AreaProfile

28301Fayetteville, North Carolina

Area Profile

Income, jobs, climate, physical risk and development data for ZIP code 28301.

40
Area Score
Bottom 1% of 5,298 published profiles

How we calculate this

How this area ranks
Opportunity6062nd of 6,210 published ZIP areas20
Schools4381st of 4,422 published ZIP areas8
Growth5013th of 5,428 published ZIP areas21
Housing affordability4055th of 6,685 published ZIP areas73
ClimateTop 39% of 6,789 published ZIP areas73
Physical resilience3705th of 6,709 published ZIP areas52
Access5997th of 6,791 published ZIP areas70
Economic stability6393rd of 6,742 published ZIP areas26
The quick read

Employment conditions sit below most comparable published ZIP profiles: unemployment is 4.8% and the Opportunity signal places 28301 in the bottom 2%.

Residential permitting has slowed: 322 units authorized over the past twelve months, 69% below the prior year.

Its Area Score of 40 places 28301 in the top 99% of published ZIP profiles.

At a glance

Population
16,798
2024 ACS 5-Year
Median household income
$39,198
Bottom 6% nationally
Density
1,354/sq mi
12.4 sq mi of land
Median age
34.7
2024 ACS 5-Year
City
Fayetteville
North Carolina
Metro area
Fayetteville, NC
Nearest major airport
RDU
56 mi · Raleigh-Durham Intl
Median home value
$122,400
2024 ACS 5-Year

Jobs & opportunity

Unemployment of 4.8% is lower than 35% of the 6,544 measured US ZIP areas.

Employment fell 2.7% over the past year, to 73,086 employed residents.

Median household income of $39,198 is below 94% of measured US ZIP areas.

MetricValueCompared with peersSource period
Median household income ±$4,648$39,198Bottom 6%2024 ACS 5-Year
Per capita income ±$1,993$24,529Bottom 12%2024 ACS 5-Year
Poverty rate28.1%Top 8%2024 ACS 5-Year
Average commute22.6 minBottom 22%2024 ACS 5-Year
Bachelor's degree or higher19.1%Bottom 38%2024 ACS 5-Year
Employment73,086Top 42%June 2026
Employment change (3 years)-4.9%Bottom 4%June 2026
Employment change (year over year)-2.7%Bottom 12%June 2026
Labor force76,752Top 42%June 2026
Labor force participation57.2%Bottom 37%2024 ACS 5-Year
Mean annual wage$58,170Bottom 12%2025 OEWS
Median annual wage$45,620Bottom 9%2025 OEWS
Unemployment change (year over year)-0.6%Bottom 14%June 2026
Unemployment rate4.8%Top 35%June 2026
Median household income, successive ACS releases
202120222023202439k31k
Each point is a separate five-year estimate, most recently $39,198 in the 2024 ACS 5-Year. Consecutive releases share four years of sample, so AreaProfile shows them as a record of successive estimates and does not compute a year-over-year change from them.
Largest occupations — Fayetteville, NC
OccupationPeople employedMedian annual wage
Retail Salespersons4,240$30,440
Cooks, Fast Food3,890$23,430
Registered Nurses3,430$83,060
Cashiers3,400$27,390
Fast Food and Counter Workers3,130$28,170
Stockers and Order Fillers3,060$35,000

Occupational employment and wages are published for metropolitan areas rather than for individual cities or ZIP areas, so these describe the wider labor market this location sits in. 2025 OEWS, U.S. Bureau of Labor Statistics.

The Bureau of Labor Statistics does not publish labor-force data for ZIP areas. This is the figure for Fayetteville, NC, the city containing this ZIP code.

12% of students met the state standard in mathematics and 26% in reading, across the schools here that reported results.

There are 17.5 students for every full-time teacher, more than in most measured places.

