Chula Vista vs Imperial Beach

Which is the better fit for you?

Chula Vista, CA
49
Area Score
Bottom 16% nationally
Imperial Beach, CA
37
Area Score
Bottom 1% nationally

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Chula Vista receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.

If you are moving

What the difference in prices, rent, homes and weather comes to, using the published figures for the two places. Add your income to see what it would take to keep pace.

Moving from Chula Vista to Imperial Beach

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Everyday prices
About the same
Regional price level 110.7 against 110.7 (US = 100). Both places sit in the same price region, so the index cannot tell them apart.
Income to keep the same purchasing power
Enter your household income to see it.
A new two-bedroom lease
−$207 a month
HUD benchmarks it at $2,950 in Imperial Beach against $3,157 in Chula Vista.
The median home
13% more
$857,000 in Imperial Beach against $758,700 in Chula Vista.
The weather you would swap
Winters 3°F milder
Normal January lows are 47°F in Imperial Beach against 44°F in Chula Vista; July highs are 73°F against 78°F (summers 5°F cooler).

These are differences between published figures, not a forecast of your budget. Income and sales taxes, commuting, schools, insurance and the job you would actually get are not in them, and a price index describes a metropolitan area, so two places in one metro read the same. HUD’s rent is a benchmark for a new lease, not a listing.

Signals

Chula Vista
Imperial Beach
Opportunity: Chula Vista is the more favorable of the two.
Opportunity
44 · Bottom 25%
vs
37 · Bottom 13%
Growth: Chula Vista is the more favorable of the two.
Growth
60 · Top 29%
vs
36 · Bottom 23%
Climate
100 · Top 4%
vs
100 · Top 4%
Physical resilience
9 · Bottom 3%
vs
9 · Bottom 3%
Housing affordability: Chula Vista is the more favorable of the two.
Housing affordability
37 · Bottom 7%
vs
31 · Bottom 4%
Schools: Chula Vista is the more favorable of the two.
Schools
53 · Top 45%
vs
7 · Bottom 2%
Access: Chula Vista is the more favorable of the two.
Access
49 · Bottom 3%
vs
45 · Bottom 3%
Economic stability: Chula Vista is the more favorable of the two.
Economic stability
61 · Top 44%
vs
53 · Bottom 41%

Measured values

MetricChula VistaImperial BeachSource period
Population276,37525,7642024 ACS 5-Year
Median household income$108,032 — more favorable$86,1112024 ACS 5-Year
Per capita income — the two are too close to separate$41,343 ±$1,118$42,196 ±$3,6342024 ACS 5-Year
Population density5,568/sq mi6,006/sq mi2024 ACS 5-Year
Median home value$758,700$857,0002024 ACS 5-Year
Median gross rent$2,229$2,011 — more favorable2024 ACS 5-Year
Market rent, two bedroom$3,157$2,950 — more favorableFY2026
Cost of living index110.7110.72023
Homeownership rate59.8%31.3%2024 ACS 5-Year
Unemployment rate5.1% — more favorable5.2%July 2026
Employment change (year over year)−2.0%−2.0%July 2026
Bachelor's degree or higher33.2% — more favorable26.7%2024 ACS 5-Year
Poverty rate8.5% — more favorable13.9%2024 ACS 5-Year
Housing units permitted (12 months)9416112 months ending July 2026
Permits per 1,000 residents3.4 — more favorable2.412 months ending July 2026
Permit change (year over year)+26.6%−31.5%12 months ending July 2026
Average July high78°F73°F1991-2020 Normals
Average January low44°F47°F1991-2020 Normals
Annual precipitation10.2"8.6"1991-2020 Normals
Distance to major airport85 mi — more favorable91 miNASR current cycle
Average commute — the two are too close to separate30.7 min ±0.6 min29.2 min ±1.5 min2024 ACS 5-Year
Median age37.135.12024 ACS 5-Year
Public schools6862024-25 school year
Students per teacher22.2 — more favorable23.92024-25 school year
Math proficiency43.5% — more favorable21.8%2018-19 school year
Reading proficiency62.5% — more favorable39.4%2018-19 school year
Free or reduced-price lunch eligibility50.5%71.5%2024-25 school year

A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.

2 rows above show both figures with a ± margin and neither in bold. Those come from the American Community Survey, which samples rather than counts, and the gap between the two is smaller than the uncertainty on the figures themselves — so the survey did not find a difference to report, and calling either one the winner would be reading a result out of noise.

The number of units permitted is not marked because the larger place always permits more; the per-resident rate is the fair comparison. The year-over-year change is not marked either: a percentage on fewer than 300 units swings on a handful of permits.

Physical risk tradeoff

Chula Vista

Elevated or high exposure: wildfire, earthquake.

Imperial Beach

Elevated or high exposure: wildfire, earthquake.

Your best match

Weight what matters to you. Your preferences stay in this browser and never change either Area Score.

Chula Vista
—
Chula Vista: Your Score
49
Area Score
Imperial Beach
—
Imperial Beach: Your Score
37
Area Score

Select your priorities to see which of the two fits them better.

Full profiles: Chula Vista, CA · Imperial Beach, CA · How this is calculated: methodology