49423Holland, Michigan

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 49423.

66out of 100
Area Score
Top 29% of 5,298 profiles measured

How we calculate this

How this area ranks
Opportunity3136th of 6,210 ZIP areas measured55
SchoolsTop 31% of 4,422 ZIP areas measured66
Growth5143rd of 5,428 ZIP areas measured17
Housing affordabilityTop 19% of 6,685 ZIP areas measured96
Climate4818th of 6,789 ZIP areas measured63
Physical resilienceTop 9% of 6,709 ZIP areas measured91
Access4803rd of 6,791 ZIP areas measured85
Economic stabilityTop 39% of 6,742 ZIP areas measured65
The quick read

Residential permitting has slowed: 18 units authorized over the past twelve months, 90% below the prior year.

Housing is more affordable relative to local incomes than in most published city profiles: rent takes 18% of median household income and the median home is 3.4 times it.

Natural-hazard exposure is lower than in most comparable published ZIP profiles, placing 49423 in the top 9% for physical resilience.

At a glance

Population
47,060
2024 ACS 5-Year
Median household income
$81,858
Top 36% nationally
Density
604/sq mi
77.9 sq mi of land
Median age
34.8
2024 ACS 5-Year
City
Holland
Michigan
Metro area
Holland, MI
Nearest major airport
GRR
30 mi · Gerald R Ford Intl
Median home value
$278,000
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 2.4% is lower than 99% of the 6,544 measured US ZIP areas.

Employment fell 7.0% over the past year, to 18,003 employed residents.

38% of adults hold a four-year degree, higher than 77% of measured US ZIP areas.

MetricValueCompared nationallySource period
Median household income ±$4,549$81,858Top 36%of 31,2952024 ACS 5-Year
Per capita income ±$1,819$40,803Top 37%of 32,8222024 ACS 5-Year
Poverty rate8.1%Bottom 37%of 32,9702024 ACS 5-Year
Average commute19.1 minBottom 11%of 32,8872024 ACS 5-Year
Bachelor's degree or higher37.6%Top 23%of 33,1932024 ACS 5-Year
Employment18,003Bottom 16%of 6,544June 2026
Employment change (3 years)-6.5%Bottom 2%of 6,542June 2026
Employment change (year over year)-7.0%Bottom 1%of 6,544June 2026
Labor force18,455Bottom 15%of 6,544June 2026
Labor force participation65.4%Top 31%of 33,2522024 ACS 5-Year
Unemployment change (year over year)-0.4%Bottom 25%of 6,544June 2026
Unemployment rate2.4%Bottom 1%of 6,544June 2026
Median household income, successive ACS releases
202120222023202482k69k
Each point is a separate five-year estimate, most recently $81,858 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Holland, MI, the city containing this ZIP code.

36% of students met the state standard in mathematics and 56% in reading, across the schools here that reported results.

There are 14.3 students for every full-time teacher, fewer than in most measured places.

Public schools
11
2024-25 school year
Students per teacher
14.3
across all schools here
Math proficiency
35.7%
Top 35% in Michigan
Reading proficiency
55.8%
Top 32% in Michigan
SchoolDistrictStudentsPer teacherMathReading
Holland High SchoolHolland City School District96717.0
Holland Middle SchoolHolland City School District60515.522%57%
Black River Public School MiddleHigh · charterBlack River Public School56915.057%82%
WestHolland City School District4139.637%52%
Vanderbilt Charter Academy · charterVanderbilt Charter Academy40112.942%52%
Black River Public School Elementary · charterBlack River Public School39519.828%65%
Holland Language Academy at Van RaalteHolland City School District30714.635%39%
JeffersonHolland City School District25410.235%47%
Holland HeightsHolland City School District24712.328%27%
Blue Star Elementary SchoolHamilton Community Schools20215.529%49%
Holland Virtual Tech High SchoolHolland City School District4848.0