Public schools
12
2024-25 school year
Students per teacher
17.5
across all schools here
Math proficiency
12.2%
Bottom 1% in North Carolina
Reading proficiency
26.0%
Bottom 3% in North Carolina
SchoolDistrictStudentsPer teacherMathReading
E E Smith HighCumberland County Schools1,01723.1
Luther Nick Jeralds MiddleCumberland County Schools60518.93%27%
Westarea ElementaryCumberland County Schools54615.212%28%
Lucile Souders ElementaryCumberland County Schools39914.321%28%
Ferguson-Easley ElementaryCumberland County Schools39216.38%20%
Walker-Spivey ElementaryCumberland County Schools34516.48%12%
J W Seabrook ElementaryCumberland County Schools27113.628%28%
Cross Creek Early CollegeCumberland County Schools25325.3
Reid Ross Classical MiddleCumberland County Schools23815.917%42%
Cumberland International Early CollegeCumberland County Schools23729.6
Reid Ross Classical HighCumberland County Schools22715.1
Ramsey Street HighCumberland County Schools394.9

92.9% of students here are eligible for free or reduced-price lunch. That describes the circumstances families arrive with rather than how the schools perform, which is why AreaProfile shows it and does not score it.

Public schools only, from the NCES Common Core of Data. Schools are placed by ZIP code, so this is which schools are in this place rather than which one a particular address is zoned for — district boundaries do not follow municipal ones, and enrollment zones change. Fully virtual schools are excluded: they enroll students from across the state while reporting one administrative address, and counting them here would describe a school population this place does not have. The assessment covers grades 3 through 8, so a high school shows no proficiency figure — a dash in those columns means the test was not given at that school, not that it performed badly. Proficiency is measured against North Carolina’s own standard, so it compares cleanly within the state and only broadly against other states; AreaProfile therefore ranks it within state. The directory is current, while the proficiency figures are from the last school year with national coverage before the pandemic interrupted testing.

Housing & affordability

How it’s calculated →

Median rent of $951 takes 29% of median household income, below the 30% threshold at which a household is considered cost-burdened.

A median home costs 3.1 times median household income here, above the historic benchmark of about three times income.

Rent as a share of income
29.1%
Below the 30% cost-burdened threshold
Home price to income
3.1×
median home value ÷ median income
Median gross rent
$951
2024 ACS 5-Year
Median home value
$122,400
2024 ACS 5-Year
MetricValueCompared with peersSource period
Home price to income3.12Top 50%2024 ACS 5-Year
Homeownership rate35.3%Bottom 4%2024 ACS 5-Year
Housing units ±4278,532Top 19%2024 ACS 5-Year
Median gross rent ±$52$951Bottom 44%2024 ACS 5-Year
Median home value ±$16,039$122,400Bottom 18%2024 ACS 5-Year
Rent as a share of income29.1%Top 6%2024 ACS 5-Year
Vacancy rate15.1%Top 37%2024 ACS 5-Year

Both affordability measures come from the same ACS release as the income they are compared with, so the comparison is like for like. They describe housing cost against local earnings and are not a cost-of-living index — transport, groceries, healthcare, insurance and taxes are not included, and a place can look affordable here and still be expensive to live in for reasons this does not capture.

Growth & development

How it’s calculated →
Development Momentum
21/ 100
Ranks 5013 of 5,428 published city profiles

An AreaProfile calculation combining permit volume per resident, its direction over one and three years, population change and employment growth. Permit volume alone is not the measure.

New construction is predominantly single-family: only 0% of permitted units are in buildings of five or more homes.

At 1.5 permitted units per 1,000 residents, building activity is below the median for measured US ZIP areas.

Units permitted
322
12 months ending July 2026
Per 1,000 residents
1.5
Bottom 33% nationally
Year over year
−69%
vs the prior twelve months
Multifamily share
0.0%
units in 5+ unit buildings

The Building Permits Survey is not published for ZIP areas. This is the figure for Fayetteville, NC, the city containing this ZIP code.

Weather & climate

6 of the twelve months have a normal average temperature between 55°F and 80°F. July averages a high of 91°F and January a low of 34°F.

Normal annual precipitation is 44.6 inches.

20°40°60°80°100°JFMAMJJASOND
Solid line: normal daily high. Dashed line: normal daily low. 1991-2020 normals from NOAA station FAYETTEVILLE RGNL AP, 5.8 miles from this location.
Precipitation
JFMAMJJASOND5.4"
Normal monthly precipitation, in inches.
MetricValueSource period
Annual precipitation44.6"1991-2020 Normals
Average January low34°F1991-2020 Normals
Average July high91°F1991-2020 Normals
Comfortable months61991-2020 Normals
Seasonal temperature swing38°F1991-2020 Normals

Climate figures are thirty-year normals, not current conditions. They describe what a typical year looks like rather than what the weather is doing today.

