Holland, Michigan

Area Profile

34,423 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Holland, in Allegan County.

62out of 100
Area Score
Top 40% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 14 sources
Opportunity2,301st of 4,199 cities measured54
SchoolsTop 38% of 4,162 cities measured59
Growth4,064th of 4,224 cities measured17
Housing affordabilityTop 32% of 4,218 cities measured73
Climate3,024th of 4,225 cities measured63
Physical resilienceTop 10% of 4,226 cities measured91
Access3,014th of 4,226 cities measured85
Economic stabilityTop 41% of 4,226 cities measured62
The quick read

Unemployment is 2.5% and median household income $75,865, putting employment conditions in the middle range of cities measured.

In the public schools here, 40% of students met the state standard in mathematics, with 14.2 students for every teacher.

Residential permitting has slowed: 18 units authorized over the past twelve months, 90% below the prior year.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
34,423
2024 ACS 5-Year
Median household income
$75,865
Top 38% nationally
Density
2,034/sq mi
16.9 sq mi of land
Median age
31.7
2024 ACS 5-Year
County
Michigan
Micro area
Nearest major airport
GRR
30 mi · Gerald R Ford Intl
Median home value
$252,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 2.5%, lower than in 99% of the 4,226 measured US cities.

Employment fell 6.0% over the past year, to 18,106 employed residents.

36% of adults hold a four-year degree, higher than 77% of measured US cities.

MetricValueCompared nationallySource period
Income of new arrivalsAllegan County, MI’s figurefiling years 2022–2023$78,60860th percentileof 4,101filing years 2022–2023
Income of those who leftAllegan County, MI’s figurefiling years 2022–2023$68,78642nd percentileof 4,101filing years 2022–2023
Median household income ±$6,0252024 ACS 5-Year$75,865Top 38%of 29,2232024 ACS 5-Year
Per capita income ±$2,2162024 ACS 5-Year$36,818Top 41%of 31,4202024 ACS 5-Year
Poverty rate ±3%2024 ACS 5-Year10.0%Top 47%of 31,7732024 ACS 5-Year
Average commute ±0.9 min2024 ACS 5-Year18.4 minTop 12%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±4%2024 ACS 5-Year35.8%Top 23%of 31,9192024 ACS 5-Year
Drove alone to work ±4%2024 ACS 5-Year69.5%27th percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202618,106Bottom 20%of 4,226July 2026
Employment change (3 years)July 2026−5.8%Bottom 2%of 4,226July 2026
Employment change (year over year)July 2026−6.0%Bottom 1%of 4,226July 2026
Labor forceJuly 202618,56419th percentileof 4,226July 2026
Labor force participation ±3%2024 ACS 5-Year84.9%Top 24%of 31,5132024 ACS 5-Year
Public transit to work ±0.3%2024 ACS 5-Year0.4%78th percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026−0.4%Top 32%of 4,226July 2026
Unemployment rateJuly 20262.5%Top 1%of 4,226July 2026
Worked from home ±2%2024 ACS 5-Year8.8%55th percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/072.91.5
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 2.5% in July 2026. It has been holding roughly steady, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

202120222023202476k64k
Each point is a separate five-year estimate, most recently $75,865 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

40% of students met the state standard in mathematics and 52% in reading, across the schools here that reported results.

There are 14.2 students for every full-time teacher across 10 public schools, fewer than in most measured places.

Public schools
11
2024-25 school year
Students per teacher
14.2
across 10 of them
Math proficiency
40.1%
Top 43% in Michigan
Reading proficiency
52.2%
Top 45% in Michigan
All 11 public schools on record, largest first.
SchoolDistrictStudentsPer teacherMathReading
Holland High SchoolHolland City School District96717.033%50%
Holland Middle SchoolHolland City School District60515.529%42%
Black River Public School MiddleHigh · charterBlack River Public School56915.056%71%
WestHolland City School District4139.640%57%
Vanderbilt Charter Academy · charterVanderbilt Charter Academy40112.951%54%
Black River Public School Elementary · charterBlack River Public School39519.842%67%
Holland Language Academy at Van RaalteHolland City School District30714.637%37%
JeffersonHolland City School District25410.237%52%
Holland HeightsHolland City School District24712.332%32%
Blue Star Elementary SchoolHamilton Community Schools20215.562%57%
Holland Virtual Tech High SchoolHolland City School District4848.010%10%

53.2% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against Michigan’s own standard, so it is ranked within state. How to read school figures.

