Signals
St. Cloud
Wisconsin Rapids-Marshfield
Growth
49 · Bottom 48%
vs37 · Bottom 29%
Climate
51 · Bottom 4%
vs54 · Bottom 9%
Physical resilience
69 · Top 31%
vs76 · Top 20%
Housing affordability
94 · Bottom 47%
vs100 · Top 27%
Access
47 · Bottom 10%
vs60 · Bottom 21%
Economic stability
80 · Top 15%
vs73 · Top 21%
Measured values
| Metric | St. Cloud | Wisconsin Rapids-Marshfield | Source period |
|---|---|---|---|
| Population | 202,458 | 74,004 | 2024 ACS 5-Year |
| Median household income | $76,497 | $67,989 | 2024 ACS 5-Year |
| Per capita income | $38,346 | $37,943 | 2024 ACS 5-Year |
| Population density | 116/sq mi | 93/sq mi | 2024 ACS 5-Year |
| Median home value | $272,800 | $175,600 | 2024 ACS 5-Year |
| Median gross rent | $1,042 | $856 | 2024 ACS 5-Year |
| Homeownership rate | 67.6% | 72.6% | 2024 ACS 5-Year |
| Bachelor's degree or higher | 28.2% | 21.4% | 2024 ACS 5-Year |
| Poverty rate | 12.3% | 10.8% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 620 | 146 | 12 months ending July 2026 |
| Permits per 1,000 residents | 3.1 | 2.0 | 12 months ending July 2026 |
| Permit change (year over year) | -20.4% | -4.6% | 12 months ending July 2026 |
| Average July high | 82°F | 82°F | 1991-2020 Normals |
| Average January low | 3°F | 8°F | 1991-2020 Normals |
| Annual precipitation | 28.5" | 31.3" | 1991-2020 Normals |
| Distance to major airport | 79 mi | 73 mi | NASR current cycle |
| Average commute | 23.3 min | 21.8 min | 2024 ACS 5-Year |
| Median age | 35.4 | 43.8 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
St. Cloud
Elevated or high exposure: strong wind, tornado.
Wisconsin Rapids-Marshfield
Elevated or high exposure: hail, tornado.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
St. Cloud
61
Your Score
59
Area Score
Wisconsin Rapids-Marshfield
67
Your Score
—
Area Score
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Full profiles: St. Cloud, MN Metro Area · Wisconsin Rapids-Marshfield, WI Micro Area · How this is calculated: methodology