28540 — Jacksonville, North Carolina

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 28540. Its median household income runs 14% above Jacksonville as a whole, which is why this ZIP carries a profile of its own.

44out of 100
Area Score
Bottom 8% of 3,113 profiles measured

How we calculate this

How this area ranks

Data updated · 14 sources
Opportunity3,013th of 3,116 ZIP areas measured21
Schools1,999th of 3,047 ZIP areas measured38
GrowthTop 33% of 3,124 ZIP areas measured59
Housing affordabilityTop 24% of 3,112 ZIP areas measured76
ClimateTop 17% of 3,127 ZIP areas measured80
Physical resilience2,997th of 3,127 ZIP areas measured10
Access2,579th of 3,127 ZIP areas measured75
Economic stability2,709th of 3,127 ZIP areas measured29
The quick read

Employment conditions sit below most comparable ZIP areas measured: unemployment is 5.5% and the Opportunity signal places 28540 in the bottom 3%. The unemployment rate is published for Jacksonville, NC, which contains 28540, rather than for 28540 alone.

In the public schools here, 34% of students met the state standard in mathematics, with 15.3 students for every teacher.

Development activity is both elevated and accelerating — 541 housing units permitted over the past twelve months, against 83 the year before. The permit count and 1 other measure here are published for Jacksonville, NC, which contains 28540, rather than for 28540 alone.

These sentences are written by fixed rules from the measurements below — a statement appears because a number crossed a stated threshold, and the values behind it are stored with it. No figure anywhere on this site is invented, estimated or inferred to fill a gap. How this works.

At a glance

Population
49,141
2024 ACS 5-Year
Median household income
$65,625
Bottom 40% nationally
Density
445/sq mi
110.3 sq mi of land
Median age
30.2
2024 ACS 5-Year
City
Jacksonville
North Carolina
Nearest major airport
ILM
40 mi · Wilmington Intl
Median home value
$223,800
2024 ACS 5-Year

Jobs & opportunity

Unemployment across Jacksonville, NC, which contains 28540, is 5.5% — higher than in all but 14% of the 3,127 measured US ZIP areas.

Employment across Jacksonville, NC, which contains 28540, fell 3.4% over the past year, to 16,904 employed residents.

MetricValueCompared nationallySource period
Income of new arrivalsOnslow County, NC’s figurefiling years 2022–2023$53,50617th percentileof 2,996filing years 2022–2023
Income of those who leftOnslow County, NC’s figurefiling years 2022–2023$52,26313th percentileof 2,996filing years 2022–2023
Median household income ±$3,7862024 ACS 5-Year$65,625Bottom 40%of 31,0492024 ACS 5-Year
Per capita income ±$1,9752024 ACS 5-Year$31,632Bottom 32%of 32,8222024 ACS 5-Year
Poverty rate ±3%2024 ACS 5-Year16.2%Bottom 26%of 32,8462024 ACS 5-Year
Average commute ±1.6 min2024 ACS 5-Year25.2 minTop 36%of 32,8872024 ACS 5-Year
Bachelor's degree or higher ±3%2024 ACS 5-Year24.3%Top 47%of 33,1932024 ACS 5-Year
Drove alone to work ±4%2024 ACS 5-Year69.1%28th percentileof 32,7982024 ACS 5-Year
EmploymentJacksonville, NC’s figureJuly 202616,904Bottom 14%of 3,127July 2026
Employment change (3 years)Jacksonville, NC’s figureJuly 2026−6.6%Bottom 2%of 3,127July 2026
Employment change (year over year)Jacksonville, NC’s figureJuly 2026−3.4%Bottom 5%of 3,127July 2026
Labor forceJacksonville, NC’s figureJuly 202617,88614th percentileof 3,127July 2026
Labor force participation ±3%2024 ACS 5-Year71.3%Bottom 27%of 32,8832024 ACS 5-Year
Mean annual wageJacksonville, NC Metro Area’s figure2025 OEWS$51,170Bottom 3%of 2,7602025 OEWS
Median annual wageJacksonville, NC Metro Area’s figure2025 OEWS$40,230Bottom 3%of 2,7602025 OEWS
Public transit to work ±0.1%2024 ACS 5-Year0.0%1st percentileof 32,7982024 ACS 5-Year
Unemployment change (year over year)Jacksonville, NC’s figureJuly 2026−0.3%Top 38%of 3,127July 2026
Unemployment rateJacksonville, NC’s figureJuly 20265.5%Bottom 14%of 3,127July 2026
Worked from home ±2%2024 ACS 5-Year10.0%52nd percentileof 32,7982024 ACS 5-Year

Median household income, successive ACS releases

202120222023202466k52k
Each point is a separate five-year estimate, most recently $65,625 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

Largest occupations — Jacksonville, NC

OccupationPeople employedMedian annual wage
Retail Salespersons2,040$29,480
Fast Food and Counter Workers1,900$27,330
Cooks, Fast Food1,830$22,900
Cashiers1,630$26,380
Stockers and Order Fillers1,330$33,880
Waiters and Waitresses1,140$28,870

Searches the 40 largest occupations here that have a published wage.

