AreaProfile

49444Norton Shores, Michigan

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 49444.

62
Area Score
Top 43% of 5,298 published profiles

How we calculate this

How this area ranks
schoolsTop 33% of 4,422 published ZIP areas65
Opportunity5764th of 6,210 published ZIP areas28
Growth3677th of 5,428 published ZIP areas39
Housing affordabilityTop 34% of 6,685 published ZIP areas89
Climate4650th of 6,789 published ZIP areas64
Physical resilienceTop 1% of 6,709 published ZIP areas98
Access3911th of 4,623 published ZIP areas78
Economic stability5660th of 6,742 published ZIP areas37
The quick read

Employment conditions sit below most comparable published ZIP profiles: unemployment is 4.1% and the Opportunity signal places 49444 in the bottom 8%.

Natural-hazard exposure is lower than in most comparable published ZIP profiles, placing 49444 in the top 1% for physical resilience.

Its Area Score of 62 places 49444 in the top 51% of published ZIP profiles.

At a glance

Population
26,372
2024 ACS 5-Year
Median household income
$53,054
Bottom 19% nationally
Density
1,069/sq mi
24.7 sq mi of land
Median age
37.6
2024 ACS 5-Year
City
Norton Shores
Michigan
Metro area
Muskegon-Norton Shores, MI
Nearest major airport
GRR
40 mi · Gerald R Ford Intl
Median home value
$165,900
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.1% is lower than 69% of the 4,387 measured US ZIP areas.

Employment fell 7.9% over the past year, to 11,027 employed residents.

Median household income of $53,054 is below 81% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$5,134$53,054Bottom 19%2024 ACS 5-Year
Per capita income ±$2,196$28,164Bottom 21%2024 ACS 5-Year
Poverty rate21.1%Top 16%2024 ACS 5-Year
Average commute21.3 minBottom 17%2024 ACS 5-Year
Bachelor's degree or higher17.6%Bottom 33%2024 ACS 5-Year
Employment11,027Bottom 3%June 2026
Employment change (3 years)-6.6%Bottom 2%June 2026
Employment change (year over year)-7.9%Bottom 1%June 2026
Labor force11,496Bottom 3%June 2026
Labor force participation61.2%Top 48%2024 ACS 5-Year
Mean annual wage$56,400Bottom 8%2025 OEWS
Median annual wage$46,060Bottom 12%2025 OEWS
Unemployment change (year over year)-0.7%Bottom 11%June 2026
Unemployment rate4.1%Bottom 35%June 2026
Median household income, successive ACS releases
202120222023202453k46k
Each point is a separate five-year estimate, most recently $53,054 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Muskegon-Norton Shores, MI
OccupationPeople employedMedian annual wage
Fast Food and Counter Workers2,740$28,850
Retail Salespersons2,360$30,570
Cashiers1,890$28,590
Home Health and Personal Care Aides1,440$34,950
Stockers and Order Fillers1,250$33,790
General and Operations Managers1,140$86,200

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Norton Shores, MI, the city containing this ZIP code.

Housing & affordability

How it’s calculated →

Median rent of $979 takes 22% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.1 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
22.1%
Below the 30% cost-burdened threshold
Home price to income
3.1×
median home value ÷ median income
Median gross rent
$979
2024 ACS 5-Year
Median home value
$165,900
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.13Top 49%2024 ACS 5-Year
Homeownership rate69.3%Bottom 28%2024 ACS 5-Year
Housing units ±47011,489Top 14%2024 ACS 5-Year
Median gross rent ±$65$979Bottom 47%2024 ACS 5-Year
Median home value ±$11,436$165,900Bottom 33%2024 ACS 5-Year
Rent as a share of income22.1%Top 24%2024 ACS 5-Year
Vacancy rate11.3%Top 49%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
39/ 100
Ranks 3677 of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 1.2 permitted units per 1,000 residents, building activity is below the median for measured US ZIP areas.

Units permitted
30
12 months ending July 2026
Per 1,000 residents
1.2
Bottom 29% nationally
Year over year
+25%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Norton Shores, MI, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 21°F.

Normal annual precipitation is 35.1 inches, including 87.2 inches of snow.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station MUSKEGON CO AP, 1.9 miles from this location.
Precipitation
JFMAMJJASOND3.8"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation35.1"1991-2020 Normals
Annual snowfall87.2"1991-2020 Normals
Average January low21°F1991-2020 Normals
Average July high82°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing45°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

98 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are strong wind and heat wave.

Strong windElevated
Heat waveModerate

Low or minimal exposure: tornado, inland flooding, ice storm, lightning, cold wave, hail, earthquake, landslide, winter weather, coastal flooding, wildfire, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

3 major airports lie within 100 miles, the nearest 40 miles away.

AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR40 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL77 mi10,004 ft
Capital Region IntlLAN86 mi8,506 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
62
Your Score

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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

49444 vs Norton Shores

How this ZIP area compares with Norton Shores as a whole. Both figures come from the same ACS release, so the comparison is like for like.

49444
Norton Shores
Median household income
$53,054
vs
$76,579
Per capita income
$28,164
vs
$36,997
Population density
1,069/sq mi
vs
1,077/sq mi
Median home value
$165,900
vs
$234,800
Median gross rent
$979
vs
$1,341
Homeownership rate
69.3%
vs
84.2%
Bachelor's degree or higher
17.6%
vs
33.3%
Poverty rate
21.1%
vs
6.5%
Median age
37.6
vs
40.6

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.