The Federal Housing Finance Agency’s house price index for the non-metropolitan parts of Michigan is up 58% over five years, and up 5.6% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $3,116 a year in real estate taxes, about 1.24% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,267, close to the $1,193 tenants already here pay.

At HUD’s Fair Market Rent of $1,267 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $50,700 a year, about 67% of the median household income here of $75,865.

The typical renter household here spends 30% of its income on rent, at the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,193 a month.

A median home at $252,200 costs 2.9 times the median income of its owner-occupied households, $87,021, close to the historic benchmark for an affordable market.

Rent as a share of income
29.9%
Below the 30% cost-burdened threshold
Home price to income
2.9×
median home value ÷ owner household income
Market rent, two bedroom
$1,267
what a new lease costs · FY2026
Median gross rent
$1,193
what tenants now pay · 2024 ACS 5-Year
Median home value
$252,200
2024 ACS 5-Year

The figures above are measured against Holland’s median household income of $75,865, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Home price change (1 year)the non-metropolitan parts of Michigan’s figure2026 Q2+5.6%83rd percentileof 4,1542026 Q2
Home price change (5 years)the non-metropolitan parts of Michigan’s figure2026 Q2+57.9%93rd percentileof 4,1542026 Q2
Home price change (10 years)the non-metropolitan parts of Michigan’s figure2026 Q2+119.4%86th percentileof 4,1542026 Q2
Home price to income ±0.22024 ACS 5-Year2.9Bottom 37%of 26,8152024 ACS 5-Year
Homeownership rate ±4%2024 ACS 5-Year67.8%33rd percentileof 31,7172024 ACS 5-Year
Housing units ±5762024 ACS 5-Year13,99896th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$966Top 20%of 4,072FY2026
Market rent, three bedroomFY2026$1,583Top 22%of 4,072FY2026
Market rent, two bedroomFY2026$1,267Top 26%of 4,072FY2026
Median gross rent ±$362024 ACS 5-Year$1,193Bottom 32%of 23,1202024 ACS 5-Year
Median home value ±$9,3252024 ACS 5-Year$252,20065th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$2012024 ACS 5-Year$3,11674th percentileof 26,4402024 ACS 5-Year
Owner household income ±$4,3412024 ACS 5-Year$87,021Top 40%of 27,5482024 ACS 5-Year
Property tax rate ±0.09%2024 ACS 5-Year1.24%65th percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±4%2024 ACS 5-Year29.9%Bottom 41%of 22,9502024 ACS 5-Year
Seasonal and second homes ±1722024 ACS 5-Year25695th percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year1.8%68th percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year5.5%42nd percentileof 31,7692024 ACS 5-Year
Vacant housing units ±2982024 ACS 5-Year1,02195th percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures.

Development Momentum

17/ 100
Ranks 4,064 of 4,224 published city profiles
Permitting has been falling for the last 3 years of a series running from 2022 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 2% since 2020, reaching 35,023 in 2024.

Permit activity fell in each of the 3 calendar years through 2025.

Population is still rising but the pace is easing: 35,023 residents in 2024, up 1.4% over the year, a smaller gain than the year before.

New construction is predominantly single-family: of 18 units permitted over the past twelve months, none were in buildings of five or more homes.

Federal tax returns show Allegan County, which contains Holland, gained about 0.6% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $78,608, above the $68,786 of households that moved out.

At 0.5 permitted units per 1,000 residents, building activity is below the median for measured US cities.

Units permitted
18
12 months ending July 2026
Per 1,000 residents
0.5
Bottom 16% nationally
Year over year
−90%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202435k34k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been rising for the last 2 years, over a series running from 2020 to 2024.