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Jacksonville, NC, the city containing this ZIP code.

34% of students met the state standard in mathematics and 42% in reading, across the schools here that reported results.

There are 15.3 students for every full-time teacher across 15 public schools, fewer than in most measured places.

Public schools
15
2024-25 school year
Students per teacher
15.3
across all schools here
Math proficiency
34.4%
Bottom 27% in North Carolina
Reading proficiency
42.5%
Bottom 43% in North Carolina
The 12 largest of 15 public schools, by enrollment.
SchoolDistrictStudentsPer teacherMathReading
Jacksonville HighOnslow County Schools1,44118.542%51%
Southwest HighOnslow County Schools80319.132%37%
Southwest ElementaryOnslow County Schools72014.134%39%
Northwoods Park MiddleOnslow County Schools63316.728%43%
Bell Fork ElementaryOnslow County Schools55114.538%41%
Clear View ElementaryOnslow County Schools53515.3——
Meadow View ElementaryOnslow County Schools52014.138%36%
Southwest MiddleOnslow County Schools51015.026%41%
Blue Creek ElementaryOnslow County Schools49813.524%34%
New Bridge MiddleOnslow County Schools48216.642%59%
Summersill ElementaryOnslow County Schools48212.139%44%
Parkwood ElementaryOnslow County Schools45714.346%48%

58.5% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with, not how the schools perform, so it is shown and not scored.

Public schools only, from the NCES Common Core of Data, placed by ZIP code — which schools are in this place, not which one a particular address is zoned for. A dash in a proficiency column is a gap in the federal file, not a bad result. Proficiency is measured against North Carolina’s own standard, so it is ranked within state. How to read school figures.

Prices for everything a household buys run about 8% below the national average — the Bureau of Economic Analysis index reads 91.8, against 100 for the nation. Nationally, housing drives most of the spread between places in this index; other goods vary far less.

The Federal Housing Finance Agency’s house price index for the Jacksonville, NC Metro Area is up 58% over five years, and up 3.8% over the last year. It follows repeat sales of the same homes, so it measures price change rather than which homes happened to sell.

Homeowners here who pay a tax bill pay a median of $1,513 a year in real estate taxes, about 0.68% of the median home value.

HUD’s Fair Market Rent for a two-bedroom, set near the 40th percentile of recent new leases, is $1,173, some 8% above the $1,091 tenants already here pay.

At HUD’s Fair Market Rent of $1,173 a month for a two-bedroom, keeping rent to 30% of income takes a household income of about $46,900 a year, about 71% of the median household income here of $65,625.

The typical renter household here spends 28% of its income on rent, below the 30% threshold at which a household is considered cost-burdened. Median gross rent runs $1,091 a month.

A median home at $223,800 costs 2.6 times the median income of its owner-occupied households, $86,038, close to the historic benchmark for an affordable market.

Cost of living
91.8

Prices here run about 8% below the national average. The spread between places is driven mostly by housing — goods vary far less — and this excludes taxes.

Published for the Jacksonville, NC Metro Area as a whole. Prices are regional — people shop, commute and rent across a metropolitan area rather than within a city boundary — so this describes the cost of living around this place better than a figure drawn to its own limits would.

Rent as a share of income
28.4%
Below the 30% cost-burdened threshold
Home price to income
2.6×
median home value ÷ owner household income
Market rent, two bedroom
$1,173
what a new lease costs · FY2026
Median gross rent
$1,091
what tenants now pay · 2024 ACS 5-Year
Median home value
$223,800
2024 ACS 5-Year

The figures above are measured against 28540’s median household income of $65,625, which describes the place rather than you. Enter your own and the ratio is recomputed against it. It stays in this browser.

