Watertown and Massena receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
Watertown
Massena
Opportunity
44 · Bottom 25%
vs44 · Bottom 24%
Growth
24 · Bottom 11%
vs24 · Bottom 11%
Climate
52 · Bottom 2%
vs53 · Bottom 2%
Physical resilience
79 · Top 26%
vs70 · Top 36%
Housing affordability
89 · Top 33%
vs100 · Top 8%
Access
65 · Bottom 9%
vs51 · Bottom 4%
Economic stability
43 · Bottom 21%
vs35 · Bottom 12%
Measured values
| Metric | Watertown | Massena | Source period |
|---|---|---|---|
| Population | 24,375 | 10,238 | 2024 ACS 5-Year |
| Median household income | $51,753 | $51,458 | 2024 ACS 5-Year |
| Per capita income | $33,731 | $37,739 | 2024 ACS 5-Year |
| Population density | 2,699/sq mi | 2,260/sq mi | 2024 ACS 5-Year |
| Median home value | $158,600 | $94,400 | 2024 ACS 5-Year |
| Median gross rent | $967 | $722 | 2024 ACS 5-Year |
| Homeownership rate | 40.9% | 55.4% | 2024 ACS 5-Year |
| Unemployment rate | 4.0% | 4.8% | June 2026 |
| Employment change (year over year) | -0.9% | -1.5% | June 2026 |
| Bachelor's degree or higher | 26.6% | 25.1% | 2024 ACS 5-Year |
| Poverty rate | 20.1% | 24.3% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 30 | 0 | 12 months ending July 2026 |
| Permits per 1,000 residents | 1.2 | 0.0 | 12 months ending July 2026 |
| Average July high | 79°F | 81°F | 1991-2020 Normals |
| Average January low | 10°F | 6°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 33.9" | 1991-2020 Normals |
| Distance to major airport | 57 mi | 72 mi | NASR current cycle |
| Average commute | 17.3 min | 18.9 min | 2024 ACS 5-Year |
| Median age | 35.7 | 42.6 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Watertown
No hazard reaches elevated exposure.
Massena
Elevated or high exposure: earthquake.
Full profiles: Watertown, NY · Massena, NY · How this is calculated: methodology