AreaProfile

42101Bowling Green, Kentucky

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 42101.

53
Area Score
Bottom 19% of 3,833 published profiles

How we calculate this

How this area ranks
Opportunity3415th of 4,073 published ZIP areas37
GrowthTop 14% of 3,947 published ZIP areas71
Housing affordability2496th of 4,553 published ZIP areas72
ClimateTop 33% of 4,621 published ZIP areas74
Physical resilience3484th of 4,554 published ZIP areas27
Access4254th of 4,623 published ZIP areas67
Economic stability3656th of 4,591 published ZIP areas42
The quick read

Employment conditions sit below most comparable published ZIP profiles: unemployment is 5.7% and the Opportunity signal places 42101 in the bottom 16%.

Development activity is both elevated and accelerating — 447 housing units permitted over the past twelve months, up 49% on the prior year.

Physical-risk exposure is above the national median, driven mainly by inland flooding, hail and earthquake.

At a glance

Population
65,421
2024 ACS 5-Year
Median household income
$48,217
Bottom 13% nationally
Density
233/sq mi
281.1 sq mi of land
Median age
28.1
2024 ACS 5-Year
City
Bowling Green
Kentucky
Metro area
Bowling Green, KY
Nearest major airport
OWB
61 mi · Owensboro/Daviess County Rgnl
Median home value
$207,200
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 5.7% is lower than 12% of the 4,387 measured US ZIP areas.

Employment fell 0.6% over the past year, to 38,069 employed residents.

Median household income of $48,217 is below 87% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$2,537$48,217Bottom 13%2024 ACS 5-Year
Per capita income ±$1,135$24,219Bottom 11%2024 ACS 5-Year
Poverty rate25.2%Top 11%2024 ACS 5-Year
Average commute21.8 minBottom 19%2024 ACS 5-Year
Bachelor's degree or higher19.3%Bottom 38%2024 ACS 5-Year
Employment38,069Bottom 41%June 2026
Employment change (3 years)3.9%Top 9%June 2026
Employment change (year over year)-0.6%Top 41%June 2026
Labor force40,360Bottom 41%June 2026
Labor force participation64.8%Top 34%2024 ACS 5-Year
Mean annual wage$54,720Bottom 6%2025 OEWS
Median annual wage$45,040Bottom 8%2025 OEWS
Unemployment change (year over year)0.9%Top 8%June 2026
Unemployment rate5.7%Top 12%June 2026
Median household income, successive ACS releases
202120222023202449k43k
Each point is a separate five-year estimate, most recently $48,217 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Bowling Green, KY
OccupationPeople employedMedian annual wage
Retail Salespersons2,720$28,430
Fast Food and Counter Workers2,540$27,650
Laborers and Freight, Stock, and Material Movers, Hand2,070$38,040
Miscellaneous Assemblers and Fabricators2,030$42,940
General and Operations Managers2,010$71,170
Registered Nurses1,870$79,120

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Bowling Green, KY, the city containing this ZIP code.

Housing & affordability

How it’s calculated →

Median rent of $950 takes 24% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 4.3 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
23.6%
Below the 30% cost-burdened threshold
Home price to income
4.3×
median home value ÷ median income
Median gross rent
$950
2024 ACS 5-Year
Median home value
$207,200
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income4.30Top 24%2024 ACS 5-Year
Homeownership rate44.7%Bottom 7%2024 ACS 5-Year
Housing units ±73126,751Top 1%2024 ACS 5-Year
Median gross rent ±$37$950Bottom 43%2024 ACS 5-Year
Median home value ±$7,168$207,200Bottom 46%2024 ACS 5-Year
Rent as a share of income23.6%Top 19%2024 ACS 5-Year
Vacancy rate8.9%Bottom 42%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
71/ 100
Top 14% of 3,947 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

75% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

At 5.9 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
447
12 months ending July 2026
Per 1,000 residents
5.9
Top 25% nationally
Year over year
+49%
vs the prior twelve months
Multifamily share
74.9%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Bowling Green, KY, the city containing this ZIP code.

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 90°F and January a low of 28°F.

Normal annual precipitation is 50.1 inches, including 8.5 inches of snow.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station BOWLING GREEN WARREN CO AP, 6.8 miles from this location.
Precipitation
JFMAMJJASOND5.0"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation50.1"1991-2020 Normals
Annual snowfall8.5"1991-2020 Normals
Average January low28°F1991-2020 Normals
Average July high90°F1991-2020 Normals
Comfortable months71991-2020 Normals
Seasonal temperature swing42°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

27 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, hail and earthquake.

HailHigh
EarthquakeElevated
Ice stormModerate
Inland floodingElevated

Low or minimal exposure: tornado, heat wave, strong wind, cold wave, lightning, winter weather, drought, hurricane, landslide, wildfire.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

Taxes

AreaProfile does not yet publish tax comparisons. No tax dataset has met the source admission test for coverage, methodology transparency and update cadence, and the product rule is to omit a dimension rather than estimate it. The Area Score is calculated without a tax component and the weighting is documented on the methodology page.

Nothing on AreaProfile is individualized tax advice.

Access

5 major airports lie within 100 miles, the nearest 61 miles away.

AirportCodeDistanceLongest runway
Owensboro/Daviess County RgnlOWB61 mi8,000 ft
Nashville IntlBNA66 mi11,030 ft
SmyrnaMQY73 mi8,038 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
53
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

42101 vs Bowling Green

How this ZIP area compares with Bowling Green as a whole. Both figures come from the same ACS release, so the comparison is like for like.

42101
Bowling Green
Median household income
$48,217
vs
$48,873
Per capita income
$24,219
vs
$28,971
Population density
233/sq mi
vs
1,795/sq mi
Median home value
$207,200
vs
$241,900
Median gross rent
$950
vs
$998
Homeownership rate
44.7%
vs
36.6%
Bachelor's degree or higher
19.3%
vs
31.2%
Poverty rate
25.2%
vs
25.6%
Median age
28.1
vs
28.7

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.