MetricValueCompared nationallySource period
Cost of living indexthe Jacksonville, NC Metro Area’s figure202391.8Top 18%of 2,7372023
Home price change (1 year)the Jacksonville, NC Metro Area’s figure2026 Q2+3.8%65th percentileof 3,0712026 Q2
Home price change (5 years)the Jacksonville, NC Metro Area’s figure2026 Q2+58.3%93rd percentileof 3,0712026 Q2
Home price change (10 years)the Jacksonville, NC Metro Area’s figure2026 Q2+113.1%78th percentileof 3,0712026 Q2
Home price to income ±0.22024 ACS 5-Year2.6Top 46%of 29,2752024 ACS 5-Year
Homeownership rate ±4%2024 ACS 5-Year61.8%18th percentileof 32,7502024 ACS 5-Year
Housing units ±1,0282024 ACS 5-Year21,13197th percentileof 33,4602024 ACS 5-Year
Market rent, one bedroomFY2026$935Top 22%of 3,031FY2026
Market rent, three bedroomFY2026$1,631Top 32%of 3,031FY2026
Market rent, two bedroomFY2026$1,173Top 24%of 3,031FY2026
Median gross rent ±$752024 ACS 5-Year$1,091Bottom 43%of 26,3962024 ACS 5-Year
Median home value ±$10,8412024 ACS 5-Year$223,80051st percentileof 30,8122024 ACS 5-Year
Median property taxes ±$902024 ACS 5-Year$1,51337th percentileof 28,9352024 ACS 5-Year
Owner household income ±$6,3972024 ACS 5-Year$86,038Top 46%of 29,8022024 ACS 5-Year
Property tax rate ±0.05%2024 ACS 5-Year0.68%30th percentileof 24,0992024 ACS 5-Year
Rent as a share of income ±3%2024 ACS 5-Year28.4%Bottom 49%of 26,2472024 ACS 5-Year
Seasonal and second homes ±452024 ACS 5-Year5364th percentileof 33,7722024 ACS 5-Year
Second homes2024 ACS 5-Year0.3%35th percentileof 32,9612024 ACS 5-Year
Vacancy rate2024 ACS 5-Year9.6%65th percentileof 32,7882024 ACS 5-Year
Vacant housing units ±4712024 ACS 5-Year2,08397th percentileof 33,7722024 ACS 5-Year

These measures come from the same ACS release as the income they are compared with. They compare housing cost with local earnings only: transport, groceries, healthcare, insurance and taxes are not in them. How to read affordability, the two rent figures and the cost-of-living index.

Development Momentum

59/ 100
Top 33% of 3,124 published ZIP profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

80% of the 541 units permitted over the past twelve months are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses. The multifamily share is published for Jacksonville, NC, which contains 28540, rather than for 28540 alone.

At 7.6 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas. The permit rate is published for Jacksonville, NC, which contains 28540, rather than for 28540 alone.

Units permitted
541
12 months ending July 2026
Per 1,000 residents
7.6
Top 19% nationally
Year over year
+552%
vs the prior twelve months
Multifamily share
79.9%
units in 5+ unit buildings

People moving in and out

Net migration
+0.3%
of residents, in a year
Arrivals from another state
77%
of people moving in
Income of arrivals
$53,506
average per tax return
Income of those who left
$52,263
average per tax return

Where newcomers came from

  1. San Diego County, CA 1,098 people · 5.3% of arrivals
  2. Pender County, NC 675 people · 3.2% of arrivals
  3. Carteret County, NC 472 people · 2.3% of arrivals
  4. Craven County, NC 459 people · 2.2% of arrivals
  5. New Hanover County, NC 457 people · 2.2% of arrivals

Where people who left went

  1. San Diego County, CA 951 people · 4.7% of departures
  2. Pender County, NC 608 people · 3.0% of departures
  3. Craven County, NC 386 people · 1.9% of departures
  4. New Hanover County, NC 372 people · 1.8% of departures
  5. Carteret County, NC 351 people · 1.7% of departures

Based on the address on federal tax returns, compared with the same filers a year earlier. It counts people who file, and sees a move only when the address on a return changes. Domestic moves only: people arriving from abroad are left out. This is the figure for Onslow County, NC. IRS Statistics of Income, filing years 2022–2023.

The Building Permits Survey is not published for ZIP areas. This is the figure for Jacksonville, NC, the city containing this ZIP code.

Weather & climate

7 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 89°F and January a low of 35°F.

Normal annual precipitation is 56.5 inches.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station NEW RIVER MCAF, 7.3 miles from this location.

Precipitation

JFMAMJJASOND7.5"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation1991-2020 Normals56.5"1991-2020 Normals
Annual snowfall1991-2020 Normals0.6"1991-2020 Normals
Average January low1991-2020 Normals35°F1991-2020 Normals
Average July high1991-2020 Normals89°F1991-2020 Normals
Comfortable months1991-2020 Normals71991-2020 Normals
Seasonal temperature swing1991-2020 Normals35°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. How to read climate and air quality.

