Madison and Sioux Falls receive effectively the same standardized Area Score. Which fits you better depends on which dimensions you weight — the differences below are where they actually diverge.
Signals
Madison
Sioux Falls
Opportunity: Madison is the more favorable of the two.
Opportunity
84 · Top 4%
vs82 · Top 6%
Growth: Sioux Falls is the more favorable of the two.
Growth
78 · Top 7%
vs85 · Top 3%
Climate: Madison is the more favorable of the two.
Climate
57 · Bottom 17%
vs55 · Bottom 11%
Physical resilience: Madison is the more favorable of the two.
Physical resilience
91 · Top 3%
vs81 · Top 13%
Housing affordability: Sioux Falls is the more favorable of the two.
Housing affordability
86 · Bottom 27%
vs94 · Bottom 46%
Access: Madison is the more favorable of the two.
Access
96 · Top 13%
vs95 · Top 17%
Economic stability: Sioux Falls is the more favorable of the two.
Economic stability
92 · Top 3%
vs98 · Top 1%
Measured values
| Metric | Madison | Sioux Falls | Source period |
|---|---|---|---|
| Population | 691,830 | 298,181 | 2024 ACS 5-Year |
| Median household income | $88,804 | $82,754 | 2024 ACS 5-Year |
| Per capita income | $51,478 | $44,905 | 2024 ACS 5-Year |
| Population density | 209/sq mi | 98/sq mi | 2024 ACS 5-Year |
| Median home value | $372,400 | $295,900 | 2024 ACS 5-Year |
| Median gross rent | $1,354 | $1,022 | 2024 ACS 5-Year |
| Homeownership rate | 60.3% | 66.1% | 2024 ACS 5-Year |
| Unemployment rate | 3.0% | 1.9% | June 2026 |
| Employment change (year over year) | -0.1% | -0.8% | June 2026 |
| Bachelor's degree or higher | 50.1% | 36.7% | 2024 ACS 5-Year |
| Poverty rate | 10.1% | 8.1% | 2024 ACS 5-Year |
| Housing units permitted (12 months) | 6,711 | 2,880 | 12 months ending July 2026 |
| Permits per 1,000 residents | 9.7 | 9.7 | 12 months ending July 2026 |
| Permit change (year over year) | 18.6% | 8.6% | 12 months ending July 2026 |
| Average July high | 82°F | 85°F | 1991-2020 Normals |
| Average January low | 12°F | 9°F | 1991-2020 Normals |
| Annual precipitation | 37.1" | 27.8" | 1991-2020 Normals |
| Distance to major airport | 14 mi | 8 mi | NASR current cycle |
| Average commute | 23.2 min | 20.0 min | 2024 ACS 5-Year |
| Median age | 37.0 | 36.3 | 2024 ACS 5-Year |
A bolded value is the more favorable of the two where the metric has a clear direction. Metrics like population and density have no inherent better or worse and are shown unweighted.
Physical risk tradeoff
Madison
Elevated or high exposure: hail.
Sioux Falls
No hazard reaches elevated exposure.
Your best match
Weight what matters to you. Your preferences stay in this browser and never change either Area Score.
Madison
83
Your Score
82
Area Score
Sioux Falls
84
Your Score
81
Area Score
Select your priorities to see which of the two fits them better.
Full profiles: Madison, WI Metro Area · Sioux Falls, SD-MN Metro Area · How this is calculated: methodology