Signals
Watertown-Fort Drum
Wisconsin Rapids-Marshfield
Growth
40 · Bottom 33%
vs37 · Bottom 29%
Climate
52 · Bottom 5%
vs54 · Bottom 9%
Physical resilience
79 · Top 16%
vs76 · Top 20%
Housing affordability
91 · Bottom 39%
vs100 · Top 27%
Access
62 · Bottom 25%
vs60 · Bottom 21%
Economic stability
49 · Bottom 48%
vs73 · Top 21%
Measured values
| Metric | Watertown-Fort Drum | Wisconsin Rapids-Marshfield | Source period |
|---|---|---|---|
| Population | 115,040 | 74,004 | 2024 ACS 5-Year |
| Median household income | $66,301 | $67,989 | 2024 ACS 5-Year |
| Per capita income | $36,025 | $37,943 | 2024 ACS 5-Year |
| Population density | 91/sq mi | 93/sq mi | 2024 ACS 5-Year |
| Median home value | $188,200 | $175,600 | 2024 ACS 5-Year |
| Median gross rent | $1,213 | $856 | 2024 ACS 5-Year |
| Homeownership rate | 54.7% | 72.6% | 2024 ACS 5-Year |
| Bachelor's degree or higher | 26.5% | 21.4% | 2024 ACS 5-Year |
| Poverty rate | 13.7% | 10.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 270 | 146 | 12 months ending July 2026 |
| Permits per 1,000 residents | 2.3 | 2.0 | 12 months ending July 2026 |
| Permit change (year over year) | 37.8% | -4.6% | 12 months ending July 2026 |
| Average July high | 79°F | 82°F | 1991-2020 Normals |
| Average January low | 10°F | 8°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 31.3" | 1991-2020 Normals |
| Distance to major airport | 61 mi | 73 mi | NASR current cycle |
| Average commute | 20.6 min | 21.8 min | 2024 ACS 5-Year |
| Median age | 33.7 | 43.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Watertown-Fort Drum
Elevated or high exposure: strong wind.
Wisconsin Rapids-Marshfield
Elevated or high exposure: hail, tornado.
Your best match
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Watertown-Fort Drum
60
Your Score
60
Area Score
Wisconsin Rapids-Marshfield
67
Your Score
—
Area Score
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Full profiles: Watertown-Fort Drum, NY Metro Area · Wisconsin Rapids-Marshfield, WI Micro Area · How this is calculated: methodology