Brandon, Mississippi

Area Profile

25,542 residents. Public schools, jobs, income, housing cost, climate and natural-hazard risk for Brandon, in Rankin County.

77out of 100
Area Score
Top 5% of 2,944 published profiles

How we calculate this

How this area ranks
OpportunityTop 19% of 3,904 published cities72
SchoolsTop 6% of 2,668 published cities86
GrowthTop 3% of 2,973 published cities83
Housing affordabilityTop 8% of 4,223 published cities100
ClimateTop 26% of 4,223 published cities76
Physical resilience2347th of 4,182 published cities51
Access2312th of 4,226 published cities90
Economic stabilityTop 40% of 4,226 published cities65
The quick read

Brandon ranks in the top 19% of published city profiles for employment opportunity, with unemployment at 3.0% and median household income of $92,783.

Development activity is both elevated and accelerating — 262 housing units permitted over the past twelve months, up 228% on the prior year.

Housing is more affordable relative to local incomes than in most published city profiles: rent takes 18% of median household income and the median home is 3.0 times it.

At a glance

Population
25,542
2024 ACS 5-Year
Median household income
$92,783
Top 23% nationally
Density
995/sq mi
25.7 sq mi of land
Median age
40.6
2024 ACS 5-Year
County
Rankin County
Mississippi
Metro area
Jackson, MS
Nearest major airport
JAN
5 mi · Jackson-Medgar Wiley Evers Intl
Median home value
$278,900
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 3.0% is lower than 96% of the 3,904 measured US cities.

Employment fell 1.9% over the past year, to 11,906 employed residents.

41% of adults hold a four-year degree, higher than 82% of measured US cities.

MetricValueCompared with peersSource period
Median household income ±$5,388$92,783Top 23%2024 ACS 5-Year
Per capita income ±$2,853$40,305Top 32%2024 ACS 5-Year
Poverty rate8.5%Bottom 40%2024 ACS 5-Year
Average commute28.0 minTop 43%2024 ACS 5-Year
Bachelor's degree or higher41.3%Top 18%2024 ACS 5-Year
Employment11,906Bottom 6%June 2026
Employment change (3 years)1.7%Top 25%June 2026
Employment change (year over year)-1.9%Bottom 20%June 2026
Labor force12,277Bottom 6%June 2026
Labor force participation64.5%Top 36%2024 ACS 5-Year
Mean annual wage$53,990Bottom 3%2025 OEWS
Median annual wage$42,850Bottom 3%2025 OEWS
Unemployment change (year over year)-0.3%Bottom 30%June 2026
Unemployment rate3.0%Bottom 4%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/064.91.8
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 3.0% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Median household income, successive ACS releases
202120222023202493k86k
Each point is a separate five-year estimate, most recently $92,783 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Jackson, MS
OccupationPeople employedMedian annual wage
Retail Salespersons8,770$29,070
Registered Nurses8,700$82,630
Fast Food and Counter Workers8,460$22,630
Home Health and Personal Care Aides7,800$23,130
Heavy and Tractor-Trailer Truck Drivers6,590$58,100
Laborers and Freight, Stock, and Material Movers, Hand5,890$36,910

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

62% of students met the state standard in mathematics and 55% in reading, across the schools here that reported results.

There are 14.4 students for every full-time teacher, fewer than in most measured places.

Public schools
6
2024-25 school year
Students per teacher
14.4
across all schools here
Math proficiency
62.1%
Top 5% in Mississippi
Reading proficiency
54.6%
Top 13% in Mississippi
SchoolDistrictStudentsPer teacherMathReading
Brandon High SchoolRankin County School District1,60914.2
Brandon Middle SchoolRankin County School District1,15512.866%54%
Rouse ElementaryRankin County School District79816.3
Brandon ElementaryRankin County School District74315.269%65%
StoneBridge ElementaryRankin County School District74215.149%45%
Learning CenterRankin County School District0

