Goleta, California

Area Profile

32,685 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Goleta, in Santa Barbara County.

59out of 100
Area Score
Top 50% of 4,196 profiles measured

How we calculate this

How this area ranks

Data updated · 16 sources
OpportunityTop 25% of 4,199 cities measured70
SchoolsTop 37% of 4,162 cities measured59
GrowthTop 16% of 4,224 cities measured69
Housing affordability3,776th of 4,218 cities measured41
ClimateTop 8% of 4,225 cities measured89
Physical resilience3,680th of 4,226 cities measured19
Access3,572nd of 4,226 cities measured75
Economic stabilityTop 19% of 4,226 cities measured72
The quick read

Goleta ranks in the top 25% of cities measured for employment opportunity, with unemployment at 3.3% and median household income of $122,370.

In the public schools here, 51% of students met the state standard in mathematics, with 20.8 students for every teacher.

Development activity is both elevated and accelerating — 272 housing units permitted over the past twelve months, against 16 the year before.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
32,685
2024 ACS 5-Year
Median household income
$122,370
Top 9% nationally
Density
4,163/sq mi
7.9 sq mi of land
Median age
36.9
2024 ACS 5-Year
County
California
Nearest major airport
SMX
47 mi · Santa Maria Pub/Capt G Allan Hancock Fld
Median home value
$1,062,100
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.3%, lower than in 87% of the 4,226 measured US cities.

Employment fell 1.0% over the past year, to 18,494 employed residents.

49% of adults hold a four-year degree, higher than 88% of measured US cities.

Median household income of $122,370 is higher than in 91% of measured US cities.

MetricValueCompared nationallySource period
Income of new arrivalsSanta Barbara County, CA’s figurefiling years 2022–2023$115,90791st percentileof 4,101filing years 2022–2023
Income of those who leftSanta Barbara County, CA’s figurefiling years 2022–2023$84,67870th percentileof 4,101filing years 2022–2023
Median household income ±$8,5472024 ACS 5-Year$122,370Top 9%of 29,2232024 ACS 5-Year
Per capita income ±$2,3992024 ACS 5-Year$56,285Top 12%of 31,4202024 ACS 5-Year
Poverty rate ±3%2024 ACS 5-Year7.7%Top 37%of 31,7732024 ACS 5-Year
Average commute ±1.3 min2024 ACS 5-Year19.7 minTop 16%of 31,5432024 ACS 5-Year
Bachelor's degree or higher ±3%2024 ACS 5-Year49.4%Top 12%of 31,9192024 ACS 5-Year
Drove alone to work ±3%2024 ACS 5-Year61.4%14th percentileof 31,4332024 ACS 5-Year
EmploymentJuly 202618,494Bottom 20%of 4,226July 2026
Employment change (3 years)July 2026−2.5%Bottom 19%of 4,226July 2026
Employment change (year over year)July 2026−1.0%Bottom 46%of 4,226July 2026
Labor forceJuly 202619,12120th percentileof 4,226July 2026
Labor force participation ±2%2024 ACS 5-Year88.6%Top 13%of 31,5132024 ACS 5-Year
Mean annual wageSanta Maria-Santa Barbara, CA Metro Area’s figure2025 OEWS$71,660Top 41%of 3,7292025 OEWS
Median annual wageSanta Maria-Santa Barbara, CA Metro Area’s figure2025 OEWS$51,690Top 45%of 3,7292025 OEWS
Public transit to work ±1%2024 ACS 5-Year2.8%92nd percentileof 31,4332024 ACS 5-Year
Unemployment change (year over year)July 2026−0.2%Top 44%of 4,226July 2026
Unemployment rateJuly 20263.3%Top 13%of 4,226July 2026
Worked from home ±2%2024 ACS 5-Year18.4%83rd percentileof 31,4332024 ACS 5-Year

Unemployment rate

2021/072022/072023/072024/072025/072026/074.31.9
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.3% in July 2026. It has been rising for the last 2 months, over a series running from 2020-01 to 2026-07. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.

