Norton Shores, Michigan

Area Profile

25,041 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Norton Shores, in Muskegon County.

59out of 100
Area Score
Top 50% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
Opportunity3,432nd of 4,199 cities measured40
Schools2,741st of 4,162 cities measured38
Growth2,925th of 4,224 cities measured41
Housing affordability2,493rd of 4,218 cities measured63
Climate2,933rd of 4,225 cities measured64
Physical resilienceTop 1% of 4,226 cities measured98
Access3,469th of 4,226 cities measured77
Economic stabilityTop 39% of 4,226 cities measured63
The quick read

Employment conditions sit below most comparable cities measured: unemployment is 4.2% and the Opportunity signal places Norton Shores in the bottom 18%.

In the public schools here, 31% of students met the state standard in mathematics, with 17.6 students for every teacher.

Rent takes 35% of renter income here, above the 30% threshold conventionally called cost-burdened, and the median home is 2.7 times what its owners earn.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
25,041
2024 ACS 5-Year
Median household income
$76,579
Top 37% nationally
Density
1,077/sq mi
23.2 sq mi of land
Median age
40.6
2024 ACS 5-Year
County
Michigan
Nearest major airport
GRR
41 mi · Gerald R Ford Intl
Median home value
$234,800
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.2%, lower than in 55% of the 4,226 measured US cities.

Employment fell 7.1% over the past year, to 11,127 employed residents.

33% of adults hold a four-year degree, higher than 74% of measured US cities.

MetricValueCompared nationallySource period
Income of new arrivalsMuskegon County, MI’s figurefiling years 2022–2023$55,38117th percentileof 4,101filing years 2022–2023
Income of those who leftMuskegon County, MI’s figurefiling years 2022–2023$50,6907th percentileof 4,101filing years 2022–2023
Median household income ±$7,3402024 ACS 5-Year$76,579Top 37%of 29,2232024 ACS 5-Year
Per capita income ±$1,8512024 ACS 5-Year$36,997Top 40%of 31,4202024 ACS 5-Year
Poverty rate ±1%2024 ACS 5-Year6.9%Top 33%of 31,7732024 ACS 5-Year
Average commute ±1.3 min2024 ACS 5-Year21.9 minTop 25%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±3%2024 ACS 5-Year33.3%Top 26%of 31,9192024 ACS 5-Year
Drove alone to work ±4%2024 ACS 5-Year80.0%60th percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202611,127Bottom 4%of 4,226July 2026
Employment change (3 years)July 2026−6.4%Bottom 1%of 4,226July 2026
Employment change (year over year)July 2026−7.1%Bottom 1%of 4,226July 2026
Labor forceJuly 202611,6114th percentileof 4,226July 2026
Labor force participation ±2%2024 ACS 5-Year80.9%Top 40%of 31,5132024 ACS 5-Year
Mean annual wageMuskegon-Norton Shores, MI Metro Area’s figure2025 OEWS$56,400Bottom 7%of 3,7292025 OEWS
Median annual wageMuskegon-Norton Shores, MI Metro Area’s figure2025 OEWS$46,060Bottom 10%of 3,7292025 OEWS
Public transit to work ±0.2%2024 ACS 5-Year0.2%75th percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026−0.9%Top 15%of 4,226July 2026
Unemployment rateJuly 20264.2%Top 45%of 4,226July 2026
Worked from home ±3%2024 ACS 5-Year11.4%66th percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/076.23.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 4.2% in July 2026. It has been rising, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

202120222023202477k70k
Each point is a separate five-year estimate, most recently $76,579 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Muskegon-Norton Shores, MI

OccupationPeople employedMedian annual wage
Fast Food and Counter Workers2,740$28,850
Retail Salespersons2,360$30,570
Cashiers1,890$28,590
Home Health and Personal Care Aides1,440$34,950
Stockers and Order Fillers1,250$33,790
General and Operations Managers1,140$86,200

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

31% of students met the state standard in mathematics and 45% in reading, across the schools here that reported results.

There are 17.6 students for every full-time teacher across 15 public schools, more than in most measured places.

