53913Baraboo, Wisconsin

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 53913.

73out of 100
Area Score
Top 11% of 5,298 profiles measured

How we calculate this

How this area ranks
OpportunityTop 10% of 6,210 ZIP areas measured78
SchoolsTop 45% of 4,422 ZIP areas measured56
GrowthTop 2% of 5,428 ZIP areas measured84
Housing affordabilityTop 13% of 6,685 ZIP areas measured98
Climate6345th of 6,789 ZIP areas measured56
Physical resilienceTop 47% of 6,709 ZIP areas measured61
Access4889th of 6,791 ZIP areas measured85
Economic stabilityTop 33% of 6,742 ZIP areas measured69
The quick read

53913 ranks in the top 10% of published ZIP profiles for employment opportunity, with unemployment at 2.8% and median household income of $74,629.

Development activity is both elevated and accelerating — 225 housing units permitted over the past twelve months, up 231% on the prior year.

Housing is more affordable relative to local incomes than in most published city profiles: rent takes 16% of median household income and the median home is 3.1 times it.

At a glance

Population
21,704
2024 ACS 5-Year
Median household income
$74,629
Top 45% nationally
Density
156/sq mi
138.9 sq mi of land
Median age
40.6
2024 ACS 5-Year
City
Baraboo
Wisconsin
Metro area
Baraboo, WI
Nearest major airport
MSN
31 mi · Dane County Rgnl/Truax Fld
Median home value
$234,900
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 2.8% is lower than 98% of the 6,544 measured US ZIP areas.

Employment grew 1.6% over the past year, to 36,742 employed residents.

MetricValueCompared nationallySource period
Median household income ±$4,937$74,629Top 45%of 31,2952024 ACS 5-Year
Per capita income ±$1,835$40,452Top 38%of 32,8222024 ACS 5-Year
Poverty rate8.6%Bottom 40%of 32,9702024 ACS 5-Year
Average commute23.4 minBottom 27%of 32,8872024 ACS 5-Year
Bachelor's degree or higher26.0%Top 43%of 33,1932024 ACS 5-Year
Employment36,742Bottom 37%of 6,544June 2026
Employment change (3 years)1.5%Top 30%of 6,542June 2026
Employment change (year over year)1.6%Top 7%of 6,544June 2026
Labor force37,812Bottom 37%of 6,544June 2026
Labor force participation67.8%Top 22%of 33,2522024 ACS 5-Year
Unemployment change (year over year)0.1%Top 48%of 6,544June 2026
Unemployment rate2.8%Bottom 2%of 6,544June 2026
Median household income, successive ACS releases
202120222023202475k63k
Each point is a separate five-year estimate, most recently $74,629 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Baraboo, WI, the city containing this ZIP code.

40% of students met the state standard in mathematics and 34% in reading, across the schools here that reported results.

There are 12.4 students for every full-time teacher, fewer than in most measured places.

Public schools
8
2024-25 school year
Students per teacher
12.4
across all schools here
Math proficiency
40.4%
Top 44% in Wisconsin
Reading proficiency
33.7%
Bottom 37% in Wisconsin
SchoolDistrictStudentsPer teacherMathReading
Baraboo HighBaraboo School District88513.6
Jack Young MiddleBaraboo School District54811.227%27%
East ElementaryBaraboo School District33412.461%41%
Willson ElementaryBaraboo School District28411.841%41%
Al Behrman ElementaryBaraboo School District27810.341%31%
Baraboo Early Learning CooperativeBaraboo School District11638.7
West Elementary-Kindergarten CenterBaraboo School District355.8
BELC--Renewal Head StartBaraboo School District1515.0

8.6% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against Wisconsin’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $985 takes 16% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.1 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
15.8%
Below the 30% cost-burdened threshold
Home price to income
3.1×
median home value ÷ median income
Median gross rent
$985
2024 ACS 5-Year
Median home value
$234,900
2024 ACS 5-Year
MetricValueCompared nationallySource period
Home price to income3.15Top 49%of 30,4042024 ACS 5-Year
Homeownership rate67.4%Bottom 25%of 32,9102024 ACS 5-Year
Housing units ±40710,612Top 15%of 33,7722024 ACS 5-Year
Median gross rent ±$47$985Bottom 47%of 26,6182024 ACS 5-Year
Median home value ±$10,471$234,900Top 46%of 30,9412024 ACS 5-Year
Rent as a share of income15.8%Bottom 36%of 26,4702024 ACS 5-Year
Vacancy rate6.8%Bottom 32%of 33,0282024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
84/ 100
Top 2% of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

84% of recently permitted units are in buildings of five or more homes, so new supply is concentrated in apartments and condominiums rather than detached houses.

At 17.6 permitted units per 1,000 residents, building activity is above the median for measured US ZIP areas.

Units permitted
225
12 months ending July 2026
Per 1,000 residents
17.6
Top 3% nationally
Year over year
+231%
vs the prior twelve months
Multifamily share
83.6%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Baraboo, WI, the city containing this ZIP code.

Weather & climate

5 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 83°F and January a low of 10°F.

Normal annual precipitation is 38.9 inches, including 42.7 inches of snow.

