Muskegon-Norton Shores, MI

Metro Area Profile

175,961 residents. Jobs, income, development, climate and physical risk across the Muskegon-Norton Shores, MI metropolitan area.

49out of 100
Area Score
Bottom 20% of 834 profiles measured

How we calculate this

How this area ranks

Data updated · 12 sources
Opportunity792nd of 835 metro and micro areas measured20
Schools667th of 695 metro and micro areas measured10
Growth675th of 834 metro and micro areas measured31
Housing affordability567th of 835 metro and micro areas measured69
Climate483rd of 835 metro and micro areas measured64
Physical resilienceTop 1% of 835 metro and micro areas measured98
Access632nd of 835 metro and micro areas measured63
Economic stability487th of 835 metro and micro areas measured44
The quick read

Employment conditions sit below most comparable metro and micro areas measured: unemployment is 5.2% and the Opportunity signal places Muskegon-Norton Shores in the bottom 5%.

In the public schools here, 31% of students met the state standard in mathematics, with 16.7 students for every teacher.

Residential permitting has slowed: 338 units authorized over the past twelve months, 26% below the prior year.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
175,961
2024 ACS 5-Year
Median household income
$65,024
Bottom 43% nationally
Density
349/sq mi
503.9 sq mi of land
Median age
40.0
2024 ACS 5-Year
Area type
Metropolitan area
Michigan
Nearest major airport
GRR
59 mi · Gerald R Ford Intl
Median home value
$198,300
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 5.2% — higher than in all but 19% of the 835 measured US metro and micro areas.

Employment fell 7.1% over the past year, to 76,168 employed residents.

MetricValueCompared nationallySource period
Median household income ±$1,5432024 ACS 5-Year$65,024Bottom 43%of 9352024 ACS 5-Year
Per capita income ±$7292024 ACS 5-Year$32,532Bottom 29%of 9352024 ACS 5-Year
Poverty rate ±1.0%2024 ACS 5-Year13.9%Bottom 40%of 9352024 ACS 5-Year
Average commute ±0.5 min2024 ACS 5-Year23.3 minTop 41%of 9352024 ACS 5-Year
Bachelor's degree or higher ±1.0%2024 ACS 5-Year21.3%Bottom 33%of 9352024 ACS 5-Year
Drove alone to work ±1%2024 ACS 5-Year80.9%80th percentileof 9352024 ACS 5-Year
EmploymentJuly 202676,168Top 32%of 835July 2026
Employment change (3 years)July 2026−6.2%Bottom 4%of 835July 2026
Employment change (year over year)July 2026−7.1%Bottom 1%of 835July 2026
Labor forceJuly 202680,32968th percentileof 835July 2026
Labor force participation ±1.0%2024 ACS 5-Year74.7%Bottom 38%of 9352024 ACS 5-Year
Mean annual wage2025 OEWS$56,400Bottom 25%of 3922025 OEWS
Median annual wage2025 OEWS$46,060Bottom 31%of 3922025 OEWS
Metro employment2025 OEWS62,34029th percentileof 3922025 OEWS
Public transit to work ±0.0%2024 ACS 5-Year0.1%12th percentileof 9352024 ACS 5-Year
Unemployment change (year over year)July 2026−1.1%Top 10%of 835July 2026
Unemployment rateJuly 20265.2%Bottom 19%of 835July 2026
Worked from home ±0.7%2024 ACS 5-Year7.2%35th percentileof 9352024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/077.73.7
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 5.2% in July 2026. It has been holding roughly steady, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Largest occupations — Muskegon-Norton Shores, MI

OccupationPeople employedMedian annual wage
Fast Food and Counter Workers2,740$28,850
Retail Salespersons2,360$30,570
Cashiers1,890$28,590
Home Health and Personal Care Aides1,440$34,950
Stockers and Order Fillers1,250$33,790
General and Operations Managers1,140$86,200

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

31% of students met the state standard in mathematics and 44% in reading, across the schools here that reported results.

There are 16.7 students for every full-time teacher across 64 public schools, more than in most measured places.

Public schools
66
2024-25 school year
Students per teacher
16.7
across 64 of them
Math proficiency
31.3%
Bottom 8% in Michigan
Reading proficiency
43.8%
Bottom 4% in Michigan
The 12 largest of 66 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Mona Shores High SchoolMona Shores Public School District1,26819.834%59%
ReethsPuffer High SchoolReeths-Puffer Schools1,10718.426%50%
Muskegon High SchoolMuskegon Public Schools of the City of1,00322.312%32%
Mona Shores Middle SchoolMona Shores Public School District93017.940%50%
Fruitport High SchoolFruitport Community Schools81219.328%53%
Charles Hackley Middle SchoolMuskegon Public Schools of the City of77420.911%21%
Fruitport Middle SchoolFruitport Community Schools61518.635%48%
Timberland Academy · charterTimberland Academy61315.019%25%
Cardinal ElementaryOrchard View Schools61113.923%27%
ReethsPuffer Elementary SchoolReeths-Puffer Schools60018.238%46%
Whitehall Senior High SchoolWhitehall District Schools59719.932%57%
Edgewood Elementary SchoolFruitport Community Schools58516.736%42%

58.6% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Michigan’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 8% below the national average — the Bureau of Economic Analysis index reads 91.7, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for this area is up 60% over five years, and up 2.4% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $2,348 a year in real estate taxes, about 1.18% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,236, some 20% above the $1,028 tenants already here pay.