Public schools
16
2024-25 school year
Students per teacher
17.6
across 15 of them
Math proficiency
31.4%
Bottom 36% in Michigan
Reading proficiency
45.0%
Bottom 44% in Michigan
The 12 largest of 16 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Mona Shores High SchoolMona Shores Public School District1,26819.834%59%
Muskegon High SchoolMuskegon Public Schools of the City of1,00322.312%32%
Mona Shores Middle SchoolMona Shores Public School District93017.940%50%
Campbell Elementary SchoolMona Shores Public School District45418.227%37%
Bunker ElementaryMuskegon Public Schools of the City of45116.115%21%
Ross Park Elementary SchoolMona Shores Public School District45014.132%43%
Churchill Elementary SchoolMona Shores Public School District41418.847%62%
Lincoln Park Elementary SchoolMona Shores Public School District41117.946%56%
Beach Elementary SchoolFruitport Community Schools29514.857%57%
Shettler SchoolFruitport Community Schools29315.447%52%
Muskegon Heights Academy · charterMuskegon Heights Public School Academy System25316.93%8%
Muskegon Montessori Academy for Environmental Change · charterMuskegon Montessori Academy for Environmental Change15414.052%62%

61.4% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Michigan’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 8% below the national average — the Bureau of Economic Analysis index reads 91.7, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Muskegon-Norton Shores, MI Metro Area is up 60% over five years, and up 2.4% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $2,857 a year in real estate taxes, about 1.22% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,236, below the $1,341 tenants already here pay.

At HUD’s Fair Market Rent of $1,236 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $49,400 a year, about 65% of the median household income here of $76,579.

The typical renter household here spends 35% of its income on rent, above the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,341 a month.

A median home at $234,800 costs 2.7 times the median income of its owner-occupied households, $85,382, close to the historic benchmark for an affordable market.

Cost of living
91.7

Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Muskegon-Norton Shores, MI Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
35.4%
Above the 30% cost-burdened threshold
Home price to income
2.7×
median home value ÷ owner household income
Market rent, two bedroom
$1,236
what a new lease costs · FY2026
Median gross rent
$1,341
what tenants now pay · 2024 ACS 5-Year
Median home value
$234,800
2024 ACS 5-Year

The figures above are measured against Norton Shores’s median household income of $76,579, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Muskegon-Norton Shores, MI Metro Area’s figure202391.7Top 12%of 3,7002023
Home price change (1 year)the Muskegon-Norton Shores, MI Metro Area’s figure2026 Q2+2.4%37th percentileof 4,1542026 Q2
Home price change (5 years)the Muskegon-Norton Shores, MI Metro Area’s figure2026 Q2+59.6%96th percentileof 4,1542026 Q2
Home price change (10 years)the Muskegon-Norton Shores, MI Metro Area’s figure2026 Q2+142.4%99th percentileof 4,1542026 Q2
Home price to income ±0.22024 ACS 5-Year2.7Bottom 42%of 26,8152024 ACS 5-Year
Homeownership rate ±3%2024 ACS 5-Year84.2%67th percentileof 31,7172024 ACS 5-Year
Housing units ±3282024 ACS 5-Year10,65894th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$942Top 18%of 4,072FY2026
Market rent, three bedroomFY2026$1,490Top 17%of 4,072FY2026
Market rent, two bedroomFY2026$1,236Top 23%of 4,072FY2026
Median gross rent ±$532024 ACS 5-Year$1,341Bottom 25%of 23,1202024 ACS 5-Year
Median home value ±$8,8612024 ACS 5-Year$234,80062nd percentileof 29,1112024 ACS 5-Year
Median property taxes ±$1232024 ACS 5-Year$2,85771st percentileof 26,4402024 ACS 5-Year
Owner household income ±$6,5132024 ACS 5-Year$85,382Top 42%of 27,5482024 ACS 5-Year
Property tax rate ±0.07%2024 ACS 5-Year1.22%64th percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±3%2024 ACS 5-Year35.4%Bottom 19%of 22,9502024 ACS 5-Year
Seasonal and second homes ±1582024 ACS 5-Year28195th percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year2.6%73rd percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year4.8%38th percentileof 31,7692024 ACS 5-Year
Vacant housing units ±2462024 ACS 5-Year79193rd percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

41/ 100
Ranks 2,925 of 4,224 published city profiles
The most recent move in permitting was downward, in a series running from 2022 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has been broadly flat since 2020, at 25,070 in 2024.

Permitting has turned downward after moving the other way the year before: 23 units authorized in 2025, 36% below the prior year.