Median household income, successive ACS releases

2021202220232024122k105k
Each point is a separate five-year estimate, most recently $122,370 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Santa Maria-Santa Barbara, CA

OccupationPeople employedMedian annual wage
Farmworkers and Laborers, Crop, Nursery, and Greenhouse11,020$36,230
Home Health and Personal Care Aides6,470$34,320
Fast Food and Counter Workers5,930$42,940
Retail Salespersons4,490$37,200
Cashiers4,170$36,600
Office Clerks, General3,630$55,620

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

51% of students met the state standard in mathematics and 60% in reading, across the schools here that reported results.

There are 20.8 students for every full-time teacher across 9 public schools, more than in most measured places.

Public schools
9
2024-25 school year
Students per teacher
20.8
across all schools here
Math proficiency
51.4%
Top 26% in California
Reading proficiency
60.4%
Top 33% in California
All 9 public schools on record, largest first.
SchoolDistrictStudentsPer teacherMathReading
Dos Pueblos Senior HighSanta Barbara Unified2,14922.647%58%
Goleta Valley Junior HighSanta Barbara Unified73119.853%61%
Brandon ElementaryGoleta Union Elementary42920.460%67%
Isla Vista ElementaryGoleta Union Elementary41819.961%64%
La Patera ElementaryGoleta Union Elementary36918.441%54%
Kellogg ElementaryGoleta Union Elementary36921.764%71%
Ellwood ElementaryGoleta Union Elementary30317.851%60%
Santa Barbara Charter · charterSanta Barbara Unified26922.457%62%
Vista de Las CrucesVista del Mar Union6513.025%35%

41.9% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against California’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 14% above the national average — the Bureau of Economic Analysis index reads 113.7, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Santa Maria-Santa Barbara, CA Metro Area is up 44% over five years, and up 2.3% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $6,451 a year in real estate taxes, about 0.61% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $3,124, some 28% above the $2,437 tenants already here pay.

At HUD’s Fair Market Rent of $3,124 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $125,000 a year, about 102% of the median household income here of $122,370.

The typical renter household here spends 30% of its income on rent, at the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $2,437 a month.

A median home at $1,062,100 costs 6.8 times the median income of its owner-occupied households, $155,395, well above the historic benchmark, at a level conventionally described as seriously unaffordable.

Cost of living
113.7

Prices here run about 14% above the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Santa Maria-Santa Barbara, CA Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
29.6%
Below the 30% cost-burdened threshold
Home price to income
6.8×
median home value ÷ owner household income
Market rent, two bedroom
$3,124
what a new lease costs · FY2026
Median gross rent
$2,437
what tenants now pay · 2024 ACS 5-Year
Median home value
$1,062,100
2024 ACS 5-Year

