Prichard and Deming receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
Prichard
Deming
Opportunity
14 · Bottom 1%
vs14 · Bottom 1%
Growth
25 · Bottom 12%
vs17 · Bottom 6%
Climate
78 · Top 21%
vs63 · Bottom 27%
Physical resilience
26 · Bottom 21%
vs25 · Bottom 20%
Housing affordability
72 · Bottom 37%
vs86 · Top 41%
Access
97 · Top 29%
vs95 · Top 40%
Economic stability
14 · Bottom 1%
vs15 · Bottom 1%
Measured values
| Metric | Prichard | Deming | Source period |
|---|---|---|---|
| Population | 18,961 | 15,221 | 2024 ACS 5-Year |
| Median household income | $36,588 | $34,165 | 2024 ACS 5-Year |
| Per capita income | $18,290 | $22,185 | 2024 ACS 5-Year |
| Population density | 746/sq mi | 911/sq mi | 2024 ACS 5-Year |
| Median home value | $85,700 | $127,400 | 2024 ACS 5-Year |
| Median gross rent | $922 | $586 | 2024 ACS 5-Year |
| Homeownership rate | 55.0% | 65.8% | 2024 ACS 5-Year |
| Unemployment rate | 7.0% | 13.2% | June 2026 |
| Employment change (year over year) | -1.9% | -1.5% | June 2026 |
| Bachelor's degree or higher | 10.8% | 15.9% | 2024 ACS 5-Year |
| Poverty rate | 30.6% | 30.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 5 | 2 | 12 months ending July 2026 |
| Permits per 1,000 residents | 0.3 | 0.1 | 12 months ending July 2026 |
| Permit change (year over year) | -54.5% | -60.0% | 12 months ending July 2026 |
| Average July high | 91°F | 96°F | 1991-2020 Normals |
| Average January low | 41°F | 27°F | 1991-2020 Normals |
| Annual precipitation | 67.1" | 9.3" | 1991-2020 Normals |
| Distance to major airport | 9 mi | 2 mi | NASR current cycle |
| Average commute | 25.7 min | 18.5 min | 2024 ACS 5-Year |
| Median age | 38.8 | 35.2 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Prichard
Elevated or high exposure: hurricane.
Deming
Elevated or high exposure: drought, wildfire, heat wave.
Full profiles: Prichard, AL · Deming, NM · How this is calculated: methodology