Emporia vs Wilson

Which is the better fit for you?

Emporia, KS
49
Area Score
Bottom 18% nationally
Wilson, NC
47
Area Score
Bottom 12% nationally

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Emporia receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.

If you are moving

What the difference in prices, rent, homes and weather comes to, using the published figures for the two places. Add your income to see what it would take to keep pace.

Moving from Emporia to Wilson

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Everyday prices
The Bureau of Economic Analysis publishes no regional price index for Emporia or Wilson, so nothing here is estimated in its place.
Income to keep the same purchasing power
Needs a price index for both places.
A new two-bedroom lease
+$148 a month
HUD benchmarks it at $1,025 in Wilson against $877 in Emporia.
The median home
59% more
$210,700 in Wilson against $132,700 in Emporia.
The weather you would swap
Winters 10°F milder
Normal January lows are 31°F in Wilson against 21°F in Emporia; July highs are 91°F against 90°F (summers 1°F hotter).

These are differences between published figures, not a forecast of your budget. Income and sales taxes, commuting, schools, insurance and the job you would actually get are not in them, and a price index describes a metropolitan area, so two places in one metro read the same. HUD’s rent is a benchmark for a new lease, not a listing.

Signals

Emporia
Wilson
Opportunity
20 · Bottom 1%
vs
20 · Bottom 1%
Growth: Emporia is the more favorable of the two.
Growth
40 · Bottom 28%
vs
33 · Bottom 18%
Climate: Wilson is the more favorable of the two.
Climate
69 · Bottom 44%
vs
75 · Top 28%
Physical resilience: Emporia is the more favorable of the two.
Physical resilience
55 · Bottom 47%
vs
51 · Bottom 44%
Housing affordability: Emporia is the more favorable of the two.
Housing affordability
81 · Top 10%
vs
76 · Top 22%
Schools: Emporia is the more favorable of the two.
Schools
42 · Bottom 41%
vs
35 · Bottom 31%
Access: Wilson is the more favorable of the two.
Access
73 · Bottom 14%
vs
80 · Bottom 21%
Economic stability: Emporia is the more favorable of the two.
Economic stability
47 · Bottom 30%
vs
29 · Bottom 9%

Measured values

MetricEmporiaWilsonSource period
Population24,13148,3702024 ACS 5-Year
Median household income — the two are too close to separate$52,704 ±$4,498$52,485 ±$4,4302024 ACS 5-Year
Per capita income$27,304$31,704 — more favorable2024 ACS 5-Year
Population density1,938/sq mi1,532/sq mi2024 ACS 5-Year
Median home value$132,700$210,7002024 ACS 5-Year
Median gross rent$815 — more favorable$9712024 ACS 5-Year
Market rent, two bedroom$877 — more favorable$1,025FY2026
Homeownership rate49.9%49.1%2024 ACS 5-Year
Unemployment rate5.4% — more favorable5.7%July 2026
Employment change (year over year)−3.8%−2.6% — more favorableJuly 2026
Bachelor's degree or higher — the two are too close to separate24.4% ±3%24.5% ±2%2024 ACS 5-Year
Poverty rate13.8% — more favorable22.6%2024 ACS 5-Year
Housing units permitted (12 months)2519612 months ending July 2026
Permits per 1,000 residents1.04.1 — more favorable12 months ending July 2026
Permit change (year over year)+177.8%−44.6%12 months ending July 2026
Average July high90°F91°F1991-2020 Normals
Average January low21°F31°F1991-2020 Normals
Annual precipitation34.8"44.4"1991-2020 Normals
Distance to major airport47 mi33 mi — more favorableNASR current cycle
Average commute13.9 min — more favorable23.3 min2024 ACS 5-Year
Median age30.239.52024 ACS 5-Year
Public schools8192024-25 school year
Students per teacher14.5 — more favorable16.52024-25 school year
Math proficiency25.3%38.0%2018-19 school year
Reading proficiency30.9%43.5%2018-19 school year
Free or reduced-price lunch eligibility62.8%95.6%2024-25 school year

A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.

2 rows above show both figures with a ± margin and neither in bold. Those come from the American Community Survey, which samples rather than counts, and the gap between the two is smaller than the uncertainty on the figures themselves — so the survey did not find a difference to report, and calling either one the winner would be reading a result out of noise.

The number of units permitted is not marked because the larger place always permits more; the per-resident rate is the fair comparison. The year-over-year change is not marked either: a percentage on fewer than 300 units swings on a handful of permits.

Kansas and North Carolina do not give the same test. Each state writes its own assessment and sets its own passing score, so the two proficiency rows above are not directly comparable — the difference between them partly measures which standard is harder. Students per teacher and the school count are unaffected, and each profile ranks its own proficiency within its own state.

Physical risk tradeoff

Emporia

Elevated or high exposure: wildfire, tornado, heat wave.

Wilson

Elevated or high exposure: hurricane.

Your best match

Weight what matters to you. Your preferences stay in this browser and never change either Area Score.

Emporia
—
Emporia: Your Score
49
Area Score
Wilson
—
Wilson: Your Score
47
Area Score

Select your priorities to see which of the two fits them better.

Full profiles: Emporia, KS · Wilson, NC · How this is calculated: methodology