The figures above are measured against Goleta’s median household income of $122,370, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Santa Maria-Santa Barbara, CA Metro Area’s figure2023113.7Bottom 6%of 3,7002023
Home price change (1 year)the Santa Maria-Santa Barbara, CA Metro Area’s figure2026 Q2+2.3%36th percentileof 4,1542026 Q2
Home price change (5 years)the Santa Maria-Santa Barbara, CA Metro Area’s figure2026 Q2+43.7%53rd percentileof 4,1542026 Q2
Home price change (10 years)the Santa Maria-Santa Barbara, CA Metro Area’s figure2026 Q2+84.1%36th percentileof 4,1542026 Q2
Home price to income ±0.72024 ACS 5-Year6.8Bottom 3%of 26,8152024 ACS 5-Year
Homeownership rate ±3%2024 ACS 5-Year50.7%10th percentileof 31,7172024 ACS 5-Year
Housing units ±4252024 ACS 5-Year12,93995th percentileof 32,1772024 ACS 5-Year
Market rent, one bedroomFY2026$2,746Bottom 3%of 4,072FY2026
Market rent, three bedroomFY2026$4,075Bottom 4%of 4,072FY2026
Market rent, two bedroomFY2026$3,124Bottom 4%of 4,072FY2026
Median gross rent ±$1202024 ACS 5-Year$2,437Bottom 3%of 23,1202024 ACS 5-Year
Median home value ±$29,5862024 ACS 5-Year$1,062,10098th percentileof 29,1112024 ACS 5-Year
Median property taxes ±$4122024 ACS 5-Year$6,45195th percentileof 26,4402024 ACS 5-Year
Owner household income ±$16,0462024 ACS 5-Year$155,395Top 6%of 27,5482024 ACS 5-Year
Property tax rate ±0.04%2024 ACS 5-Year0.61%20th percentileof 20,5432024 ACS 5-Year
Rent as a share of income ±3%2024 ACS 5-Year29.6%Bottom 43%of 22,9502024 ACS 5-Year
Seasonal and second homes ±962024 ACS 5-Year6886th percentileof 32,3302024 ACS 5-Year
Second homes2024 ACS 5-Year0.5%57th percentileof 31,8952024 ACS 5-Year
Vacancy rate2024 ACS 5-Year4.0%33rd percentileof 31,7692024 ACS 5-Year
Vacant housing units ±2202024 ACS 5-Year59191st percentileof 32,3302024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

69/ 100
Top 16% of 4,224 published city profiles
Permitting has been rising for the last 2 years of a series running from 2022 to 2025. That is the direction of the recent run. The chart below compares the first year with the last, which can point the other way.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has been broadly flat since 2020, at 32,611 in 2024.

97% of the 272 units permitted over the past twelve months are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

Federal tax returns show Santa Barbara County, which contains Goleta, lost about 1.0% of its residents through moves within the US in the most recent year, counting those who arrived against those who left. Households that moved in reported an average income of $115,907, above the $84,678 of households that moved out.

At 8.3 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
272
12 months ending July 2026
Per 1,000 residents
8.3
Top 16% nationally
Year over year
+1600%
vs the prior twelve months
Multifamily share
97.4%
units in 5+ unit buildings

Population, annual estimates

2020202120222023202433k33k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population. It has been holding roughly steady, over a series running from 2020 to 2024.

People moving in and out

Net migration
−1.0%
of residents, in a year
Arrivals from another state
39%
of people moving in
Income of arrivals
$115,907
average per tax return
Income of those who left
$84,678
average per tax return

Where newcomers came from

  1. Los Angeles County, CA 1,474 people · 13% of arrivals
  2. San Luis Obispo County, CA 1,244 people · 11% of arrivals
  3. Ventura County, CA 953 people · 8.1% of arrivals
  4. San Diego County, CA 421 people · 3.6% of arrivals
  5. Orange County, CA 374 people · 3.2% of arrivals

Where people who left went

  1. San Luis Obispo County, CA 1,471 people · 9.6% of departures
  2. Ventura County, CA 1,350 people · 8.9% of departures
  3. Los Angeles County, CA 1,295 people · 8.5% of departures
  4. San Diego County, CA 638 people · 4.2% of departures
  5. Orange County, CA 391 people · 2.6% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Santa Barbara County, CA. IRS Statistics of Income, filing years 2022–2023.

Housing units permitted per year

20222023202420252366.0
Annual totals from the Census Building Permits Survey. Permitting in 2025 was higher than 2022 (+195%).

Weather & climate

9 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 73°F and January a low of 41°F.

Normal annual precipitation is 17.3 inches.

Air quality measures a median index of 49, in the Good band, and about 2 days a year pass 100, the threshold at which the air is unhealthy for sensitive groups.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station SANTA BARBARA MUNI AP, 1.1 miles from this location.

