74701Durant, Oklahoma

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 74701.

65out of 100
Area Score
Top 31% of 5,298 profiles measured

How we calculate this

How this area ranks
Opportunity3690th of 6,210 ZIP areas measured50
SchoolsTop 24% of 4,422 ZIP areas measured72
GrowthTop 10% of 5,428 ZIP areas measured74
Housing affordabilityTop 33% of 6,685 ZIP areas measured89
Climate4904th of 6,789 ZIP areas measured63
Physical resilienceTop 49% of 6,709 ZIP areas measured59
Access5449th of 6,791 ZIP areas measured79
Economic stability5121st of 6,742 ZIP areas measured44
The quick read

Unemployment is 4.7% and median household income $58,036, putting employment conditions in the middle range of published ZIP profiles.

In the public schools here, 32% of students met the state standard in mathematics, with 15.6 students for every teacher.

206 housing units were authorized over the past twelve months, within 9% of the prior year — steady rather than turning.

At a glance

Population
27,497
2024 ACS 5-Year
Median household income
$58,036
Bottom 26% nationally
Density
156/sq mi
176.6 sq mi of land
Median age
34.3
2024 ACS 5-Year
City
Durant
Oklahoma
Metro area
Durant, OK
Nearest major airport
ADM
42 mi · Ardmore Muni
Median home value
$206,600
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.7% is lower than 40% of the 6,544 measured US ZIP areas.

Employment fell 0.8% over the past year, to 23,051 employed residents.

MetricValueCompared nationallySource period
Median household income ±$5,857$58,036Bottom 26%of 31,2952024 ACS 5-Year
Per capita income ±$1,101$28,836Bottom 23%of 32,8222024 ACS 5-Year
Poverty rate16.1%Top 28%of 32,9702024 ACS 5-Year
Average commute20.4 minBottom 14%of 32,8872024 ACS 5-Year
Bachelor's degree or higher30.6%Top 33%of 33,1932024 ACS 5-Year
Employment23,051Bottom 23%of 6,544June 2026
Employment change (3 years)3.6%Top 11%of 6,542June 2026
Employment change (year over year)-0.8%Bottom 49%of 6,544June 2026
Labor force24,187Bottom 23%of 6,544June 2026
Labor force participation61.1%Top 48%of 33,2522024 ACS 5-Year
Unemployment change (year over year)0.8%Top 11%of 6,544June 2026
Unemployment rate4.7%Top 40%of 6,544June 2026
Median household income, successive ACS releases
202120222023202458k50k
Each point is a separate five-year estimate, most recently $58,036 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Durant, OK, the city containing this ZIP code.

32% of students met the state standard in mathematics and 35% in reading, across the schools here that reported results.

There are 15.6 students for every full-time teacher, fewer than in most measured places.

Public schools
12
2024-25 school year
Students per teacher
15.6
across all schools here
Math proficiency
31.6%
Top 26% in Oklahoma
Reading proficiency
35.2%
Top 19% in Oklahoma
SchoolDistrictStudentsPer teacherMathReading
DURANT HSDURANT1,03615.9
DURANT MSDURANT61417.132%42%
DURANT INTERMEDIATE ESDURANT53213.027%34%
NORTHWEST HEIGHTS ESDURANT51416.647%47%
George Washington Elementary SchoolDURANT50015.2
WASHINGTON IRVING ESDURANT43617.442%32%
SILO EARLY CHILDHOOD CENTERSILO40017.4
ROCK CREEK ESROCK CREEK36213.922%14%
SILO ESSILO31114.833%44%
SILO HSSILO28916.1
SILO MSSILO24913.13%22%
ROBERT E LEE EARLY CHILDHOODDURANT21219.3

63.8% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Oklahoma’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $962 takes 20% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.6 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
19.9%
Below the 30% cost-burdened threshold
Home price to income
3.6×
median home value ÷ median income
Median gross rent
$962
2024 ACS 5-Year
Median home value
$206,600
2024 ACS 5-Year
MetricValueCompared nationallySource period
Home price to income3.56Top 38%of 30,4042024 ACS 5-Year
Homeownership rate56.7%Bottom 13%of 32,9102024 ACS 5-Year
Housing units ±31311,396Top 14%of 33,7722024 ACS 5-Year
Median gross rent ±$31$962Bottom 45%of 26,6182024 ACS 5-Year
Median home value ±$16,356$206,600Bottom 46%of 30,9412024 ACS 5-Year
Rent as a share of income19.9%Top 36%of 26,4702024 ACS 5-Year
Vacancy rate9.1%Bottom 42%of 33,0282024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
74/ 100
Top 10% of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

63% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

At 10.4 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
206
12 months ending July 2026
Per 1,000 residents
10.4
Top 11% nationally
Year over year
+9%
vs the prior twelve months
Multifamily share
62.6%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Durant, OK, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 94°F and January a low of 30°F.

Normal annual precipitation is 44.3 inches, including 2.0 inches of snow.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station DURANT, 0.9 miles from this location.
Precipitation
JFMAMJJASOND5.4"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation44.3"1991-2020 Normals
Annual snowfall2.0"1991-2020 Normals
Average January low30°F1991-2020 Normals
Average July high94°F1991-2020 Normals
Comfortable months51991-2020 Normals
Seasonal temperature swing41°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

59 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are cold wave, hail and ice storm.

Ice stormHigh
HailHigh
DroughtElevated
WildfireModerate
Cold waveModerate
EarthquakeModerate
Winter weatherModerate
LandslideModerate

Low or minimal exposure: tornado, heat wave, lightning, strong wind, inland flooding, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences — they say nothing about burglary, theft or assault.

Bryan County records 5.8 homicide deaths per 100,000 residents a year, near the middle of counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 22.5 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 11.8 per 100,000 residents in Bryan County.

Homicide
5.8
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
22.5
per 100,000 residents · under 10 deaths
Drug overdose
11.8
per 100,000 residents · under 10 deaths
Suicide
26.5
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Bryan County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around 74701 rather than 74701 itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
Offences reported to police are published by department rather than by town, and only where a department reported every month of the year. No municipal department reports for this place — many smaller communities are policed by the county — so there is no figure to show. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Taxes
Taxes are not published: no source covers them nationally with a method open enough to check. Cost of living now is — the index above is the Bureau of Economic Analysis price parity for this area — but it is a price level for all consumption rather than a budget for a household, its spread is driven mostly by housing, and it excludes taxes. Housing affordability is computed separately from rent, price and income, because that answers a narrower and more actionable question. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

5 major airports lie within 100 miles, the nearest 42 miles away.

AirportCodeDistanceLongest runway
Ardmore MuniADM42 mi9,002 ft
MajorsGVT68 mi8,030 ft
Dallas Love FldDAL85 mi8,800 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
65
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

74701 vs Durant

How this ZIP area compares with Durant as a whole. Both figures come from the same ACS release, so the comparison is like for like.

74701
Durant
Median household income
$58,036
vs
$46,812
Per capita income
$28,836
vs
$27,593
Population density
156/sq mi
vs
711/sq mi
Median home value
$206,600
vs
$163,200
Median gross rent
$962
vs
$953
Homeownership rate
56.7%
vs
46.2%
Bachelor's degree or higher
30.6%
vs
29.2%
Poverty rate
16.1%
vs
18.7%
Median age
34.3
vs
34.0

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.