53.2% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Michigan’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,197 takes 18% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.4 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
17.5%
Below the 30% cost-burdened threshold
Home price to income
3.4×
median home value ÷ median income
Median gross rent
$1,197
2024 ACS 5-Year
Median home value
$278,000
2024 ACS 5-Year
MetricValueCompared nationallySource period
Home price to income3.40Top 42%of 30,4042024 ACS 5-Year
Homeownership rate74.6%Bottom 39%of 32,9102024 ACS 5-Year
Housing units ±62519,417Top 4%of 33,7722024 ACS 5-Year
Median gross rent ±$35$1,197Top 36%of 26,6182024 ACS 5-Year
Median home value ±$7,451$278,000Top 37%of 30,9412024 ACS 5-Year
Rent as a share of income17.5%Bottom 49%of 26,4702024 ACS 5-Year
Vacancy rate7.6%Bottom 36%of 33,0282024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
17/ 100
Ranks 5143 of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 0.5 permitted units per 1,000 residents, building activity is below the median for measured US ZIP areas.

Units permitted
18
12 months ending July 2026
Per 1,000 residents
0.5
Bottom 16% nationally
Year over year
−90%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Holland, MI, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 20°F.

Normal annual precipitation is 34.8 inches.

Air quality measures a median index of 46, in the Good band, and about 4 days a year pass 100, the threshold at which the air is unhealthy for sensitive groups.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station HOLLAND TULIP CITY AP, 0.8 miles from this location.
Precipitation
JFMAMJJASOND4.2"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index66.02024 calendar year
Annual precipitation34.8"1991-2020 Normals
Average January low20°F1991-2020 Normals
Average July high82°F1991-2020 Normals
Comfortable months51991-2020 Normals
Days above AQI 10042024 calendar year
Median air quality index46.02024 calendar year
Seasonal temperature swing46°F1991-2020 Normals
Air quality
Median air quality index
46
Good on a typical day
Worst tenth of days
66
90th percentile index
Days above 100
4
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today. Air quality is measured rather than modelled, by EPA monitors, and published by county only where a monitor sits — roughly half the counties AreaProfile publishes have one, and the rest show nothing rather than an estimate. Air masses are regional, so a county reading describes the air over a place reasonably well, but it is still the county reading.

Physical risk

91 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, strong wind and cold wave.

Strong windElevated
HailModerate
TornadoModerate
Cold waveModerate
Heat waveModerate

Low or minimal exposure: inland flooding, ice storm, winter weather, landslide, lightning, earthquake, hurricane, wildfire, coastal flooding.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences — they say nothing about burglary, theft or assault.

Allegan County records 1.9 homicide deaths per 100,000 residents a year, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 9.0 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 7.6 per 100,000 residents in Allegan County.

Homicide
1.9
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
9.0
per 100,000 residents · under 10 deaths
Drug overdose
7.6
per 100,000 residents · under 10 deaths
Suicide
14.8
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Allegan County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around 49423 rather than 49423 itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
Offences reported to police are published by department rather than by town, and only where a department reported every month of the year. No municipal department reports for this place — many smaller communities are policed by the county — so there is no figure to show. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Taxes and full cost of living
No public source publishes either with national coverage and a method open enough to check. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

4 major airports lie within 100 miles, the nearest 30 miles away.

AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR30 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL52 mi10,004 ft
South Bend IntlSBN72 mi8,412 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
66
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar yearAnnually, once a calendar year is complete

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

49423 vs Holland

How this ZIP area compares with Holland as a whole. Both figures come from the same ACS release, so the comparison is like for like.

49423
Holland
Median household income
$81,858
vs
$75,865
Per capita income
$40,803
vs
$36,818
Population density
604/sq mi
vs
2,034/sq mi
Median home value
$278,000
vs
$252,200
Median gross rent
$1,197
vs
$1,193
Homeownership rate
74.6%
vs
67.8%
Bachelor's degree or higher
37.6%
vs
35.8%
Poverty rate
8.1%
vs
10.3%
Median age
34.8
vs
31.7

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.