New construction is predominantly single-family: of 30 units permitted over the past twelve months, none were in buildings of five or more homes.

Federal tax returns show Muskegon County, which contains Norton Shores, gained about 0.7% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $55,381, above the $50,690 of households that moved out.

At 1.2 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
30
12 months ending July 2026
Per 1,000 residents
1.2
Bottom 29% nationally
Year over year
+25%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202425k25k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising, over a series running from 2020 to 2024.

People moving in and out

Net migration
+0.7%
of residents, in a year
Arrivals from another state
29%
of people moving in
Income of arrivals
$55,381
average per tax return
Income of those who left
$50,690
average per tax return

Where newcomers came from

  1. Ottawa County, MI 1,568 people · 26% of arrivals
  2. Kent County, MI 920 people · 15% of arrivals
  3. Oceana County, MI 375 people · 6.2% of arrivals
  4. Newaygo County, MI 345 people · 5.7% of arrivals
  5. Allegan County, MI 122 people · 2.0% of arrivals

Where people who left went

  1. Ottawa County, MI 1,227 people · 24% of departures
  2. Kent County, MI 798 people · 16% of departures
  3. Oceana County, MI 387 people · 7.6% of departures
  4. Newaygo County, MI 313 people · 6.1% of departures
  5. Kalamazoo County, MI 68 people · 1.3% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Muskegon County, MI. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

20222023202420253617
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2022 (+35%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 21°F.

Normal annual precipitation is 35.1 inches, including 87.2 inches of snow.

Air quality measures a median index of 38, in the Good band, and about 6 days a year pass 100, the threshold at which the air is unhealthy for sensitive groups.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station MUSKEGON CO AP, 0.1 miles from this location.

Precipitation

JFMAMJJASOND3.8"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year582024 calendar year
Annual precipitation1991-2020 Normals35.1"1991-2020 Normals
Annual snowfall1991-2020 Normals87.2"1991-2020 Normals
Average January low1991-2020 Normals21°F1991-2020 Normals
Average July high1991-2020 Normals82°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Days above AQI 1002024 calendar year62024 calendar year
Median air quality index2024 calendar year382024 calendar year
Seasonal temperature swing1991-2020 Normals45°F1991-2020 Normals

Air quality

Median air quality index
38
Good on a typical day
Worst tenth of days
58
90th percentile index
Days above 100
6
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

98 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and strong wind, with inland flooding alone responsible for 62% of it. Inland flooding and tornado are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.

Overall hazard risk is lower than 99% of measured US cities.

Strong windElevated
Heat waveModerate

Low or minimal exposure: tornado, inland flooding, ice storm, lightning, cold wave, hail, earthquake, landslide, winter weather, coastal flooding, wildfire, hurricane, drought, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
279
per 100,000 residents · 2025 calendar year
Property crime
1,702
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Norton Shores's police department reported 279 violent offenses per 100,000 residents, near the middle of places with a department reporting. Property crime runs at 1,702.

Muskegon County records 7.9 homicide deaths per 100,000 residents a year, higher than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 14.7 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at 22.7 per 100,000 residents in Muskegon County.

Homicide
7.9
per 100,000 residents
Firearm deaths, all intents
14.7
per 100,000 residents
Drug overdose
22.7
per 100,000 residents
Suicide
17.0
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Norton Shores’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Norton Shores (Muskegon County) rather than Norton Shores itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

3 major airports lie within 100 miles, the nearest Gerald R Ford Intl at 41 miles.

MetricValueCompared nationallySource period
Broadband access ±2%2024 ACS 5-Year92.1%Top 39%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle41 miBottom 18%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle3Bottom 20%of 4,226NASR current cycle
No internet access ±2%2024 ACS 5-Year5.8%Top 41%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR41 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL78 mi10,004 ft
Capital Region IntlLAN88 mi8,506 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
59
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Other cities in Muskegon-Norton Shores, MI

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
MuskegonMuskegon County37,22647Muskegon vs Norton Shores

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Norton Shores side by side with a similar place.

Norton Shores vs LeominsterNorton Shores vs Fitchburg

Moving to Norton Shores from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Norton Shores

2 ZIP areas

Every ZIP area in Norton Shores with census figures of its own, largest first.

ZIPPopulationMedian household incomeMedian home valueArea Score
4944136,779$67,427$213,50057
4944426,372$53,054$165,90054