54494 — Wisconsin Rapids, Wisconsin
Area Profile
Income, jobs, climate, physical risk and development data for ZIP code 54494.
Unemployment is 3.7% and median household income $72,595, putting employment conditions in the middle range of published ZIP profiles.
Residential permitting has slowed: 14 units authorized over the past twelve months, 22% below the prior year.
Housing is more affordable relative to local incomes than in most published city profiles: rent takes 15% of median household income and the median home is 2.5 times it.
At a glance
Jobs & opportunity
Unemployment of 3.7% is lower than 78% of the 6,544 measured US ZIP areas.
Employment grew 0.4% over the past year, to 34,437 employed residents.
| Metric | Value | Compared with peers | Source period |
|---|---|---|---|
| Median household income ±$3,519 | $72,595 | Top 49% | 2024 ACS 5-Year |
| Per capita income ±$2,267 | $39,828 | Top 40% | 2024 ACS 5-Year |
| Poverty rate | 8.6% | Bottom 40% | 2024 ACS 5-Year |
| Average commute | 23.8 min | Bottom 28% | 2024 ACS 5-Year |
| Bachelor's degree or higher | 22.9% | Bottom 49% | 2024 ACS 5-Year |
| Employment | 34,437 | Bottom 35% | June 2026 |
| Employment change (3 years) | -3.5% | Bottom 8% | June 2026 |
| Employment change (year over year) | 0.4% | Top 23% | June 2026 |
| Labor force | 35,746 | Bottom 35% | June 2026 |
| Labor force participation | 60.8% | Top 50% | 2024 ACS 5-Year |
| Unemployment change (year over year) | 0.4% | Top 34% | June 2026 |
| Unemployment rate | 3.7% | Bottom 22% | June 2026 |
The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Wisconsin Rapids, WI, the city containing this ZIP code.
Schools
How it’s calculated →37% of students met the state standard in mathematics and 33% in reading, across the schools here that reported results.
There are 14.7 students for every full-time teacher, fewer than in most measured places.
| School | District | Students | Per teacher | Math | Reading |
|---|---|---|---|---|---|
| Lincoln High | Wisconsin Rapids School District | 1,337 | 17.1 | — | — |
| Woodside Elementary | Wisconsin Rapids School District | 354 | 13.6 | 41% | 35% |
| Howe Elementary | Wisconsin Rapids School District | 336 | 11.6 | 30% | 35% |
| Washington Elementary | Wisconsin Rapids School District | 322 | 12.9 | 41% | 35% |
| Grant Elementary | Wisconsin Rapids School District | 267 | 14.1 | 42% | 35% |
| WRPS / Pitsch Early Learning | Wisconsin Rapids School District | 208 | 20.8 | — | — |
| Grove Elementary | Wisconsin Rapids School District | 178 | 9.9 | 28% | 22% |
| River Cities High | Wisconsin Rapids School District | 77 | 19.3 | — | — |
46.1% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.
Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Wisconsin’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.
Housing & affordability
How it’s calculated →Median rent of $931 takes 15% of median household income, below the 30% threshold at which a household is considered cost-burdened.
A median home costs 2.5 times median household income here, close to the historic benchmark for an affordable market.
| Metric | Value | Compared with peers | Source period |
|---|---|---|---|
| Home price to income | 2.50 | Bottom 30% | 2024 ACS 5-Year |
| Homeownership rate | 77.7% | Bottom 47% | 2024 ACS 5-Year |
| Housing units ±488 | 13,109 | Top 11% | 2024 ACS 5-Year |
| Median gross rent ±$104 | $931 | Bottom 41% | 2024 ACS 5-Year |
| Median home value ±$8,405 | $181,700 | Bottom 39% | 2024 ACS 5-Year |
| Rent as a share of income | 15.4% | Bottom 33% | 2024 ACS 5-Year |
| Vacancy rate | 8.2% | Bottom 39% | 2024 ACS 5-Year |
Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.
Growth & development
How it’s calculated →An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.
New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.
At 0.7 permitted units per 1,000 residents, building activity is below the median for measured US ZIP areas.
The Building Permits Survey is not published for ZIP areas. This is the figure for Wisconsin Rapids, WI, the city containing this ZIP code.
Weather & climate
5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 82°F and January a low of 8°F.
Normal annual precipitation is 31.3 inches.
| Metric | Value | Source period |
|---|---|---|
| Annual precipitation | 31.3" | 1991-2020 Normals |
| Average January low | 8°F | 1991-2020 Normals |
| Average July high | 82°F | 1991-2020 Normals |
| Comfortable months | 5 | 1991-2020 Normals |
| Seasonal temperature swing | 54°F | 1991-2020 Normals |
Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.
Physical risk
The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and hail.
Low or minimal exposure: cold wave, winter weather, strong wind, heat wave, wildfire, ice storm, landslide, earthquake, drought, hurricane.
Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.
What this profile does not cover
Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.
- Crime
- The FBI’s Crime Data Explorer is the only source with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. Reported crime is also easy to misread: agency participation varies year to year, and a city that draws a large daytime workforce carries incidents its residents did not generate.
- Taxes
- No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
- Full cost of living
- No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.
Access
6 major airports lie within 100 miles, the nearest 60 miles away.
| Airport | Code | Distance | Longest runway |
|---|---|---|---|
| Appleton Intl | ATW | 60 mi | 8,003 ft |
| Wittman Rgnl | OSH | 63 mi | 8,002 ft |
| Green Bay/Austin Straubel Intl | GRB | 80 mi | 8,700 ft |
Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.
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Data & methodology
| Used for | Source | Source period | Updated |
|---|---|---|---|
| Access | Federal Aviation Administration Airports (NASR) — Aeronautical Data Delivery Service | NASR current cycle | 28-day NASR cycle |
| Physical risk | Federal Emergency Management Agency National Risk Index | National Risk Index December 2025 (v1.20.0) | Periodic dataset versions (v1.20.0 current) |
| Climate | NOAA National Centers for Environmental Information U.S. Climate Normals 1991–2020 (Monthly) | 1991-2020 Normals | Every ten years (next release follows the 2001–2030 period) |
| Jobs | U.S. Bureau of Labor Statistics Local Area Unemployment Statistics | June 2026 | Monthly |
| Demographics | U.S. Census Bureau Population Estimates Program | July 1, 2024 estimate | Annual (vintage released each spring) |
| Development | U.S. Census Bureau Building Permits Survey | 12 months ending July 2026 | Monthly, roughly three weeks after the reference month |
| Demographics, Housing, Income, Jobs | U.S. Census Bureau American Community Survey 5-Year Estimates (Table-Based Summary File) | 2024 ACS 5-Year | Annual (5-year estimates released each December) |
| schools | U.S. Department of Education, National Center for Education Statistics Common Core of Data and EDFacts assessments | 2019-20 school year; 2024-25 school year | Directory annually; assessment results as EDFacts releases them |
Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.
54494 vs Wisconsin Rapids
How this ZIP area compares with Wisconsin Rapids as a whole. Both figures come from the same ACS release, so the comparison is like for like.
Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.