People moving in and out

Net migration
+0.6%
of residents, in a year
Arrivals from another state
20%
of people moving in
Income of arrivals
$78,608
average per tax return
Income of those who left
$68,786
average per tax return

Where newcomers came from

  1. Ottawa County, MI 1,618 people · 26% of arrivals
  2. Kent County, MI 1,226 people · 20% of arrivals
  3. Kalamazoo County, MI 632 people · 10% of arrivals
  4. Van Buren County, MI 365 people · 5.9% of arrivals
  5. Barry County, MI 320 people · 5.2% of arrivals

Where people who left went

  1. Ottawa County, MI 1,244 people · 23% of departures
  2. Kent County, MI 909 people · 17% of departures
  3. Kalamazoo County, MI 637 people · 12% of departures
  4. Van Buren County, MI 427 people · 7.8% of departures
  5. Barry County, MI 369 people · 6.7% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Allegan County, MI. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

202220232024202529433
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2022 (−89%).

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 20°F.

Normal annual precipitation is 34.8 inches.

Air quality measures a median index of 46, in the Good band, and about 4 days a year pass 100, the threshold at which the air is unhealthy for sensitive groups.

10°30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station HOLLAND TULIP CITY AP, 1.5 miles from this location.

Precipitation

JFMAMJJASOND4.2"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year662024 calendar year
Annual precipitation1991-2020 Normals34.8"1991-2020 Normals
Average January low1991-2020 Normals20°F1991-2020 Normals
Average July high1991-2020 Normals82°F1991-2020 Normals
Comfortable months1991-2020 Normals51991-2020 Normals
Days above AQI 1002024 calendar year42024 calendar year
Median air quality index2024 calendar year462024 calendar year
Seasonal temperature swing1991-2020 Normals46°F1991-2020 Normals

Air quality

Median air quality index
46
Good on a typical day
Worst tenth of days
66
90th percentile index
Days above 100
4
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

91 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and strong wind, with inland flooding alone responsible for 68% of it. Inland flooding is independently rated low or minimal nationally, so this describes how the loss is composed, not how large that hazard is.

Overall hazard risk is lower than 90% of measured US cities.

Strong windElevated
HailModerate
TornadoModerate
Cold waveModerate
Heat waveModerate

Low or minimal exposure: inland flooding, ice storm, winter weather, landslide, lightning, earthquake, hurricane, wildfire, coastal flooding, drought, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
293
per 100,000 residents · 2025 calendar year
Property crime
1,029
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Holland's police department reported 293 violent offenses per 100,000 residents, near the middle of places with a department reporting. Property crime runs at 1,029.

Allegan County has a modeled homicide rate of about 2.8 per 100,000 residents a year, because the CDC suppresses counts this small, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 11.5 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at about 7.7 per 100,000 residents in Allegan County.

Homicide
2.8
per 100,000 residents · modeled, not measured
Firearm deaths, all intents
11.5
per 100,000 residents
Drug overdose
7.7
per 100,000 residents · modeled, not measured
Suicide
16.4
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Holland’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Holland (Allegan County) rather than Holland itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Cost of living
Price parities are published for metropolitan areas, and this place lies outside one.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. Cost of living is published where the Bureau of Economic Analysis measures it, though not for this place. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

4 major airports lie within 100 miles, the nearest Gerald R Ford Intl at 30 miles.

MetricValueCompared nationallySource period
Broadband access ±6%2024 ACS 5-Year92.8%Top 35%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle30 miBottom 28%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle4Bottom 38%of 4,226NASR current cycle
No internet access ±2%2024 ACS 5-Year3.8%Top 29%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Gerald R Ford IntlGRR30 mi10,001 ft
Battle Creek Exec At Kellogg FldBTL54 mi10,004 ft
South Bend IntlSBN74 mi8,412 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
62
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Holland

1 ZIP area

Every ZIP area in Holland with census figures of its own, largest first.

ZIPPopulationMedian household incomeMedian home valueArea Score
4942347,060$81,858$278,00062