Air quality measures a median index of 37, in the Good band, and no day in the year passed 100.

0°20°40°60°80°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station BARABOO, 2.4 miles from this location.
Precipitation
JFMAMJJASOND5.6"
Normal monthly precipitation, in inches.
MetricValueSource period
90th percentile air quality index53.02024 calendar year
Annual precipitation38.9"1991-2020 Normals
Annual snowfall42.7"1991-2020 Normals
Average January low10°F1991-2020 Normals
Average July high83°F1991-2020 Normals
Comfortable months51991-2020 Normals
Days above AQI 10002024 calendar year
Median air quality index37.02024 calendar year
Seasonal temperature swing53°F1991-2020 Normals
Air quality
Median air quality index
37
Good on a typical day
Worst tenth of days
53
90th percentile index
Days above 100
0
unhealthy for sensitive groups

A comfortable median and a bad tail are different problems. Wildfire smoke and summer ozone show up in the worst tenth of days, not in the middle of the year.

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today. Air quality is measured rather than modelled, by EPA monitors, and published by county only where a monitor sits — roughly half the counties AreaProfile publishes have one, and the rest show nothing rather than an estimate. Air masses are regional, so a county reading describes the air over a place reasonably well, but it is still the county reading.

Physical risk

61 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are inland flooding, tornado and hail.

HailElevated
TornadoModerate
Inland floodingElevated
LightningModerate

Low or minimal exposure: landslide, cold wave, heat wave, strong wind, ice storm, winter weather, drought, wildfire, earthquake, hurricane.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

These are deaths, not offences — they say nothing about burglary, theft or assault.

Sauk County records 2.0 homicide deaths per 100,000 residents a year, lower than most counties measured. The CDC does not publish this below county level.

Firearm deaths of all intents run at 21.2 per 100,000 — more than the homicide rate, because nationally most firearm deaths are suicides.

Drug overdose deaths run at 10.6 per 100,000 residents in Sauk County.

Homicide
2.0
per 100,000 residents · under 10 deaths
Firearm deaths, all intents
21.2
per 100,000 residents · under 10 deaths
Drug overdose
10.6
per 100,000 residents · under 10 deaths
Suicide
19.7
per 100,000 residents · under 10 deaths

Firearm deaths count every intent together, and nationally the majority are suicides rather than homicides. The two columns overlap and should not be added.

Age-adjusted rates from provisional death certificate records, published by the CDC for Sauk County as a whole — these rates are not published below county level. A county can hold both a dense city centre and a suburb whose experience of it is nothing alike, so this describes the county around 53913 rather than 53913 itself. That is why AreaProfile shows these figures and does not put them in the Area Score. Where fewer than ten deaths were recorded the count is suppressed at source, and a rate built on single figures moves sharply between releases. What this measure has that reported crime does not: a death certificate is filed whether or not the local police agency submitted a return that year, so the figures stay comparable between places and over time.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Reported crime
Offences reported to police are published by department rather than by town, and only where a department reported every month of the year. No municipal department reports for this place — many smaller communities are policed by the county — so there is no figure to show. A partial year is never scaled up to look complete, and arrest counts or news volume are never substituted for it.
Taxes
Taxes are not published: no source covers them nationally with a method open enough to check. Cost of living now is — the index above is the Bureau of Economic Analysis price parity for this area — but it is a price level for all consumption rather than a budget for a household, its spread is driven mostly by housing, and it excludes taxes. Housing affordability is computed separately from rent, price and income, because that answers a narrower and more actionable question. Nothing here is individualised tax advice.
Anything about a specific address
Every figure describes an area, not a street or a house. School attendance zones, insurance pricing and the character of a neighbourhood all vary within the places measured here.

Access

4 major airports lie within 100 miles, the nearest 31 miles away.

AirportCodeDistanceLongest runway
Dane County Rgnl/Truax FldMSN31 mi9,006 ft
Wittman RgnlOSH68 mi8,002 ft
Appleton IntlATW80 mi8,003 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

Customize your score

What matters to you?

Choose what you weight most heavily. Nothing is saved to an account — your preferences stay in this browser, and the Area Score never changes.

Area Score
73
Your Score

Select one or more priorities to see how this location scores against them.

Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
safetyU.S. Centers for Disease Control and Prevention, National Center for Health Statistics
Provisional county-level mortality by intent
April, 2025 to March, 2026Quarterly, with a rolling twelve-month window alongside complete calendar years
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them
ClimateU.S. Environmental Protection Agency, Air Quality System
Daily Air Quality Index by county
2024 calendar yearAnnually, once a calendar year is complete

Profile recalculated August 30, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

53913 vs Baraboo

How this ZIP area compares with Baraboo as a whole. Both figures come from the same ACS release, so the comparison is like for like.

53913
Baraboo
Median household income
$74,629
vs
$69,750
Per capita income
$40,452
vs
$39,597
Population density
156/sq mi
vs
1,689/sq mi
Median home value
$234,900
vs
$222,100
Median gross rent
$985
vs
$940
Homeownership rate
67.4%
vs
62.8%
Bachelor's degree or higher
26.0%
vs
25.9%
Poverty rate
8.6%
vs
8.4%
Median age
40.6
vs
40.4

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.