Hilton Head Island-Bluffton-Port Royal vs Naples-Marco Island
Which is the better fit for you?
Hilton Head Island-Bluffton-Port Royal receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
Measured values
| Metric | Hilton Head Island-Bluffton-Port Royal | Naples-Marco Island | Source period |
|---|---|---|---|
| Population | 227,455 | 398,291 | 2024 ACS 5-Year |
| Median household income | $83,304 | $90,045 | 2024 ACS 5-Year |
| Per capita income | $51,125 | $62,079 | 2024 ACS 5-Year |
| Population density | 185/sq mi | 199/sq mi | 2024 ACS 5-Year |
| Median home value | $439,500 | $540,700 | 2024 ACS 5-Year |
| Median gross rent | $1,573 | $1,862 | 2024 ACS 5-Year |
| Homeownership rate | 76.1% | 76.6% | 2024 ACS 5-Year |
| Unemployment rate | 4.1% | 4.8% | June 2026 |
| Employment change (year over year) | 1.9% | -0.7% | June 2026 |
| Bachelor's degree or higher | 43.1% | 40.3% | 2024 ACS 5-Year |
| Poverty rate | 10.8% | 10.7% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 2,626 | 3,022 | 12 months ending July 2026 |
| Permits per 1,000 residents | 11.5 | 7.6 | 12 months ending July 2026 |
| Permit change (year over year) | -24.5% | -7.0% | 12 months ending July 2026 |
| Average July high | 92°F | 93°F | 1991-2020 Normals |
| Average January low | 40°F | 53°F | 1991-2020 Normals |
| Annual precipitation | 45.0" | 55.3" | 1991-2020 Normals |
| Distance to major airport | 28 mi | 36 mi | NASR current cycle |
| Average commute | 26.1 min | 28.1 min | 2024 ACS 5-Year |
| Median age | 47.7 | 53.3 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Hilton Head Island-Bluffton-Port Royal
Elevated or high exposure: hurricane, earthquake, coastal flooding.
Naples-Marco Island
Elevated or high exposure: hurricane, cold wave, inland flooding.
Your best match
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Select your priorities to see which of the two fits them better.
Full profiles: Hilton Head Island-Bluffton-Port Royal, SC Metro Area · Naples-Marco Island, FL Metro Area · How this is calculated: methodology