Physical risk

52 / 100
Physical resilience

The hazards accounting for most of this area's expected annual loss are hurricane, earthquake and lightning.

HurricaneElevated
LightningModerate
Ice stormModerate
EarthquakeModerate
LandslideModerate

Low or minimal exposure: winter weather, heat wave, tornado, inland flooding, wildfire, hail, cold wave, strong wind, drought.

Hazard ratings are AreaProfile calculations derived from the FEMA National Risk Index v1.20.0 (December 2025). FEMA publishes at county level. ZIP values are the land-area-weighted mean of the counties the ZIP Code Tabulation Area intersects. Expected annual loss is not allocated below county level. FEMA does not endorse this presentation. Higher physical resilience means lower exposure.

What this profile does not cover

Three things people look for are missing from every AreaProfile page, and each is missing for a reason rather than by oversight. The Area Score is calculated without them and the weighting is documented on the methodology page.

Crime
The FBI’s Crime Data Explorer is the only source with national coverage and a published method, and it requires an API key AreaProfile does not hold. Arrest counts, news volume and commercial “safety scores” are not substituted in the meantime. Reported crime is also easy to misread: agency participation varies year to year, and a city that draws a large daytime workforce carries incidents its residents did not generate.
Taxes
No tax dataset has met the source admission test for coverage, transparent methodology and update cadence. Nothing here is individualized tax advice.
Full cost of living
No public source publishes one with national coverage and a documented method. Housing affordability above is computed from published rent, price and income, and excludes transport, groceries, healthcare, insurance and taxes — commuting cost in particular tends to offset suburban housing savings.

Access

5 major airports lie within 100 miles, the nearest 56 miles away.

AirportCodeDistanceLongest runway
Raleigh-Durham IntlRDU56 mi10,000 ft
Kinston Rgnl Jetport At Stallings FldISO74 mi11,498 ft
Wilmington IntlILM79 mi8,016 ft

Airport identity, position and runway data come from the FAA. “Major airport” is an AreaProfile classification — a public-use civil airport with a paved runway of at least 8,000 feet — not an FAA hub designation. Distances are straight-line, not driving distance.

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Area Score
40
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Data & methodology

Used forSourceSource periodUpdated
AccessFederal Aviation Administration
Airports (NASR) — Aeronautical Data Delivery Service
NASR current cycle28-day NASR cycle
Physical riskFederal Emergency Management Agency
National Risk Index
National Risk Index December 2025 (v1.20.0)Periodic dataset versions (v1.20.0 current)
ClimateNOAA National Centers for Environmental Information
U.S. Climate Normals 1991–2020 (Monthly)
1991-2020 NormalsEvery ten years (next release follows the 2001–2030 period)
JobsU.S. Bureau of Labor Statistics
Local Area Unemployment Statistics
June 2026Monthly
JobsU.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics
2025 OEWSAnnual (spring release)
DemographicsU.S. Census Bureau
Population Estimates Program
July 1, 2024 estimateAnnual (vintage released each spring)
DevelopmentU.S. Census Bureau
Building Permits Survey
12 months ending July 2026Monthly, roughly three weeks after the reference month
Demographics, Housing, Income, JobsU.S. Census Bureau
American Community Survey 5-Year Estimates (Table-Based Summary File)
2024 ACS 5-YearAnnual (5-year estimates released each December)
schoolsU.S. Department of Education, National Center for Education Statistics
Common Core of Data and EDFacts assessments
2019-20 school year; 2024-25 school yearDirectory annually; assessment results as EDFacts releases them

Profile recalculated August 29, 2026. Recalculation is not the same as new source data — each figure above shows the period its source actually covers. Read the full methodology or browse every source.

28301 vs Fayetteville

How this ZIP area compares with Fayetteville as a whole. Both figures come from the same ACS release, so the comparison is like for like.

28301
Fayetteville
Median household income
$39,198
vs
$58,407
Per capita income
$24,529
vs
$32,728
Population density
1,354/sq mi
vs
1,422/sq mi
Median home value
$122,400
vs
$188,000
Median gross rent
$951
vs
$1,250
Homeownership rate
35.3%
vs
47.4%
Bachelor's degree or higher
19.1%
vs
29.0%
Poverty rate
28.1%
vs
17.7%
Median age
34.7
vs
30.6

Some demographic statistics use Census ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP delivery geography. See the methodology for how AreaProfile maps between them.