Physical risk

10 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, inland flooding and tornado, with hurricane alone responsible for 79% of it. Inland flooding and tornado are independently rated low or minimal nationally, so this describes how the loss is composed, not how large those hazards are.

HurricaneHigh
LightningModerate
Coastal floodingModerate

Low or minimal exposure: winter weather, heat wave, wildfire, tornado, strong wind, inland flooding, ice storm, earthquake, cold wave, hail, landslide, drought, tsunami, volcanic activity, avalanche.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offenses — they say nothing about burglary, theft or assault.

Homicide
4.7
per 100,000 residents
Firearm deaths, all intents
19.7
per 100,000 residents
Drug overdose
22.0
per 100,000 residents
Suicide
22.5
per 100,000 residents

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides, so the firearm figure and the homicide figure above it count some of the same deaths twice over. They overlap and should not be added together.

Death rates are crude rates — deaths divided by population, not adjusted for age — except where a count was too small for the CDC to publish and it modeled the rate, which the card marks. They come from provisional death certificate records, published by the CDC by county and not below it. So they describe the county around 28540 (Onslow County) rather than 28540 itself. They are shown and not scored. How to read death rates.

What this profile does not cover

Each of these is absent for a reason, not by oversight. The Area Score is calculated without them; the weighting is on the methodology page.

Reported crime
Offenses reported to police are published by department rather than by town, so AreaProfile shows a rate only on city profiles, and only where that city’s department submitted every month of a year. A ZIP area is not a jurisdiction, so no department reports for one. Jacksonville carries the figure where its department reported a full year. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Air quality
The EPA publishes an air-quality index only where a monitor sits. There is none in this county, and a modeled value would be a different kind of number from the measured ones everywhere else on this page.
Taxes
Income and sales taxes are not published: no source covers them nationally with a method open enough to check. Property taxes are shown in the housing section but are not part of the score. The cost-of-living index above is a price level for all consumption, not a household budget, and it excludes taxes. Nothing here is individualized tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house.

Access

2 major airports lie within 100 miles, the nearest Wilmington Intl at 40 miles.

MetricValueCompared nationallySource period
Broadband access ±1%2024 ACS 5-Year91.5%Top 39%of 32,6632024 ACS 5-Year
Distance to major airportNASR current cycle40 miBottom 20%of 3,127NASR current cycle
Major airports within 100 milesNASR current cycle2Bottom 9%of 3,127NASR current cycle
No internet access ±2%2024 ACS 5-Year5.2%Top 34%of 32,6632024 ACS 5-Year
AirportCodeDistanceLongest runway
Wilmington IntlILM40 mi8,016 ft
Kinston Rgnl Jetport At Stallings FldISO41 mi11,498 ft
Raleigh-Durham IntlRDU107 mi10,000 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
44
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Data & methodology

Used forSourceSource period
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)
Demographics, IncomeInternal Revenue Service, Statistics of Income Division
U.S. Population Migration Data (county to county)
filing years 2022–2023
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 Normals
HousingU.S. Bureau of Economic Analysis
Regional price parities and county personal income
2023
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWS
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
July 2026
Access, Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-Year
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimate
SafetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
March 2025 to February 2026; May 2025 to April 2026
SchoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2018-19 school year; 2024-25 school year
HousingU.S. Department of Housing and Urban Development, Office of Policy Development and Research
Fair Market Rents
FY2026
HousingU.S. Federal Housing Finance Agency
House Price Index (traditional, all-transactions)
2026 Q2
Current conditionsNOAA National Weather Service
National Weather Service current conditions
Live observation, read when the page opens

Profile recalculated October 8, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology, or every source with how often each updates.

28540 vs Jacksonville

How this ZIP area compares with Jacksonville as a whole. Both figures come from the same ACS release, so the comparison is like for like — a gap here is a real difference between the two places, not two surveys disagreeing.

28540
Jacksonville
Median household income: 28540 is the more favorable of the two.
Median household income
$65,625
vs
$57,697
Per capita income: 28540 is the more favorable of the two.
Per capita income
$31,632
vs
$30,271
Population density
445/sq mi
vs
1,461/sq mi
Median home value
$223,800
vs
$210,100
Median gross rent: 28540 is the more favorable of the two.
Median gross rent
$1,091
vs
$1,321
Homeownership rate
61.8%
vs
38.7%
Bachelor's degree or higher: Jacksonville is the more favorable of the two.
Bachelor's degree or higher
24.3%
vs
26.3%
Poverty rate: Jacksonville is the more favorable of the two.
Poverty rate
16.2%
vs
12.5%
Median age
30.2
vs
23.4

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.