97128 receives the higher standardized Area Score. That reflects AreaProfile's weighting, not a judgment about which place is better to live in.
Signals
97128
97478
Opportunity
41 · Bottom 23%
vs43 · Bottom 26%
Growth
47 · Bottom 45%
vs44 · Bottom 40%
Climate
74 · Top 36%
vs74 · Top 36%
Physical resilience
39 · Bottom 31%
vs29 · Bottom 23%
Housing affordability
63 · Bottom 26%
vs73 · Bottom 40%
Access
74 · Bottom 15%
vs85 · Bottom 29%
Economic stability
44 · Bottom 25%
vs62 · Top 46%
Measured values
| Metric | 97128 | 97478 | Source period |
|---|---|---|---|
| Population | 38,664 | 39,373 | 2024 ACS 5-Year |
| Median household income | $75,896 | $80,086 | 2024 ACS 5-Year |
| Per capita income | $37,270 | $36,887 | 2024 ACS 5-Year |
| Population density | 345/sq mi | 234/sq mi | 2024 ACS 5-Year |
| Median home value | $457,600 | $387,700 | 2024 ACS 5-Year |
| Median gross rent | $1,384 | $1,370 | 2024 ACS 5-Year |
| Homeownership rate | 65.8% | 69.0% | 2024 ACS 5-Year |
| Unemployment rate | 5.3% | 5.4% | June 2026 |
| Employment change (year over year) | -0.8% | -0.5% | June 2026 |
| Bachelor's degree or higher | 28.6% | 22.3% | 2024 ACS 5-Year |
| Poverty rate | 15.9% | 10.4% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 45 | 260 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.3 | 4.2 | 12 months ending July 2026 |
| Permit change (year over year) | 104.5% | -37.9% | 12 months ending July 2026 |
| Average July high | 83°F | 84°F | 1991-2020 Normals |
| Average January low | 35°F | 35°F | 1991-2020 Normals |
| Annual precipitation | 37.6" | 40.8" | 1991-2020 Normals |
| Distance to major airport | 42 mi | 19 mi | NASR current cycle |
| Average commute | 23.3 min | 23.4 min | 2024 ACS 5-Year |
| Median age | 40.4 | 39.7 | 2024 ACS 5-Year |
| Public schools | 8 | 9 | 2024-25 school year |
| Students per teacher | 18.05 | 18.49 | 2024-25 school year |
| Free or reduced-price lunch eligibility | 79.2% | 81.6% | 2024-25 school year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
97128
Elevated or high exposure: earthquake, heat wave.
97478
Elevated or high exposure: earthquake, inland flooding.
Full profiles: 97128 — McMinnville, OR · 97478 — Springfield, OR · How this is calculated: methodology