Holland, Michigan

Area Profile

34,423 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Holland, in Allegan County.

66out of 100
Area Score
Top 32% of 2,944 published profiles

How we calculate this

How this area ranks
Opportunity2135th of 3,904 published cities54
SchoolsTop 33% of 2,668 published cities65
Growth2752nd of 2,973 published cities19
Housing affordabilityTop 21% of 4,223 published cities94
Climate3025th of 4,223 published cities63
Physical resilienceTop 10% of 4,182 published cities91
Access2957th of 4,226 published cities85
Economic stabilityTop 49% of 4,226 published cities61
The quick read

Unemployment is 2.4% and median household income $75,865, putting employment conditions in the middle range of published city profiles.

Residential permitting has slowed: 18 units authorized over the past twelve months, 90% below the prior year.

Natural-hazard exposure is lower than in most comparable published city profiles, placing Holland in the top 10% for physical resilience.

At a glance

Population
34,423
2024 ACS 5-Year
Median household income
$75,865
Top 38% nationally
Density
2,034/sq mi
16.9 sq mi of land
Median age
31.7
2024 ACS 5-Year
County
Allegan County
Michigan
Metro area
Holland, MI
Nearest major airport
GRR
30 mi · Gerald R Ford Intl
Median home value
$252,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 2.4% is lower than 99% of the 3,904 measured US cities.

Employment fell 7.0% over the past year, to 18,003 employed residents.

36% of adults hold a four-year degree, higher than 77% of measured US cities.

MetricValueCompared with peersSource period
Median household income ±$6,025$75,865Top 38%2024 ACS 5-Year
Per capita income ±$2,216$36,818Top 41%2024 ACS 5-Year
Poverty rate10.3%Bottom 47%2024 ACS 5-Year
Average commute18.4 minBottom 12%2024 ACS 5-Year
Bachelor's degree or higher35.8%Top 23%2024 ACS 5-Year
Employment18,003Bottom 21%June 2026
Employment change (3 years)-6.5%Bottom 2%June 2026
Employment change (year over year)-7.0%Bottom 1%June 2026
Labor force18,455Bottom 20%June 2026
Labor force participation66.2%Top 30%2024 ACS 5-Year
Unemployment change (year over year)-0.4%Bottom 24%June 2026
Unemployment rate2.4%Bottom 1%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/063.01.7
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 2.4% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Median household income, successive ACS releases
202120222023202476k64k
Each point is a separate five-year estimate, most recently $75,865 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

36% of students met the state standard in mathematics and 56% in reading, across the schools here that reported results.

There are 14.3 students for every full-time teacher, fewer than in most measured places.

Public schools
11
2024-25 school year
Students per teacher
14.3
across all schools here
Math proficiency
35.7%
Top 37% in Michigan
Reading proficiency
55.8%
Top 34% in Michigan
SchoolDistrictStudentsPer teacherMathReading
Holland High SchoolHolland City School District96717.0
Holland Middle SchoolHolland City School District60515.522%57%
Black River Public School MiddleHigh · charterBlack River Public School56915.057%82%
WestHolland City School District4139.637%52%
Vanderbilt Charter Academy · charterVanderbilt Charter Academy40112.942%52%
Black River Public School Elementary · charterBlack River Public School39519.828%65%
Holland Language Academy at Van RaalteHolland City School District30714.635%39%
JeffersonHolland City School District25410.235%47%
Holland HeightsHolland City School District24712.328%27%
Blue Star Elementary SchoolHamilton Community Schools20215.529%49%
Holland Virtual Tech High SchoolHolland City School District4848.0

53.2% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Michigan’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,193 takes 19% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.3 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
18.9%
Below the 30% cost-burdened threshold
Home price to income
3.3×
median home value ÷ median income
Median gross rent
$1,193
2024 ACS 5-Year
Median home value
$252,200
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.32Top 40%2024 ACS 5-Year
Homeownership rate67.8%Bottom 33%2024 ACS 5-Year
Housing units ±57613,998Top 4%2024 ACS 5-Year
Median gross rent ±$36$1,193Top 33%2024 ACS 5-Year
Median home value ±$9,325$252,200Top 35%2024 ACS 5-Year
Rent as a share of income18.9%Top 48%2024 ACS 5-Year
Vacancy rate7.3%Bottom 39%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
19/ 100
Ranks 2752 of 2,973 published city profiles
Permitting is decreasing — 3 consecutive years, measured from 2022 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 2% since 2020, reaching 35,023 in 2024.

Permit activity has fallen for 3 consecutive years.

Population is still rising, but more slowly than in the preceding year.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 0.5 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
18
12 months ending July 2026
Per 1,000 residents
0.5
Bottom 21% nationally
Year over year
−90%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings
Population, annual estimates
2020202120222023202435k34k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
202220232024202529433
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2022 (−89%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 20°F.

Normal annual precipitation is 34.8 inches.

Air quality measures a median index of 46, in the Good band, and about 4 days a year pass 100, the threshold at which the air is unhealthy for sensitive groups.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station HOLLAND TULIP CITY AP, 1.5 miles from this location.
Precipitation
JFMAMJJASOND4.2"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index66.02024 calendar year
Annual precipitation34.8"1991-2020 Normals
Average January low20°F1991-2020 Normals
Average July high82°F1991-2020 Normals
Comfortable months51991-2020 Normals
Days above AQI 10042024 calendar year
Median air quality index46.02024 calendar year
Seasonal temperature swing46°F1991-2020 Normals
Air quality
Median air quality index
46
Good on a typical day
Worst tenth of days
66
90th percentile index
Days above 100
4
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today. Air quality is measured rather than modelled, by EPA monitors, and published by county only where a monitor sits — roughly half the counties AreaProfile publishes have one, and the rest show nothing rather than an estimate. Air masses are regional, so a county reading describes the air over a place reasonably well, but it is still the county reading.

Physical risk

91 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, strong wind and cold wave.

Strong windElevated
HailModerate
TornadoModerate
Cold waveModerate
Heat waveModerate

Low or minimal exposure: inland flooding, ice storm, winter weather, landslide, lightning, earthquake, hurricane, wildfire, coastal flooding.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Allegan County records 1.9 homicide deaths per 100,000 residents a year, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 9.0 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 7.6 per 100,000 residents in Allegan County.

Homicide
1.9
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
9.0
per 100,000 residents · under 10 deaths
Drug overdose
7.6
per 100,000 residents · under 10 deaths
Suicide
14.8
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Allegan County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around Holland rather than Holland itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

4 major airports lie within 100 miles, the nearest 30 miles away.

AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR30 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL54 mi10,004 ft
South Bend IntlSBN74 mi8,412 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
66
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Put Holland side by side with a similar place.

Holland vs IrondequoitHolland vs BrightonHolland vs WoodhavenHolland vs Merriam

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar yearAnnually, once a calendar year is complete

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Holland

1 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
4942347,060$81,85866