Precipitation

JFMAMJJASOND3.9"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index2024 calendar year602024 calendar year
Annual precipitation1991-2020 Normals17.3"1991-2020 Normals
Average January low1991-2020 Normals41°F1991-2020 Normals
Average July high1991-2020 Normals73°F1991-2020 Normals
Comfortable months1991-2020 Normals91991-2020 Normals
Days above AQI 1002024 calendar year22024 calendar year
Median air quality index2024 calendar year492024 calendar year
Seasonal temperature swing1991-2020 Normals14°F1991-2020 Normals

Air quality

Median air quality index
49
Good on a typical day
Worst tenth of days
60
90th percentile index
Days above 100
2
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. Air quality is measured by EPA monitors and published by county only where a monitor sits; a county without one shows nothing rather than an estimate, and a county reading is still the county’s. How to read climate and air quality.

Physical risk

19 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are earthquake, inland flooding and drought, with earthquake alone responsible for 35% of it.

LandslideElevated
DroughtHigh
EarthquakeHigh
WildfireHigh
Inland floodingHigh
Heat waveModerate

Low or minimal exposure: lightning, coastal flooding, tsunami, avalanche, hail, strong wind, tornado, cold wave, winter weather, hurricane, volcanic activity, ice storm.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Violent crime
206
per 100,000 residents · 2025 calendar year
Property crime
1,160
per 100,000 residents · 2025 calendar year

Below these are deaths rather than offenses, published for the county. The two measure different things and are not comparable with each other.

Goleta's police department reported 206 violent offenses per 100,000 residents, near the middle of places with a department reporting. Property crime runs at 1,160.

Santa Barbara County records 2.7 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 5.4 per 100,000 — more than the homicide rate, since the figure counts suicides and accidents as well as homicides.

Drug overdose deaths run at 21.1 per 100,000 residents in Santa Barbara County.

Homicide
2.7
per 100,000 residents
Firearm deaths, all intents
5.4
per 100,000 residents
Drug overdose
21.1
per 100,000 residents
Suicide
11.3
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Offenses are reported to the FBI by Goleta’s own police department and shown only where it reported every month of the year; a partial year is withheld rather than scaled up. Reported crime is what police recorded, which is not the same as what happened. Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around Goleta (Santa Barbara County) rather than Goleta itself. Neither is part of the Area Score. How to read crime rates and death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

4 major airports lie within 100 miles, the nearest Santa Maria Pub/Capt G Allan Hancock Fld at 47 miles.

MetricValueCompared nationallySource period
Broadband access ±0.7%2024 ACS 5-Year94.4%Top 28%of 31,5882024 ACS 5-Year
Distance to major airportNASR current cycle47 miBottom 14%of 4,226NASR current cycle
Major airports within 100 milesNASR current cycle4Bottom 38%of 4,226NASR current cycle
No internet access ±2%2024 ACS 5-Year3.8%Top 29%of 31,5882024 ACS 5-Year
AirportCodeDistanceLongest runway
Santa Maria Pub/Capt G Allan Hancock FldSMX47 mi8,004 ft
Van NuysVNY80 mi8,001 ft
Meadows FldBFL83 mi10,849 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
59
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Other cities in Santa Maria-Santa Barbara, CA

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
Santa MariaSanta Barbara County110,46243Santa Maria vs Goleta
Santa BarbaraSanta Barbara County87,77948Santa Barbara vs Goleta
LompocSanta Barbara County43,64645Lompoc vs Goleta
OrcuttSanta Barbara County31,45453
Eastern Goleta ValleySanta Barbara County28,29555
Isla VistaSanta Barbara County13,92041
CarpinteriaSanta Barbara County13,03643
University of California-Santa BarbaraSanta Barbara County12,121—

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Compare

Put Goleta side by side with a similar place.

Goleta vs Morgan HillGoleta vs Petaluma

Moving to Goleta from somewhere else?

You get the difference in prices, rent and weather, and the income that would keep pace.

Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
SafetyFederal Bureau of Investigation, Crime Data Explorer
Summarized offense counts by law enforcement agency
2025 calendar year
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar year
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

ZIP codes in Goleta

1 ZIP area

Every ZIP area in Goleta with census figures of its own, largest first.

ZIPPopulationMedian household incomeMedian home valueArea Score
9311752,934$90,037$1,082,40054