DeForest receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Portage
DeForest
Opportunity
69 · Top 25%
vs80 · Top 7%
Growth
63 · Top 28%
vs88 · Top 1%
Climate
56 · Bottom 7%
vs57 · Bottom 9%
Physical resilience
37 · Bottom 30%
vs92 · Top 9%
Housing affordability
97 · Top 16%
vs96 · Top 18%
Access
87 · Bottom 33%
vs97 · Top 29%
Economic stability
48 · Bottom 29%
vs77 · Top 12%
Measured values
| Metric | Portage | DeForest | Source period |
|---|---|---|---|
| Population | 10,236 | 11,501 | 2024 ACS 5-Year |
| Median household income | $64,722 | $106,419 | 2024 ACS 5-Year |
| Per capita income | $31,118 | $53,093 | 2024 ACS 5-Year |
| Population density | 1,147/sq mi | 1,221/sq mi | 2024 ACS 5-Year |
| Median home value | $204,900 | $359,600 | 2024 ACS 5-Year |
| Median gross rent | $1,008 | $1,442 | 2024 ACS 5-Year |
| Homeownership rate | 58.6% | 77.9% | 2024 ACS 5-Year |
| Unemployment rate | 3.2% | 3.0% | June 2026 |
| Employment change (year over year) | 0.6% | -0.3% | June 2026 |
| Bachelor's degree or higher | 19.9% | 41.7% | 2024 ACS 5-Year |
| Poverty rate | 13.5% | 5.7% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 60 | 613 | 12 months ending July 2026 |
| Permits per 1,000 residents | 5.9 | 53.3 | 12 months ending July 2026 |
| Permit change (year over year) | 185.7% | 101.6% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 10°F | 12°F | 1991-2020 Normals |
| Annual precipitation | 38.3" | 37.1" | 1991-2020 Normals |
| Distance to major airport | 29 mi | 6 mi | NASR current cycle |
| Average commute | 23.8 min | 27.1 min | 2024 ACS 5-Year |
| Median age | 37.8 | 40.7 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Portage
Elevated or high exposure: hail.
DeForest
Elevated or high exposure: hail.
Full profiles: Portage, WI · DeForest, WI · How this is calculated: methodology