Myrtle Beach-Conway-North Myrtle Beach, SC

Metro Area Profile

383,016 residents. Jobs, income, development, climate and physical risk across the Myrtle Beach-Conway-North Myrtle Beach, SC metropolitan area.

63out of 100
Area Score
Bottom 47% of 379 published profiles

How we calculate this

How this area ranks
OpportunityTop 34% of 379 published metros63
GrowthTop 4% of 821 published metros84
Housing affordability683rd of 822 published metros75
ClimateTop 2% of 822 published metros85
Physical resilience736th of 822 published metros21
AccessTop 23% of 822 published metros91
Economic stability685th of 822 published metros27
The quick read

Housing sits below most published city profiles for affordability: rent takes 23% of median household income and the median home is 4.3 times it — each just short of the thresholds that would count as strained, but both toward the costly end.

Physical-risk exposure is above the national median, driven mainly by hurricane, earthquake and coastal flooding.

A major airport is 16 miles away, giving the area unusually direct access to the national air network.

At a glance

Population
383,016
2024 ACS 5-Year
Median household income
$66,880
Top 50% nationally
Density
338/sq mi
1133.2 sq mi of land
Median age
48.7
2024 ACS 5-Year
County
Metro area
Myrtle Beach-Conway-North Myrtle Beach, SC
Nearest major airport
MYR
16 mi · Myrtle Beach Intl
Median home value
$287,700
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.7% is lower than 31% of the 379 measured US metros.

Employment grew 4.8% over the past year, to 181,029 employed residents.

MetricValueCompared with peersSource period
Median household income ±$1,763$66,880Top 50%2024 ACS 5-Year
Per capita income ±$913$38,025Top 37%2024 ACS 5-Year
Poverty rate13.2%Bottom 47%2024 ACS 5-Year
Average commute24.6 minTop 45%2024 ACS 5-Year
Bachelor's degree or higher27.1%Top 43%2024 ACS 5-Year
Employment181,029Top 35%June 2026
Employment change (3 years)8.6%Top 1%June 2026
Employment change (year over year)4.8%Top 1%June 2026
Labor force189,916Top 36%June 2026
Labor force participation53.4%Bottom 12%2024 ACS 5-Year
Mean annual wage$49,710Bottom 2%2025 OEWS
Median annual wage$37,930Bottom 2%2025 OEWS
Metro employment146,260Top 40%2025 OEWS
Unemployment change (year over year)-0.3%Bottom 29%June 2026
Unemployment rate4.7%Top 31%June 2026
Unemployment rate
2021/062022/032022/122023/092024/062025/032025/102026/066.03.0
Monthly unemployment rate from the Bureau of Labor Statistics, most recent value 4.7% in June 2026. A break in the line is a month the Bureau of Labor Statistics did not publish for this area — it is left empty rather than estimated.
Largest occupations — Myrtle Beach-Conway-North Myrtle Beach, SC
OccupationPeople employedMedian annual wage
Retail Salespersons7,780$29,320
Waiters and Waitresses6,390$17,350
Fast Food and Counter Workers5,200$27,600
Cashiers4,710$27,850
Cooks, Restaurant3,420$35,190
Registered Nurses3,150$80,640

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

Housing & affordability

How it’s calculated →

Median rent of $1,255 takes 23% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 4.3 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
22.5%
Below the 30% cost-burdened threshold
Home price to income
4.3×
median home value ÷ median income
Median gross rent
$1,255
2024 ACS 5-Year
Median home value
$287,700
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income4.30Top 22%2024 ACS 5-Year
Homeownership rate77.3%Top 10%2024 ACS 5-Year
Housing units ±130217,419Top 12%2024 ACS 5-Year
Median gross rent ±$35$1,255Top 19%2024 ACS 5-Year
Median home value ±$4,754$287,700Top 28%2024 ACS 5-Year
Rent as a share of income22.5%Top 10%2024 ACS 5-Year
Vacancy rate27.0%Top 5%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
84/ 100
Top 4% of 821 published city profiles
Permitting is decreasing, measured from 2024 to 2025.

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

Population has grown 17% since 2020, reaching 413,391 in 2024.

New construction is predominantly single-family: only 1% of permitted units are in buildings of five or more homes.

At 16.1 permitted units per 1,000 residents, building activity is above the median for measured US metros.

Units permitted
6,171
12 months ending July 2026
Per 1,000 residents
16.1
Top 1% nationally
Year over year
−12%
vs the prior twelve months
Multifamily share
1.2%
units in 5+ unit buildings
Population, annual estimates
20202021202220232024413k354k
Census Population Estimates Program, July 1 of each year. These annual estimates are designed for year-over-year comparison, unlike the ACS five-year figure shown as this profile's population.

Weather & climate

8 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 88°F and January a low of 37°F.

Normal annual precipitation is 48.5 inches.

30°50°70°90°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station N MYRTLE BCH AP, 16.0 miles from this location.
Precipitation
JFMAMJJASOND6.7"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation48.5"1991-2020 Normals
Average January low37°F1991-2020 Normals
Average July high88°F1991-2020 Normals
Comfortable months81991-2020 Normals
Seasonal temperature swing34°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

21 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, earthquake and coastal flooding.

HurricaneHigh
EarthquakeElevated
LightningModerate
Coastal floodingModerate

Low or minimal exposure: tornado, winter weather, heat wave, ice storm, inland flooding, wildfire, cold wave, strong wind, drought, hail, landslide.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. This value is the population-weighted mean of all component counties; expected annual loss is their sum. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
The FBI’s Crime Data Explorer is the only source for reported offences with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. What is published above under Safety is a different measurement — deaths rather than offences, from death certificates rather than police returns — and it covers no property crime at all.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

2 major airports lie within 100 miles, the nearest 16 miles away.

AirportCodeDistanceLongest runway
Myrtle Beach IntlMYR16 mi9,503 ft
Wilmington IntlILM66 mi8,016 ft
Columbia MetroCAE123 mi8,601 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
63
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.