Signals
Wichita Falls
Shawnee
Growth
31 · Bottom 22%
vs37 · Bottom 28%
Climate
55 · Bottom 12%
vs64 · Bottom 44%
Physical resilience
65 · Top 38%
vs52 · Bottom 45%
Housing affordability
99 · Top 30%
vs100 · Top 27%
Access
68 · Bottom 35%
vs81 · Top 41%
Economic stability
49 · Bottom 48%
vs32 · Bottom 22%
Measured values
| Metric | Wichita Falls | Shawnee | Source period |
|---|---|---|---|
| Population | 149,358 | 73,463 | 2024 ACS 5-Year |
| Median household income | $65,379 | $61,398 | 2024 ACS 5-Year |
| Per capita income | $34,590 | $29,238 | 2024 ACS 5-Year |
| Population density | 57/sq mi | 93/sq mi | 2024 ACS 5-Year |
| Median home value | $157,600 | $165,400 | 2024 ACS 5-Year |
| Median gross rent | $995 | $894 | 2024 ACS 5-Year |
| Homeownership rate | 64.5% | 70.4% | 2024 ACS 5-Year |
| Bachelor's degree or higher | 24.9% | 20.4% | 2024 ACS 5-Year |
| Poverty rate | 15.4% | 15.9% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 187 | 128 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.3 | 1.7 | 12 months ending July 2026 |
| Permit change (year over year) | -9.2% | -43.6% | 12 months ending July 2026 |
| Average July high | 97°F | 93°F | 1991-2020 Normals |
| Average January low | 30°F | 29°F | 1991-2020 Normals |
| Distance to major airport | 55 mi | 38 mi | NASR current cycle |
| Average commute | 17.7 min | 26.1 min | 2024 ACS 5-Year |
| Median age | 36.6 | 37.9 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Wichita Falls
Elevated or high exposure: wildfire, drought.
Shawnee
Elevated or high exposure: ice storm, hail.
Your best match
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Wichita Falls
57
Your Score
55
Area Score
Shawnee
61
Your Score
—
Area Score
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Full profiles: Wichita Falls, TX Metro Area · Shawnee, OK Micro Area · How this is calculated: methodology