38.6% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Mississippi’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $1,382 takes 18% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.0 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
17.9%
Below the 30% cost-burdened threshold
Home price to income
3.0×
median home value ÷ median income
Median gross rent
$1,382
2024 ACS 5-Year
Median home value
$278,900
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.01Top 48%2024 ACS 5-Year
Homeownership rate78.3%Top 45%2024 ACS 5-Year
Housing units ±4579,699Top 6%2024 ACS 5-Year
Median gross rent ±$262$1,382Top 24%2024 ACS 5-Year
Median home value ±$16,082$278,900Top 31%2024 ACS 5-Year
Rent as a share of income17.9%Bottom 45%2024 ACS 5-Year
Vacancy rate4.4%Bottom 26%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
83/ 100
Top 3% of 2,973 published city profiles
Permitting is decreasing, measured from 2020 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 3% since 2020, reaching 25,870 in 2024.

Permitting has turned downward after moving the other way the year before.

Population is still rising, but more slowly than in the preceding year.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 10.3 permitted units per 1,000 residents, building activity is above the median for measured US cities.

Units permitted
262
12 months ending July 2026
Per 1,000 residents
10.3
Top 13% nationally
Year over year
+228%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings
Population, annual estimates
2020202120222023202426k25k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.
Housing units permitted per year
2020202220232024202510945
Annual totals from the Census Building Permits Survey. Permitting in 2025 was lower than 2020 (−34%).

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 92°F and January a low of 37°F.

Normal annual precipitation is 57.3 inches.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station JACKSON INTL AP, 5.9 miles from this location.
Precipitation
JFMAMJJASOND5.8"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation57.3"1991-2020 Normals
Annual snowfall1.0"1991-2020 Normals
Average January low37°F1991-2020 Normals
Average July high92°F1991-2020 Normals
Comfortable months71991-2020 Normals
Seasonal temperature swing35°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

51 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are tornado, hail and cold wave.

HailHigh
TornadoHigh
Strong windModerate
LightningModerate
Ice stormModerate
Cold waveModerate
HurricaneModerate
EarthquakeModerate
LandslideModerate

Low or minimal exposure: heat wave, winter weather, inland flooding, drought, wildfire.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. City values are the population-weighted mean of the counties the city overlaps, using AreaProfile place-to-county land-area weights. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences. AreaProfile does not publish reported crime, and this is not a substitute for it — it says nothing about burglary, theft or assault.

Rankin County records 8.7 homicide deaths per 100,000 residents a year, higher than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 23.1 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 8.7 per 100,000 residents in Rankin County.

Homicide
8.7
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
23.1
per 100,000 residents · under 10 deaths
Drug overdose
8.7
per 100,000 residents · under 10 deaths
Suicide
18.7
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Rankin County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around Brandon rather than Brandon itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

1 major airport lies within 100 miles, the nearest 5 miles away.

AirportCodeDistanceLongest runway
Jackson-Medgar Wiley Evers IntlJAN5 mi8,500 ft
Greenville Mid-DeltaGLH101 mi8,001 ft
Golden Triangle RgnlGTR115 mi8,003 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
77
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Other cities in Jackson, MS

Same metropolitan area, measured the same way
CityCountyPopulationArea ScoreCompare
JacksonHinds County146,63149vs Brandon
MadisonMadison County27,94677vs Brandon
PearlRankin County27,73769vs Brandon
ClintonHinds County27,19565vs Brandon
RidgelandMadison County24,58765vs Brandon
ByramHinds County12,79957vs Brandon
CantonMadison County10,81159vs Brandon
FlowoodRankin County10,58771vs Brandon
Yazoo CityYazoo County10,21938vs Brandon

Every city here is measured on the same scale from the same source releases, so the comparison is like for like. A higher Area Score reflects AreaProfile’s standardized weighting rather than a judgment about which is the better place to live.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

ZIP codes in Brandon

1 published ZIP profiles
ZIPPopulationMedian household incomeArea Score
3904239,142$88,59776