At HUD’s Fair Market Rent of $1,236 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $49,400 a year, about 76% of the median household income here of $65,024.

The typical renter household here spends 32% of its income on rent, above the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,028 a month.

A median home at $198,300 costs 2.6 times the median income of its owner-occupied households, $75,394, close to the historic benchmark for an affordable market.

Cost of living
91.7

Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Price level for all consumption in this metropolitan area against a national average of 100. Housing dominates the spread between places; goods vary far less.

Rent as a share of income
31.7%
Above the 30% cost-burdened threshold
Home price to income
2.6×
median home value ÷ owner household income
Market rent, two bedroom
$1,236
what a new lease costs · FY2026
Median gross rent
$1,028
what tenants now pay · 2024 ACS 5-Year
Median home value
$198,300
2024 ACS 5-Year

The figures above are measured against Muskegon-Norton Shores’s median household income of $65,024, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living index202391.7Top 40%of 3862023
Home price change (1 year)2026 Q2+2.4%35th percentileof 3722026 Q2
Home price change (5 years)2026 Q2+59.6%94th percentileof 3722026 Q2
Home price change (10 years)2026 Q2+142.4%98th percentileof 3722026 Q2
Home price to income ±0.12024 ACS 5-Year2.6Bottom 48%of 9352024 ACS 5-Year
Homeownership rate ±1%2024 ACS 5-Year78.1%92nd percentileof 9352024 ACS 5-Year
Housing units ±1002024 ACS 5-Year75,26671st percentileof 9352024 ACS 5-Year
Market rent, one bedroomFY2026$942Bottom 43%of 818FY2026
Market rent, three bedroomFY2026$1,490Bottom 46%of 818FY2026
Market rent, two bedroomFY2026$1,236Bottom 35%of 818FY2026
Median gross rent ±$362024 ACS 5-Year$1,028Bottom 41%of 9352024 ACS 5-Year
Median home value ±$4,5082024 ACS 5-Year$198,30044th percentileof 9352024 ACS 5-Year
Median property taxes ±$522024 ACS 5-Year$2,34861st percentileof 9332024 ACS 5-Year
Owner household income ±$2,2372024 ACS 5-Year$75,394Bottom 34%of 9352024 ACS 5-Year
Property tax rate ±0.04%2024 ACS 5-Year1.18%73rd percentileof 9322024 ACS 5-Year
Rent as a share of income ±2%2024 ACS 5-Year31.7%Bottom 18%of 9352024 ACS 5-Year
Seasonal and second homes ±3772024 ACS 5-Year2,23268th percentileof 9352024 ACS 5-Year
Second homes2024 ACS 5-Year3.0%63rd percentileof 9352024 ACS 5-Year
Vacancy rate2024 ACS 5-Year7.0%42nd percentileof 9352024 ACS 5-Year
Vacant housing units ±6442024 ACS 5-Year7,53466th percentileof 9352024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

31/ 100
Ranks 675 of 834 published metro profiles
The most recent move in permitting was broadly flat, in a series running from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 2% since 2020, reaching 177,428 in 2024.

At 1.9 permitted units per 1,000 residents, building activity is below the median for measured US metro and micro areas.

Units permitted
338
12 months ending July 2026
Per 1,000 residents
1.9
Bottom 38% nationally
Year over year
−26%
vs the prior twelve months
Multifamily share
—
units in 5+ unit buildings

Population, annual estimates

20202021202220232024177k175k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising for the last 2 years, over a series running from 2020 to 2024.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 21°F.

Normal annual precipitation is 35.1 inches, including 87.2 inches of snow.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station MUSKEGON CO AP, 20.1 miles from this location.

Precipitation

JFMAMJJASOND3.8"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation1991-2020 Normals35.1"1991-2020 Normals
Annual snowfall1991-2020 Normals87.2"1991-2020 Normals
Average January low1991-2020 Normals21°F1991-2020 Normals
Average July high1991-2020 Normals82°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Seasonal temperature swing1991-2020 Normals45°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.

Physical risk

98 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and strong wind, with inland flooding alone responsible for 62% of it. Inland flooding and tornado are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.

Overall hazard risk is lower than 99% of measured US metro and micro areas.

Strong windElevated
Heat waveModerate

Low or minimal exposure: tornado, inland flooding, ice storm, lightning, cold wave, hail, earthquake, landslide, winter weather, coastal flooding, wildfire, hurricane, drought, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Reported crime
Offenses reported to police are published by department rather than by town, so AreaProfile shows a rate only on city profiles, and only where that city’s department submitted every month of a year. City profiles inside this area carry their own figure where their department reported a full year. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Death-certificate rates
The CDC publishes these rates by county, so a metropolitan area carries none of its own. The county profiles inside it do.
Air quality
The EPA publishes an air-quality index by county, and only where a monitor sits, so a metropolitan area carries none of its own. The county profiles inside it show it where one exists.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

2 major airports lie within 100 miles, the nearest Gerald R Ford Intl at 59 miles.

MetricValueCompared nationallySource period
Broadband access ±1%2024 ACS 5-Year88.8%Top 47%of 9352024 ACS 5-Year
Distance to major airportNASR current cycle59 miBottom 27%of 835NASR current cycle
Major airports within 100 milesNASR current cycle2Bottom 16%of 835NASR current cycle
No internet access ±0.9%2024 ACS 5-Year8.9%Bottom 45%of 9352024 ACS 5-Year
AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR59 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL98 mi10,004 ft
Capital Region IntlLAN103 mi8,506 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
49
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.