capita income ±$2,127$21,996Bottom 13%of 31,4202024 ACS 5-Year
Poverty rate28.1%Top 12%of 31,9002024 ACS 5-Year
Average commute13.5 minBottom 4%of 31,5432024 ACS 5-Year
Bachelor's degree or higher25.4%Top 39%of 31,9192024 ACS 5-Year
Employment7,460Bottom 1%of 3,904June 2026
Employment change (3 years)-4.4%Bottom 5%of 3,903June 2026
Employment change (year over year)-2.4%Bottom 14%of 3,904June 2026
Labor force7,844Bottom 1%of 3,904June 2026
Labor force participation64.1%Top 37%of 31,9332024 ACS 5-Year
Unemployment change (year over year)0.3%Top 37%of 3,904June 2026
Unemployment rate4.9%Top 28%of 3,904June 2026
Median household income, successive ACS releases
202120222023202451k44k
Each point is a separate five-year estimate, most recently $50,555 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

The Bureau of Labor Statistics publishes city-level labor data only for places of 25,000 or more. This is the figure for Roosevelt County, NM, which contains this city.

17% of students met the state standard in mathematics and 57% in reading, across the schools here that reported results.

There are 11.7 students for every full-time teacher, fewer than in most measured places.

Public schools
6
2024-25 school year
Students per teacher
11.7
across all schools here
Math proficiency
17.2%
Reading proficiency
56.6%
SchoolDistrictStudentsPer teacherMathReading
PORTALES HIGHPORTALES75415.7
LINDSEY-STEINER ELEMENTARYPORTALES37613.422%57%
VALENCIA ELEMENTARYPORTALES36611.117%65%
JAMES ELEMENTARYPORTALES36410.4
BROWN EARLY CHILDHOOD CENTERPORTALES3329.5
PORTALES JR HIGHPORTALES3269.112%47%

99.8% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against New Mexico’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $903 takes 21% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 2.6 times median household income here, close to the historic benchmark for an affordable market.

Rent as a share of income
21.4%
Below the 30% cost-burdened threshold
Home price to income
2.6×
median home value ÷ median income
Median gross rent
$903
2024 ACS 5-Year
Median home value
$133,400
2024 ACS 5-Year
MetricValueCompared nationallySource period
Home price to income2.64Bottom 42%of 28,4732024 ACS 5-Year
Homeownership rate47.6%Bottom 8%of 31,8432024 ACS 5-Year
Housing units ±2695,300Top 11%of 32,3302024 ACS 5-Year
Median gross rent ±$87$903Bottom 42%of 23,4322024 ACS 5-Year
Median home value ±$19,772$133,400Bottom 32%of 29,3422024 ACS 5-Year
Rent as a share of income21.4%Top 32%of 23,2012024 ACS 5-Year
Vacancy rate14.0%Top 37%of 32,0012024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →

Population has fallen 3% since 2020, reaching 11,789 in 2024.

Permitting has turned upward after moving the other way the year before.

Population, annual estimates
2020202120222023202412k12k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
202020212022202320243121
Annual totals from the Census Building Permits Survey. Permitting in 2024 was higher than 2020 (+48%).

No building-permit activity is published for this location by the Census Building Permits Survey.

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 93°F and January a low of 26°F.

Normal annual precipitation is 16.1 inches, including 7.6 inches of snow.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station PORTALES, 0.3 miles from this location.
Precipitation
JFMAMJJASOND2.9"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation16.1"1991-2020 Normals
Annual snowfall7.6"1991-2020 Normals
Average January low26°F1991-2020 Normals
Average July high93°F1991-2020 Normals
Comfortable months71991-2020 Normals
Seasonal temperature swing40°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

1 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, wildfire and drought.

WildfireHigh
DroughtElevated
HailElevated
Inland floodingHigh
Winter weatherModerate
Strong windModerate
Heat waveModerate
TornadoModerate

Low or minimal exposure: lightning, volcanic activity, hurricane, ice storm, cold wave, earthquake, landslide.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
419
per 100,000 residents · 2025 calendar year
Property crime
1,230
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offences, published for the county. The two measure different things and are not comparable with each other.

Portales's police department reported 419 violent offences per 100,000 residents, higher than most places with a department reporting. Property crime runs at 1,230.

Roosevelt County records 5.7 homicide deaths per 100,000 residents a year, higher than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 20.2 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 27.6 per 100,000 residents in Roosevelt County.

Homicide
5.7
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
20.2
per 100,000 residents · under 10 deaths
Drug overdose
27.6
per 100,000 residents · under 10 deaths
Suicide
23.3
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Offences are reported to the FBI by Portales’s own police department, for the population it serves, and are shown only where it reported every month of the year — a partial year is withheld rather than scaled up. Reported crime counts what was reported to and recorded by police, which is not the same as what happened, and a place that draws a large daytime workforce carries incidents its residents did not generate. Age-adjusted rates from provisional death certificate records, published by the CDC for Roosevelt County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around Portales rather than Portales itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Taxes
Taxes are not published: no source covers them nationally with a method open enough to check. Cost of living now is — the index above is the Bureau of Economic Analysis price parity for this area — but it is a price level for all consumption rather than a budget for a household, its spread is driven mostly by housing, and it excludes taxes. Housing affordability is computed separately from rent, price and income, because that answers a narrower and more actionable question. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

2 major airports lie within 100 miles, the nearest 91 miles away.

AirportCodeDistanceLongest runway
Roswell Air CenterROW91 mi13,000 ft
Lubbock Preston Smith IntlLBB95 mi11,500 ft
Lea County RgnlHOB103 mi8,000 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Other cities in Clovis, NM

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
ClovisCurry County37,94251vs Portales

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Portales side by side with a similar place.

Portales vs SusanvillePortales vs MiamiPortales vs DouglasPortales vs Beeville

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
safetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar yearAnnually, with monthly revisions
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Portales

1 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
8813017,842$52,434